--- title: "Meaning & Key Takeaway of: Obviously, as a marketer, I love to work…" description: "\"Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.\" — Bozoma Saint John" image: "https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg" --- # Obviously, as a marketer, I love to work with brands that… ![“Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.” quote by Bozoma Saint John](https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg) [Download](https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg) [Open image](https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg) > “Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.” [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective branding thrives on dynamic, humanized identities rather than static images. **In simple terms:** Brands need personality and life. Key Takeaway Make brands feel alive. Themes branding personality marketing authenticity Mood enthusiastic inspired Type motivational strategic When to use this quote - product launches - social media campaigns - customer engagement - rebranding projects Key Concepts human-centered design brand storytelling emotional connection Questions to Reflect On - How can you infuse personality into a traditionally static brand? - What risks arise when a brand becomes too playful? A Different Perspective Static branding can feel impersonal and limit audience connection. ★ ★ ★ ★ ★ No ratings yet [Life](https://sms4smile.com/quotes/about/life/) [Love](https://sms4smile.com/quotes/about/love/) [Marketer](https://sms4smile.com/quotes/about/marketer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personality](https://sms4smile.com/quotes/about/personality/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [I've tried to shop in stores that have brands that aren't known or pieces of clothing that aren't as easy to find.](https://sms4smile.com/quotes/shai-gilgeous-alexander/i-ve-tried-to-shop-in-stores-that-have-brands-that-aren-t-known-or/) [Shai Gilgeous-Alexander](https://sms4smile.com/quotes/author/shai-gilgeous-alexander/) > [Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they…](https://sms4smile.com/quotes/peter-york/eponymous-brands-aren-t-that-popular-with-analysts-and-investors-now/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.](https://sms4smile.com/quotes/taufik-hidayat/the-indonesian-brands-aren-t-interested-in-sports-people-only-movie/) [Taufik Hidayat](https://sms4smile.com/quotes/author/taufik-hidayat/) > [I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.](https://sms4smile.com/quotes/tim-armstrong/i-m-a-massive-believer-in-brands-silicon-valley-has-tried-to/) [Tim Armstrong](https://sms4smile.com/quotes/author/tim-armstrong/) > [“Create your own future; you are your own artisan. Promote your own brand; you are your own marketer! You've got the hands to do…](https://sms4smile.com/quotes/israelmore-ayivor/create-your-own-future-you-are-your-own-artisan-promote-your-own/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions”](https://sms4smile.com/quotes/anonymous/i-m-a-marketer-i-don-t-believe-in-brands-but-i-believe-in-quality-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I work with brands where we can find a shared creativity where I'm inspiring them and they're inspiring me.](https://sms4smile.com/quotes/ariana-debose/i-work-with-brands-where-we-can-find-a-shared-creativity-where-i-m/) [Ariana DeBose](https://sms4smile.com/quotes/author/ariana-debose/) > [I only ever partner and work with brands that I genuinely and authentically believe in.](https://sms4smile.com/quotes/amelia-dimoldenberg/i-only-ever-partner-and-work-with-brands-that-i-genuinely-and/) [Amelia Dimoldenberg](https://sms4smile.com/quotes/author/amelia-dimoldenberg/) > [I work with brands that see me, that honour all body types, that are powerful.](https://sms4smile.com/quotes/ariana-debose/i-work-with-brands-that-see-me-that-honour-all-body-types-that-are/) [Ariana DeBose](https://sms4smile.com/quotes/author/ariana-debose/) > [I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall.