--- title: "Meaning & Key Takeaway of: Studios felt like Blu-ray was going to be…" description: "\"Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misr..." image: "https://sms4smile.com/quotes/i/b32/bill-mechanic-65527_behavior_studios-felt-like-blu-ray-was-going-to-b_3042142.jpg" --- # Studios felt like Blu-ray was going to be the next… ![“Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.” quote by Bill Mechanic](https://sms4smile.com/quotes/i/b32/bill-mechanic-65527_behavior_studios-felt-like-blu-ray-was-going-to-b_3042142.jpg) [Download](https://sms4smile.com/quotes/i/b32/bill-mechanic-65527_behavior_studios-felt-like-blu-ray-was-going-to-b_3042142.jpg) [Open image](https://sms4smile.com/quotes/i/b32/bill-mechanic-65527_behavior_studios-felt-like-blu-ray-was-going-to-b_3042142.jpg) > “Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.” [Bill Mechanic](https://sms4smile.com/quotes/author/bill-mechanic/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Blu‑ray hype led studios to cheap DVDs, misreading market and economy. **In simple terms:** Misreading trends hurts business. Key Takeaway Align products with true consumer behavior. Themes business strategy technology adoption market analysis Mood analytical cautious Type business strategic When to use this quote - media distribution - product pricing - technology rollout Key Concepts misreading pricing consumer behavior Questions to Reflect On - What signals indicate genuine demand? - How can you test market assumptions? A Different Perspective Over‑reliance on hype can backfire. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Devalued Product](https://sms4smile.com/quotes/about/devalued-product-5020194/) [Dumped](https://sms4smile.com/quotes/about/dumped/) [Dvds](https://sms4smile.com/quotes/about/dvds/) [Dvds Devalued](https://sms4smile.com/quotes/about/dvds-devalued-5020193/) [Economic](https://sms4smile.com/quotes/about/economic/) [Environment](https://sms4smile.com/quotes/about/environment/) [Felt](https://sms4smile.com/quotes/about/felt/) [Like Blu](https://sms4smile.com/quotes/about/like-blu-249512/) [Misreading](https://sms4smile.com/quotes/about/misreading/) [Misreading Consumer](https://sms4smile.com/quotes/about/misreading-consumer-5020195/) [Misreading Economic](https://sms4smile.com/quotes/about/misreading-economic-5020196/) [Next](https://sms4smile.com/quotes/about/next/) [Panacea](https://sms4smile.com/quotes/about/panacea/) [Products](https://sms4smile.com/quotes/about/products/) [Rays](https://sms4smile.com/quotes/about/rays/) [Studios](https://sms4smile.com/quotes/about/studios/) [Traditional](https://sms4smile.com/quotes/about/traditional/) [Wells](https://sms4smile.com/quotes/about/wells/) ## Related quotes > [I like both Blu-ray and DVD, but Blu-ray gives you more options.](https://sms4smile.com/quotes/nicolas-cage/i-like-both-blu-ray-and-dvd-but-blu-ray-gives-you-more-options/) [Nicolas Cage](https://sms4smile.com/quotes/author/nicolas-cage/) > [You gave me emotions that I read as love, little did I you cared about me no more than a friend.](https://sms4smile.com/quotes/mike-smith/you-gave-me-emotions-that-i-read-as-love-little-did-i-you-cared-about/) [Mike Smith](https://sms4smile.com/quotes/author/mike-smith/) > [Kant argued that, where nature could be considered beautiful in her acts of destruction, human violence appeared instead as monstrous. However, a misreading of…](https://sms4smile.com/quotes/richard-marshall/kant-argued-that-where-nature-could-be-considered-beautiful-in-her/) [Richard Marshall](https://sms4smile.com/quotes/author/richard-marshall/) > [Los Angeles had no culture of its own, just a large collection of misreadings of the artistic histories of other, proper cities.](https://sms4smile.com/quotes/warren-ellis/los-angeles-had-no-culture-of-its-own-just-a-large-collection-of/) [Warren Ellis](https://sms4smile.com/quotes/author/warren-ellis/) > [“I’m sorry. I may have been misreading the signals. I thought … I sort of thought you’d been flirting with me. I didn’t say…](https://sms4smile.com/quotes/mira-grant/i-m-sorry-i-may-have-been-misreading-the-signals-i-thought-i-sort-of/) [Mira Grant](https://sms4smile.com/quotes/author/mira-grant/) > [In a language as idiomatically stressed as English, opportunities for misreadings are bound to arise. By a mere backward movement of stress, a verb…](https://sms4smile.com/quotes/ian-mcewan/in-a-language-as-idiomatically-stressed-as-english-opportunities-for/) [Ian Mcewan](https://sms4smile.com/quotes/author/ian-mcewan/) > [“Every reading is a misreading.”](https://sms4smile.com/quotes/phyllis-rose/every-reading-is-a-misreading/) [Phyllis Rose](https://sms4smile.com/quotes/author/phyllis-rose/) > [“Fifteen love,' Chris said in a strong, clear voice as he set up for his next serve, and Elizabeth sensed that in addition to…](https://sms4smile.com/quotes/francine-pascal/fifteen-love-chris-said-in-a-strong-clear-voice-as-he-set-up-for-his/) [Francine Pascal](https://sms4smile.com/quotes/author/francine-pascal/) > [I think the Greek New Testament is the strongest and most successful misreading of a great prior text in the entire history of influence.](https://sms4smile.com/quotes/harold-bloom/i-think-the-greek-new-testament-is-the-strongest-and-most-successful/) [Harold Bloom](https://sms4smile.com/quotes/author/harold-bloom/) > [“Rob turned the rustling pages and grinned. 