--- title: "Meaning & Key Takeaway of: great companies fail not because they…" description: "\"“great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might under..." image: "https://sms4smile.com/quotes/i/c81/brad-stone-2853_business_great-companies-fail-not-because-they-wa_684488.jpg" --- # great companies fail not because they want to avoid… ![“great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses” quote by Brad Stone](https://sms4smile.com/quotes/i/c81/brad-stone-2853_business_great-companies-fail-not-because-they-wa_684488.jpg) [Download](https://sms4smile.com/quotes/i/c81/brad-stone-2853_business_great-companies-fail-not-because-they-wa_684488.jpg) [Open image](https://sms4smile.com/quotes/i/c81/brad-stone-2853_business_great-companies-fail-not-because-they-wa_684488.jpg) > ““great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses”” [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies often fail not by avoiding change but by resisting new markets that could disrupt their core business, showing fear of cannibalization. **In simple terms:** Fear of new markets can cause failure. Key Takeaway Embrace promising new markets despite risks. Themes innovation risk market disruption strategic growth Mood analytical optimistic Type business strategic When to use this quote - product development - corporate strategy - investment decisions - market entry Key Concepts cognitive bias disruptive innovation Questions to Reflect On - How can firms balance core business stability with exploring new markets? - What structures support healthy risk‑taking? A Different Perspective May underestimate internal resistance and resource constraints. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Change](https://sms4smile.com/quotes/about/change/) [Change Reluctant](https://sms4smile.com/quotes/about/change-reluctant-5410179/) [Companies Fail](https://sms4smile.com/quotes/about/companies-fail-1306642/) [Disruptive Change](https://sms4smile.com/quotes/about/disruptive-change-1573435/) [Great Companies](https://sms4smile.com/quotes/about/great-companies/) [Investing](https://sms4smile.com/quotes/about/investing/) [Markets Undermine](https://sms4smile.com/quotes/about/markets-undermine-5410180/) ## Related quotes > [“Creating a new business from scratch is hard, but executives of incumbents have the dual challenge of creating new businesses while simultaneously staving off…](https://sms4smile.com/quotes/scott-d-anthony/creating-a-new-business-from-scratch-is-hard-but-executives-of/) [Scott D. 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