---
title: "Meaning & Key Takeaway of: When you dig down and look at the people…"
description: "\"When you dig down and look at the people who are vocal in their criticism of me, it's a small number.\" — Bobby Kotick"
image: "https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg"
---

#  When you dig down and look at the people who are vocal in…

![“When you dig down and look at the people who are vocal in their criticism of me, it's a small number.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg)   [Download](https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg) [Open image](https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg)

> “When you dig down and look at the people who are vocal in their criticism of me, it's a small number.”

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Notes that vocal critics are few, implying broader support or indifference

**In simple terms:** Only a small group openly criticizes him

Key Takeaway

Recognize that criticism may be limited and not represent majority

Themes

leadership criticism perception

Mood

cautious analytical

Type

business reflective

When to use this quote

- company decisions
- public relations
- policy debates
- personal reputation

Key Concepts

public scrutiny stakeholder management

Questions to Reflect On

- Who are the silent supporters?
- How do you address constructive criticism?

A Different Perspective

Critics may be vocal but not representative

★ ★ ★ ★ ★   No ratings yet

[Criticism](https://sms4smile.com/quotes/about/criticism/) [People](https://sms4smile.com/quotes/about/people/)

## Related quotes

> [It is with books as with men: a very small number play a great part.](https://sms4smile.com/quotes/voltaire/it-is-with-books-as-with-men-a-very-small-number-play-a-great-part-2/)

[Voltaire](https://sms4smile.com/quotes/author/voltaire/)

> [It is with books as with men: a very small number play a great part, the rest are lost in the multitude.](https://sms4smile.com/quotes/voltaire/it-is-with-books-as-with-men-a-very-small-number-play-a-great-part/)

[Voltaire](https://sms4smile.com/quotes/author/voltaire/)

> [A small number of choice books are sufficient.](https://sms4smile.com/quotes/voltaire/a-small-number-of-choice-books-are-sufficient/)

[Voltaire](https://sms4smile.com/quotes/author/voltaire/)

> [“Small is the number of them that see with their own eyes and feel with their own hearts.”](https://sms4smile.com/quotes/albert-einstein/small-is-the-number-of-them-that-see-with-their-own-eyes-and-feel/)

[Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/)

> [It is a great thing to start life with a small number of really good books which are your very own.](https://sms4smile.com/quotes/arthur-conan-doyle/it-is-a-great-thing-to-start-life-with-a-small-number-of-really-good/)

[Arthur Conan Doyle](https://sms4smile.com/quotes/author/arthur-conan-doyle/)

> [One is too small a number to achieve greatness.](https://sms4smile.com/quotes/anonymous/one-is-too-small-a-number-to-achieve-greatness/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [A small number of people can make a lot of noise.](https://sms4smile.com/quotes/mark-walport/a-small-number-of-people-can-make-a-lot-of-noise/)

[Mark Walport](https://sms4smile.com/quotes/author/mark-walport/)

> [We've had risk assessments performed by Harvard University, which said that even if we did have a small number of cases in this country…](https://sms4smile.com/quotes/ann-veneman/we-ve-had-risk-assessments-performed-by-harvard-university-which-said/)

[Ann Veneman](https://sms4smile.com/quotes/author/ann-veneman/)

> [For me, one of the things that makes the X-Men so crucial is they are relatively small in number but they have the potential…](https://sms4smile.com/quotes/chris-claremont/for-me-one-of-the-things-that-makes-the-x-men-so-crucial-is-they-are/)

[Chris Claremont](https://sms4smile.com/quotes/author/chris-claremont/)

> [The purists are small in number but, you know hardy of voice.](https://sms4smile.com/quotes/chris-thile/the-purists-are-small-in-number-but-you-know-hardy-of-voice/)

[Chris Thile](https://sms4smile.com/quotes/author/chris-thile/)

> [A life is made up of a great number of small incidents, and a small number of great ones.](https://sms4smile.com/quotes/roald-dahl/a-life-is-made-up-of-a-great-number-of-small-incidents-and-a-small/)

[Roald Dahl](https://sms4smile.com/quotes/author/roald-dahl/)

> [Small is the number of people who see with their eyes and think with their minds.](https://sms4smile.com/quotes/albert-einstein/small-is-the-number-of-people-who-see-with-their-eyes-and-think-with/)

[Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/)

> [In the period of '60s to the '90s, British art schools were small, and the number of student was small. The personal contact was…](https://sms4smile.com/quotes/michael-craig-martin/in-the-period-of-60s-to-the-90s-british-art-schools-were-small-and/)

[Michael Craig-Martin](https://sms4smile.com/quotes/author/michael-craig-martin/)

> [It seems to me that the soul, when alone with itself and speaking to itself, uses only a small number of words, none of…](https://sms4smile.com/quotes/paul-valery/it-seems-to-me-that-the-soul-when-alone-with-itself-and-speaking-to/)

[Paul Valery](https://sms4smile.com/quotes/author/paul-valery/)

> [Civilization is maintained by a very few people in a small number of places and we need only some bombs and a few prisons…](https://sms4smile.com/quotes/cyril-connolly/civilization-is-maintained-by-a-very-few-people-in-a-small-number-of/)

[Cyril Connolly](https://sms4smile.com/quotes/author/cyril-connolly/)

## More by Bobby Kotick

> [As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…](https://sms4smile.com/quotes/bobby-kotick/as-business-models-evolve-as-the-way-you-distribute-content-evolves/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.](https://sms4smile.com/quotes/bobby-kotick/i-would-have-call-of-duty-be-an-online-subscription-service-tomorrow/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

> [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/)

[Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/)

[Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/)

## More Criticism quotes

> [Regardless of the criticisms I receive from the left, the right and the middle, I think it's important to maintain a prolific writing jab,…](https://sms4smile.com/quotes/ishmael-reed/regardless-of-the-criticisms-i-receive-from-the-left-the-right-and/)

[Ishmael Reed](https://sms4smile.com/quotes/author/ishmael-reed/)

> [I receive something we might euphemistically call an 'inappropriately hostile' response - that is to say, more than fair criticism or even fair anger…](https://sms4smile.com/quotes/mary-beard/i-receive-something-we-might-euphemistically-call-an-inappropriately/)

[Mary Beard](https://sms4smile.com/quotes/author/mary-beard/)

> [A common fallacy in much of the adverse criticism to which science is subjected today is that it claims certainty, infallibility and complete emotional…](https://sms4smile.com/quotes/cyril-norman-hinshelwood/a-common-fallacy-in-much-of-the-adverse-criticism-to-which-science-is/)

[Cyril Norman Hinshelwood](https://sms4smile.com/quotes/author/cyril-norman-hinshelwood/)

> [For some reason, we are truly convinced that if we criticize ourselves, the criticism will lead to change. If we are harsh, we believe…](https://sms4smile.com/quotes/geneen-roth/for-some-reason-we-are-truly-convinced-that-if-we-criticize-ourselves/)

[Geneen Roth](https://sms4smile.com/quotes/author/geneen-roth/)

> [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/)

[Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/)

> [I'm more comfortable modelling as a man because I don't get any criticism.](https://sms4smile.com/quotes/rain-dove/i-m-more-comfortable-modelling-as-a-man-because-i-don-t-get-any/)

[Rain Dove](https://sms4smile.com/quotes/author/rain-dove/)

> [I don't mind positive criticism, but when it is negative and personal, it is quite hard.](https://sms4smile.com/quotes/inzamam-ul-haq/i-don-t-mind-positive-criticism-but-when-it-is-negative-and-personal/)

[Inzamam-ul-Haq](https://sms4smile.com/quotes/author/inzamam-ul-haq/)

> [Judge a person not by his ability to make money but by his ability to retain it.](https://sms4smile.com/quotes/vikrant-parsai/judge-a-person-not-by-his-ability-to-make-money-but-by-his-ability-to/)

[Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/)

> [Everything is allowable in literature, but what is not allowable in criticism is objection on the grounds of probability.](https://sms4smile.com/quotes/howard-jacobson/everything-is-allowable-in-literature-but-what-is-not-allowable-in/)

[Howard Jacobson](https://sms4smile.com/quotes/author/howard-jacobson/)

> [Lots of relationships fail because we spend more time pointing out each other's mistakes and not enough time enjoying each other's company.](https://sms4smile.com/quotes/anonymous/lots-of-relationships-fail-because-we-spend-more-time-pointing-out/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [If our aim is to praise, we should forget to criticize; if our aim is to criticize, we should remember to praise](https://sms4smile.com/quotes/samuel-johnson/if-our-aim-is-to-praise-we-should-forget-to-criticize-if-our-aim-is/)

[Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/)

> [No man can be criticised but by a greater than he. Do not, then, read the reviews.](https://sms4smile.com/quotes/ralph-waldo-emerson/no-man-can-be-criticised-but-by-a-greater-than-he-do-not-then-read/)

[Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/)

> [People believe that criticism should be objective, whatever that means, but I really don't understand what people mean by that. I guess if you're…](https://sms4smile.com/quotes/robert-christgau/people-believe-that-criticism-should-be-objective-whatever-that-means/)

[Robert Christgau](https://sms4smile.com/quotes/author/robert-christgau/)

> [I welcome criticism. I come from a - I wouldn't say mean, but you've got to have tough skin to be in my family.](https://sms4smile.com/quotes/saweetie/i-welcome-criticism-i-come-from-a-i-wouldn-t-say-mean-but-you-ve-got/)

[Saweetie](https://sms4smile.com/quotes/author/saweetie/)

> [The good author is he who contemplates without marked joy or excessive sorrow the adventures of his soul amongst criticisms.](https://sms4smile.com/quotes/joseph-conrad/the-good-author-is-he-who-contemplates-without-marked-joy-or/)

[Joseph Conrad](https://sms4smile.com/quotes/author/joseph-conrad/)

[Browse all 3,954 Criticism quotes ](https://sms4smile.com/quotes/about/criticism/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "When you dig down and look at the people who are vocal in their criticism of me, it's a small number.",
            "creator": {
                "@type": "Person",
                "name": "Bobby Kotick"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/bobby-kotick/when-you-dig-down-and-look-at-the-people-who-are-vocal-in-their/",
            "about": {
                "@type": "Thing",
                "name": "Criticism"
            },
            "@id": "https://sms4smile.com/quotes/bobby-kotick/when-you-dig-down-and-look-at-the-people-who-are-vocal-in-their/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg",
                "url": "https://sms4smile.com/quotes/i/1f0/bobby-kotick-9408_criticism_when-you-dig-down-and-look-at-the-people_2475912.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“When you dig down and look at the people who are vocal in their criticism of me, it's a small number.” — Bobby Kotick",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Bobby Kotick",
                    "item": "https://sms4smile.com/quotes/author/bobby-kotick/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "When you dig down and look...",
                    "item": "https://sms4smile.com/quotes/bobby-kotick/when-you-dig-down-and-look-at-the-people-who-are-vocal-in-their/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/bobby-kotick/when-you-dig-down-and-look-at-the-people-who-are-vocal-in-their/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
