--- title: "Meaning & Key Takeaway of: We've always operated under the belief…" description: "\"We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, ..." image: "https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg" --- # We've always operated under the belief that you could run… ![“We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg) [Download](https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg) [Open image](https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg) > “We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.” [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Running a video game company can be as professional and disciplined as any consumer goods firm without stifling creativity. **In simple terms:** Business rigor need not kill creativity. Key Takeaway Apply professional standards to creative fields. Themes business creativity industry Mood optimistic strategic Type business motivational When to use this quote - startup scaling - brand building - creative teams - market analysis Key Concepts management video game development Questions to Reflect On - How to keep creativity alive in corporate settings? - What metrics support innovation? A Different Perspective Creative freedom may be constrained by corporate metrics. ★ ★ ★ ★ ★ No ratings yet [Belief](https://sms4smile.com/quotes/about/belief/) [Business](https://sms4smile.com/quotes/about/business/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Faith](https://sms4smile.com/quotes/about/faith/) [Game](https://sms4smile.com/quotes/about/game/) [Video game](https://sms4smile.com/quotes/about/video-game/) ## Related quotes > [The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them…](https://sms4smile.com/quotes/bobby-kotick/the-video-game-business-is-primarily-a-male-oriented-business-and-i/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I'm not in the luxury-goods business. I sell unique objects. I wish I was in luxury goods because then I could just call the…](https://sms4smile.com/quotes/larry-gagosian/i-m-not-in-the-luxury-goods-business-i-sell-unique-objects-i-wish-i/) [Larry Gagosian](https://sms4smile.com/quotes/author/larry-gagosian/) > [In some respects, the video-game business is a lot like the razor business, which follows a simple model: Give away the razor, gouge 'em…](https://sms4smile.com/quotes/james-surowiecki/in-some-respects-the-video-game-business-is-a-lot-like-the-razor/) [James Surowiecki](https://sms4smile.com/quotes/author/james-surowiecki/) > [Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as…](https://sms4smile.com/quotes/david-crane/our-co-founder-and-company-president-jim-levy-came-from-a-record/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty…](https://sms4smile.com/quotes/nolan-bushnell/in-the-early-days-of-the-video-game-business-everybody-played-the/) [Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/) > [“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they have played…](https://sms4smile.com/quotes/nir-eyal/in-the-free-to-play-video-game-business-it-is-standard-practice-for/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [I was a little hesitant at taking the job at Atari. I had never programmed for a living and I worried it might get…](https://sms4smile.com/quotes/david-crane/i-was-a-little-hesitant-at-taking-the-job-at-atari-i-had-never/) [David Crane](https://sms4smile.com/quotes/author/david-crane/) > [I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories.…](https://sms4smile.com/quotes/hiroshi-yamauchi/i-have-been-saying-this-for-some-time-but-customers-are-not/) Hiroshi Yamauchi > [If I would be in this business for business, I wouldn't be in this business.](https://sms4smile.com/quotes/sol-hurok/if-i-would-be-in-this-business-for-business-i-wouldn-t-be-in-this/) [Sol Hurok](https://sms4smile.com/quotes/author/sol-hurok/) > [“If it was my business, I wouldn't talk about it. It is very vulgar to talk about one's business. Only people like stockbroker's do…](https://sms4smile.com/quotes/oscar-wilde/if-it-was-my-business-i-wouldn-t-talk-about-it-it-is-very-vulgar-to/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [You should treat your marriage like a business that you wouldn't want to let fail.](https://sms4smile.com/quotes/lisa-ling/you-should-treat-your-marriage-like-a-business-that-you-wouldn-t-want/) [Lisa Ling](https://sms4smile.com/quotes/author/lisa-ling/) > [No, there is literally nothing on the business side that I wouldn't sacrifice in a heartbeat to have an extra couple of hours' writing.…](https://sms4smile.com/quotes/j-k-rowling-2/no-there-is-literally-nothing-on-the-business-side-that-i-wouldn-t/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [There are ways of fighting for your interests. I never do something in business that I wouldn't do in life.](https://sms4smile.com/quotes/vladimir-potanin/there-are-ways-of-fighting-for-your-interests-i-never-do-something-in/) [Vladimir Potanin](https://sms4smile.com/quotes/author/vladimir-potanin/) > [My business wouldn't be doing as strong as it is without the support of WWE.](https://sms4smile.com/quotes/diamond-dallas-page/my-business-wouldn-t-be-doing-as-strong-as-it-is-without-the-support/) [Diamond Dallas Page](https://sms4smile.com/quotes/author/diamond-dallas-page/) > [If I were in this business only for the business, I wouldn't be in this business.](https://sms4smile.com/quotes/samuel-goldwyn/if-i-were-in-this-business-only-for-the-business-i-wouldn-t-be-in/) [Samuel Goldwyn](https://sms4smile.com/quotes/author/samuel-goldwyn/) ## More by Bobby Kotick > [As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…](https://sms4smile.com/quotes/bobby-kotick/as-business-models-evolve-as-the-way-you-distribute-content-evolves/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.](https://sms4smile.com/quotes/bobby-kotick/i-would-have-call-of-duty-be-an-online-subscription-service-tomorrow/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) [Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/) ## More Belief quotes > [“Cine a ucis stelele? Cine a surpat drumul spre viitor al celor din morminte?”](https://sms4smile.com/quotes/ionel-teodoreanu/cine-a-ucis-stelele-cine-a-surpat-drumul-spre-viitor-al-celor-din/) [Ionel Teodoreanu](https://sms4smile.com/quotes/author/ionel-teodoreanu/) > [“MIND & GRIND Self-belief and hard work can propel you past more talented peers”](https://sms4smile.com/quotes/kamil-ali/mind-grind-self-belief-and-hard-work-can-propel-you-past-more/) [Kamil Ali](https://sms4smile.com/quotes/author/kamil-ali/) > [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/) [Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [It took me 20 years of hard training to get the physique I have today. what you need is what i had - BELIEF…](https://sms4smile.com/quotes/branch-warren/it-took-me-20-years-of-hard-training-to-get-the-physique-i-have-today/) [Branch Warren](https://sms4smile.com/quotes/author/branch-warren/) > [“Here is a fundamental difference between the man of faith and the man of unbelief. The unbeliever is 'of the world', judges everything by…](https://sms4smile.com/quotes/arthur-w-pink/here-is-a-fundamental-difference-between-the-man-of-faith-and-the-man/) [Arthur W. Pink](https://sms4smile.com/quotes/author/arthur-w-pink/) > [“She herself vacillated when it came to belief. She did not particularly believe in God. Or, rather, she didn't believe in a particular God.…](https://sms4smile.com/quotes/allegra-goodman/she-herself-vacillated-when-it-came-to-belief-she-did-not/) [Allegra Goodman](https://sms4smile.com/quotes/author/allegra-goodman/) > [Let us remember that every worldview-not just Christianity's-must give an explanation or an answer for evil and suffering...this is not just a problem distinctive…](https://sms4smile.com/quotes/ravi-zacharias/let-us-remember-that-every-worldview-not-just-christianity-s-must/) [Ravi Zacharias](https://sms4smile.com/quotes/author/ravi-zacharias/) > [“Rigid traditions capture souls prisons of spiritual thought man’s religion has captured a god grown too small and very weak.”](https://sms4smile.com/quotes/david-w-earle/rigid-traditions-capture-souls-prisons-of-spiritual-thought-man-s/) [David W Earle](https://sms4smile.com/quotes/author/david-w-earle/) > [We can find common qualities and common values that have made Britain the country it is. Our belief in tolerance and liberty which shines…](https://sms4smile.com/quotes/gordon-brown/we-can-find-common-qualities-and-common-values-that-have-made-britain/) [Gordon Brown](https://sms4smile.com/quotes/author/gordon-brown/) > [The inner defenses are unconscious. They consist of a kind of magic aura which the mind builds around cherished belief. Arguments which penetrate into…](https://sms4smile.com/quotes/arthur-koestler/the-inner-defenses-are-unconscious-they-consist-of-a-kind-of-magic/) [Arthur Koestler](https://sms4smile.com/quotes/author/arthur-koestler/) > [I have tried to resign myself, and to console myself; and that, I hope, I may have done imperfectly; but what I cannot firmly…](https://sms4smile.com/quotes/charles-dickens/i-have-tried-to-resign-myself-and-to-console-myself-and-that-i-hope-i/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [In business, as in politics, it is never easy to go against the beliefs and attitudes held by the majority. The businessman who moves…](https://sms4smile.com/quotes/j-paul-getty/in-business-as-in-politics-it-is-never-easy-to-go-against-the-beliefs/) [J. Paul Getty](https://sms4smile.com/quotes/author/j-paul-getty/) > [There's no greatest moment in the arts. It's a life; it's a continuity thing. You can't have a great moment because it's spiritual. 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Contrary to popular belief, it is not…](https://sms4smile.com/quotes/nathaniel-branden/to-preserve-an-unclouded-capacity-for-the-enjoyment-of-life-is-an/) [Nathaniel Branden](https://sms4smile.com/quotes/author/nathaniel-branden/) [Browse all 10,268 Belief quotes ](https://sms4smile.com/quotes/about/belief/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.", "creator": { "@type": "Person", "name": "Bobby Kotick" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bobby-kotick/we-ve-always-operated-under-the-belief-that-you-could-run-a-video/", "about": { "@type": "Thing", "name": "Belief" }, "@id": "https://sms4smile.com/quotes/bobby-kotick/we-ve-always-operated-under-the-belief-that-you-could-run-a-video/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg", "contentUrl": "https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg", "url": "https://sms4smile.com/quotes/i/524/bobby-kotick-9408_belief_we-ve-always-operated-under-the-belief-t_1084394.jpg", "width": 1080, "height": 1080, "caption": "“We've always operated under the belief that you could run a video game business as professionally as you…” — Bobby Kotick", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bobby Kotick", "item": "https://sms4smile.com/quotes/author/bobby-kotick/" }, { "@type": "ListItem", "position": 4, "name": "We've always operated under the belief...", "item": "https://sms4smile.com/quotes/bobby-kotick/we-ve-always-operated-under-the-belief-that-you-could-run-a-video/" } ], "@id": "https://sms4smile.com/quotes/bobby-kotick/we-ve-always-operated-under-the-belief-that-you-could-run-a-video/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```