--- title: "Meaning & Key Takeaway of: Just reskinning games with our…" description: "\"Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value fo..." image: "https://sms4smile.com/quotes/i/0a7/bobby-kotick-9408_games_just-reskinning-games-with-our-intellect_2640626.jpg" --- # Just reskinning games with our intellectual property is… ![“Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/0a7/bobby-kotick-9408_games_just-reskinning-games-with-our-intellect_2640626.jpg) [Download](https://sms4smile.com/quotes/i/0a7/bobby-kotick-9408_games_just-reskinning-games-with-our-intellect_2640626.jpg) [Open image](https://sms4smile.com/quotes/i/0a7/bobby-kotick-9408_games_just-reskinning-games-with-our-intellect_2640626.jpg) > “Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.” [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Relying solely on re‑skinning existing IP fails to build lasting shareholder value. **In simple terms:** Copying games doesn't create long‑term value. Key Takeaway Focus on original, innovative IP. Themes innovation shareholder value strategy Mood cautious strategic Type business financial When to use this quote - product development - corporate strategy - investment decisions Key Concepts IP development creative risk market differentiation Questions to Reflect On - How can a company balance short‑term profits with long‑term innovation? - What incentives drive genuine creativity? A Different Perspective Original content requires higher upfront cost and risk. ★ ★ ★ ★ ★ No ratings yet [Games](https://sms4smile.com/quotes/about/games/) [Intellectual](https://sms4smile.com/quotes/about/intellectual/) [Intellectual property](https://sms4smile.com/quotes/about/intellectual-property/) [Just Reskinning](https://sms4smile.com/quotes/about/just-reskinning-2265896/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Opportunity Isn](https://sms4smile.com/quotes/about/opportunity-isn-1732085/) [Reskinning Games](https://sms4smile.com/quotes/about/reskinning-games-2265895/) [Value](https://sms4smile.com/quotes/about/value/) [Value Shareholders](https://sms4smile.com/quotes/about/value-shareholders-1164954/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [Luck to me is something else. 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Luck to me is something…](https://sms4smile.com/quotes/lucille-ball/luck-i-don-t-know-anything-about-luck-i-ve-never-banked-on-it-and-i-m/) [Lucille Ball](https://sms4smile.com/quotes/author/lucille-ball/) > [Management has failed miserably at creating increased value for shareholders. Indeed, despite some recent short-term gains, which actually only put us back where we…](https://sms4smile.com/quotes/roy-o-disney/management-has-failed-miserably-at-creating-increased-value-for/) [Roy O. 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As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.](https://sms4smile.com/quotes/bobby-kotick/i-would-have-call-of-duty-be-an-online-subscription-service-tomorrow/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) [Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/) ## More Games quotes > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I know that in the rap game you've got a lot of people, that come from poverty, was born in poverty and if it…](https://sms4smile.com/quotes/jon-connor/i-know-that-in-the-rap-game-you-ve-got-a-lot-of-people-that-come-from/) [Jon Connor](https://sms4smile.com/quotes/author/jon-connor/) > [And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start…](https://sms4smile.com/quotes/red-auerbach/and-i-have-been-very-blessed-having-coached-some-of-the-greatest-that/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [I'd noticed him watching me for a year or so, especially when we'd play games where there was running or jumping.](https://sms4smile.com/quotes/jesse-owens/i-d-noticed-him-watching-me-for-a-year-or-so-especially-when-we-d/) [Jesse Owens](https://sms4smile.com/quotes/author/jesse-owens/) > [You just can't let the outside world affect your game.You can't hold anything back. You can't play a different game.](https://sms4smile.com/quotes/carson-palmer/you-just-can-t-let-the-outside-world-affect-your-game-you-can-t-hold/) [Carson Palmer](https://sms4smile.com/quotes/author/carson-palmer/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [I learned so much from Sue about the Xs and Os of the game of basketball.](https://sms4smile.com/quotes/pat-summitt/i-learned-so-much-from-sue-about-the-xs-and-os-of-the-game-of/) [Pat Summitt](https://sms4smile.com/quotes/author/pat-summitt/) > [Palindrome as well. My sister's name is Hannah. Father liked word games. He was fourteen times World Scrabble Champion. When he died, we buried…](https://sms4smile.com/quotes/jasper-fforde/palindrome-as-well-my-sister-s-name-is-hannah-father-liked-word-games/) [Jasper Fforde](https://sms4smile.com/quotes/author/jasper-fforde/) > [And the seasons they go 'round and 'round And the painted ponies go up and down We're captive on the carousel of time We…](https://sms4smile.com/quotes/joni-mitchell/and-the-seasons-they-go-round-and-round-and-the-painted-ponies-go-up/) [Joni Mitchell](https://sms4smile.com/quotes/author/joni-mitchell/) > [You got to harden yourself. Make, like, a shell around you. But not everyone can do it. If they got nothing to hang on…](https://sms4smile.com/quotes/charlie-higson/you-got-to-harden-yourself-make-like-a-shell-around-you-but-not/) [Charlie Higson](https://sms4smile.com/quotes/author/charlie-higson/) > [Playing video games is something I enjoy in my spare time. 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They will not stay with you if you go…](https://sms4smile.com/quotes/rick-riordan/kids-if-anything-are-harder-to-write-for-because-they-are-a-more/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) [Browse all 11,463 Games quotes ](https://sms4smile.com/quotes/about/games/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Just reskinning games with our intellectual property is not an appealing prospect for opportunity. 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