---
title: "Meaning & Key Takeaway of: If we think we can make winning more…"
description: "\"If we think we can make winning more important and the racing more exciting, that's what we'll do.\" — Brian France"
image: "https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg"
---

#  If we think we can make winning more important and the…

![“If we think we can make winning more important and the racing more exciting, that's what we'll do.” quote by Brian France](https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg)   [Download](https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg) [Open image](https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg)

> “If we think we can make winning more important and the racing more exciting, that's what we'll do.”

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Emphasize winning and excitement to make racing more appealing.

**In simple terms:** Make races exciting to attract fans.

Key Takeaway

Boost excitement to increase interest.

Themes

sports marketing entertainment competition

Mood

enthusiastic strategic

Type

motivational practical

When to use this quote

- event promotion
- TV broadcasting
- fan outreach

Key Concepts

brand strategy audience engagement

Questions to Reflect On

- How to balance excitement with safety?
- What attracts new fans?

A Different Perspective

Overemphasis on spectacle may compromise safety.

★ ★ ★ ★ ★   No ratings yet

[Important](https://sms4smile.com/quotes/about/important/) [Important Racing](https://sms4smile.com/quotes/about/important-racing-1396981/) [Make Winning](https://sms4smile.com/quotes/about/make-winning-614090/) [More](https://sms4smile.com/quotes/about/more/) [Racing](https://sms4smile.com/quotes/about/racing/) [Racing Exciting](https://sms4smile.com/quotes/about/racing-exciting-1396982/) [Think](https://sms4smile.com/quotes/about/think/) [Winning](https://sms4smile.com/quotes/about/winning/) [Winning Important](https://sms4smile.com/quotes/about/winning-important/)

## Related quotes

> [It is important for a racing driver, for myself and for the team, that we can say that we trust each other, and it…](https://sms4smile.com/quotes/toto-wolff/it-is-important-for-a-racing-driver-for-myself-and-for-the-team-that/)

[Toto Wolff](https://sms4smile.com/quotes/author/toto-wolff/)

> [Finishing races is important, but racing is more important.](https://sms4smile.com/quotes/dale-earnhardt/finishing-races-is-important-but-racing-is-more-important/)

[Dale Earnhardt](https://sms4smile.com/quotes/author/dale-earnhardt/)

> [Winning is important.](https://sms4smile.com/quotes/domantas-sabonis/winning-is-important/)

[Domantas Sabonis](https://sms4smile.com/quotes/author/domantas-sabonis/)

> [Winning is the most important thing to me.](https://sms4smile.com/quotes/p-k-subban/winning-is-the-most-important-thing-to-me/)

[P.K. Subban](https://sms4smile.com/quotes/author/p-k-subban/)

> [Winning has become too important in all sports, with too many commercial rewards.](https://sms4smile.com/quotes/albert-ii-prince-of-monaco/winning-has-become-too-important-in-all-sports-with-too-many/)

[Albert II, Prince of Monaco](https://sms4smile.com/quotes/author/albert-ii-prince-of-monaco/)

> [Winning is not the most important thing; it's everything.](https://sms4smile.com/quotes/vince-lombardi/winning-is-not-the-most-important-thing-it-s-everything/)

[Vince Lombardi](https://sms4smile.com/quotes/author/vince-lombardi/)

> [Oh, the places you'll go! There is fun to be done! There are points to be scored. There are games to be won. And…](https://sms4smile.com/quotes/dr-seuss/oh-the-places-you-ll-go-there-is-fun-to-be-done-there-are-points-to/)

[Dr. Seuss](https://sms4smile.com/quotes/author/dr-seuss/)

> [“Whatever hand life has dealt you, seeing it positively will always make it a winning one!”](https://sms4smile.com/quotes/stephen-richards/whatever-hand-life-has-dealt-you-seeing-it-positively-will-always/)

[Stephen Richards](https://sms4smile.com/quotes/author/stephen-richards/)

> [I've learned what it feels like to lose, believe me. But I think, in the end, that is just going to make winning that…](https://sms4smile.com/quotes/kevin-durant/i-ve-learned-what-it-feels-like-to-lose-believe-me-but-i-think-in-the/)

[Kevin Durant](https://sms4smile.com/quotes/author/kevin-durant/)

> [I just want to do something special in Charlotte. I've been there eight years now, and we haven't really been consistent as far as…](https://sms4smile.com/quotes/kemba-walker/i-just-want-to-do-something-special-in-charlotte-i-ve-been-there/)

