--- title: "Meaning & Key Takeaway of: When we started EA in 1982, our goal was…" description: "\"When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. That was how big we dreamed at the time.\" — Bi..." image: "https://sms4smile.com/quotes/i/59a/bing-gordon-19954_big_when-we-started-ea-in-1982-our-goal-was_2663863.png" --- # When we started EA in 1982, our goal was to make games as… ![“When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. That was how big we dreamed at the time.” quote by Bing Gordon](https://sms4smile.com/quotes/i/59a/bing-gordon-19954_big_when-we-started-ea-in-1982-our-goal-was_2663863.png) [Download](https://sms4smile.com/quotes/i/59a/bing-gordon-19954_big_when-we-started-ea-in-1982-our-goal-was_2663863.png) [Open image](https://sms4smile.com/quotes/i/59a/bing-gordon-19954_big_when-we-started-ea-in-1982-our-goal-was_2663863.png) > “When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. That was how big we dreamed at the time.” [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The ambition was to elevate video games to the cultural stature of movies and visual entertainment. **In simple terms:** Make games as big as movies. Key Takeaway Elevate games. Themes gaming media culture ambition Mood optimistic visionary Type industry creative When to use this quote - marketing - platform development - creative design Key Concepts media convergence storytelling industry growth Questions to Reflect On - What defines “big media”? - How to measure cultural impact? A Different Perspective Market may resist change. ★ ★ ★ ★ ★ No ratings yet [Entertainment](https://sms4smile.com/quotes/about/entertainment/) [Games](https://sms4smile.com/quotes/about/games/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Media](https://sms4smile.com/quotes/about/media/) [Movies](https://sms4smile.com/quotes/about/movies/) [Time](https://sms4smile.com/quotes/about/time/) [Video](https://sms4smile.com/quotes/about/video/) [Visual](https://sms4smile.com/quotes/about/visual/) ## Related quotes > [Art in the United States is a kind of visual entertainment focusing on expected narratives.](https://sms4smile.com/quotes/massimiliano-gioni/art-in-the-united-states-is-a-kind-of-visual-entertainment-focusing/) [Massimiliano Gioni](https://sms4smile.com/quotes/author/massimiliano-gioni/) > [Animation offers a medium of story telling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the…](https://sms4smile.com/quotes/walt-disney/animation-offers-a-medium-of-story-telling-and-visual-entertainment/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [I love you this big, eyes could never see this big, no one ever dreamed this big.](https://sms4smile.com/quotes/scotty-mccreery/i-love-you-this-big-eyes-could-never-see-this-big-no-one-ever-dreamed/) [Scotty McCreery](https://sms4smile.com/quotes/author/scotty-mccreery/) > [“They said 'dream big' so I dreamed of you”](https://sms4smile.com/quotes/ismaaciil-c-ubax/they-said-dream-big-so-i-dreamed-of-you/) [Ismaaciil C. Ubax](https://sms4smile.com/quotes/author/ismaaciil-c-ubax/) > [One thing about bowl games for me is that big time programs might rank higher, but I love the regional match ups. The bragging…](https://sms4smile.com/quotes/kirk-herbstreit/one-thing-about-bowl-games-for-me-is-that-big-time-programs-might/) [Kirk Herbstreit](https://sms4smile.com/quotes/author/kirk-herbstreit/) > [I appreciate the fact that technology and games are a big part of life.](https://sms4smile.com/quotes/nolan-bushnell/i-appreciate-the-fact-that-technology-and-games-are-a-big-part-of-life/) [Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/) > [I had no idea 'The Hunger Games' was so big. I didn't even know the book. I had been living under my own rock.](https://sms4smile.com/quotes/lenny-kravitz/i-had-no-idea-the-hunger-games-was-so-big-i-didn-t-even-know-the-book/) [Lenny Kravitz](https://sms4smile.com/quotes/author/lenny-kravitz/) > [The big games against big opponents, those are the best games to play in.](https://sms4smile.com/quotes/oscar/the-big-games-against-big-opponents-those-are-the-best-games-to-play/) [Oscar](https://sms4smile.com/quotes/author/oscar/) > [Games have always a big part of my life. I was that kid freaking out over his new Nintendo.](https://sms4smile.com/quotes/shaun-white/games-have-always-a-big-part-of-my-life-i-was-that-kid-freaking-out/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [We're always trying to improve and to make our games better.](https://sms4smile.com/quotes/michael-morhaime/we-re-always-trying-to-improve-and-to-make-our-games-better/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [We're growing into an entertainment medium as opposed to 'We make games. We make Mario jump.' We no longer have to focus so hard…](https://sms4smile.com/quotes/cory-barlog/we-re-growing-into-an-entertainment-medium-as-opposed-to-we-make/) [Cory Barlog](https://sms4smile.com/quotes/author/cory-barlog/) > [I don't want to criticize any other designers, but I have to say that many of the people involved in this industry - directors…](https://sms4smile.com/quotes/shigeru-miyamoto/i-don-t-want-to-criticize-any-other-designers-but-i-have-to-say-that/) [Shigeru Miyamoto](https://sms4smile.com/quotes/author/shigeru-miyamoto/) > [I am conscious of that when I make these games: I try to make a game that has beautiful open spaces, gaps, room