--- title: "Meaning & Key Takeaway of: 'Guitar Hero' was much more about us not…" description: "\"'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.\" — Bobby Kotick" image: "https://sms4smile.com/quotes/i/82e/bobby-kotick-9408_guitar_guitar-hero-was-much-more-about-us-not-i_1011195.jpg" --- # 'Guitar Hero' was much more about us not innovating in a… ![“'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.” quote by Bobby Kotick](https://sms4smile.com/quotes/i/82e/bobby-kotick-9408_guitar_guitar-hero-was-much-more-about-us-not-i_1011195.jpg) [Download](https://sms4smile.com/quotes/i/82e/bobby-kotick-9408_guitar_guitar-hero-was-much-more-about-us-not-i_1011195.jpg) [Open image](https://sms4smile.com/quotes/i/82e/bobby-kotick-9408_guitar_guitar-hero-was-much-more-about-us-not-i_1011195.jpg) > “'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.” [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The gaming industry failed to innovate in ways that truly resonated with audiences, rather than merely flooding the market. **In simple terms:** Innovation missed audience appeal. Key Takeaway Focus on meaningful, audience‑centric innovation. Themes business innovation audience Mood analytical critical Type business strategic When to use this quote - gaming trends - tech startups Key Concepts product development market saturation Questions to Reflect On - What drives genuine audience interest? - How balance novelty with familiarity? A Different Perspective Innovation alone doesn’t guarantee success. ★ ★ ★ ★ ★ No ratings yet [Guitar](https://sms4smile.com/quotes/about/guitar/) [Hero](https://sms4smile.com/quotes/about/hero/) [Investing](https://sms4smile.com/quotes/about/investing/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [I like to play video games like 'Rock Band' and 'Guitar Hero.'](https://sms4smile.com/quotes/carmen-electra/i-like-to-play-video-games-like-rock-band-and-guitar-hero/) [Carmen Electra](https://sms4smile.com/quotes/author/carmen-electra/) > [We'd love to see Led Zeppelin on 'Guitar Hero.'](https://sms4smile.com/quotes/bobby-kotick/we-d-love-to-see-led-zeppelin-on-guitar-hero/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I can play 'Guitar Hero,' most of the songs on Medium and some of the songs on Hard. No Expert.](https://sms4smile.com/quotes/ryan-hansen/i-can-play-guitar-hero-most-of-the-songs-on-medium-and-some-of-the/) [Ryan Hansen](https://sms4smile.com/quotes/author/ryan-hansen/) > [I play Rock Band, which is Guitar Hero times ten. You can play with four people, so when you have parties, you have a…](https://sms4smile.com/quotes/elizabeth-banks/i-play-rock-band-which-is-guitar-hero-times-ten-you-can-play-with/) [Elizabeth Banks](https://sms4smile.com/quotes/author/elizabeth-banks/) > [My room is never clean. I play 'Guitar Hero' all the time and throw things around my room.](https://sms4smile.com/quotes/miranda-cosgrove/my-room-is-never-clean-i-play-guitar-hero-all-the-time-and-throw/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) > [I can't think of a greater guitar icon than someone who has the musical intellect to change what was there before and take music…](https://sms4smile.com/quotes/jimmy-page/i-can-t-think-of-a-greater-guitar-icon-than-someone-who-has-the/) [Jimmy Page](https://sms4smile.com/quotes/author/jimmy-page/) > [If a little kid picks up Guitar Hero and learns 'Smoke On The Water,' he soon finds out that if he wants the chicks…](https://sms4smile.com/quotes/brad-paisley/if-a-little-kid-picks-up-guitar-hero-and-learns-smoke-on-the-water-he/) [Brad Paisley](https://sms4smile.com/quotes/author/brad-paisley/) > [I started making music... I guess I was 12, and I started playing 'Guitar Hero.' And you know, it got to a point where…](https://sms4smile.com/quotes/post-malone/i-started-making-music-i-guess-i-was-12-and-i-started-playing-guitar/) [Post Malone](https://sms4smile.com/quotes/author/post-malone/) > [I think the furthest I ever got was Guitar Hero. If I could start a band like that, I think I could do it.](https://sms4smile.com/quotes/gabriel-iglesias/i-think-the-furthest-i-ever-got-was-guitar-hero-if-i-could-start-a/) [Gabriel Iglesias](https://sms4smile.com/quotes/author/gabriel-iglesias/) > [“I felt every part of that animal music, felt it eat me up and spit me out, and what emerged was a me a…](https://sms4smile.com/quotes/antony-john/i-felt-every-part-of-that-animal-music-felt-it-eat-me-up-and-spit-me/) [Antony