--- title: "Meaning & Key Takeaway of: Pay per click was just the beginning. The…" description: "\"Pay per click was just the beginning. The real evolution is pay per action.\" — Bill Gross" image: "https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png" --- # Pay per click was just the beginning. The real evolution… ![“Pay per click was just the beginning. The real evolution is pay per action.” quote by Bill Gross](https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png) [Download](https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png) [Open image](https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png) > “Pay per click was just the beginning. The real evolution is pay per action.” [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early online advertising focused on clicks, but the next step is paying only when a specific action occurs. **In simple terms:** Shift from clicks to actions. Key Takeaway Adopt performance‑based marketing. Themes marketing technology economics innovation Mood analytical strategic Type advice motivational When to use this quote - e‑commerce - lead generation - app installs - subscription sign‑ups Key Concepts pay per action conversion tracking digital advertising Questions to Reflect On - Are you ready to invest in measurable outcomes? - How will you attribute actions to campaigns? A Different Perspective Pay per action can be harder to measure and may limit brand exposure. ★ ★ ★ ★ ★ No ratings yet [Action](https://sms4smile.com/quotes/about/action/) [Evolution](https://sms4smile.com/quotes/about/evolution/) [Internet](https://sms4smile.com/quotes/about/internet/) ## Related quotes > [It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that.…](https://sms4smile.com/quotes/niklas-zennstrom/it-is-very-similar-to-companies-like-google-and-other-internet/) [Niklas Zennstrom](https://sms4smile.com/quotes/author/niklas-zennstrom/) > [In case you haven't heard, my girlfriends and I have declared the summer of 2012 as the best summer ever. The best way to…](https://sms4smile.com/quotes/candice-accola/in-case-you-haven-t-heard-my-girlfriends-and-i-have-declared-the/) [Candice Accola](https://sms4smile.com/quotes/author/candice-accola/) > [The first person I click on can't be the right choice.](https://sms4smile.com/quotes/amy-b-harris/the-first-person-i-click-on-can-t-be-the-right-choice/) Amy B. Harris > [I do use my body a lot, to click into a character.](https://sms4smile.com/quotes/molly-shannon/i-do-use-my-body-a-lot-to-click-into-a-character/) [Molly Shannon](https://sms4smile.com/quotes/author/molly-shannon/) > [At the end of the day, people have the right to have opinions. I have the right to have an opinion. And I have…](https://sms4smile.com/quotes/tyga/at-the-end-of-the-day-people-have-the-right-to-have-opinions-i-have/) [Tyga](https://sms4smile.com/quotes/author/tyga/) > [Beauty is just a light switch away...'click!' Beauty is not caused. It is.](https://sms4smile.com/quotes/emily-dickinson/beauty-is-just-a-light-switch-away-click-beauty-is-not-caused-it-is/) [Emily Dickinson](https://sms4smile.com/quotes/author/emily-dickinson/) > [I hate click tracks. A lot of people I know like to use click tracks. Like my son is perfect on the click tracks.…](https://sms4smile.com/quotes/ringo-starr/i-hate-click-tracks-a-lot-of-people-i-know-like-to-use-click-tracks/) [Ringo Starr](https://sms4smile.com/quotes/author/ringo-starr/) > [If you don't double-click me, I can't do anything.](https://sms4smile.com/quotes/john-aniston/if-you-don-t-double-click-me-i-can-t-do-anything/) John Aniston > [Stylists aren't for me. I tried to use one when I first started working in the U.S., but I didn't click with anyone.](https://sms4smile.com/quotes/cat-deeley/stylists-aren-t-for-me-i-tried-to-use-one-when-i-first-started/) [Cat Deeley](https://sms4smile.com/quotes/author/cat-deeley/) > [When your mouth drops open, click the shutter.](https://sms4smile.com/quotes/harold-feinstein/when-your-mouth-drops-open-click-the-shutter/) [Harold Feinstein](https://sms4smile.com/quotes/author/harold-feinstein/) > [Click. Boom. Amazing!](https://sms4smile.com/quotes/steve-jobs/click-boom-amazing/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [You can't click through a book, you can't hyperlink and jump out of it. It requires a little bit more of a regular engagement.](https://sms4smile.com/quotes/josh-prince/you-can-t-click-through-a-book-you-can-t-hyperlink-and-jump-out-of-it/) Josh Prince > [The wealth of information now available at the click of a finger amazes me.](https://sms4smile.com/quotes/anonymous/the-wealth-of-information-now-available-at-the-click-of-a-finger/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I