for…](https://sms4smile.com/quotes/hidetaka-miyazaki/i-am-conscious-of-that-when-i-make-these-games-i-try-to-make-a-game/) [Hidetaka Miyazaki](https://sms4smile.com/quotes/author/hidetaka-miyazaki/) > [The more I learned about games, the more frustrated I became because the games weren't very good. I could tell a good game from…](https://sms4smile.com/quotes/satoshi-tajiri/the-more-i-learned-about-games-the-more-frustrated-i-became-because/) [Satoshi Tajiri](https://sms4smile.com/quotes/author/satoshi-tajiri/) > [Our goal is always to make games that can move people, that are designed for everybody so the whole family should be able to…](https://sms4smile.com/quotes/jenova-chen/our-goal-is-always-to-make-games-that-can-move-people-that-are/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) ## More by Bing Gordon > [The first time I had a secretary, I was sheepish about being demanding or even asking questions.](https://sms4smile.com/quotes/bing-gordon/the-first-time-i-had-a-secretary-i-was-sheepish-about-being-demanding/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [If you dont measure yourself by achievement, how are you going to set achievement levels for other people?](https://sms4smile.com/quotes/bing-gordon/if-you-dont-measure-yourself-by-achievement-how-are-you-going-to-set/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [I ran the high school newspaper and was in student government. I played sports my whole life but was never picked as captain.](https://sms4smile.com/quotes/bing-gordon/i-ran-the-high-school-newspaper-and-was-in-student-government-i/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [Every startup CEO should understand Gamification, because gaming is the new normal.](https://sms4smile.com/quotes/bing-gordon/every-startup-ceo-should-understand-gamification-because-gaming-is/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [The only thing better than living on a mac, is living at Hogwarts.](https://sms4smile.com/quotes/bing-gordon/the-only-thing-better-than-living-on-a-mac-is-living-at-hogwarts/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [In my world, I read resumes upside down, so I start with personal interests. So if somebody doesn't have believable, interesting interests, they're not…](https://sms4smile.com/quotes/bing-gordon/in-my-world-i-read-resumes-upside-down-so-i-start-with-personal/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [It's very difficult for people who don't play video games to understand their power simply by watching, and it's very difficult for people who…](https://sms4smile.com/quotes/bing-gordon/it-s-very-difficult-for-people-who-don-t-play-video-games-to/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [For digital natives, public schools are jails](https://sms4smile.com/quotes/bing-gordon/for-digital-natives-public-schools-are-jails/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [I believe in books. I believe more in 'cross-media' - how characters are adapting across mediums.](https://sms4smile.com/quotes/bing-gordon/i-believe-in-books-i-believe-more-in-cross-media-how-characters-are/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [Somehow, the company must stay true to the founding vision while avoiding the pitfalls of rapid growth - and perhaps survive the hiring of…](https://sms4smile.com/quotes/bing-gordon/somehow-the-company-must-stay-true-to-the-founding-vision-while/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand that defines a generation, proves that we are better…](https://sms4smile.com/quotes/bing-gordon/for-missionary-entrepreneurs-the-dream-outcome-is-to-build-an/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [One skill of a great entrepreneur is to get a whole complicated discussion and then say, 'We're going to do this one and we're…](https://sms4smile.com/quotes/bing-gordon/one-skill-of-a-great-entrepreneur-is-to-get-a-whole-complicated/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [The only thing better than living on a Mac is living in Hogwarts.](https://sms4smile.com/quotes/bing-gordon/the-only-thing-better-than-living-on-a-mac-is-living-in-hogwarts/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [As you grow up, you become more comfortable with your own peccadilloes, and I'm bad with people who aren't self-motivated. And now, when I…](https://sms4smile.com/quotes/bing-gordon/as-you-grow-up-you-become-more-comfortable-with-your-own-peccadilloes/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) > [The number one piece of advice I would share is to recruit a mentor. Find someone you admire who is at least one generation…](https://sms4smile.com/quotes/bing-gordon/the-number-one-piece-of-advice-i-would-share-is-to-recruit-a-mentor/) [Bing Gordon](https://sms4smile.com/quotes/author/bing-gordon/) [Explore all 31 Bing Gordon quotes ](https://sms4smile.com/quotes/author/bing-gordon/) ## More Big quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) > [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/) [Midge Ure](https://sms4smile.com/quotes/author/midge-ure/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/) [Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/) [Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/) Browse all 12,477 Big quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we started EA in 1982, our goal was to make games as big a media as visual entertainment or movies. 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