John](https://sms4smile.com/quotes/author/antony-john/) > [I fancy myself as being very good at Guitar Hero. I really don't play any other videogames. I kind of fell in love with…](https://sms4smile.com/quotes/cm-punk/i-fancy-myself-as-being-very-good-at-guitar-hero-i-really-don-t-play/) [CM Punk](https://sms4smile.com/quotes/author/cm-punk/) > [I put together the idea for G3 because I felt isolated. The success of being a 'guitar hero' kept me away from all my…](https://sms4smile.com/quotes/joe-satriani/i-put-together-the-idea-for-g3-because-i-felt-isolated-the-success-of/) [Joe Satriani](https://sms4smile.com/quotes/author/joe-satriani/) > [I play Rock Band, which is Guitar Hero times ten. You can play with four people, so when you have parties, you have a…](https://sms4smile.com/quotes/elizabeth-banks/i-play-rock-band-which-is-guitar-hero-times-ten-you-can-play-with-2/) [Elizabeth Banks](https://sms4smile.com/quotes/author/elizabeth-banks/) > [I trained for the drums for about two weeks, and then rocking out in front of an entire crowd was sort of like a…](https://sms4smile.com/quotes/devon-bostick/i-trained-for-the-drums-for-about-two-weeks-and-then-rocking-out-in/) [Devon Bostick](https://sms4smile.com/quotes/author/devon-bostick/) > [The history of Guitar Hero is pretty spectacular. Really, I don't know of another franchise that has captured the imagination of the world so…](https://sms4smile.com/quotes/dan-rosensweig/the-history-of-guitar-hero-is-pretty-spectacular-really-i-don-t-know/) [Dan Rosensweig](https://sms4smile.com/quotes/author/dan-rosensweig/) ## More by Bobby Kotick > [As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…](https://sms4smile.com/quotes/bobby-kotick/as-business-models-evolve-as-the-way-you-distribute-content-evolves/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…](https://sms4smile.com/quotes/bobby-kotick/the-engineering-analytics-design-testing-and-delivery-behind-our/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.](https://sms4smile.com/quotes/bobby-kotick/autonomy-leads-to-empowerment-we-work-hard-to-maintain-a-balance/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…](https://sms4smile.com/quotes/bobby-kotick/when-we-created-overwatch-at-blizzard-it-was-always-with-the/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…](https://sms4smile.com/quotes/bobby-kotick/you-find-out-two-executives-are-planning-to-break-their-contracts/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…](https://sms4smile.com/quotes/bobby-kotick/in-the-mid-1980s-video-games-as-an-industry-had-lost-its-way-a-bit/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.](https://sms4smile.com/quotes/bobby-kotick/i-like-what-i-m-doing-if-i-didn-t-like-what-i-was-doing-i-d-be-doing/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…](https://sms4smile.com/quotes/bobby-kotick/how-do-you-expect-people-to-actually-join-the-military-if-when-they/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.](https://sms4smile.com/quotes/bobby-kotick/the-ways-that-you-innovate-within-a-franchise-are-not-inconsistent/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.](https://sms4smile.com/quotes/bobby-kotick/i-go-to-these-cocktail-parties-now-and-i-say-i-make-video-games-and/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.](https://sms4smile.com/quotes/bobby-kotick/activision-blizzard-has-always-been-about-inspiring-play-competition/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.](https://sms4smile.com/quotes/bobby-kotick/i-would-have-call-of-duty-be-an-online-subscription-service-tomorrow/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [We like people with the potential to be leaders of leaders, not managers of managers.](https://sms4smile.com/quotes/bobby-kotick/we-like-people-with-the-potential-to-be-leaders-of-leaders-not/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…](https://sms4smile.com/quotes/bobby-kotick/if-it-s-compelling-and-engaging-enough-customers-will-consider-paying/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.](https://sms4smile.com/quotes/bobby-kotick/treyarch-contributed-so-significantly-to-the-multiplayer-technology/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) [Explore all 73 Bobby Kotick quotes ](https://sms4smile.com/quotes/author/bobby-kotick/) ## More Guitar quotes > [I'll tell you one thing: I will