---
title: "Meaning & Key Takeaway of: Americans now know that housing prices…"
description: "\"Americans now know that housing prices can go down and they can go down by 10, 20, 30, and in some cases, 40 or 50 percent. We know they can go down. B..."
image: "https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg"
---

#  Americans now know that housing prices can go down and…

![“Americans now know that housing prices can go down and they can go down by 10, 20, 30, and in some cases, 40 or 50 percent. We know they can go down. But five years ago, we thought they could only go up.” quote by Bill Gross](https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg)   [Download](https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg) [Open image](https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg)

> “Americans now know that housing prices can go down and they can go down by 10, 20, 30, and in some cases, 40 or 50 percent. We know they can go down. But five years ago, we thought they could only go up.”

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Notes that housing prices can fall dramatically, contradicting past belief they only rise.

**In simple terms:** Housing can drop 10-50%.

Key Takeaway

Expect market volatility; plan accordingly.

Themes

economics real estate risk management

Mood

cautious analytical

Type

financial educational

When to use this quote

- financial planning
- policy making

Key Concepts

market cycles investment strategy

Questions to Reflect On

- How do you balance risk and opportunity?
- What indicators signal a market shift?

A Different Perspective

May cause undue pessimism about buying.

★ ★ ★ ★ ★   No ratings yet

[50 Percent](https://sms4smile.com/quotes/about/50-percent/) [American](https://sms4smile.com/quotes/about/american/) [Americans Know](https://sms4smile.com/quotes/about/americans-know/) [Cases](https://sms4smile.com/quotes/about/cases/) [Could](https://sms4smile.com/quotes/about/could/) [Down](https://sms4smile.com/quotes/about/down/) [Five](https://sms4smile.com/quotes/about/five/) [Five years](https://sms4smile.com/quotes/about/five-years/) [Go](https://sms4smile.com/quotes/about/go/) [Housing](https://sms4smile.com/quotes/about/housing/) [Housing Prices](https://sms4smile.com/quotes/about/housing-prices-921801/) [Know](https://sms4smile.com/quotes/about/know/) [Know Housing](https://sms4smile.com/quotes/about/know-housing-4980044/) [Now](https://sms4smile.com/quotes/about/now/) [Only](https://sms4smile.com/quotes/about/only/) [Percent](https://sms4smile.com/quotes/about/percent/) [Percent Know](https://sms4smile.com/quotes/about/percent-know-3502161/) [Prices](https://sms4smile.com/quotes/about/prices/) [Some](https://sms4smile.com/quotes/about/some/) [Thought](https://sms4smile.com/quotes/about/thought/) [Up](https://sms4smile.com/quotes/about/up/) [Years](https://sms4smile.com/quotes/about/years/) [Years ago](https://sms4smile.com/quotes/about/years-ago/)

## Related quotes

> [First of all, to do performance art, you really have to give 100 percent. I only know that I have to give 100 percent…](https://sms4smile.com/quotes/marina-abramovic/first-of-all-to-do-performance-art-you-really-have-to-give-100/)

[Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/)

> [“The simple measure of sanity in housing prices, Zelman argued, was the ratio of median home price to income. Historically, in the United States,…](https://sms4smile.com/quotes/michael-lewis/the-simple-measure-of-sanity-in-housing-prices-zelman-argued-was-the/)

[Michael Lewis](https://sms4smile.com/quotes/author/michael-lewis/)

> [The myth is that if housing prices go up, Americans will be richer. What banks - and behind them, the Federal Reserve - really…](https://sms4smile.com/quotes/michael-hudson/the-myth-is-that-if-housing-prices-go-up-americans-will-be-richer/)

[Michael Hudson](https://sms4smile.com/quotes/author/michael-hudson/)

> [Funny money has always been the reason housing prices have risen too fast. First, it was liar loans and negative-amortizing mortgages, where the total…](https://sms4smile.com/quotes/glenn-kelman/funny-money-has-always-been-the-reason-housing-prices-have-risen-too/)

[Glenn Kelman](https://sms4smile.com/quotes/author/glenn-kelman/)

> [The government has brought on the housing problem, partly by these very low interest rates, which encouraged many people to go way out on…](https://sms4smile.com/quotes/thomas-sowell/the-government-has-brought-on-the-housing-problem-partly-by-these/)

[Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/)

> [Everybody would be better off if they could buy housing for only, let's say, a carrying charge of one-quarter of their income. That used…](https://sms4smile.com/quotes/michael-hudson/everybody-would-be-better-off-if-they-could-buy-housing-for-only-let/)

