--- title: "Meaning & Key Takeaway of: Then there’s iRobot’s Roomba automated…" description: "\"“Then there’s iRobot’s Roomba automated vacuum. It has been around for a while and became a punchline in YouTube videos featuring cats, dogs, kids, and..." image: "https://sms4smile.com/quotes/i/ae5/brian-de-haaff-20655_technology_then-there-s-irobot-s-roomba-automated-v_2777876.jpg" --- # Then there’s iRobot’s Roomba automated vacuum. It has been… ![“Then there’s iRobot’s Roomba automated vacuum. It has been around for a while and became a punchline in YouTube videos featuring cats, dogs, kids, and turtles chasing, riding, or otherwise abusing the thing. But it is also a perfect example of a product that works well and satisfies a basic need…” quote by Brian de Haaff](https://sms4smile.com/quotes/i/ae5/brian-de-haaff-20655_technology_then-there-s-irobot-s-roomba-automated-v_2777876.jpg) [Download](https://sms4smile.com/quotes/i/ae5/brian-de-haaff-20655_technology_then-there-s-irobot-s-roomba-automated-v_2777876.jpg) [Open image](https://sms4smile.com/quotes/i/ae5/brian-de-haaff-20655_technology_then-there-s-irobot-s-roomba-automated-v_2777876.jpg) > ““Then there’s iRobot’s Roomba automated vacuum. It has been around for a while and became a punchline in YouTube videos featuring cats, dogs, kids, and turtles chasing, riding, or otherwise abusing the thing. But it is also a perfect example of a product that works well and satisfies a basic need — keeping your house clean 24 hours a day so you do not have to worry about messes. Customers love the Roomba. When you go to its Amazon product page, one of the first reviews is headlined, “I am in love!” That is the kind of enthusiasm and unbridled passion any company should be looking to engender.”” [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A well‑designed product that reliably meets a simple, constant need can generate strong emotional loyalty. **In simple terms:** Reliable products create passionate customers. Key Takeaway Focus on solving core problems reliably. Themes customer satisfaction product design brand loyalty emotional connection Mood satisfied enthusiastic Type testimonial marketing. When to use this quote - home cleaning - smart home adoption - marketing strategy - customer advocacy Key Concepts User experience utility habit formation Questions to Reflect On - How can you ensure lasting loyalty beyond basic utility? - What other everyday needs could be solved similarly? A Different Perspective Reliance on novelty may fade; competition can erode loyalty. ★ ★ ★ ★ ★ No ratings yet [Automated Vacuum](https://sms4smile.com/quotes/about/automated-vacuum-3288013/) [House Clean](https://sms4smile.com/quotes/about/house-clean-574345/) [Love Roomba](https://sms4smile.com/quotes/about/love-roomba-3288010/) [Roomba Amazon](https://sms4smile.com/quotes/about/roomba-amazon-3288011/) [Roomba Automated](https://sms4smile.com/quotes/about/roomba-automated-3288012/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [It's hard not to love Roomba. Roomba had such an amazing impact on the field. When we launched, we asked people, 'Is it a…](https://sms4smile.com/quotes/colin-angle/it-s-hard-not-to-love-roomba-roomba-had-such-an-amazing-impact-on-the/) [Colin Angle](https://sms4smile.com/quotes/author/colin-angle/) > [Everything's going to be fine. She'll be back at work soon. Let's just keep the house clean." Oh yeah, I want to say, because…](https://sms4smile.com/quotes/melina-marchetta/everything-s-going-to-be-fine-she-ll-be-back-at-work-soon-let-s-just/) [Melina Marchetta](https://sms4smile.com/quotes/author/melina-marchetta/) > [One day the house will be clean, nothing will be broken, no one running in the house, it will be quiet and I'll miss…](https://sms4smile.com/quotes/nishan-panwar/one-day-the-house-will-be-clean-nothing-will-be-broken-no-one-running/) [Nishan Panwar](https://sms4smile.com/quotes/author/nishan-panwar/) > [We keep our house very clean. Lint rollers and vacuum cleaners.](https://sms4smile.com/quotes/beth-ostrosky-stern/we-keep-our-house-very-clean-lint-rollers-and-vacuum-cleaners/) [Beth Ostrosky Stern](https://sms4smile.com/quotes/author/beth-ostrosky-stern/) > [My mother kept the house clean and we ate good. I didn't know we were poor until I started giving interviews.](https://sms4smile.com/quotes/alan-king/my-mother-kept-the-house-clean-and-we-ate-good-i-didn-t-know-we-were/) [Alan King](https://sms4smile.com/quotes/author/alan-king/) > [The house is clean, the kids are fed, I've scrubbed my butt now I'm off to bed. Goodnight friends, sleep with the angels](https://sms4smile.com/quotes/julie-hernandez/the-house-is-clean-the-kids-are-fed-i-ve-scrubbed-my-butt-now-i-m-off/) [Julie Hernandez](https://sms4smile.com/quotes/author/julie-hernandez/) > [“This house … is clean. —POLTERGEIST (1982)”](https://sms4smile.com/quotes/seth-grahame-smith/this-house-is-clean-poltergeist-1982/) [Seth Grahame-Smith](https://sms4smile.com/quotes/author/seth-grahame-smith/) > [I'm just a typical mum, I just want a normal-sized house so I can keep it clean and tidy.](https://sms4smile.com/quotes/kerry-katona/i-m-just-a-typical-mum-i-just-want-a-normal-sized-house-so-i-can-keep/) [Kerry Katona](https://sms4smile.com/quotes/author/kerry-katona/) > [I'm a mom. I work. I have a house to clean, things to organize. We all have certain similar needs, and I address them.](https://sms4smile.com/quotes/joy-mangano/i-m-a-mom-i-work-i-have-a-house-to-clean-things-to-organize-we-all/) [Joy Mangano](https://sms4smile.com/quotes/author/joy-mangano/) > [Without my children my house would be clean my wallet would be full but my heart would be empty.](https://sms4smile.com/quotes/anonymous/without-my-children-my-house-would-be-clean-my-wallet-would-be-full/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [We are used to cleaning the outside house, but the most important house to clean is yourself - your own house - which we…](https://sms4smile.com/quotes/marina-abramovic/we-are-used-to-cleaning-the-outside-house-but-the-most-important/) [Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/) > [My house is very clean apart from a very small part of it that looks as if we've been burgled, which is my office.](https://sms4smile.com/quotes/david-morrissey/my-house-is-very-clean-apart-from-a-very-small-part-of-it-that-looks/) [David Morrissey](https://sms4smile.com/quotes/author/david-morrissey/) > [Notice how no one ever drops by for a visit when your house is clean.](https://sms4smile.com/quotes/anonymous/notice-how-no-one-ever-drops-by-for-a-visit-when-your-house-is-clean/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Just don't forget our deal, Lois. I sit through this and later tonight I get anal. You hear me? No matter how neat I…](https://sms4smile.com/quotes/peter-griffin/just-don-t-forget-our-deal-lois-i-sit-through-this-and-later-tonight/) [Peter Griffin](https://sms4smile.com/quotes/author/peter-griffin/) > [To keep it simple you run your gym like you run your house. Keep it clean and in good running order. No jerks allowed,…](https://sms4smile.com/quotes/joe-gold/to-keep-it-simple-you-run-your-gym-like-you-run-your-house-keep-it/) [Joe Gold](https://sms4smile.com/quotes/author/joe-gold/) ## More by Brian de Haaff > [“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.”](https://sms4smile.com/quotes/brian-de-haaff/caring-and-a-sense-of-purpose-evoke-better-performance-than-pressure/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the…](https://sms4smile.com/quotes/brian-de-haaff/it-is-hard-to-find-many-better-examples-of-values-first-leadership/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“I suggest that you think about your customer’s journey as a unified experience that has three key phases: motivation, education, and adoption. Motivation refers…](https://sms4smile.com/quotes/brian-de-haaff/i-suggest-that-you-think-about-your-customer-s-journey-as-a-unified/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“The idea of putting customers first and acting with integrity is gaining traction. Outdoor-gear retailer REI received adulation for adhering to its values when…](https://sms4smile.com/quotes/brian-de-haaff/the-idea-of-putting-customers-first-and-acting-with-integrity-is/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“When I talk about kindness in business, a few people scoff. They say, “Steve Jobs and the leaders at Apple created a pressure-cooker environment…](https://sms4smile.com/quotes/brian-de-haaff/when-i-talk-about-kindness-in-business-a-few-people-scoff-they-say/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“For example, every year, I rent Intuit’s TurboTax so I can do my income taxes. I pay for something I only need for a…](https://sms4smile.com/quotes/brian-de-haaff/for-example-every-year-i-rent-intuit-s-turbotax-so-i-can-do-my-income/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced…](https://sms4smile.com/quotes/brian-de-haaff/charles-du-designed-nasa-s-first-iphone-app-an-award-winner-and-a/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“A great story about a big company’s ability to do this comes from one of the world’s biggest businesses, General Electric. I learned about…](https://sms4smile.com/quotes/brian-de-haaff/a-great-story-about-a-big-company-s-ability-to-do-this-comes-from-one/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say and what…](https://sms4smile.com/quotes/brian-de-haaff/product-managers-are-the-connection-between-customers-and-the/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing…](https://sms4smile.com/quotes/brian-de-haaff/persson-did-not-create-minecraft-because-he-wanted-to-create-a/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when