…](https://sms4smile.com/quotes/gunna/i-would-like-to-work-with-brands-i-personally-love-like-haider/) [Gunna](https://sms4smile.com/quotes/author/gunna/) > [I work with brands that I personally connect with or personally use. For example, I was already driving the Suzuki Hayabusa long before I…](https://sms4smile.com/quotes/salman-khan/i-work-with-brands-that-i-personally-connect-with-or-personally-use/) [Salman Khan](https://sms4smile.com/quotes/author/salman-khan/) > [When the product is right, you don't have to be a great marketer.](https://sms4smile.com/quotes/anonymous/when-the-product-is-right-you-don-t-have-to-be-a-great-marketer/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.](https://sms4smile.com/quotes/beth-comstock/what-s-the-dna-of-a-marketer-we-call-it-the-4-i-s-instigator/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) ## More by Bozoma Saint John > [Even though society has come a long way in correcting the inequalities between men and women in the workplace, it still has to be…](https://sms4smile.com/quotes/bozoma-saint-john/even-though-society-has-come-a-long-way-in-correcting-the/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I don't see a utopia anywhere for me.](https://sms4smile.com/quotes/bozoma-saint-john/i-don-t-see-a-utopia-anywhere-for-me/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the…](https://sms4smile.com/quotes/bozoma-saint-john/i-think-it-s-interesting-how-you-can-associate-a-creative-brand-with/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I think women have a unique talent for being able to see the forest and the trees at the same time.](https://sms4smile.com/quotes/bozoma-saint-john/i-think-women-have-a-unique-talent-for-being-able-to-see-the-forest/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I love sleep so much. That's the one thing I won't sacrifice. I really cannot.](https://sms4smile.com/quotes/bozoma-saint-john/i-love-sleep-so-much-that-s-the-one-thing-i-won-t-sacrifice-i-really/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I want to be something that is worthy to be bragged about.](https://sms4smile.com/quotes/bozoma-saint-john/i-want-to-be-something-that-is-worthy-to-be-bragged-about/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also…](https://sms4smile.com/quotes/bozoma-saint-john/bringing-your-whole-self-to-work-is-the-mantra-for-me-as-i-sit-in-my/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I don't know if I'm ever considered a part of the community I'm in.](https://sms4smile.com/quotes/bozoma-saint-john/i-don-t-know-if-i-m-ever-considered-a-part-of-the-community-i-m-in/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I always do what I'm most interested in first.](https://sms4smile.com/quotes/bozoma-saint-john/i-always-do-what-i-m-most-interested-in-first/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [Risk is the essence of any reward - to try the thing that no one else is willing to try.](https://sms4smile.com/quotes/bozoma-saint-john/risk-is-the-essence-of-any-reward-to-try-the-thing-that-no-one-else/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [Part of our human nature is finding new ways of being.](https://sms4smile.com/quotes/bozoma-saint-john/part-of-our-human-nature-is-finding-new-ways-of-being/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [We all know this: Music is such a fundamental part of life.](https://sms4smile.com/quotes/bozoma-saint-john/we-all-know-this-music-is-such-a-fundamental-part-of-life/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I'm bold in personality, I'm hella tall, and I'm hella black.](https://sms4smile.com/quotes/bozoma-saint-john/i-m-bold-in-personality-i-m-hella-tall-and-i-m-hella-black/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [If you are in a hiring position, hire someone that is nothing like you. We keep looking for the commonalities, but find someone with…](https://sms4smile.com/quotes/bozoma-saint-john/if-you-are-in-a-hiring-position-hire-someone-that-is-nothing-like-you/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I was born in Middletown, Connecticut, while my dad was getting his Ph.D. in ethnomusicology and anthropology at Wesleyan University.](https://sms4smile.com/quotes/bozoma-saint-john/i-was-born-in-middletown-connecticut-while-my-dad-was-getting-his-ph/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) [Explore all 100 Bozoma Saint John quotes ](https://sms4smile.com/quotes/author/bozoma-saint-john/) ## More I love quotes > [I love going to Columbia, Missouri. That is a really underrated campus. It shocked me when I went there because I really didn't know…](https://sms4smile.com/quotes/kirk-herbstreit/i-love-going-to-columbia-missouri-that-is-a-really-underrated-campus/) [Kirk Herbstreit](https://sms4smile.com/quotes/author/kirk-herbstreit/) > [I could program a 'fabulous, I love it' kind of hit season right now. I'm more interested in breaking boundaries, telling a story, defying…](https://sms4smile.com/quotes/george-c-wolfe/i-could-program-a-fabulous-i-love-it-kind-of-hit-season-right-now-i-m/) [George C. Wolfe](https://sms4smile.com/quotes/author/george-c-wolfe/) > [I had to get to the point where I just