--- title: "Meaning & Key Takeaway of: There's a powerful sense of reality to…" description: "\"There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.\" — Bob Lutz" image: "https://sms4smile.com/quotes/i/d74/bob-lutz-29227_concepts_there-s-a-powerful-sense-of-reality-to-o_1057328.png" --- # There's a powerful sense of reality to our concepts… ![“There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.” quote by Bob Lutz](https://sms4smile.com/quotes/i/d74/bob-lutz-29227_concepts_there-s-a-powerful-sense-of-reality-to-o_1057328.png) [Download](https://sms4smile.com/quotes/i/d74/bob-lutz-29227_concepts_there-s-a-powerful-sense-of-reality-to-o_1057328.png) [Open image](https://sms4smile.com/quotes/i/d74/bob-lutz-29227_concepts_there-s-a-powerful-sense-of-reality-to-o_1057328.png) > “There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.” [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It suggests that concepts are marketed as practical products people will readily adopt. **In simple terms:** Ideas are sold like products people will buy. Key Takeaway Validate market demand early. Themes marketing innovation reality Mood analytical optimistic Type advice strategic When to use this quote - product launch - startup pitch - advertising campaign Key Concepts product‑market fit consumer behavior Questions to Reflect On - Do you test concepts with real users? - How can you gauge true demand? A Different Perspective It may oversimplify consumer decision making. ★ ★ ★ ★ ★ No ratings yet [People](https://sms4smile.com/quotes/about/people/) [Reality](https://sms4smile.com/quotes/about/reality/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [When you have broken the reality into concepts you never can reconstruct it in its wholeness.](https://sms4smile.com/quotes/william-james/when-you-have-broken-the-reality-into-concepts-you-never-can/) [William James](https://sms4smile.com/quotes/author/william-james/) > [Mathematics, in the development of its ideas, has only to take account of the immanent reality of its concepts and has absolutely no obligation…](https://sms4smile.com/quotes/georg-cantor/mathematics-in-the-development-of-its-ideas-has-only-to-take-account/) [Georg Cantor](https://sms4smile.com/quotes/author/georg-cantor/) > [“When we extinguish our ideas of more and less, is and is not, we attain the extinction of ideas and notions, which in Buddhism…](https://sms4smile.com/quotes/th-ch-nh-t-h-nh/when-we-extinguish-our-ideas-of-more-and-less-is-and-is-not-we-attain/) [Thích Nhất Hạnh](https://sms4smile.com/quotes/author/th-ch-nh-t-h-nh/) > [“every time you walk up and down the stairs in your house or place of work, pay close attention to every step, every movement,…](https://sms4smile.com/quotes/eckhart-tolle/every-time-you-walk-up-and-down-the-stairs-in-your-house-or-place-of/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [I spent a lot of time in the clouds. Becoming a mother has really helped me put my feet on the ground and given…](https://sms4smile.com/quotes/evangeline-lilly/i-spent-a-lot-of-time-in-the-clouds-becoming-a-mother-has-really/) [Evangeline Lilly](https://sms4smile.com/quotes/author/evangeline-lilly/) > [“Birds have a powerful sense of home.”](https://sms4smile.com/quotes/merrie-haskell/birds-have-a-powerful-sense-of-home/) [Merrie Haskell](https://sms4smile.com/quotes/author/merrie-haskell/) > [“I don’t for a moment think I am any braver or better than anybody else. This is how I attempt to explain what gives…](https://sms4smile.com/quotes/roz-savage/i-don-t-for-a-moment-think-i-am-any-braver-or-better-than-anybody/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) > [“Often the only difference between a problem being painful or being powerful is a sense that we chose it, and that we are responsible…](https://sms4smile.com/quotes/mark-manson/often-the-only-difference-between-a-problem-being-painful-or-being-2/) [Mark Manson](https://sms4smile.com/quotes/author/mark-manson/) > [“Smell is such a powerful sense; capable of bringing memory to the mind more powerfully than sight or sound. There is nothing that can…](https://sms4smile.com/quotes/anonymous/smell-is-such-a-powerful-sense-capable-of-bringing-memory-to-the-mind/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [John von Neumann gave me an interesting idea: that you don't have to be responsible for the world that you're in. So