--- title: "Meaning & Key Takeaway of: In my world, historical revenue is the…" description: "\"In my world, historical revenue is the least interesting thing to consider in an acquisition strategy. The goal is to acquire technology that is on you..." image: "https://sms4smile.com/quotes/i/53d/brad-feld-7468_acquisition_in-my-world-historical-revenue-is-the-le_452989.jpg" --- # In my world, historical revenue is the least interesting… ![“In my world, historical revenue is the least interesting thing to consider in an acquisition strategy. The goal is to acquire technology that is on your product roadmap or people that fit culturally within your organization and help you execute on your roadmap faster.” quote by Brad Feld](https://sms4smile.com/quotes/i/53d/brad-feld-7468_acquisition_in-my-world-historical-revenue-is-the-le_452989.jpg) [Download](https://sms4smile.com/quotes/i/53d/brad-feld-7468_acquisition_in-my-world-historical-revenue-is-the-le_452989.jpg) [Open image](https://sms4smile.com/quotes/i/53d/brad-feld-7468_acquisition_in-my-world-historical-revenue-is-the-le_452989.jpg) > “In my world, historical revenue is the least interesting thing to consider in an acquisition strategy. The goal is to acquire technology that is on your product roadmap or people that fit culturally within your organization and help you execute on your roadmap faster.” [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Acquisitions should focus on technology and cultural fit, not just past revenue. **In simple terms:** Buy for tech and culture, not revenue. Key Takeaway Target strategic, culturally aligned assets. Themes business strategy M&A culture Mood analytical pragmatic Type business strategic When to use this quote - tech startups - team acquisitions - product roadmaps Key Concepts Strategic alignment integration risk Questions to Reflect On - How to assess cultural compatibility? - What metrics gauge tech relevance? A Different Perspective Revenue still matters for valuation. ★ ★ ★ ★ ★ No ratings yet [Acquisition](https://sms4smile.com/quotes/about/acquisition/) [Acquisition Strategy](https://sms4smile.com/quotes/about/acquisition-strategy-1584691/) [Consider Acquisition](https://sms4smile.com/quotes/about/consider-acquisition-3949215/) [Help](https://sms4smile.com/quotes/about/help/) [Historical Revenue](https://sms4smile.com/quotes/about/historical-revenue-3949214/) [History](https://sms4smile.com/quotes/about/history/) [Revenue Interesting](https://sms4smile.com/quotes/about/revenue-interesting-3949216/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Technology](https://sms4smile.com/quotes/about/technology/) [World](https://sms4smile.com/quotes/about/world/) [Your](https://sms4smile.com/quotes/about/your/) ## Related quotes > [In my world, historical revenue is the least interesting thing to consider in an acquisition strategy.](https://sms4smile.com/quotes/brad-feld/in-my-world-historical-revenue-is-the-least-interesting-thing-to-2/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [Everyone thought the acquisition strategy was extremely risky because no one had ever done it successfully. In other words, it was innovative.](https://sms4smile.com/quotes/larry-ellison/everyone-thought-the-acquisition-strategy-was-extremely-risky-because/) [Larry Ellison](https://sms4smile.com/quotes/author/larry-ellison/) > [Usually, the first three months post acquisition are up and down. The acquirer and the acquiree are trying to figure out how to interact.…](https://sms4smile.com/quotes/brad-feld/usually-the-first-three-months-post-acquisition-are-up-and-down-the/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [I love using a targeted acquisition approach in conjunction with a business that has a clear strategy and strong organic growth.](https://sms4smile.com/quotes/brad-feld/i-love-using-a-targeted-acquisition-approach-in-conjunction-with-a/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [I know a lot of companies that have a very well defined post-acquisition process. 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When acquisition costs are similar, we much prefer to purchase $2 of earnings that…](https://sms4smile.com/quotes/warren-buffett/accounting-consequences-do-not-influence-our-operating-or-capital/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [When ice appears out of doors, and boys seize it up while it is solid, at first they experience new pleasures. But in the…](https://sms4smile.com/quotes/sophocles/when-ice-appears-out-of-doors-and-boys-seize-it-up-while-it-is-solid/) [Sophocles](https://sms4smile.com/quotes/author/sophocles/) > [All worldly pursuits have but one unavoidable and inevitable end, which is sorrow; acquisitions end in dispersion; buildings in destruction; meetings in separation; births…](https://sms4smile.com/quotes/milarepa/all-worldly-pursuits-have-but-one-unavoidable-and-inevitable-end/) [Milarepa](https://sms4smile.com/quotes/author/milarepa/) > [Learning to play the guitar is a combination of mental and motor skill acquisition. 