--- title: "Meaning & Key Takeaway of: Many consumer Internet business…" description: "\"Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is ..." image: "https://sms4smile.com/quotes/i/9cf/bill-gurley-27212_business_many-consumer-internet-business-executiv_1370689.jpg" --- # Many consumer Internet business executives are loyalists… ![“Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.” quote by Bill Gurley](https://sms4smile.com/quotes/i/9cf/bill-gurley-27212_business_many-consumer-internet-business-executiv_1370689.jpg) [Download](https://sms4smile.com/quotes/i/9cf/bill-gurley-27212_business_many-consumer-internet-business-executiv_1370689.jpg) [Open image](https://sms4smile.com/quotes/i/9cf/bill-gurley-27212_business_many-consumer-internet-business-executiv_1370689.jpg) > “Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.” [Bill Gurley](https://sms4smile.com/quotes/author/bill-gurley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Executives often focus on the Lifetime Value model, which calculates a customer's net present profit, emphasizing long‑term revenue over short‑term gains. **In simple terms:** Focus on long‑term customer profit. Key Takeaway Prioritize strategies that increase customer lifetime value. Themes business strategy customer value financial metrics Mood analytical strategic Type business financial When to use this quote - sales - marketing - product development Key Concepts LTV net present value profitability Questions to Reflect On - How can you balance immediate revenue with LTV? - What actions increase customer loyalty? A Different Perspective Short‑term tactics can undermine long‑term value. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Customer](https://sms4smile.com/quotes/about/customer/) [Executives](https://sms4smile.com/quotes/about/executives/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet business](https://sms4smile.com/quotes/about/internet-business/) [Lifetime](https://sms4smile.com/quotes/about/lifetime/) [Profit](https://sms4smile.com/quotes/about/profit/) [Referred](https://sms4smile.com/quotes/about/referred/) [Value](https://sms4smile.com/quotes/about/value/) ## Related quotes > [When I hear people debate the ROI of social media? It makes me remember why so many business fail. 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