--- title: "Meaning & Key Takeaway of: I would have 'Call of Duty' be an online…" description: "\"I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.\" — Bobby Kotick" image: "https://sms4smile.com/quotes/i/08f/bobby-kotick-9408_duty_i-would-have-call-of-duty-be-an-online-s_583384.jpg" --- # I would have 'Call of Duty' be an online subscription… ![“I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/08f/bobby-kotick-9408_duty_i-would-have-call-of-duty-be-an-online-s_583384.jpg) [Download](https://sms4smile.com/quotes/i/08f/bobby-kotick-9408_duty_i-would-have-call-of-duty-be-an-online-s_583384.jpg) [Open image](https://sms4smile.com/quotes/i/08f/bobby-kotick-9408_duty_i-would-have-call-of-duty-be-an-online-s_583384.jpg) > “I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.” [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He wants to shift Call of Duty to a subscription model to meet audience demand. **In simple terms:** Shift to subscription for demand. Key Takeaway Consider subscription model. Themes gaming business strategy Mood optimistic strategic Type business industry When to use this quote - game launch - pricing decisions - market research Key Concepts subscription economics consumer demand Questions to Reflect On - Will subscription increase revenue long term? - How to balance price and value? A Different Perspective Subscription may alienate players who prefer one‑time purchase. ★ ★ ★ ★ ★ No ratings yet [Duty](https://sms4smile.com/quotes/about/duty/) [Duty Online](https://sms4smile.com/quotes/about/duty-online-4791088/) [I think](https://sms4smile.com/quotes/about/i-think/) [Online Subscription](https://sms4smile.com/quotes/about/online-subscription-4791089/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Service](https://sms4smile.com/quotes/about/service/) [Subscription](https://sms4smile.com/quotes/about/subscription/) [Subscription Service](https://sms4smile.com/quotes/about/subscription-service-4791090/) [Think](https://sms4smile.com/quotes/about/think/) [Think Audiences](https://sms4smile.com/quotes/about/think-audiences-414113/) [Tomorrow](https://sms4smile.com/quotes/about/tomorrow/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [I've thought about doing a subscription service, where people pre-pay and then we send them 12"s as they're finished, with one song on each…](https://sms4smile.com/quotes/robin-pecknold/i-ve-thought-about-doing-a-subscription-service-where-people-pre-pay/) [Robin Pecknold](https://sms4smile.com/quotes/author/robin-pecknold/) > [Think of any news site on the web that sells subscriptions; AOL has four times as many people as the largest subscription service. We…](https://sms4smile.com/quotes/tim-armstrong/think-of-any-news-site-on-the-web-that-sells-subscriptions-aol-has/) [Tim Armstrong](https://sms4smile.com/quotes/author/tim-armstrong/) > [People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.](https://sms4smile.com/quotes/bobby-kotick/people-have-been-playing-versions-of-world-of-warcraft-since-1994-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.](https://sms4smile.com/quotes/troy-carter/people-are-experimenting-with-streaming-with-subscription-services/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner…](https://sms4smile.com/quotes/troy-carter/if-you-wake-up-in-the-morning-and-your-favorite-artist-isn-t-on-the/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [I think audiences can relate to the guys I'm playing, those large-and-in-charge idiots. Or maybe I just make them feel better about who they…](https://sms4smile.com/quotes/rob-riggle/i-think-audiences-can-relate-to-the-guys-i-m-playing-those-large-and/) [Rob Riggle](https://sms4smile.com/quotes/author/rob-riggle/) > [I don't make movies because I think audiences will want to go see them.](https://sms4smile.com/quotes/jerry-bruckheimer/i-don-t-make-movies-because-i-think-audiences-will-want-to-go-see-them/) [Jerry Bruckheimer](https://sms4smile.com/quotes/author/jerry-bruckheimer/) > [I think audiences can feel when they're being served a filler episode.](https://sms4smile.com/quotes/phoebe-waller-bridge/i-think-audiences-can-feel-when-they-re-being-served-a-filler-episode/) [Phoebe Waller-Bridge](https://sms4smile.com/quotes/author/phoebe-waller-bridge/) > [I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because…](https://sms4smile.com/quotes/dick-wolf/i-don-t-think-you-can-really-make-television-based-on-what-you-think/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [If you create a good story that has a lot of story value I think audiences like that. It's why they stick with the…](https://sms4smile.com/quotes/robert-rodriguez/if-you-create-a-good-story-that-has-a-lot-of-story-value-i-think/) [Robert Rodriguez](https://sms4smile.com/quotes/author/robert-rodriguez/) > [I think people in Hollywood are afraid of sentiment because they think audiences will reject it.](https://sms4smile.com/quotes/leonard-maltin/i-think-people-in-hollywood-are-afraid-of-sentiment-because-they/) [Leonard Maltin](https://sms4smile.com/quotes/author/leonard-maltin/) > [I think audiences ultimately want something new. I think the business model for a franchise is such that it's very low risk because you…](https://sms4smile.com/quotes/gore-verbinski/i-think-audiences-ultimately-want-something-new-i-think-the-business/) [Gore Verbinski](https://sms4smile.com/quotes/author/gore-verbinski/) > [I think audiences were somewhere fed up with watching the same Saas-Bahu soaps all the time. I've been part of one of them.](https://sms4smile.com/quotes/mandira-bedi/i-think-audiences-were-somewhere-fed-up-with-watching-the-same-saas/) [Mandira