--- title: "Meaning & Key Takeaway of: People go to Disney because they know its…" description: "\"People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.\" — Bob Iger" image: "https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png" --- # People go to Disney because they know its brand… ![“People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.” quote by Bob Iger](https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png) [Download](https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png) [Open image](https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png) > “People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.” [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights leveraging strong brand equity to deliver content straight to consumers, bypassing traditional distribution. **In simple terms:** Use brand power to reach customers directly. Key Takeaway Capitalize on brand to sell directly. Themes branding directtoconsumer strategy Mood optimistic strategic Type business marketing When to use this quote - streaming services - direct sales - content licensing - marketing campaigns Key Concepts brand equity distribution channels consumer engagement Questions to Reflect On - How can we ensure content quality matches brand promise? - What channels best connect brand to consumers? A Different Perspective Brand strength alone may not guarantee consumer adoption without compelling content. ★ ★ ★ ★ ★ No ratings yet [Attributes](https://sms4smile.com/quotes/about/attributes/) [Believe](https://sms4smile.com/quotes/about/believe/) [Brands](https://sms4smile.com/quotes/about/brands/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Directly Consumers](https://sms4smile.com/quotes/about/directly-consumers-1847659/) [Disney](https://sms4smile.com/quotes/about/disney/) [Disney Know](https://sms4smile.com/quotes/about/disney-know-5270960/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Know Brand](https://sms4smile.com/quotes/about/know-brand-866294/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [People](https://sms4smile.com/quotes/about/people/) [People Disney](https://sms4smile.com/quotes/about/people-disney-1684532/) ## Related quotes > [The people of Disney are so incredibly amazing; they are so nice.](https://sms4smile.com/quotes/ryan-gosling/the-people-of-disney-are-so-incredibly-amazing-they-are-so-nice/) [Ryan Gosling](https://sms4smile.com/quotes/author/ryan-gosling/) > [I've never met a Mormon I didn't like. They're really nice people. They're so Disney. They're so Rodgers and Hammerstein.](https://sms4smile.com/quotes/trey-parker/i-ve-never-met-a-mormon-i-didn-t-like-they-re-really-nice-people-they/) [Trey Parker](https://sms4smile.com/quotes/author/trey-parker/) > [The motto is, control our destiny, do new things, where we talk directly with our consumers and aren't dependent on ad revenue.](https://sms4smile.com/quotes/dave-portnoy/the-motto-is-control-our-destiny-do-new-things-where-we-talk-directly/) [Dave Portnoy](https://sms4smile.com/quotes/author/dave-portnoy/) > [Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.…](https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [There is no reason products and services could not be swapped directly by consumers and producers through a system of direct exchange – essentially…](https://sms4smile.com/quotes/mervyn-king/there-is-no-reason-products-and-services-could-not-be-swapped/) [Mervyn King](https://sms4smile.com/quotes/author/mervyn-king/) > [“Disney has diversified not through its key skills—after all, running a theme park or a cruise ship has little in common with making a…](https://sms4smile.com/quotes/tom-wainwright/disney-has-diversified-not-through-its-key-skills-after-all-running-a/) [Tom Wainwright](https://sms4smile.com/quotes/author/tom-wainwright/) > [I know who I am by now. And I am my own brand.](https://sms4smile.com/quotes/chloe-sevigny/i-know-who-i-am-by-now-and-i-am-my-own-brand/) [Chloe Sevigny](https://sms4smile.com/quotes/author/chloe-sevigny/) > [We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own…](https://sms4smile.com/quotes/perrie-edwards/we-re-a-brand-but-i-think-the-difference-is-that-we-know-we-re-a/) [Perrie Edwards](https://sms4smile.com/quotes/author/perrie-edwards/) > [Eighty dollars for a T-shirt - that's how you know the brand is good.](https://sms4smile.com/quotes/lavar-ball/eighty-dollars-for-a-t-shirt-that-s-how-you-know-the-brand-is-good/) [LaVar Ball](https://sms4smile.com/quotes/author/lavar-ball/) > [“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.”](https://sms4smile.com/quotes/marlene-jensen/when-buyers-don-t-know-anything-about-your-brand-they-use-your-price/) [Marlene Jensen](https://sms4smile.com/quotes/author/marlene-jensen/) > [When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a…](https://sms4smile.com/quotes/bob-iger/when-you-run-the-walt-disney-co-you-gain-a-fair-amount-of-experience/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [We have a unique opportunity as Disney because it really is the only true global entertainment brand.](https://sms4smile.com/quotes/bob-iger/we-have-a-unique-opportunity-as-disney-because-it-really-is-the-only/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [The attributes we're focused on for Mickey are exactly the ones Walt had in mind in the first place. The original Mickey was