had to embrace carrying the torch for the traditional girls out there. I love…](https://sms4smile.com/quotes/tamera-mowry/i-had-to-get-to-the-point-where-i-just-had-to-embrace-carrying-the/) [Tamera Mowry](https://sms4smile.com/quotes/author/tamera-mowry/) > [I make dance music because I love to dance. But I want to think at the same time.](https://sms4smile.com/quotes/stromae/i-make-dance-music-because-i-love-to-dance-but-i-want-to-think-at-the/) [Stromae](https://sms4smile.com/quotes/author/stromae/) > [I love casting against type and doing things you wouldn't expect, because I think you get more interesting performances that way. Hollywood loves to…](https://sms4smile.com/quotes/david-s-goyer/i-love-casting-against-type-and-doing-things-you-wouldn-t-expect/) [David S. Goyer](https://sms4smile.com/quotes/author/david-s-goyer/) > [I love being in Malibu. It's so cool there, and the water is just, it's nice and, and I love the beach. And I…](https://sms4smile.com/quotes/jackie-evancho/i-love-being-in-malibu-it-s-so-cool-there-and-the-water-is-just-it-s/) [Jackie Evancho](https://sms4smile.com/quotes/author/jackie-evancho/) > [I love to fish. I love the peacefulness of being around the water.](https://sms4smile.com/quotes/evonne-goolagong-cawley/i-love-to-fish-i-love-the-peacefulness-of-being-around-the-water/) [Evonne Goolagong Cawley](https://sms4smile.com/quotes/author/evonne-goolagong-cawley/) > [I enjoy upsetting the right people. I love poking fun at earnest censors. I want to push the bounds of what can be said…](https://sms4smile.com/quotes/milo-yiannopoulos/i-enjoy-upsetting-the-right-people-i-love-poking-fun-at-earnest/) [Milo Yiannopoulos](https://sms4smile.com/quotes/author/milo-yiannopoulos/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [I love transforming myself constantly because it gives me that 'new' feeling that I'm very much addicted to.](https://sms4smile.com/quotes/brad-mondo/i-love-transforming-myself-constantly-because-it-gives-me-that-new/) [Brad Mondo](https://sms4smile.com/quotes/author/brad-mondo/) > [What I do miss that I don't get anymore? You're going to think I'm crazy, but you want the truth, so here it is.…](https://sms4smile.com/quotes/barbara-mandrell/what-i-do-miss-that-i-don-t-get-anymore-you-re-going-to-think-i-m/) [Barbara Mandrell](https://sms4smile.com/quotes/author/barbara-mandrell/) > [If somebody asks me to choose a biopic, it would be Narain Karthikeyan because I love racing.](https://sms4smile.com/quotes/naga-chaitanya/if-somebody-asks-me-to-choose-a-biopic-it-would-be-narain-karthikeyan/) [Naga Chaitanya](https://sms4smile.com/quotes/author/naga-chaitanya/) > [I love writing fiction and can do it anywhere - I once even missed a flight because I was so engrossed.](https://sms4smile.com/quotes/prue-leith/i-love-writing-fiction-and-can-do-it-anywhere-i-once-even-missed-a/) [Prue Leith](https://sms4smile.com/quotes/author/prue-leith/) > [Honestly, I love Ruth's Chris.](https://sms4smile.com/quotes/ross-butler/honestly-i-love-ruth-s-chris/) [Ross Butler](https://sms4smile.com/quotes/author/ross-butler/) > [I love the game of football.](https://sms4smile.com/quotes/le-veon-bell/i-love-the-game-of-football/) [Le'Veon Bell](https://sms4smile.com/quotes/author/le-veon-bell/) Browse all 14,666 I love quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.", "creator": { "@type": "Person", "name": "Bozoma Saint John" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bozoma-saint-john/obviously-as-a-marketer-i-love-to-work-with-brands-that-aren-t-static/", "about": { "@type": "Thing", "name": "I love" }, "@id": "https://sms4smile.com/quotes/bozoma-saint-john/obviously-as-a-marketer-i-love-to-work-with-brands-that-aren-t-static/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg", "contentUrl": "https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg", "url": "https://sms4smile.com/quotes/i/603/bozoma-saint-john-5584_i-love_obviously-as-a-marketer-i-love-to-work-w_190592.jpg", "width": 1080, "height": 1080, "caption": "“Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.” — Bozoma Saint John", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bozoma Saint John", "item": "https://sms4smile.com/quotes/author/bozoma-saint-john/" }, { "@type": "ListItem", "position": 4, "name": "Obviously, as a marketer, I love...", "item": "https://sms4smile.com/quotes/bozoma-saint-john/obviously-as-a-marketer-i-love-to-work-with-brands-that-aren-t-static/" } ], "@id": "https://sms4smile.com/quotes/bozoma-saint-john/obviously-as-a-marketer-i-love-to-work-with-brands-that-aren-t-static/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```