--- title: "Meaning & Key Takeaway of: Consumers don’t want to know about the…" description: "\"“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product change my life? ..." image: "https://sms4smile.com/quotes/i/cf6/bill-mcgowan-19272_consumers_consumers-don-t-want-to-know-about-the-p_649025.jpg" --- # Consumers don’t want to know about the process of how… ![“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product change my life? How will it help me?” quote by Bill McGowan](https://sms4smile.com/quotes/i/cf6/bill-mcgowan-19272_consumers_consumers-don-t-want-to-know-about-the-p_649025.jpg) [Download](https://sms4smile.com/quotes/i/cf6/bill-mcgowan-19272_consumers_consumers-don-t-want-to-know-about-the-p_649025.jpg) [Open image](https://sms4smile.com/quotes/i/cf6/bill-mcgowan-19272_consumers_consumers-don-t-want-to-know-about-the-p_649025.jpg) > ““Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product change my life? How will it help me?”” [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People care about how a product improves their life, not the technical process behind it. **In simple terms:** Focus on life impact, not process. Key Takeaway Design with user benefit front‑and‑center. Themes design user experience marketing Mood practical enthusiastic Type business inspirational When to use this quote - product launch - advertising - customer feedback Key Concepts value proposition human‑centered design Questions to Reflect On - What core benefit does your product deliver? - How can you communicate impact without technical jargon? A Different Perspective Overemphasis on features can obscure real benefits. ★ ★ ★ ★ ★ No ratings yet [Change My Life](https://sms4smile.com/quotes/about/change-my-life/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Life](https://sms4smile.com/quotes/about/life/) ## Related quotes > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood…](https://sms4smile.com/quotes/donald-a-norman/designers-know-too-much-about-their-product-to-be-objective-judges/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [I care desperately about what I do. Do I know what product I'm selling? No. Do I know what I'm doing today? No. But…](https://sms4smile.com/quotes/owen-wilson/i-care-desperately-about-what-i-do-do-i-know-what-product-i-m-selling/) [Owen Wilson](https://sms4smile.com/quotes/author/owen-wilson/) > [You don't need to take a course or buy a product. All you have to do is change your mind.](https://sms4smile.com/quotes/steven-pressfield/you-don-t-need-to-take-a-course-or-buy-a-product-all-you-have-to-do/) [Steven Pressfield](https://sms4smile.com/quotes/author/steven-pressfield/) > [Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change…](https://sms4smile.com/quotes/roy-h-williams/most-ads-are-about-the-product-or-the-company-that-makes-it-the-best/) [Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/) > [The companies aren't hiring, because consumers don't have enough money to buy the goods and services.](https://sms4smile.com/quotes/michael-hudson/the-companies-aren-t-hiring-because-consumers-don-t-have-enough-money/) [Michael Hudson](https://sms4smile.com/quotes/author/michael-hudson/) > [Many companies are disappointing the citizens of this world by manipulating labor rates, putting horse meat instead of beef out there, or thinking it's…](https://sms4smile.com/quotes/paul-polman/many-companies-are-disappointing-the-citizens-of-this-world-by/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.](https://sms4smile.com/quotes/erik-qualman/increasingly-consumers-don-t-search-for-products-and-services-rather/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.](https://sms4smile.com/quotes/charles-duhigg/older-consumers-don-t-want-to-be-treated-like-teenagers-what-s-more/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“With voice, consumers don’t know the price or see the packaging and are less likely to include the brand in their request. Fewer and…](https://sms4smile.com/quotes/scott-galloway/with-voice-consumers-don-t-know-the-price-or-see-the-packaging-and/) [Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/) > [“And I’ll tell you another thing: if consumers don’t want to pay the farmer to do it right, they shouldn’t eat meat.”](https://sms4smile.com/quotes/jonathan-safran-foer/and-i-ll-tell-you-another-thing-if-consumers-don-t-want-to-pay-the/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [If I'm to change my life for you, I've got to have some hope." "I don't want you to change your life for me.