always play the sh\*\* out of my guitar.](https://sms4smile.com/quotes/joe-satriani/i-ll-tell-you-one-thing-i-will-always-play-the-sh-out-of-my-guitar/) [Joe Satriani](https://sms4smile.com/quotes/author/joe-satriani/) > [I remember people would talk about Country Music like it was this sexist, lame thing. Well, no, because Dolly Parton is writing songs and…](https://sms4smile.com/quotes/neko-case/i-remember-people-would-talk-about-country-music-like-it-was-this/) [Neko Case](https://sms4smile.com/quotes/author/neko-case/) > [With my songs, the question is always, 'Can you pull it off live, alone on just an acoustic guitar?' That's the litmus test. If…](https://sms4smile.com/quotes/shawn-colvin/with-my-songs-the-question-is-always-can-you-pull-it-off-live-alone/) [Shawn Colvin](https://sms4smile.com/quotes/author/shawn-colvin/) > [Growing up in Dallas, my first influences on the guitar were T-Bone Walker and Les Paul. T-Bone taught me how to play lead guitar…](https://sms4smile.com/quotes/steve-miller/growing-up-in-dallas-my-first-influences-on-the-guitar-were-t-bone/) [Steve Miller](https://sms4smile.com/quotes/author/steve-miller/) > [I like the bad-boy types. Generally the guy I'm attracted to is the guy in the club with all the tattoos and nail polish.…](https://sms4smile.com/quotes/megan-fox/i-like-the-bad-boy-types-generally-the-guy-i-m-attracted-to-is-the/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) > [That's the thing about the blues: It's one thing to hit a note on a guitar. To make it matter is something else altogether.](https://sms4smile.com/quotes/joe-bonamassa/that-s-the-thing-about-the-blues-it-s-one-thing-to-hit-a-note-on-a/) [Joe Bonamassa](https://sms4smile.com/quotes/author/joe-bonamassa/) > [Bass guitar is the engine of the band.](https://sms4smile.com/quotes/suzi-quatro/bass-guitar-is-the-engine-of-the-band/) [Suzi Quatro](https://sms4smile.com/quotes/author/suzi-quatro/) > [I play, like, 12 instruments. Guitar, piano, harmonica, African drums... I'm working on mastering the accordion.](https://sms4smile.com/quotes/lucas-grabeel/i-play-like-12-instruments-guitar-piano-harmonica-african-drums-i-m/) [Lucas Grabeel](https://sms4smile.com/quotes/author/lucas-grabeel/) > [I learned tabla for three years when in school, then started picking up the basics of the acoustic guitar when in college.](https://sms4smile.com/quotes/anupam-roy/i-learned-tabla-for-three-years-when-in-school-then-started-picking/) [Anupam Roy](https://sms4smile.com/quotes/author/anupam-roy/) > [I took guitar lessons and recorded the song in New York. It was kind of a dream. I got to pretend I was a…](https://sms4smile.com/quotes/kristen-wiig/i-took-guitar-lessons-and-recorded-the-song-in-new-york-it-was-kind/) [Kristen Wiig](https://sms4smile.com/quotes/author/kristen-wiig/) > [There's a need for music that has urgency and emotional honesty. That's why people are reintroducing themselves to guitar music - that instrument has…](https://sms4smile.com/quotes/mura-masa/there-s-a-need-for-music-that-has-urgency-and-emotional-honesty-that/) [Mura Masa](https://sms4smile.com/quotes/author/mura-masa/) > [I like to be quiet and play guitar and just chill.](https://sms4smile.com/quotes/post-malone/i-like-to-be-quiet-and-play-guitar-and-just-chill/) [Post Malone](https://sms4smile.com/quotes/author/post-malone/) > [My first proper 'Here's your guitar, Joseph' was a 1981 Chiquita, one of those Erlewine travel guitars. And it was good for a four-year-old…](https://sms4smile.com/quotes/joe-bonamassa/my-first-proper-here-s-your-guitar-joseph-was-a-1981-chiquita-one-of/) [Joe Bonamassa](https://sms4smile.com/quotes/author/joe-bonamassa/) > [Kenny Burrell is the grand master of jazz guitar.](https://sms4smile.com/quotes/dizzy-gillespie/kenny-burrell-is-the-grand-master-of-jazz-guitar/) [Dizzy Gillespie](https://sms4smile.com/quotes/author/dizzy-gillespie/) > [Because of my background, I never felt comfortable with these R&B divas, but I'd hate to be just some pensive girl with a guitar.](https://sms4smile.com/quotes/corinne-bailey-rae/because-of-my-background-i-never-felt-comfortable-with-these-r-b/) [Corinne Bailey Rae](https://sms4smile.com/quotes/author/corinne-bailey-rae/) [Browse all 3,915 Guitar quotes ](https://sms4smile.com/quotes/about/guitar/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. 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