--- title: "Meaning & Key Takeaway of: At first the buzzword was “adventure.”…" description: "\"“At first the buzzword was “adventure.” Then it was “a disaster movie” because the building blows up. Then it was a cop show. It was just a strange mov..." image: "https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg" --- # At first the buzzword was “adventure.” Then it was “a… ![“At first the buzzword was “adventure.” Then it was “a disaster movie” because the building blows up. Then it was a cop show. It was just a strange movie. They couldn’t figure out how to sell it.” quote by Brian Abrams](https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg) [Download](https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg) [Open image](https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg) > ““At first the buzzword was “adventure.” Then it was “a disaster movie” because the building blows up. Then it was a cop show. It was just a strange movie. They couldn’t figure out how to sell it.”” [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The project’s concept kept changing, making it hard to market and define its identity. **In simple terms:** The idea kept shifting, confusing the audience. Key Takeaway Maintain a clear, consistent vision. Themes branding identity marketing film development Mood frustrated confused Type observational critical When to use this quote - pitch meetings - studio presentations - creative brainstorming Key Concepts concept evolution audience perception Questions to Reflect On - How can a project stay adaptable yet retain a core identity? - What strategies help clarify a shifting concept? A Different Perspective Frequent changes can dilute audience interest. ★ ★ ★ ★ ★ No ratings yet [Adventure](https://sms4smile.com/quotes/about/adventure/) [Adventure Disaster](https://sms4smile.com/quotes/about/adventure-disaster-4073233/) [Buzzword Adventure](https://sms4smile.com/quotes/about/buzzword-adventure-4073235/) [Disaster movie](https://sms4smile.com/quotes/about/disaster-movie/) [Movie](https://sms4smile.com/quotes/about/movie/) [Movie Building](https://sms4smile.com/quotes/about/movie-building-4073234/) [Strange Movie](https://sms4smile.com/quotes/about/strange-movie-213027/) ## Related quotes > [“Sometimes I feel like I have walked into the middle of a movie. It is a strange movie with no plot and no beginning.…](https://sms4smile.com/quotes/walter-dean-myers/sometimes-i-feel-like-i-have-walked-into-the-middle-of-a-movie-it-is/) [Walter Dean Myers](https://sms4smile.com/quotes/author/walter-dean-myers/) > [But it is funny, because I saw Unbreakable recently and it's a strange movie, I didn't mind it, and it's got some interesting things…](https://sms4smile.com/quotes/alex-winter/but-it-is-funny-because-i-saw-unbreakable-recently-and-it-s-a-strange/) [Alex Winter](https://sms4smile.com/quotes/author/alex-winter/) > [It sometimes feels like a strange movie, you know, it's all so weird that sometimes I wonder if it is really happening.](https://sms4smile.com/quotes/eminem/it-sometimes-feels-like-a-strange-movie-you-know-it-s-all-so-weird/) [Eminem](https://sms4smile.com/quotes/author/eminem/) > [I came in with a very specific idea about what a Doctor Strange movie should be, which was rooted in the comics, and I…](https://sms4smile.com/quotes/scott-derrickson/i-came-in-with-a-very-specific-idea-about-what-a-doctor-strange-movie/) [Scott Derrickson](https://sms4smile.com/quotes/author/scott-derrickson/) > [So when you make a disaster movie that is trying to say something about our world, you reach for images that haunt you.](https://sms4smile.com/quotes/gareth-edwards/so-when-you-make-a-disaster-movie-that-is-trying-to-say-something/) [Gareth Edwards](https://sms4smile.com/quotes/author/gareth-edwards/) > [This boy has negative charisma. He walks into a room and the oxygen starts to evaporate. I guess that's why girls sleep with him.…](https://sms4smile.com/quotes/emma-forrest/this-boy-has-negative-charisma-he-walks-into-a-room-and-the-oxygen/) [Emma Forrest](https://sms4smile.com/quotes/author/emma-forrest/) > [It's an end of the world I guess. I guess you'd currently call it disaster movie. But really they weren't disaster movies. They were…](https://sms4smile.com/quotes/michael-o-donoghue/it-s-an-end-of-the-world-i-guess-i-guess-you-d-currently-call-it/) [Michael O'Donoghue](https://sms4smile.com/quotes/author/michael-o-donoghue/) > [Some disaster movies look like you're watching someone else play video games. They're fun but it's not real.](https://sms4smile.com/quotes/eli-roth/some-disaster-movies-look-like-you-re-watching-someone-else-play/) [Eli Roth](https://sms4smile.com/quotes/author/eli-roth/) > ['Chernobyl' is a human story. It's not a disaster movie. It's not about explosions. It's about people