never see my movies. When they're on television, I click them away. Hollywood created an image, and I long ago reconciled myself with…](https://sms4smile.com/quotes/louis-jourdan/i-never-see-my-movies-when-they-re-on-television-i-click-them-away/) [Louis Jourdan](https://sms4smile.com/quotes/author/louis-jourdan/) > [I remember when I did 'Click' and I'd see Adam Sandler's fan base. He's the guy that people feel that he's their best friend,…](https://sms4smile.com/quotes/kate-beckinsale/i-remember-when-i-did-click-and-i-d-see-adam-sandler-s-fan-base-he-s/) [Kate Beckinsale](https://sms4smile.com/quotes/author/kate-beckinsale/) ## More by Bill Gross > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Why is it possible to rescue S&L buccaneers in the early '90s and provide guidance to levered Wall Street investment bankers during the 1998…](https://sms4smile.com/quotes/bill-gross/why-is-it-possible-to-rescue-s-l-buccaneers-in-the-early-90s-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Finding the best person or the best organization to invest your money is one of the most important financial decisions you'll ever make.](https://sms4smile.com/quotes/bill-gross/finding-the-best-person-or-the-best-organization-to-invest-your-money/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [I am tough but I have a soft side.](https://sms4smile.com/quotes/bill-gross/i-am-tough-but-i-have-a-soft-side/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [With all this consumer debt, business debt, government debt, smaller movements in interest rates have a magnified effect. a small movement can tip the…](https://sms4smile.com/quotes/bill-gross/with-all-this-consumer-debt-business-debt-government-debt-smaller/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [I would admit I'm an introvert. I don't know why introverts have to apologize.](https://sms4smile.com/quotes/bill-gross/i-would-admit-i-m-an-introvert-i-don-t-know-why-introverts-have-to/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [I am obsessed with delivering value to investors and winning the game from a personal standpoint.](https://sms4smile.com/quotes/bill-gross/i-am-obsessed-with-delivering-value-to-investors-and-winning-the-game/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [When the tide goes out, you get to see who's swimming naked. PIMCO has had its bathing suit on for a long time](https://sms4smile.com/quotes/bill-gross/when-the-tide-goes-out-you-get-to-see-who-s-swimming-naked-pimco-has/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Well, I, you know, I think at PIMCO we always try and be open with the press and the public. I mean, isn't that…](https://sms4smile.com/quotes/bill-gross/well-i-you-know-i-think-at-pimco-we-always-try-and-be-open-with-the/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [What the Obama administration's policies have really been oriented towards have always been towards providing benefits continuing consumption. What this country needs really is…](https://sms4smile.com/quotes/bill-gross/what-the-obama-administration-s-policies-have-really-been-oriented/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [The U.K. and almost all of Europe have erred in terms of believing that austerity, fiscal austerity in the short term, is the way…](https://sms4smile.com/quotes/bill-gross/the-u-k-and-almost-all-of-europe-have-erred-in-terms-of-believing/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Bond investors want growth much like equity investors, and to the extent that too much austerity leads to recession or stagnation then credit spreads…](https://sms4smile.com/quotes/bill-gross/bond-investors-want-growth-much-like-equity-investors-and-to-the/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [We are witnessing the death of abundance and the borning of austerity, for what may be a long, long time.](https://sms4smile.com/quotes/bill-gross/we-are-witnessing-the-death-of-abundance-and-the-borning-of-austerity/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Favouring employment versus the financial markets is a decent policy; certainly not beneficial for the currency or the gilt market, but beneficial for the…](https://sms4smile.com/quotes/bill-gross/favouring-employment-versus-the-financial-markets-is-a-decent-policy/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [Companies typically borrow money at less than their return on equity and therefore compound their return at the expense of lenders.](https://sms4smile.com/quotes/bill-gross/companies-typically-borrow-money-at-less-than-their-return-on-equity/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) [Explore