[Kemba Walker](https://sms4smile.com/quotes/author/kemba-walker/)

> [It takes a lot of people to make a winning team. Everybody's contribution is important.](https://sms4smile.com/quotes/gary-david-goldberg/it-takes-a-lot-of-people-to-make-a-winning-team-everybody-s/)

[Gary David Goldberg](https://sms4smile.com/quotes/author/gary-david-goldberg/)

> [“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that…](https://sms4smile.com/quotes/a-g-lafley/when-a-company-sets-out-to-participate-rather-than-win-it-will/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [Make Winning an Attitude.](https://sms4smile.com/quotes/pat-summitt/make-winning-an-attitude/)

[Pat Summitt](https://sms4smile.com/quotes/author/pat-summitt/)

> [Ive learned what it feels like to lose, believe me. But I think, in the end, that is just going to make winning that…](https://sms4smile.com/quotes/kevin-durant/ive-learned-what-it-feels-like-to-lose-believe-me-but-i-think-in-the/)

[Kevin Durant](https://sms4smile.com/quotes/author/kevin-durant/)

> [My job is to just make winning plays when I'm out on the court, and hopefully we're winning. That's all I want.](https://sms4smile.com/quotes/eric-bledsoe/my-job-is-to-just-make-winning-plays-when-i-m-out-on-the-court-and/)

[Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/)

## More by Brian France

> [Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events…](https://sms4smile.com/quotes/brian-france/things-are-pretty-good-for-nascar-with-our-tv-agreements-behind-us/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [Oh, I get nervous quite a bit, actually.](https://sms4smile.com/quotes/brian-france/oh-i-get-nervous-quite-a-bit-actually/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [If you look back at our history, we always tend to see drivers in waves move in one direction so it's not uncommon to…](https://sms4smile.com/quotes/brian-france/if-you-look-back-at-our-history-we-always-tend-to-see-drivers-in/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [In sport and business, everybody has to win.](https://sms4smile.com/quotes/brian-france/in-sport-and-business-everybody-has-to-win/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth…](https://sms4smile.com/quotes/brian-france/we-decided-a-number-of-years-ago-we-could-do-a-better-job-at/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [Lots of things can happen when there's really hard racing and contact going on.](https://sms4smile.com/quotes/brian-france/lots-of-things-can-happen-when-there-s-really-hard-racing-and-contact/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [If it's commercial and it makes sense we'll be doing it - whatever it is.](https://sms4smile.com/quotes/brian-france/if-it-s-commercial-and-it-makes-sense-we-ll-be-doing-it-whatever-it-is/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business…](https://sms4smile.com/quotes/brian-france/i-use-amy-as-a-major-sounding-board-for-a-lot-of-things-that-come-up/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [I'm deeply involved in making the race closer and tighter and safer.](https://sms4smile.com/quotes/brian-france/i-m-deeply-involved-in-making-the-race-closer-and-tighter-and-safer/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [I have said I will not have a 30-year run like my father for a variety of reasons.](https://sms4smile.com/quotes/brian-france/i-have-said-i-will-not-have-a-30-year-run-like-my-father-for-a/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep…](https://sms4smile.com/quotes/brian-france/boy-do-i-dislike-two-things-one-is-having-to-deal-with-penalties-or/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever…](https://sms4smile.com/quotes/brian-france/if-you-look-at-any-league-they-re-all-trying-to-figure-out-how-to/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [Every sport has different cycles where it's better than it was or less than it should be, whatever it is, that will work out.](https://sms4smile.com/quotes/brian-france/every-sport-has-different-cycles-where-it-s-better-than-it-was-or/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [We went for 50-something years and never had a system to fine anybody for disparaging remarks in the sport. We're the only sport on…](https://sms4smile.com/quotes/brian-france/we-went-for-50-something-years-and-never-had-a-system-to-fine-anybody/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

> [I really like the idea of fans being able to curate their entire digital experience at live events.](https://sms4smile.com/quotes/brian-france/i-really-like-the-idea-of-fans-being-able-to-curate-their-entire/)

[Brian France](https://sms4smile.com/quotes/author/brian-france/)

[Explore all 100 Brian France quotes ](https://sms4smile.com/quotes/author/brian-france/)

## More Important quotes

> [There is something more important than any ultimate weapon. That is the ultimate position-the position of total control over Earth that lies somewhere out…](https://sms4smile.com/quotes/lyndon-b-johnson/there-is-something-more-important-than-any-ultimate-weapon-that-is/)

[Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/)