…](https://sms4smile.com/quotes/lisa-kleypas/if-i-m-to-change-my-life-for-you-i-ve-got-to-have-some-hope-i-don-t/) [Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/) > [Initially when I got called up, I thought it would change my life. And it didn't. Then when I won the Most Valuable Player,…](https://sms4smile.com/quotes/joey-votto/initially-when-i-got-called-up-i-thought-it-would-change-my-life-and/) [Joey Votto](https://sms4smile.com/quotes/author/joey-votto/) > [I can't really change my life to accommodate people who are jealous. I don't see why I should.](https://sms4smile.com/quotes/sting/i-can-t-really-change-my-life-to-accommodate-people-who-are-jealous-i/) [Sting](https://sms4smile.com/quotes/author/sting/) > [I'm in this sport to change my life. I'm in this sport to change my parents' lives and the loved ones around me. That's…](https://sms4smile.com/quotes/aljamain-sterling/i-m-in-this-sport-to-change-my-life-i-m-in-this-sport-to-change-my/) [Aljamain Sterling](https://sms4smile.com/quotes/author/aljamain-sterling/) ## More by Bill McGowan > [“For the next three hours . . .” Wow! Talk about an interest-killer. The last thing any audience wants to be reminded of is that it will…](https://sms4smile.com/quotes/bill-mcgowan/for-the-next-three-hours-wow-talk-about-an-interest-killer-the-last/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“fact, good communication is a lot like pasta sauce. The more you boil down and reduce a sauce, the more dynamic the flavor. Speaking…](https://sms4smile.com/quotes/bill-mcgowan/fact-good-communication-is-a-lot-like-pasta-sauce-the-more-you-boil/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“According to Inside Apple, Steve Jobs practiced dozens of times before a big presentation, staging and rehearsing so that nothing was left to chance.”](https://sms4smile.com/quotes/bill-mcgowan/according-to-inside-apple-steve-jobs-practiced-dozens-of-times-before/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“The Conviction Principle Convey certainty with words, eye contact, posture, and tone of voice.”](https://sms4smile.com/quotes/bill-mcgowan/the-conviction-principle-convey-certainty-with-words-eye-contact/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“To Drive Home a Point People think that the more they elaborate and explain, the more convincing they will be. They confuse quantity with…](https://sms4smile.com/quotes/bill-mcgowan/to-drive-home-a-point-people-think-that-the-more-they-elaborate-and/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“To be more thoughtful and selective, we need time. To gain more time, we need to slow down. Yes, it really is as simple…](https://sms4smile.com/quotes/bill-mcgowan/to-be-more-thoughtful-and-selective-we-need-time-to-gain-more-time-we/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Speaking cleanly is a very Zen experience. It’s about being 100 percent focused on the thought you are in the midst of articulating. If…](https://sms4smile.com/quotes/bill-mcgowan/speaking-cleanly-is-a-very-zen-experience-it-s-about-being-100/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Gratuitous Gratitude Gratitude has a place, but don’t spend the first full minute of your remarks thanking a long laundry list of people. If…](https://sms4smile.com/quotes/bill-mcgowan/gratuitous-gratitude-gratitude-has-a-place-but-don-t-spend-the-first/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Focus on What You Want to Say, Not on What You Think the Audience Is Thinking Many people pay too much attention to how…](https://sms4smile.com/quotes/bill-mcgowan/focus-on-what-you-want-to-say-not-on-what-you-think-the-audience-is/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Prepare, prepare, prepare. Practice, practice, practice. From here on, accept every invitation you get to do public speaking. Be the first one with your…](https://sms4smile.com/quotes/bill-mcgowan/prepare-prepare-prepare-practice-practice-practice-from-here-on/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Discomfort Many of us are uncomfortable with silence, so we compensate by filling that silence with words.”](https://sms4smile.com/quotes/bill-mcgowan/discomfort-many-of-us-are-uncomfortable-with-silence-so-we-compensate/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Five minutes before you start speaking, take a long inhale through your nose—hold it for a couple of seconds—and then very slowly exhale through…](https://sms4smile.com/quotes/bill-mcgowan/five-minutes-before-you-start-speaking-take-a-long-inhale-through/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“Being on the Defensive Many people think that the faster they talk, the more convincing they’ll sound. As I’ve said before, however, the opposite…](https://sms4smile.com/quotes/bill-mcgowan/being-on-the-defensive-many-people-think-that-the-faster-they-talk/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“The first thirty seconds of any conversation or presentation are like the last two minutes of a football game. This is when victory or…](https://sms4smile.com/quotes/bill-mcgowan/the-first-thirty-seconds-of-any-conversation-or-presentation-are-like/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [“When speaking, go easy on the BACKSPACE button. It can create a frustratingly halting way of communicating in which the stutter step is more…](https://sms4smile.com/quotes/bill-mcgowan/when-speaking-go-easy-on-the-backspace-button-it-can-create-a/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) [Explore all 33 Bill McGowan quotes ](https://sms4smile.com/quotes/author/bill-mcgowan/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product change my life? 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