and truths and lies.](https://sms4smile.com/quotes/craig-mazin/chernobyl-is-a-human-story-it-s-not-a-disaster-movie-it-s-not-about/) [Craig Mazin](https://sms4smile.com/quotes/author/craig-mazin/) > [“Sobs force their way out of my throat. I feel like I’m trapped in a disaster movie where everything is shriveling into darkness and…](https://sms4smile.com/quotes/paula-stokes/sobs-force-their-way-out-of-my-throat-i-feel-like-i-m-trapped-in-a/) [Paula Stokes](https://sms4smile.com/quotes/author/paula-stokes/) > [“At the conclusion of Hollywood disaster movies and epics, time moves backward, piecing together like a jigsaw the elements that had come apart. The…](https://sms4smile.com/quotes/amit-chaudhuri/at-the-conclusion-of-hollywood-disaster-movies-and-epics-time-moves/) [Amit Chaudhuri](https://sms4smile.com/quotes/author/amit-chaudhuri/) > [I was like a lost moon―my planet destroyed in some cataclysmic, disaster-movie scenario of desolation―that continued, nevertheless, to circle in a tight little orbit…](https://sms4smile.com/quotes/stephenie-meyer/i-was-like-a-lost-moon-my-planet-destroyed-in-some-cataclysmic/) [Stephenie Meyer](https://sms4smile.com/quotes/author/stephenie-meyer/) > [“We need a 21st-century international public health movement. Unless this challenge finds its way to the top of the international public health agenda, this…](https://sms4smile.com/quotes/linda-marsa/we-need-a-21st-century-international-public-health-movement-unless/) [Linda Marsa](https://sms4smile.com/quotes/author/linda-marsa/) > [“Charity Jones loved a good disaster movie as much as the next person - she would simply prefer the disaster in question not be…](https://sms4smile.com/quotes/susan-mallery/charity-jones-loved-a-good-disaster-movie-as-much-as-the-next-person/) [Susan Mallery](https://sms4smile.com/quotes/author/susan-mallery/) > [All students of disaster movies know that nothing survives these natural onslaughts except cats and the highest paid film stars.](https://sms4smile.com/quotes/simon-jenkins/all-students-of-disaster-movies-know-that-nothing-survives-these/) [Simon Jenkins](https://sms4smile.com/quotes/author/simon-jenkins/) ## More by Brian Abrams > [“I didn’t get along with John McTiernan. He started rejecting people because of their eyebrows. So I went to Joel and said, “I can’t…](https://sms4smile.com/quotes/brian-abrams/i-didn-t-get-along-with-john-mctiernan-he-started-rejecting-people/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [“I thought, “Oh my God this is fantastic,” and I remember calling him and going, “Oh my God, Bruce, you did it. You made…](https://sms4smile.com/quotes/brian-abrams/i-thought-oh-my-god-this-is-fantastic-and-i-remember-calling-him-and/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [“It changed from a seventies movie to an eighties movie. In the seventies, action movies were all full of moral ambiguity.”](https://sms4smile.com/quotes/brian-abrams/it-changed-from-a-seventies-movie-to-an-eighties-movie-in-the/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [“He was an underdog. That’s why the movie worked. It’s hard to feel sorry for Stallone or Schwarzenegger, which is why they have to…](https://sms4smile.com/quotes/brian-abrams/he-was-an-underdog-that-s-why-the-movie-worked-it-s-hard-to-feel/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [“The entire incident might have been avoided had Willis more carefully selected the tracks in his blaring music playlist. “Sometimes it’s Diana Ross, which…](https://sms4smile.com/quotes/brian-abrams/the-entire-incident-might-have-been-avoided-had-willis-more-carefully/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [“There’s no fun in this. No one feels good about it. There’s no way you can convince someone to get a babysitter for the…](https://sms4smile.com/quotes/brian-abrams/there-s-no-fun-in-this-no-one-feels-good-about-it-there-s-no-way-you/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) > [ “ROBERT DAVI They tried to get me in Die Hard 2 with \[director\] Renny Harlin. Joel would say, “C’mon, put ’im in there.” Then… ](https://sms4smile.com/quotes/brian-abrams/robert-davi-they-tried-to-get-me-in-die-hard-2-with-director-renny/) [Brian Abrams](https://sms4smile.com/quotes/author/brian-abrams/) [Explore all 8 Brian Abrams quotes ](https://sms4smile.com/quotes/author/brian-abrams/) ## More Adventure quotes > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I painted the words "GREAT ADVENTURE" in Beijing, Dallas, San Francisco, Copenhagen, and Japan. What it means to me is completely different to everybody…](https://sms4smile.com/quotes/ben-eine/i-painted-the-words-great-adventure-in-beijing-dallas-san-francisco/) [Ben Eine](https://sms4smile.com/quotes/author/ben-eine/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I