I have…](https://sms4smile.com/quotes/richard-p-feynman/john-von-neumann-gave-me-an-interesting-idea-that-you-don-t-have-to/) [Richard P. Feynman](https://sms4smile.com/quotes/author/richard-p-feynman/) > [“Von Neumann gave me an interesting idea: that you don’t have to be responsible for the world that you’re in. So I have developed…](https://sms4smile.com/quotes/richard-feynman/von-neumann-gave-me-an-interesting-idea-that-you-don-t-have-to-be/) [Richard Feynman](https://sms4smile.com/quotes/author/richard-feynman/) > [“Often the only difference between a problem being painful or being powerful is a sense that we chose it, and that we are responsible…](https://sms4smile.com/quotes/mark-manson/often-the-only-difference-between-a-problem-being-painful-or-being/) [Mark Manson](https://sms4smile.com/quotes/author/mark-manson/) > [Magic is the power within oneself. You have enough strength, exertion and energy to view things as they are, personally, properly, and directly. You…](https://sms4smile.com/quotes/chogyam-trungpa/magic-is-the-power-within-oneself-you-have-enough-strength-exertion/) [Chogyam Trungpa](https://sms4smile.com/quotes/author/chogyam-trungpa/) > [I really did have this powerful sense, when I was in New Orleans after the storm, of watching all these profiteers descend on Baton…](https://sms4smile.com/quotes/naomi-klein/i-really-did-have-this-powerful-sense-when-i-was-in-new-orleans-after/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Despite what I had acchieved, I don't for a moment think I am any braver or better than anyone else. This is how I…](https://sms4smile.com/quotes/roz-savage/despite-what-i-had-acchieved-i-don-t-for-a-moment-think-i-am-any/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) ## More by Bob Lutz > [Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.](https://sms4smile.com/quotes/bob-lutz/design-can-be-both-a-manifestation-of-a-company-s-design-ethic-and-an/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When…](https://sms4smile.com/quotes/bob-lutz/with-autonomous-cars-you-re-gonna-see-more-consolidation-once-we-have/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.](https://sms4smile.com/quotes/bob-lutz/the-marine-corps-taught-me-commitment-courage-focus-and-a-value/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [People under 75 need more seasoning](https://sms4smile.com/quotes/bob-lutz/people-under-75-need-more-seasoning/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [Being able to ‘think out of the box’ presupposes you were able to think in it.](https://sms4smile.com/quotes/bob-lutz/being-able-to-think-out-of-the-box-presupposes-you-were-able-to-think/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it…](https://sms4smile.com/quotes/bob-lutz/tesla-burns-cash-it-s-not-a-car-company-it-s-a-cult-of-fanatics-who/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody,](https://sms4smile.com/quotes/bob-lutz/in-the-past-gm-produced-a-lot-of-very-excellent-vehicles-but-somehow/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [ Forcing automakers to sell smaller cars to improve fuel economy \[is like\]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments… ](https://sms4smile.com/quotes/bob-lutz/forcing-automakers-to-sell-smaller-cars-to-improve-fuel-economy-is/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or…](https://sms4smile.com/quotes/bob-lutz/what-do-you-want-in-a-female-companion-what-is-the-first-thing-that/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United…](https://sms4smile.com/quotes/bob-lutz/i-think-either-party-would-have-seen-the-wisdom-in-bailing-out-the/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [The electrification of the automobile is inevitable.](https://sms4smile.com/quotes/bob-lutz/the-electrification-of-the-automobile-is-inevitable/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off…](https://sms4smile.com/quotes/bob-lutz/why-did-i-lose-no-reason-though-you-might-like-to-know-that-i-got/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew…](https://sms4smile.com/quotes/bob-lutz/one-colossal-advantage-of-being-in-extra-innings-is-that-you-can-tell/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With…](https://sms4smile.com/quotes/bob-lutz/it-applies-in-any-business-shoemakers-should-be-run-by-shoe-guys-and/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human…](https://sms4smile.com/quotes/bob-lutz/public-schools-too-often-fail-because-they-are-shielded-from-the-very/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) [Explore