> [I wanted to write about voodoo tradition that I feel has been very important to survival of black people here: people of the African…](https://sms4smile.com/quotes/jesmyn-ward/i-wanted-to-write-about-voodoo-tradition-that-i-feel-has-been-very/)

[Jesmyn Ward](https://sms4smile.com/quotes/author/jesmyn-ward/)

> [Fiscal prudence is very important.](https://sms4smile.com/quotes/smriti-irani/fiscal-prudence-is-very-important/)

[Smriti Irani](https://sms4smile.com/quotes/author/smriti-irani/)

> [Regardless of the criticisms I receive from the left, the right and the middle, I think it's important to maintain a prolific writing jab,…](https://sms4smile.com/quotes/ishmael-reed/regardless-of-the-criticisms-i-receive-from-the-left-the-right-and/)

[Ishmael Reed](https://sms4smile.com/quotes/author/ishmael-reed/)

> [In some circles where very heavy people think they have very heavy brains, words like "charming" and "clever" and "pretty" are all put-downs; all…](https://sms4smile.com/quotes/andy-warhol/in-some-circles-where-very-heavy-people-think-they-have-very-heavy/)

[Andy Warhol](https://sms4smile.com/quotes/author/andy-warhol/)

> [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/)

[Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/)

> [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/)

[John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/)

> [The image of blacks usually is one of people who are suffering from hunger, unemployment, and poverty. The idea of them as agents and…](https://sms4smile.com/quotes/grace-lee-boggs/the-image-of-blacks-usually-is-one-of-people-who-are-suffering-from/)

[Grace Lee Boggs](https://sms4smile.com/quotes/author/grace-lee-boggs/)

> [If I had learned how to get along in the quotidian world while keeping up the search for the hidden realm, I might have…](https://sms4smile.com/quotes/jim-woodring/if-i-had-learned-how-to-get-along-in-the-quotidian-world-while/)

[Jim Woodring](https://sms4smile.com/quotes/author/jim-woodring/)

> [Modeling is more important than the talking we do.](https://sms4smile.com/quotes/wayne-williams/modeling-is-more-important-than-the-talking-we-do/)

[Wayne Williams](https://sms4smile.com/quotes/author/wayne-williams/)

> [There are more important things to focus on in life than how you look.](https://sms4smile.com/quotes/arden-cho/there-are-more-important-things-to-focus-on-in-life-than-how-you-look/)

[Arden Cho](https://sms4smile.com/quotes/author/arden-cho/)

> [Doing the right things is more important than doing things right.](https://sms4smile.com/quotes/ko-wen-je/doing-the-right-things-is-more-important-than-doing-things-right/)

[Ko Wen-je](https://sms4smile.com/quotes/author/ko-wen-je/)

> [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/)

[Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/)

> [Boys and boys' body image and clothes have become just as important an issue for boys as for girls.](https://sms4smile.com/quotes/rosalind-wiseman/boys-and-boys-body-image-and-clothes-have-become-just-as-important-an/)

[Rosalind Wiseman](https://sms4smile.com/quotes/author/rosalind-wiseman/)

> [I think when you’re dying you start looking for important things in the corners. You can’t let anything that seems even semi-important pass, because…](https://sms4smile.com/quotes/chris-crutcher/i-think-when-you-re-dying-you-start-looking-for-important-things-in/)

[Chris Crutcher](https://sms4smile.com/quotes/author/chris-crutcher/)

[Browse all 30,993 Important quotes ](https://sms4smile.com/quotes/about/important/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "If we think we can make winning more important and the racing more exciting, that's what we'll do.",
            "creator": {
                "@type": "Person",
                "name": "Brian France"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/brian-france/if-we-think-we-can-make-winning-more-important-and-the-racing-more/",
            "about": {
                "@type": "Thing",
                "name": "Important"
            },
            "@id": "https://sms4smile.com/quotes/brian-france/if-we-think-we-can-make-winning-more-important-and-the-racing-more/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg",
                "url": "https://sms4smile.com/quotes/i/861/brian-france-5924_important_if-we-think-we-can-make-winning-more-imp_2537032.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“If we think we can make winning more important and the racing more exciting, that's what we'll do.” — Brian France",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Brian France",
                    "item": "https://sms4smile.com/quotes/author/brian-france/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "If we think we can make...",
                    "item": "https://sms4smile.com/quotes/brian-france/if-we-think-we-can-make-winning-more-important-and-the-racing-more/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/brian-france/if-we-think-we-can-make-winning-more-important-and-the-racing-more/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