all 49 Bill Gross quotes ](https://sms4smile.com/quotes/author/bill-gross/) ## More Action quotes > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [You'd be surprised how hard it can often be to translate an action into an idea.](https://sms4smile.com/quotes/karl-kraus/you-d-be-surprised-how-hard-it-can-often-be-to-translate-an-action/) [Karl Kraus](https://sms4smile.com/quotes/author/karl-kraus/) > [Gratitude isn't just a feeling, it's an action. Expressing gratitude by writing in a journal, taking a photo, or shooting a video creates a…](https://sms4smile.com/quotes/janice-kaplan/gratitude-isn-t-just-a-feeling-it-s-an-action-expressing-gratitude-by/) [Janice Kaplan](https://sms4smile.com/quotes/author/janice-kaplan/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Every thought I have imprisioned in expression I must free by my deeds](https://sms4smile.com/quotes/kahlil-gibran/every-thought-i-have-imprisioned-in-expression-i-must-free-by-my-deeds/) [Kahlil Gibran](https://sms4smile.com/quotes/author/kahlil-gibran/) > [It took me 20 years to buy an electric typewriter, because I was afraid it would be too sensitive. I like to bang the…](https://sms4smile.com/quotes/elmore-leonard/it-took-me-20-years-to-buy-an-electric-typewriter-because-i-was/) [Elmore Leonard](https://sms4smile.com/quotes/author/elmore-leonard/) > [Every action that helps us manifest our divine nature more and more is good; every action that retards it is evil.](https://sms4smile.com/quotes/swami-vivekananda/every-action-that-helps-us-manifest-our-divine-nature-more-and-more/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It's easy to say, let's go in and get the bad guys. But you have a divided country of Sunnis and Shias. The United…](https://sms4smile.com/quotes/tulsi-gabbard/it-s-easy-to-say-let-s-go-in-and-get-the-bad-guys-but-you-have-a/) [Tulsi Gabbard](https://sms4smile.com/quotes/author/tulsi-gabbard/) > [For comedy action, I must know the language.](https://sms4smile.com/quotes/sammo-hung/for-comedy-action-i-must-know-the-language/) [Sammo Hung](https://sms4smile.com/quotes/author/sammo-hung/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [“Action is a powerful thing. When you smile through your sadness, it can completely change your outlook. Try it! Smile :) Now hold onto…](https://sms4smile.com/quotes/leticia-rae/action-is-a-powerful-thing-when-you-smile-through-your-sadness-it-can/) [Leticia Rae](https://sms4smile.com/quotes/author/leticia-rae/) > [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/) [Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/) > [“I take my actions because of my passion not because of compulsion.”](https://sms4smile.com/quotes/amit-kalantri/i-take-my-actions-because-of-my-passion-not-because-of-compulsion/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [When the first Superman movie came out I was frequently asked "What is a hero?" ...My answer was that a hero is someone who…](https://sms4smile.com/quotes/christopher-reeve/when-the-first-superman-movie-came-out-i-was-frequently-asked-what-is/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) [Browse all 14,940 Action quotes ](https://sms4smile.com/quotes/about/action/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Pay per click was just the beginning. The real evolution is pay per action.", "creator": { "@type": "Person", "name": "Bill Gross" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bill-gross/pay-per-click-was-just-the-beginning-the-real-evolution-is-pay-per/", "about": { "@type": "Thing", "name": "Action" }, "@id": "https://sms4smile.com/quotes/bill-gross/pay-per-click-was-just-the-beginning-the-real-evolution-is-pay-per/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png", "contentUrl": "https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png", "url": "https://sms4smile.com/quotes/i/b6a/bill-gross-13827_action_pay-per-click-was-just-the-beginning-the_2630089.png", "width": 1080, "height": 1080, "caption": "“Pay per click was just the beginning. The real evolution is pay per action.” — Bill Gross", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bill Gross", "item": "https://sms4smile.com/quotes/author/bill-gross/" }, { "@type": "ListItem", "position": 4, "name": "Pay per click was just the...", "item": "https://sms4smile.com/quotes/bill-gross/pay-per-click-was-just-the-beginning-the-real-evolution-is-pay-per/" } ], "@id": "https://sms4smile.com/quotes/bill-gross/pay-per-click-was-just-the-beginning-the-real-evolution-is-pay-per/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```