--- title: "Meaning & Key Takeaway of: resonance. “We had a key decision to…" description: "\"“resonance. “We had a key decision to make,” he says. “Was distribution a commodity or was it a core competency?”\" — Brad Stone" image: "https://sms4smile.com/quotes/i/0d0/brad-stone-2853_choice_resonance-we-had-a-key-decision-to-make_3028540.jpg" --- # resonance. “We had a key decision to make,” he says. “Was… ![“resonance. “We had a key decision to make,” he says. “Was distribution a commodity or was it a core competency?” quote by Brad Stone](https://sms4smile.com/quotes/i/0d0/brad-stone-2853_choice_resonance-we-had-a-key-decision-to-make_3028540.jpg) [Download](https://sms4smile.com/quotes/i/0d0/brad-stone-2853_choice_resonance-we-had-a-key-decision-to-make_3028540.jpg) [Open image](https://sms4smile.com/quotes/i/0d0/brad-stone-2853_choice_resonance-we-had-a-key-decision-to-make_3028540.jpg) > ““resonance. “We had a key decision to make,” he says. “Was distribution a commodity or was it a core competency?”” [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Choosing whether a service is a commodity or a core skill determines strategic focus and competitive advantage. **In simple terms:** Decide if something is a basic product or a unique strength. Key Takeaway Identify core competencies early. Themes strategy business competitiveness Mood analytical strategic Type business leadership When to use this quote - product development - market positioning - resource allocation - company culture Key Concepts value chain core competency commodity vs differentiation Questions to Reflect On - Is this offering truly unique? - What risks arise from treating it as a commodity? A Different Perspective Overemphasis on core can ignore market shifts. ★ ★ ★ ★ ★ No ratings yet [Choice](https://sms4smile.com/quotes/about/choice/) ## Related quotes > [Mario Ruiz Massieu's resignation places the ball very firmly in Zedillo's court. 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