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For, in a… ](https://sms4smile.com/quotes/otto-weininger/no-one-suffers-so-much-as-he-the-genius-with-the-people-and-therefore/) [Otto Weininger](https://sms4smile.com/quotes/author/otto-weininger/) > [The Role of Deliberate Practice in the Acquisition of Expert Performance”: “The differences between expert performers and normal adults are not immutable, that is,…](https://sms4smile.com/quotes/k-anders-ericsson/the-role-of-deliberate-practice-in-the-acquisition-of-expert/) [K. Anders Ericsson](https://sms4smile.com/quotes/author/k-anders-ericsson/) ## More by Brad Feld > [As a teenager, my dad taught me about the idea of unintended consequences, and I've had the experience, and how to deal with it,…](https://sms4smile.com/quotes/brad-feld/as-a-teenager-my-dad-taught-me-about-the-idea-of-unintended/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [“There are only a few key things most VCs look at to understand and get excited about a deal: the problem you are solving,…](https://sms4smile.com/quotes/brad-feld/there-are-only-a-few-key-things-most-vcs-look-at-to-understand-and/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [I'm glad I get to live in the United States of America.](https://sms4smile.com/quotes/brad-feld/i-m-glad-i-get-to-live-in-the-united-states-of-america/) [Brad Feld](https://sms4smile.com/quotes/author/brad-feld/) > [Over the years, I've been involved in many business crises. 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The only possible way, then, of…](https://sms4smile.com/quotes/john-adams/we-may-affirm-that-the-balance-of-power-in-a-society-accompanies-the/) [John Adams](https://sms4smile.com/quotes/author/john-adams/) > [Learning to play the guitar is a combination of mental and motor skill acquisition. And to develop motor skill, repetition is essential... Whenever musicians…](https://sms4smile.com/quotes/howard-roberts/learning-to-play-the-guitar-is-a-combination-of-mental-and-motor/) [Howard Roberts](https://sms4smile.com/quotes/author/howard-roberts/) > [All worldly pursuits have but one unavoidable and inevitable end, which is sorrow; acquisitions end in dispersion; buildings in destruction; meetings in separation; births…](https://sms4smile.com/quotes/milarepa/all-worldly-pursuits-have-but-one-unavoidable-and-inevitable-end/) [Milarepa](https://sms4smile.com/quotes/author/milarepa/) > [When ice appears out of doors, and boys seize it up while it is solid, at first they experience new pleasures. But in the…](https://sms4smile.com/quotes/sophocles/when-ice-appears-out-of-doors-and-boys-seize-it-up-while-it-is-solid/) [Sophocles](https://sms4smile.com/quotes/author/sophocles/) > [Accounting consequences do not influence our operating or capital-allocation decisions. When acquisition costs are similar, we much prefer to purchase $2 of earnings that…](https://sms4smile.com/quotes/warren-buffett/accounting-consequences-do-not-influence-our-operating-or-capital/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [A sustainable economy represents nothing less than a higher social order one as concerned with future generations as with our own, and more focused…](https://sms4smile.com/quotes/lester-r-brown/a-sustainable-economy-represents-nothing-less-than-a-higher-social/) [Lester R. Brown](https://sms4smile.com/quotes/author/lester-r-brown/) > [One industrial age belief is that GDP or GNP is a measure of progress. I don't care if you're the President of China or…](https://sms4smile.com/quotes/peter-senge/one-industrial-age-belief-is-that-gdp-or-gnp-is-a-measure-of-progress/) [Peter Senge](https://sms4smile.com/quotes/author/peter-senge/) > [I ended up doing four or five plays in college and being an English major with my thesis in language acquisition, which I was…](https://sms4smile.com/quotes/carrie-coon/i-ended-up-doing-four-or-five-plays-in-college-and-being-an-english/) [Carrie Coon](https://sms4smile.com/quotes/author/carrie-coon/) > [But most automotive dealerships are set up for customer acquisition - which is crazy when you consider the average cost of customer acquisition is…](https://sms4smile.com/quotes/arthur-hughes/but-most-automotive-dealerships-are-set-up-for-customer-acquisition/) [Arthur Hughes](https://sms4smile.com/quotes/author/arthur-hughes/) > [As priestcraft was always the enemy of knowledge, because priestcraft supports itself by keeping people in delusion and ignorance, it was consistent with its…](https://sms4smile.com/quotes/thomas-paine/as-priestcraft-was-always-the-enemy-of-knowledge-because-priestcraft/) [Thomas Paine](https://sms4smile.com/quotes/author/thomas-paine/) > [Even as the unborn babe is in the womb of his mother, these five are fixed as his life destiny: his life span, his…](https://sms4smile.com/quotes/anonymous/even-as-the-unborn-babe-is-in-the-womb-of-his-mother-these-five-are/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend,…](https://sms4smile.com/quotes/naomi-wolf/what-becomes-of-a-man-who-acquires-a-beautiful-woman-with-her-beauty/) [Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/) [Browse all 395 Acquisition quotes ](https://sms4smile.com/quotes/about/acquisition/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In my world, historical revenue is the least interesting thing to consider in an acquisition strategy. 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