impish…](https://sms4smile.com/quotes/bob-iger/the-attributes-we-re-focused-on-for-mickey-are-exactly-the-ones-walt/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [If, for instance, they have heard something from the postman, they attribute it to a semi-official statement; if they have fallen into conversation with…](https://sms4smile.com/quotes/evelyn-waugh/if-for-instance-they-have-heard-something-from-the-postman-they/) [Evelyn Waugh](https://sms4smile.com/quotes/author/evelyn-waugh/) > [Lutherans, whose arguments and mistakes will not be difficult to contest or discover, do not want to attribute any value to works, and they…](https://sms4smile.com/quotes/michael-servetus/lutherans-whose-arguments-and-mistakes-will-not-be-difficult-to/) [Michael Servetus](https://sms4smile.com/quotes/author/michael-servetus/) ## More by Bob Iger > [I've certainly had a number of failures along the way, depending on my own instincts and creativity, some fairly celebrated, at least during their…](https://sms4smile.com/quotes/bob-iger/i-ve-certainly-had-a-number-of-failures-along-the-way-depending-on-my/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [Steve Jobs was a great friend as well as a trusted advisor. His legacy will extend far beyond the products he created or the…](https://sms4smile.com/quotes/bob-iger/steve-jobs-was-a-great-friend-as-well-as-a-trusted-advisor-his-legacy/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [No one wants to follow a pessimist... You can be skeptical, you can be realistic, but you can't be cynical. If your boss is…](https://sms4smile.com/quotes/bob-iger/no-one-wants-to-follow-a-pessimist-you-can-be-skeptical-you-can-be/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [We're privileged as citizens of the United States to live in a society where the press can act in an adversarial role in a…](https://sms4smile.com/quotes/bob-iger/we-re-privileged-as-citizens-of-the-united-states-to-live-in-a/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [I drive myself to and from work. I love the privacy.](https://sms4smile.com/quotes/bob-iger/i-drive-myself-to-and-from-work-i-love-the-privacy/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [I don't want to sound too critical, but we're taking a wait-and-see approach on UltraViolet.](https://sms4smile.com/quotes/bob-iger/i-don-t-want-to-sound-too-critical-but-we-re-taking-a-wait-and-see/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [Success can breed all kinds of other behavior and cause companies to behave a certain way that isn't necessarily the ingredients for achieving more…](https://sms4smile.com/quotes/bob-iger/success-can-breed-all-kinds-of-other-behavior-and-cause-companies-to/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [The attributes we're focused on for Mickey are exactly the ones Walt had in mind in the first place. The original Mickey was impish…](https://sms4smile.com/quotes/bob-iger/the-attributes-we-re-focused-on-for-mickey-are-exactly-the-ones-walt/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [When I saw the first video iPod, I thought this could have the same impact VHS/home video had on the movie business.](https://sms4smile.com/quotes/bob-iger/when-i-saw-the-first-video-ipod-i-thought-this-could-have-the-same/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [Even though I started off being interested in news, and I spent 13 years of my career working in television sports, I always was…](https://sms4smile.com/quotes/bob-iger/even-though-i-started-off-being-interested-in-news-and-i-spent-13/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [I'm not in the camp that believes that Netflix is going to take over the world...technology makes it impossible to have a monopoly.](https://sms4smile.com/quotes/bob-iger/i-m-not-in-the-camp-that-believes-that-netflix-is-going-to-take-over/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [I'm a big believer in investing for the long term, and the decisions you make shouldn't be made if the economy is good or…](https://sms4smile.com/quotes/bob-iger/i-m-a-big-believer-in-investing-for-the-long-term-and-the-decisions/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the…](https://sms4smile.com/quotes/bob-iger/it-s-in-our-best-interest-to-put-some-of-the-old-rules-aside-and/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [I'm a lifetime Green Bay Packers fan.](https://sms4smile.com/quotes/bob-iger/i-m-a-lifetime-green-bay-packers-fan/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) > [We're delighted to be working with Apple to offer fans a new and innovative way to experience our wildly popular shows.](https://sms4smile.com/quotes/bob-iger/we-re-delighted-to-be-working-with-apple-to-offer-fans-a-new-and/) [Bob Iger](https://sms4smile.com/quotes/author/bob-iger/) [Explore all 66 Bob Iger quotes ](https://sms4smile.com/quotes/author/bob-iger/) ## More Attributes quotes > [Lutherans, whose arguments and mistakes will not be difficult to contest or discover, do not want to attribute any value to works, and they…](https://sms4smile.com/quotes/michael-servetus/lutherans-whose-arguments-and-mistakes-will-not-be-difficult-to/) [Michael Servetus](https://sms4smile.com/quotes/author/michael-servetus/) > [If, for instance, they have heard something from the postman, they attribute it to a semi-official statement; if they have fallen into conversation with…](https://sms4smile.com/quotes/evelyn-waugh/if-for-instance-they-have-heard-something-from-the-postman-they/) [Evelyn