have lifted my plane . . . for perhaps a thousand flights and I have never felt her wheels glide from the Earth…](https://sms4smile.com/quotes/beryl-markham/i-have-lifted-my-plane-for-perhaps-a-thousand-flights-and-i-have/) [Beryl Markham](https://sms4smile.com/quotes/author/beryl-markham/) > [I am attracted to looking at the different things language can mean even in one sometimes quite ordinary utterance. Writing is partly about listening…](https://sms4smile.com/quotes/rae-armantrout/i-am-attracted-to-looking-at-the-different-things-language-can-mean/) [Rae Armantrout](https://sms4smile.com/quotes/author/rae-armantrout/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) [Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/) > [“So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned by a…](https://sms4smile.com/quotes/alexander-supertramp-chris-mccandless/so-many-people-live-within-unhappy-circumstances-and-yet-will-not/) [Alexander Supertramp Chris McCandless](https://sms4smile.com/quotes/author/alexander-supertramp-chris-mccandless/) > [A common fallacy in much of the adverse criticism to which science is subjected today is that it claims certainty, infallibility and complete emotional…](https://sms4smile.com/quotes/cyril-norman-hinshelwood/a-common-fallacy-in-much-of-the-adverse-criticism-to-which-science-is/) [Cyril Norman Hinshelwood](https://sms4smile.com/quotes/author/cyril-norman-hinshelwood/) > [“Exactly. I think the original tantric Buddhists took notice of was some very wise old people who never studied in their youth, but took…](https://sms4smile.com/quotes/joe-niemczura/exactly-i-think-the-original-tantric-buddhists-took-notice-of-was/) [Joe Niemczura](https://sms4smile.com/quotes/author/joe-niemczura/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Love can give you such happiness, then can break the very heart it filled, leaving a hole that can never be fixed or protected…](https://sms4smile.com/quotes/kevin-mcleod/love-can-give-you-such-happiness-then-can-break-the-very-heart-it/) [Kevin McLeod](https://sms4smile.com/quotes/author/kevin-mcleod/) > [“It always gave Wolf a peculiar thrill thus to tighten his grip upon his stick, thus to wrap himself more closely in his faded…](https://sms4smile.com/quotes/john-cowper-powys/it-always-gave-wolf-a-peculiar-thrill-thus-to-tighten-his-grip-upon/) [John Cowper Powys](https://sms4smile.com/quotes/author/john-cowper-powys/) > [“It all had to be squeezed and squeezed again, to provide a thrill, to provide enjoyment. What did people mean, with their simply determined…](https://sms4smile.com/quotes/d-h-lawrence-2/it-all-had-to-be-squeezed-and-squeezed-again-to-provide-a-thrill-to/) [D.H. Lawrence](https://sms4smile.com/quotes/author/d-h-lawrence-2/) > [I am not an adventurous person but I am gutsy.](https://sms4smile.com/quotes/rahul-vaidya/i-am-not-an-adventurous-person-but-i-am-gutsy/) [Rahul Vaidya](https://sms4smile.com/quotes/author/rahul-vaidya/) > [Our civilization, bequeathed to us by fierce adventurers, eaters of meat and hunters, is so full of hurry and combat, so busy about many…](https://sms4smile.com/quotes/james-joyce/our-civilization-bequeathed-to-us-by-fierce-adventurers-eaters-of/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) [Browse all 7,690 Adventure quotes ](https://sms4smile.com/quotes/about/adventure/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“At first the buzzword was “adventure.” Then it was “a disaster movie” because the building blows up. Then it was a cop show. It was just a strange movie. They couldn’t figure out how to sell it.”", "creator": { "@type": "Person", "name": "Brian Abrams" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-abrams/at-first-the-buzzword-was-adventure-then-it-was-a-disaster-movie/", "about": { "@type": "Thing", "name": "Adventure" }, "@id": "https://sms4smile.com/quotes/brian-abrams/at-first-the-buzzword-was-adventure-then-it-was-a-disaster-movie/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg", "url": "https://sms4smile.com/quotes/i/5b7/brian-abrams-48490_adventure_at-first-the-buzzword-was-adventure-then_2082321.jpg", "width": 1080, "height": 1080, "caption": "“At first the buzzword was “adventure.” Then it was “a disaster movie” because the building blows up. Then it…” — Brian Abrams", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Abrams", "item": "https://sms4smile.com/quotes/author/brian-abrams/" }, { "@type": "ListItem", "position": 4, "name": "“At first the buzzword was “adventure.”...", "item": "https://sms4smile.com/quotes/brian-abrams/at-first-the-buzzword-was-adventure-then-it-was-a-disaster-movie/" } ], "@id": "https://sms4smile.com/quotes/brian-abrams/at-first-the-buzzword-was-adventure-then-it-was-a-disaster-movie/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```