Bedi](https://sms4smile.com/quotes/author/mandira-bedi/) > [When you do comedy, you can't please the world, although I'd like to think that most of my audiences were on my side.](https://sms4smile.com/quotes/don-rickles/when-you-do-comedy-you-can-t-please-the-world-although-i-d-like-to/) [Don Rickles](https://sms4smile.com/quotes/author/don-rickles/) > [I think audiences are quite sophisticated.](https://sms4smile.com/quotes/lynne-ramsay/i-think-audiences-are-quite-sophisticated/) [Lynne Ramsay](https://sms4smile.com/quotes/author/lynne-ramsay/) ## More by Bobby Kotick > [As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…](https://sms4smile.com/quotes/bobby-kotick/as-business-models-evolve-as-the-way-you-distribute-content-evolves/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the…](https://sms4smile.com/quotes/bobby-kotick/all-my-life-i-ve-been-the-rebel-in-the-x-wing-fighter-and-then-one/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) [Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/) ## More Duty quotes > [I pray that wherever we are and whatever duties we have in the priesthood of God, we will be united in the cause to…](https://sms4smile.com/quotes/henry-b-eyring/i-pray-that-wherever-we-are-and-whatever-duties-we-have-in-the/) [Henry B. Eyring](https://sms4smile.com/quotes/author/henry-b-eyring/) > [Few political debates have been as divisive as the European one. I fought as hard as I could on the Remain side, but I…](https://sms4smile.com/quotes/damian-green/few-political-debates-have-been-as-divisive-as-the-european-one-i/) [Damian Green](https://sms4smile.com/quotes/author/damian-green/) > [I'm a strange mixture of my mother's curiosity; my father, who grew up the son of the manse in a Presbyterian family, who had…](https://sms4smile.com/quotes/rupert-murdoch/i-m-a-strange-mixture-of-my-mother-s-curiosity-my-father-who-grew-up/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [“Is that what they teach you at the convent? That the gods demand the hearts from our bodies?”](https://sms4smile.com/quotes/robin-lafevers/is-that-what-they-teach-you-at-the-convent-that-the-gods-demand-the/) [Robin LaFevers](https://sms4smile.com/quotes/author/robin-lafevers/) > [The less we show our love to a woman, Or please her less, and neglect our duty, The more we trap and ruin her…](https://sms4smile.com/quotes/alexander-pushkin/the-less-we-show-our-love-to-a-woman-or-please-her-less-and-neglect/) [Alexander Pushkin](https://sms4smile.com/quotes/author/alexander-pushkin/) > [We can find common qualities and common values that have made Britain the country it is. Our belief in tolerance and liberty which shines…](https://sms4smile.com/quotes/gordon-brown/we-can-find-common-qualities-and-common-values-that-have-made-britain/) [Gordon Brown](https://sms4smile.com/quotes/author/gordon-brown/) > [Consideration is the soil in which wisdom may be expected to grow, and strength be given to every up-springing plant of duty.](https://sms4smile.com/quotes/ralph-waldo-emerson/consideration-is-the-soil-in-which-wisdom-may-be-expected-to-grow-and/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [“You have a right to be sad, and a duty to move on. Only wins who wipes the tears, gather strength and move forward.”](https://sms4smile.com/quotes/augusto-branco/you-have-a-right-to-be-sad-and-a-duty-to-move-on-only-wins-who-wipes/) [Augusto Branco](https://sms4smile.com/quotes/author/augusto-branco/) > [Our duty as Christians is always to keep heaven in our eye and earth under our feet.](https://sms4smile.com/quotes/matthew-henry/our-duty-as-christians-is-always-to-keep-heaven-in-our-eye-and-earth/) [Matthew Henry](https://sms4smile.com/quotes/author/matthew-henry/) > [May God bless each of us in our calls to serve. May our faith strengthen as we serve in righteousness, faithfully keeping the commandments.…](https://sms4smile.com/quotes/l-tom-perry/may-god-bless-each-of-us-in-our-calls-to-serve-may-our-faith/) [L. Tom Perry](https://sms4smile.com/quotes/author/l-tom-perry/) > [Regardless of how you feel about war and peace those serving military are doing a duty for the rest of us and they're protecting…](https://sms4smile.com/quotes/linda-cardellini/regardless-of-how-you-feel-about-war-and-peace-those-serving-military/) [Linda Cardellini](https://sms4smile.com/quotes/author/linda-cardellini/) > [“Duty is a done deal.”](https://sms4smile.com/quotes/lailah-gifty-akita/duty-is-a-done-deal/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [Politics...You see, it depends on what kind of politics. What we did during my father's generation was a duty. And it was beautiful because…](https://sms4smile.com/quotes/indira-gandhi/politics-you-see-it-depends-on-what-kind-of-politics-what-we-did/) [Indira Gandhi](https://sms4smile.com/quotes/author/indira-gandhi/) > [I do not so much rejoice that God hath made me to be a Queen, as to be a Queen over so thankful a…](https://sms4smile.com/quotes/elizabeth-i/i-do-not-so-much-rejoice-that-god-hath-made-me-to-be-a-queen-as-to-be/) [Elizabeth I](https://sms4smile.com/quotes/author/elizabeth-i/) > [The whole duty of man is summed up in obedience to God's will.](https://sms4smile.com/quotes/george-washington/the-whole-duty-of-man-is-summed-up-in-obedience-to-god-s-will/) [George Washington](https://sms4smile.com/quotes/author/george-washington/) [Browse all 5,178 Duty quotes ](https://sms4smile.com/quotes/about/duty/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I would have 'Call of Duty' be an online subscription service tomorrow. 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