Waugh](https://sms4smile.com/quotes/author/evelyn-waugh/) > [The love for all living creatures is the most noble attribute of man.](https://sms4smile.com/quotes/charles-darwin/the-love-for-all-living-creatures-is-the-most-noble-attribute-of-man/) [Charles Darwin](https://sms4smile.com/quotes/author/charles-darwin/) > [I think the greatest imagination we can exercise is one that imagines how someone else feels. Because you know how you feel, but so…](https://sms4smile.com/quotes/larry-gelbart/i-think-the-greatest-imagination-we-can-exercise-is-one-that-imagines/) [Larry Gelbart](https://sms4smile.com/quotes/author/larry-gelbart/) > [A lover asked his beloved, Do you love yourself more than you love me? Beloved replied, I have died to myself and I live…](https://sms4smile.com/quotes/anonymous/a-lover-asked-his-beloved-do-you-love-yourself-more-than-you-love-me/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [One of the greatest attributes of jazz, I think, is that it is that open.](https://sms4smile.com/quotes/herbie-hancock/one-of-the-greatest-attributes-of-jazz-i-think-is-that-it-is-that-open/) [Herbie Hancock](https://sms4smile.com/quotes/author/herbie-hancock/) > [God is compassionate and just, loving and holy, wrathful and forgiving. WE can't sideline His more difficult attributes to make room for the palatable…](https://sms4smile.com/quotes/francis-chan/god-is-compassionate-and-just-loving-and-holy-wrathful-and-forgiving/) [Francis Chan](https://sms4smile.com/quotes/author/francis-chan/) > [I'm Irish and always will be, but America has taught me so much. Maybe it's here in the U.S. that we find a healing,…](https://sms4smile.com/quotes/fionnula-flanagan/i-m-irish-and-always-will-be-but-america-has-taught-me-so-much-maybe/) [Fionnula Flanagan](https://sms4smile.com/quotes/author/fionnula-flanagan/) > [“It is this spirit of godliness that will bring forth the attributes, the principles and the life style of godliness.”](https://sms4smile.com/quotes/sunday-adelaja/it-is-this-spirit-of-godliness-that-will-bring-forth-the-attributes/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [My Calvinism persuades me that we are open to God, in the sense that we are not delimited, not organisms with fixed attributes in…](https://sms4smile.com/quotes/marilynne-robinson/my-calvinism-persuades-me-that-we-are-open-to-god-in-the-sense-that/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) > [A pivotal spiritual attribute is that of self-mastery-th e strength to place reason over appetite. Self-mastery builds a strong conscience. And your conscience determines…](https://sms4smile.com/quotes/russell-m-nelson/a-pivotal-spiritual-attribute-is-that-of-self-mastery-th-e-strength/) [Russell M. Nelson](https://sms4smile.com/quotes/author/russell-m-nelson/) > [I have often noticed that the two nuclear powers on the Indian subcontinent, India and Pakistan, attribute to Kashmiris an inferior intellect, a lineage,…](https://sms4smile.com/quotes/nyla-ali-khan/i-have-often-noticed-that-the-two-nuclear-powers-on-the-indian/) [Nyla Ali Khan](https://sms4smile.com/quotes/author/nyla-ali-khan/) > [Primarily affecting low-information voters and members of the mainstream media, Obama Worship Syndrome attributes impossible capabilities to Obama's political opponents, finds excuses for every…](https://sms4smile.com/quotes/ben-shapiro/primarily-affecting-low-information-voters-and-members-of-the/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [Developing Christlike attributes in our lives is not an easy task, especially when we move away from generalities and abstractions and begin to deal…](https://sms4smile.com/quotes/dieter-f-uchtdorf/developing-christlike-attributes-in-our-lives-is-not-an-easy-task/) [Dieter F. Uchtdorf](https://sms4smile.com/quotes/author/dieter-f-uchtdorf/) > [If I have any attribute that serves me well, it's I don't have a long-range plan in life. I have no idea. I just…](https://sms4smile.com/quotes/michael-wilbon/if-i-have-any-attribute-that-serves-me-well-it-s-i-don-t-have-a-long/) [Michael Wilbon](https://sms4smile.com/quotes/author/michael-wilbon/) [Browse all 852 Attributes quotes ](https://sms4smile.com/quotes/about/attributes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.", "creator": { "@type": "Person", "name": "Bob Iger" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bob-iger/people-go-to-disney-because-they-know-its-brand-attributes-we-believe/", "about": { "@type": "Thing", "name": "Attributes" }, "@id": "https://sms4smile.com/quotes/bob-iger/people-go-to-disney-because-they-know-its-brand-attributes-we-believe/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png", "contentUrl": "https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png", "url": "https://sms4smile.com/quotes/i/fc3/bob-iger-10414_attributes_people-go-to-disney-because-they-know-it_661647.png", "width": 1080, "height": 1080, "caption": "“People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our…” — Bob Iger", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bob Iger", "item": "https://sms4smile.com/quotes/author/bob-iger/" }, { "@type": "ListItem", "position": 4, "name": "People go to Disney because they...", "item": "https://sms4smile.com/quotes/bob-iger/people-go-to-disney-because-they-know-its-brand-attributes-we-believe/" } ], "@id": "https://sms4smile.com/quotes/bob-iger/people-go-to-disney-because-they-know-its-brand-attributes-we-believe/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```