--- title: "Meaning & Key Takeaway of: At SAP, we see a dream for a simpler…" description: "\"At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience.\" — Bill McDermott" image: "https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg" --- # At SAP, we see a dream for a simpler world, for a simpler… ![“At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience.” quote by Bill McDermott](https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg) [Download](https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg) [Open image](https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg) > “At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience.” [Bill McDermott](https://sms4smile.com/quotes/author/bill-mcdermott/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A vision that simplifying technology and processes creates better experiences for both the company and its customers. **In simple terms:** Simplify to improve experience. Key Takeaway Focus on reducing complexity. Themes simplicity customer experience technology business strategy Mood optimistic forward‑looking Type visionary strategic When to use this quote - enterprise software implementation - customer service redesign - product development - change management Key Concepts process optimization user-centered design Questions to Reflect On - How can we balance simplicity with required functionality? - What steps can we take to simplify complex systems? A Different Perspective Simplicity may conflict with necessary customization or regulatory compliance. ★ ★ ★ ★ ★ No ratings yet [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Dream](https://sms4smile.com/quotes/about/dream/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has…](https://sms4smile.com/quotes/tony-hsieh/service-over-the-years-the-number-one-driver-of-our-growth-at-zappos/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I am enormously proud of how we have transformed the TalkTalk customer experience.](https://sms4smile.com/quotes/dido-harding/i-am-enormously-proud-of-how-we-have-transformed-the-talktalk/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [When you are Uber, what we care about is the customer experience of getting somebody safely, cheaply, efficiently and reliably from where they are…](https://sms4smile.com/quotes/anthony-levandowski/when-you-are-uber-what-we-care-about-is-the-customer-experience-of/) [Anthony Levandowski](https://sms4smile.com/quotes/author/anthony-levandowski/) > [Highly engaged employees make the customer experience. Disengaged employees break it.](https://sms4smile.com/quotes/timothy-r-clark/highly-engaged-employees-make-the-customer-experience-disengaged/) Timothy R. Clark > [You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure…](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-backwards/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Bezos insisted the company needed to master anything that touched the hallowed customer experience, and he resisted any efforts to project profitability.”](https://sms4smile.com/quotes/brad-stone/bezos-insisted-the-company-needed-to-master-anything-that-touched-the/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…](https://sms4smile.com/quotes/alexander-osterwalder/a-value-proposition-creates-value-for-a-customer-segment-through-a/) [Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/) > [“Happy customers are your biggest advocates and can become your most successful sales team.”](https://sms4smile.com/quotes/lisa-masiello/happy-customers-are-your-biggest-advocates-and-can-become-your-most/) Lisa Masiello ## More by Bill McDermott > [What you focus on expands. Focus on what you are best at and you will be unstoppable.](https://sms4smile.com/quotes/bill-mcdermott/what-you-focus-on-expands-focus-on-what-you-are-best-at-and-you-will/) [Bill McDermott](https://sms4smile.com/quotes/author/bill-mcdermott/) > [You treat people with dignity and respect and they give it right back to you.](https://sms4smile.com/quotes/bill-mcdermott/you-treat-people-with-dignity-and-respect-and-they-give-it-right-back/) [Bill McDermott](https://sms4smile.com/quotes/author/bill-mcdermott/) > [Trust is the ultimate human currency.](https://sms4smile.com/quotes/bill-mcdermott/trust-is-the-ultimate-human-currency/) [Bill McDermott](https://sms4smile.com/quotes/author/bill-mcdermott/) > [Faced with a choice of stepping up or stepping it down, we are going to step it down.](https://sms4smile.com/quotes/bill-mcdermott/faced-with-a-choice-of-stepping-up-or-stepping-it-down-we-are-going/) [Bill McDermott](https://sms4smile.com/quotes/author/bill-mcdermott/) [Explore all 5 Bill McDermott quotes ](https://sms4smile.com/quotes/author/bill-mcdermott/) ## More Customer experience quotes > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…](https://sms4smile.com/quotes/alexander-osterwalder/a-value-proposition-creates-value-for-a-customer-segment-through-a/) [Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/) > [I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Bezos insisted the company needed to master anything that touched the hallowed customer experience, and he resisted any efforts to project profitability.”](https://sms4smile.com/quotes/brad-stone/bezos-insisted-the-company-needed-to-master-anything-that-touched-the/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure…](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-backwards/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Highly engaged employees make the customer experience. Disengaged employees break it.](https://sms4smile.com/quotes/timothy-r-clark/highly-engaged-employees-make-the-customer-experience-disengaged/) Timothy R. Clark > [When you are Uber, what we care about is the customer experience of getting somebody safely, cheaply, efficiently and reliably from where they are…](https://sms4smile.com/quotes/anthony-levandowski/when-you-are-uber-what-we-care-about-is-the-customer-experience-of/) [Anthony Levandowski](https://sms4smile.com/quotes/author/anthony-levandowski/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [I am enormously proud of how we have transformed the TalkTalk customer experience.](https://sms4smile.com/quotes/dido-harding/i-am-enormously-proud-of-how-we-have-transformed-the-talktalk/) [Dido Harding](https://sms4smile.com/quotes/author/dido-harding/) > [Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has…](https://sms4smile.com/quotes/tony-hsieh/service-over-the-years-the-number-one-driver-of-our-growth-at-zappos/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“Happy customers are your biggest advocates and can become your most successful sales team.”](https://sms4smile.com/quotes/lisa-masiello/happy-customers-are-your-biggest-advocates-and-can-become-your-most/) Lisa Masiello [Browse all 102 Customer experience quotes ](https://sms4smile.com/quotes/about/customer-experience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience.", "creator": { "@type": "Person", "name": "Bill McDermott" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bill-mcdermott/at-sap-we-see-a-dream-for-a-simpler-world-for-a-simpler-sap-and-for-a/", "about": { "@type": "Thing", "name": "Customer experience" }, "@id": "https://sms4smile.com/quotes/bill-mcdermott/at-sap-we-see-a-dream-for-a-simpler-world-for-a-simpler-sap-and-for-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg", "url": "https://sms4smile.com/quotes/i/e06/bill-mcdermott-63081_customer-experience_at-sap-we-see-a-dream-for-a-simpler-worl_1884998.jpg", "width": 1080, "height": 1080, "caption": "“At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience.” — Bill McDermott", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bill McDermott", "item": "https://sms4smile.com/quotes/author/bill-mcdermott/" }, { "@type": "ListItem", "position": 4, "name": "At SAP, we see a dream...", "item": "https://sms4smile.com/quotes/bill-mcdermott/at-sap-we-see-a-dream-for-a-simpler-world-for-a-simpler-sap-and-for-a/" } ], "@id": "https://sms4smile.com/quotes/bill-mcdermott/at-sap-we-see-a-dream-for-a-simpler-world-for-a-simpler-sap-and-for-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```