he awarded…](https://sms4smile.com/quotes/brian-de-haaff/there-are-many-ways-to-earn-the-love-of-employees-hamdi-ulukaya/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that…](https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Love is the surprising emotion that company builders cannot ignore.”](https://sms4smile.com/quotes/brian-de-haaff/love-is-the-surprising-emotion-that-company-builders-cannot-ignore/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“On March 31, 2016, Securities and Exchange Commission chair Mary Jo White said this to the students of Stanford Law School: Nearly all venture…](https://sms4smile.com/quotes/brian-de-haaff/on-march-31-2016-securities-and-exchange-commission-chair-mary-jo/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“The behavior of businesses that I have already talked about — as well as well-publicized customer service fiascos (like Costco’s transition to only accept…](https://sms4smile.com/quotes/brian-de-haaff/the-behavior-of-businesses-that-i-have-already-talked-about-as-well/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) [Explore all 29 Brian de Haaff quotes ](https://sms4smile.com/quotes/author/brian-de-haaff/) ## More Technology quotes > [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/) [Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/) > [“This story is not at all an uncommon one in tech circles, including gaming. The popular notion is that women who get ahead must…](https://sms4smile.com/quotes/bailey-poland/this-story-is-not-at-all-an-uncommon-one-in-tech-circles-including/) [Bailey Poland](https://sms4smile.com/quotes/author/bailey-poland/) > [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/) [Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/) > [“The metaprogrammer who uses one, or especially several, applications as components in a larger system. This is the user whose needs are poorly met…](https://sms4smile.com/quotes/frederick-p-brooks-jr/the-metaprogrammer-who-uses-one-or-especially-several-applications-as/) [Frederick P. Brooks Jr](https://sms4smile.com/quotes/author/frederick-p-brooks-jr/) > [Advances in technology will continue to reach far into every sector of our economy. Future job and economic growth in industry, defense, transportation, agriculture,…](https://sms4smile.com/quotes/christopher-bond/advances-in-technology-will-continue-to-reach-far-into-every-sector/) [Christopher Bond](https://sms4smile.com/quotes/author/christopher-bond/) > [“Economic growth continued by means of a succession of new products which found growing and ultimately massive demand. Some of the new products were…](https://sms4smile.com/quotes/edward-a-hudson/economic-growth-continued-by-means-of-a-succession-of-new-products/) [Edward A. Hudson](https://sms4smile.com/quotes/author/edward-a-hudson/) > [I had an idea for a technologically advanced luxury watch. I got involved in digital art and neon painting and put on shows of…](https://sms4smile.com/quotes/giorgio-moroder/i-had-an-idea-for-a-technologically-advanced-luxury-watch-i-got/) [Giorgio Moroder](https://sms4smile.com/quotes/author/giorgio-moroder/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) [Jen-Hsun Huang](https://sms4smile.com/quotes/author/jen-hsun-huang/) > [We became Homo sapiens not that long ago, from the scientific perspective, and we've retained a lot of our beast nature. We've done all…](https://sms4smile.com/quotes/wangechi-mutu/we-became-homo-sapiens-not-that-long-ago-from-the-scientific/) [Wangechi Mutu](https://sms4smile.com/quotes/author/wangechi-mutu/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I just feel like everybody stays on their phone nowadays. People will go to a party and everybody is on their phone, and you…](https://sms4smile.com/quotes/snow-tha-product/i-just-feel-like-everybody-stays-on-their-phone-nowadays-people-will/) [Snow Tha Product](https://sms4smile.com/quotes/author/snow-tha-product/) > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [Real breakthroughs are not found because you want to develop some new technology, but because you are curious and want to find out how…](https://sms4smile.com/quotes/anton-zeilinger/real-breakthroughs-are-not-found-because-you-want-to-develop-some-new/) [Anton Zeilinger](https://sms4smile.com/quotes/author/anton-zeilinger/) > [The most fundamental question we can ever ask ourselves is whether or not the universe we live in is friendly or hostile.](https://sms4smile.com/quotes/albert-einstein/the-most-fundamental-question-we-can-ever-ask-ourselves-is-whether-or/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) [Browse all 18,164 Technology quotes ](https://sms4smile.com/quotes/about/technology/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Then there’s iRobot’s Roomba automated vacuum. 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