all 18 Bob Lutz quotes ](https://sms4smile.com/quotes/author/bob-lutz/) ## More Concepts quotes > [Capability is just a concept of what is it we're looking at. Now how far we can go along that and what new capabilities…](https://sms4smile.com/quotes/amartya-sen/capability-is-just-a-concept-of-what-is-it-we-re-looking-at-now-how/) [Amartya Sen](https://sms4smile.com/quotes/author/amartya-sen/) > [Our concept of a family holiday was going to a guest house in the Lake district or Wales where walking was part of the…](https://sms4smile.com/quotes/roger-bannister/our-concept-of-a-family-holiday-was-going-to-a-guest-house-in-the/) [Roger Bannister](https://sms4smile.com/quotes/author/roger-bannister/) > [What is music? Music is language. A human being wants to express ideas in this language, but not ideas that can be translated into…](https://sms4smile.com/quotes/anton-webern/what-is-music-music-is-language-a-human-being-wants-to-express-ideas/) [Anton Webern](https://sms4smile.com/quotes/author/anton-webern/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [The whole concept of stage fright is fascinating. Actors get stage fright, but they wouldn't be on the stage in the first place if…](https://sms4smile.com/quotes/robert-greene/the-whole-concept-of-stage-fright-is-fascinating-actors-get-stage/) [Robert Greene](https://sms4smile.com/quotes/author/robert-greene/) > [I do like talking with friends about big concepts, you know, the stuff that will ruin a party. To me, the party hasn't begun…](https://sms4smile.com/quotes/james-mercer/i-do-like-talking-with-friends-about-big-concepts-you-know-the-stuff/) [James Mercer](https://sms4smile.com/quotes/author/james-mercer/) > [You imagine that I look back on my life's work with calm satisfaction. But from nearby it looks quite different. There is not a…](https://sms4smile.com/quotes/albert-einstein/you-imagine-that-i-look-back-on-my-life-s-work-with-calm-satisfaction/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [For a physicist mathematics is not just a tool by means of which phenomena can be calculated, it is the main source of concepts…](https://sms4smile.com/quotes/freeman-dyson/for-a-physicist-mathematics-is-not-just-a-tool-by-means-of-which/) [Freeman Dyson](https://sms4smile.com/quotes/author/freeman-dyson/) > [One of the most powerful concepts, one which is a sure cure for lack of confidence, is the thought that God is with you…](https://sms4smile.com/quotes/norman-vincent-peale/one-of-the-most-powerful-concepts-one-which-is-a-sure-cure-for-lack/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [All significant concepts of the modern theory of the state are secularized theological concepts.](https://sms4smile.com/quotes/carl-schmitt/all-significant-concepts-of-the-modern-theory-of-the-state-are/) [Carl Schmitt](https://sms4smile.com/quotes/author/carl-schmitt/) > [If you are trying to live a life in accordance with the Bible, the concept and call to justice are inescapable. We do justice…](https://sms4smile.com/quotes/timothy-keller/if-you-are-trying-to-live-a-life-in-accordance-with-the-bible-the/) [Timothy Keller](https://sms4smile.com/quotes/author/timothy-keller/) > [So many times we come to Jesus in worship and ask Him for things that He already IS and has already done... What a…](https://sms4smile.com/quotes/christy-nockels/so-many-times-we-come-to-jesus-in-worship-and-ask-him-for-things-that/) Christy Nockels > [ I don't think in national categories. For me it \[policy\] is about concepts and substance. ](https://sms4smile.com/quotes/jean-claude-juncker/i-don-t-think-in-national-categories-for-me-it-policy-is-about/) [Jean-Claude Juncker](https://sms4smile.com/quotes/author/jean-claude-juncker/) > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [To pray without expectation is to misunderstand the whole concept of prayer and relationship with God.](https://sms4smile.com/quotes/aiden-wilson-tozer/to-pray-without-expectation-is-to-misunderstand-the-whole-concept-of/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) Browse all 2,468 Concepts quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There's a powerful sense of reality to our concepts, ... 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