--- title: "Meaning & Key Takeaway of: We want to give our audiences flexibility…" description: "\"We want to give our audiences flexibility in the way they're commercially engaged in the content.\" — Bobby Kotick" image: "https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg" --- # We want to give our audiences flexibility in the way… ![“We want to give our audiences flexibility in the way they're commercially engaged in the content.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg) [Download](https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg) [Open image](https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg) > “We want to give our audiences flexibility in the way they're commercially engaged in the content.” [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Audiences should have choice in how they interact with commercial content. **In simple terms:** Give users flexible commercial engagement options. Key Takeaway Offer multiple engagement models. Themes flexibility audience empowerment commercial strategy Mood strategic pragmatic Type business marketing When to use this quote - digital platforms - advertising campaigns - subscription services Key Concepts choice architecture user experience monetization Questions to Reflect On - How can flexibility increase revenue? - What limits might flexibility impose? A Different Perspective Balancing flexibility with revenue goals can be tricky. ★ ★ ★ ★ ★ No ratings yet [Audiences](https://sms4smile.com/quotes/about/audiences/) [Flexibility](https://sms4smile.com/quotes/about/flexibility/) [Happiness](https://sms4smile.com/quotes/about/happiness/) ## Related quotes > [I want audiences to see me in different avatars.](https://sms4smile.com/quotes/ram-charan/i-want-audiences-to-see-me-in-different-avatars/) [Ram Charan](https://sms4smile.com/quotes/author/ram-charan/) > [I want to show audiences I can act.](https://sms4smile.com/quotes/jackie-chan/i-want-to-show-audiences-i-can-act/) [Jackie Chan](https://sms4smile.com/quotes/author/jackie-chan/) > [I do want to say things in these films. I want audiences to come out with shards stuck in them. I don't care if…](https://sms4smile.com/quotes/terry-gilliam/i-do-want-to-say-things-in-these-films-i-want-audiences-to-come-out/) [Terry Gilliam](https://sms4smile.com/quotes/author/terry-gilliam/) > [I want my audiences to be as open-minded as my characters.](https://sms4smile.com/quotes/jason-reitman/i-want-my-audiences-to-be-as-open-minded-as-my-characters/) [Jason Reitman](https://sms4smile.com/quotes/author/jason-reitman/) > [I want to keep audiences off balance, so they don't know who I am or how to take me. If I duck and weave,…](https://sms4smile.com/quotes/robert-carlyle/i-want-to-keep-audiences-off-balance-so-they-don-t-know-who-i-am-or/) [Robert Carlyle](https://sms4smile.com/quotes/author/robert-carlyle/) > [I know, that trends and all of those things and formulae that calculate what audiences want to see and what audiences don't want to…](https://sms4smile.com/quotes/mike-leigh/i-know-that-trends-and-all-of-those-things-and-formulae-that/) [Mike Leigh](https://sms4smile.com/quotes/author/mike-leigh/) > [I hate giving away tricks, you have to create an impression and not an image. You want audiences to look at certain places and…](https://sms4smile.com/quotes/kurt-russell/i-hate-giving-away-tricks-you-have-to-create-an-impression-and-not-an/) [Kurt Russell](https://sms4smile.com/quotes/author/kurt-russell/) > [I may be a character artiste but I want the audiences to clap and whistle for me as well.](https://sms4smile.com/quotes/rao-ramesh/i-may-be-a-character-artiste-but-i-want-the-audiences-to-clap-and/) [Rao Ramesh](https://sms4smile.com/quotes/author/rao-ramesh/) > [I've always tried to make movies that pull the audience out of their seats... I want audiences to be transported.](https://sms4smile.com/quotes/peter-jackson/i-ve-always-tried-to-make-movies-that-pull-the-audience-out-of-their/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [I want audiences to look at adolescent delinquents with greater understanding and more compassion.](https://sms4smile.com/quotes/emmanuelle-bercot/i-want-audiences-to-look-at-adolescent-delinquents-with-greater/) Emmanuelle Bercot > [I just want my audiences to be entertained and feel like they're part of the show. I want to show them a good time…](https://sms4smile.com/quotes/lynda-carter/i-just-want-my-audiences-to-be-entertained-and-feel-like-they-re-part/) [Lynda Carter](https://sms4smile.com/quotes/author/lynda-carter/) > [Now an audience of more than 1 billion people is only a click away from every voice online, and remarkable stories and content can…](https://sms4smile.com/quotes/matt-mullenweg/now-an-audience-of-more-than-1-billion-people-is-only-a-click-away/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and…](https://sms4smile.com/quotes/terry-semel/at-yahoo-we-were-one-of-the-early-proponents-of-the-power-of-content/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand…](https://sms4smile.com/quotes/tim-armstrong/we-have-people-who-pay-to-use-our-products-and-services-and-they-are/) [Tim Armstrong](https://sms4smile.com/quotes/author/tim-armstrong/) > [Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point,…](https://sms4smile.com/quotes/bobby-kotick/whether-they-re-paying-for-it-or-not-is-not-really-relevant-they-re/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## More by Bobby Kotick > [As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…](https://sms4smile.com/quotes/bobby-kotick/as-business-models-evolve-as-the-way-you-distribute-content-evolves/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.](https://sms4smile.com/quotes/bobby-kotick/i-would-have-call-of-duty-be-an-online-subscription-service-tomorrow/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) [Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/) ## More Audiences quotes > [Audiences deserve better.](https://sms4smile.com/quotes/leonard-maltin/audiences-deserve-better/) [Leonard Maltin](https://sms4smile.com/quotes/author/leonard-maltin/) > [Well, the coffeehouse audiences never know what they're going to get, and all the comics are different, as opposed to when you go to…](https://sms4smile.com/quotes/kathy-griffin/well-the-coffeehouse-audiences-never-know-what-they-re-going-to-get/) [Kathy Griffin](https://sms4smile.com/quotes/author/kathy-griffin/) > [The States still has the best audiences by far.](https://sms4smile.com/quotes/robin-trower/the-states-still-has-the-best-audiences-by-far/) [Robin Trower](https://sms4smile.com/quotes/author/robin-trower/) > [Audiences could never relate to me as anything other than Tori Spelling.](https://sms4smile.com/quotes/tori-spelling/audiences-could-never-relate-to-me-as-anything-other-than-tori/) [Tori Spelling](https://sms4smile.com/quotes/author/tori-spelling/) > [I think audiences are quite sophisticated.](https://sms4smile.com/quotes/lynne-ramsay/i-think-audiences-are-quite-sophisticated/) [Lynne Ramsay](https://sms4smile.com/quotes/author/lynne-ramsay/) > [Audience members are only concerned about the story, the concept, the bells and whistles and the noise that a popular film starts to make…](https://sms4smile.com/quotes/steven-spielberg/audience-members-are-only-concerned-about-the-story-the-concept-the/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [I have zero interest in performing in films to try to convey any kind of message. My job is to be entertaining. There's a…](https://sms4smile.com/quotes/bruce-willis/i-have-zero-interest-in-performing-in-films-to-try-to-convey-any-kind/) [Bruce Willis](https://sms4smile.com/quotes/author/bruce-willis/) > [Audiences want and need a shared viewing experience.](https://sms4smile.com/quotes/warren-littlefield/audiences-want-and-need-a-shared-viewing-experience/) [Warren Littlefield](https://sms4smile.com/quotes/author/warren-littlefield/) > [I want audiences to see me in different avatars.](https://sms4smile.com/quotes/ram-charan/i-want-audiences-to-see-me-in-different-avatars/) [Ram Charan](https://sms4smile.com/quotes/author/ram-charan/) > [With comedy, the jokes will come out, and people will see them coming. Changes in daily life or current events can change the consciousness…](https://sms4smile.com/quotes/robert-lopez/with-comedy-the-jokes-will-come-out-and-people-will-see-them-coming/) [Robert Lopez](https://sms4smile.com/quotes/author/robert-lopez/) > [Audiences want great story telling; it's why white people watch my show 'Black in America.' It's why black people watch 'Latina in America.' All…](https://sms4smile.com/quotes/soledad-o-brien/audiences-want-great-story-telling-it-s-why-white-people-watch-my/) [Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/) > [I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's…](https://sms4smile.com/quotes/anne-sweeney/i-am-deeply-honored-that-my-team-is-being-recognized-by-h-s-h-prince/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within…](https://sms4smile.com/quotes/rohit-shetty/my-audience-loves-seeing-me-pump-large-amounts-of-money-into-action/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [We're making a commercial Hindi film catering to all types of audiences.](https://sms4smile.com/quotes/sanjay-dutt/we-re-making-a-commercial-hindi-film-catering-to-all-types-of/) [Sanjay Dutt](https://sms4smile.com/quotes/author/sanjay-dutt/) > [Sometimes audiences want to see what we're doing to their world. It's our obligation sometimes to reflect it.](https://sms4smile.com/quotes/taylor-sheridan/sometimes-audiences-want-to-see-what-we-re-doing-to-their-world-it-s/) [Taylor Sheridan](https://sms4smile.com/quotes/author/taylor-sheridan/) [Browse all 551 Audiences quotes ](https://sms4smile.com/quotes/about/audiences/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We want to give our audiences flexibility in the way they're commercially engaged in the content.", "creator": { "@type": "Person", "name": "Bobby Kotick" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bobby-kotick/we-want-to-give-our-audiences-flexibility-in-the-way-they-re/", "about": { "@type": "Thing", "name": "Audiences" }, "@id": "https://sms4smile.com/quotes/bobby-kotick/we-want-to-give-our-audiences-flexibility-in-the-way-they-re/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg", "url": "https://sms4smile.com/quotes/i/5f2/bobby-kotick-9408_content_we-want-to-give-our-audiences-flexibilit_1430128.jpg", "width": 1080, "height": 1080, "caption": "“We want to give our audiences flexibility in the way they're commercially engaged in the content.” — Bobby Kotick", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bobby Kotick", "item": "https://sms4smile.com/quotes/author/bobby-kotick/" }, { "@type": "ListItem", "position": 4, "name": "We want to give our audiences...", "item": "https://sms4smile.com/quotes/bobby-kotick/we-want-to-give-our-audiences-flexibility-in-the-way-they-re/" } ], "@id": "https://sms4smile.com/quotes/bobby-kotick/we-want-to-give-our-audiences-flexibility-in-the-way-they-re/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```