'Ach, she's writ here: "Oh, the dear Feegles ha' turned up again,"' he said. This met with…](https://sms4smile.com/quotes/terry-pratchett/rob-turned-the-rustling-pages-and-grinned-ach-she-s-writ-here-oh-the/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [Article I, Section 8, of the Constitution, of course, lays out the delegated, enumerated, and therefore limited powers of Congress. Only through a deliberate…](https://sms4smile.com/quotes/ed-crane/article-i-section-8-of-the-constitution-of-course-lays-out-the/) [Ed Crane](https://sms4smile.com/quotes/author/ed-crane/) > [But, in the end, the books that surround me are the books that made me, through my reading (and misreading) of them; they fall…](https://sms4smile.com/quotes/ramona-koval/but-in-the-end-the-books-that-surround-me-are-the-books-that-made-me/) [Ramona Koval](https://sms4smile.com/quotes/author/ramona-koval/) > [I think it's a misreading of Dostoevsky to think of him as a programmatic theist. He's actually much closer to someone like William James.…](https://sms4smile.com/quotes/will-self/i-think-it-s-a-misreading-of-dostoevsky-to-think-of-him-as-a/) [Will Self](https://sms4smile.com/quotes/author/will-self/) > [I have spent my life watching, not to see beyond the world, merely to see, great mystery, what is plainly before my eyes. I…](https://sms4smile.com/quotes/marilynne-robinson/i-have-spent-my-life-watching-not-to-see-beyond-the-world-merely-to/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) > [Misreading is a big part of reading, the way in which the level of attention you're paying can lead to some interesting residue.](https://sms4smile.com/quotes/brian-evenson/misreading-is-a-big-part-of-reading-the-way-in-which-the-level-of/) [Brian Evenson](https://sms4smile.com/quotes/author/brian-evenson/) ## More by Bill Mechanic > [To have to introduce a new product at the worst economic time in the last 50 years probably wasn't the greatest thing to have happened.](https://sms4smile.com/quotes/bill-mechanic/to-have-to-introduce-a-new-product-at-the-worst-economic-time-in-the/) [Bill Mechanic](https://sms4smile.com/quotes/author/bill-mechanic/) > [You can't flood the market with every TV show, every reality show, and dump your library into the market all at one time and…](https://sms4smile.com/quotes/bill-mechanic/you-can-t-flood-the-market-with-every-tv-show-every-reality-show-and/) [Bill Mechanic](https://sms4smile.com/quotes/author/bill-mechanic/) > [The good movies that people want to keep are probably creating their value more than anything else.](https://sms4smile.com/quotes/bill-mechanic/the-good-movies-that-people-want-to-keep-are-probably-creating-their/) [Bill Mechanic](https://sms4smile.com/quotes/author/bill-mechanic/) [Explore all 4 Bill Mechanic quotes ](https://sms4smile.com/quotes/author/bill-mechanic/) ## More Behavior quotes > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I now know that deep within the human concept is something dark, selfish, and completely willing to do whatever is necessary to support the…](https://sms4smile.com/quotes/melissa-west/i-now-know-that-deep-within-the-human-concept-is-something-dark/) [Melissa West](https://sms4smile.com/quotes/author/melissa-west/) > [“We are endowed with genes which code out our reaction to beavers and otters, maybe our reaction to each other as well. We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) [Burne Hogarth](https://sms4smile.com/quotes/author/burne-hogarth/) > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) [J. Willard Gibbs](https://sms4smile.com/quotes/author/j-willard-gibbs/) > [I started with the belief that every person who came to the laboratory was free to accept or to reject the dictates of authority.…](https://sms4smile.com/quotes/stanley-milgram/i-started-with-the-belief-that-every-person-who-came-to-the/) [Stanley Milgram](https://sms4smile.com/quotes/author/stanley-milgram/) > [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [I think we've told a lot of lies about human behavior through film.](https://sms4smile.com/quotes/patricia-arquette/i-think-we-ve-told-a-lot-of-lies-about-human-behavior-through-film/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [The strongest rebellion may be expressed in quiet, undramatic behavior.](https://sms4smile.com/quotes/benjamin-spock/the-strongest-rebellion-may-be-expressed-in-quiet-undramatic-behavior/) [Benjamin Spock](https://sms4smile.com/quotes/author/benjamin-spock/) > [The behavior of any bureaucratic organization can best be understood by assuming that it is controlled by a secret cabal of its enemies.](https://sms4smile.com/quotes/robert-conquest/the-behavior-of-any-bureaucratic-organization-can-best-be-understood/) [Robert Conquest](https://sms4smile.com/quotes/author/robert-conquest/) > [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) [Browse all 4,218 Behavior quotes ](https://sms4smile.com/quotes/about/behavior/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. 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