[Michael Hudson](https://sms4smile.com/quotes/author/michael-hudson/)

> [We all know that housing prices are going up, but what most people don't realize is that this has become a family problem. Housing…](https://sms4smile.com/quotes/amelia-warren-tyagi/we-all-know-that-housing-prices-are-going-up-but-what-most-people-don/)

[Amelia Warren Tyagi](https://sms4smile.com/quotes/author/amelia-warren-tyagi/)

> [Until we stem the housing correction, until the biggest part of that is behind us and we have more stability in housing prices, we're…](https://sms4smile.com/quotes/henry-paulson/until-we-stem-the-housing-correction-until-the-biggest-part-of-that/)

[Henry Paulson](https://sms4smile.com/quotes/author/henry-paulson/)

> [“Dublin housing prices are a lot like New York ones, except that in New York, you get New York for your money.”](https://sms4smile.com/quotes/tana-french-the-likeness/dublin-housing-prices-are-a-lot-like-new-york-ones-except-that-in-new/)

[Tana French The Likeness](https://sms4smile.com/quotes/author/tana-french-the-likeness/)

> [Actually, high housing prices don't help the economy. They raise the cost of living.](https://sms4smile.com/quotes/michael-hudson/actually-high-housing-prices-don-t-help-the-economy-they-raise-the/)

[Michael Hudson](https://sms4smile.com/quotes/author/michael-hudson/)

> [It's sort of like a teeter-totter; when interest rates go down, prices go up.](https://sms4smile.com/quotes/bill-gross/it-s-sort-of-like-a-teeter-totter-when-interest-rates-go-down-prices/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [It's important for Americans to know what the guys fighting the wars have been experiencing, not just from the perspective of a talking-head politician…](https://sms4smile.com/quotes/brandon-webb/it-s-important-for-americans-to-know-what-the-guys-fighting-the-wars/)

[Brandon Webb](https://sms4smile.com/quotes/author/brandon-webb/)

> [Most Americans know we are in a mess, and as they look at Donald Trump, they believe he is the one leader who can…](https://sms4smile.com/quotes/robert-jeffress/most-americans-know-we-are-in-a-mess-and-as-they-look-at-donald-trump/)

[Robert Jeffress](https://sms4smile.com/quotes/author/robert-jeffress/)

> [The good news is, Americans know firsthand the benefits of a free market - more choices, lower prices, higher quality - and there is…](https://sms4smile.com/quotes/john-shadegg/the-good-news-is-americans-know-firsthand-the-benefits-of-a-free/)

[John Shadegg](https://sms4smile.com/quotes/author/john-shadegg/)

> [Few Americans know that their SS taxes are never segregated or saved by the federal gov, but rather spent immediately as general funds.](https://sms4smile.com/quotes/anonymous/few-americans-know-that-their-ss-taxes-are-never-segregated-or-saved/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## More by Bill Gross

> [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Why is it possible to rescue S&amp;L buccaneers in the early '90s and provide guidance to levered Wall Street investment bankers during the 1998…](https://sms4smile.com/quotes/bill-gross/why-is-it-possible-to-rescue-s-l-buccaneers-in-the-early-90s-and/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Finding the best person or the best organization to invest your money is one of the most important financial decisions you'll ever make.](https://sms4smile.com/quotes/bill-gross/finding-the-best-person-or-the-best-organization-to-invest-your-money/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [I am tough but I have a soft side.](https://sms4smile.com/quotes/bill-gross/i-am-tough-but-i-have-a-soft-side/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [With all this consumer debt, business debt, government debt, smaller movements in interest rates have a magnified effect. a small movement can tip the…](https://sms4smile.com/quotes/bill-gross/with-all-this-consumer-debt-business-debt-government-debt-smaller/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [I would admit I'm an introvert. I don't know why introverts have to apologize.](https://sms4smile.com/quotes/bill-gross/i-would-admit-i-m-an-introvert-i-don-t-know-why-introverts-have-to/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [I am obsessed with delivering value to investors and winning the game from a personal standpoint.](https://sms4smile.com/quotes/bill-gross/i-am-obsessed-with-delivering-value-to-investors-and-winning-the-game/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [When the tide goes out, you get to see who's swimming naked. PIMCO has had its bathing suit on for a long time](https://sms4smile.com/quotes/bill-gross/when-the-tide-goes-out-you-get-to-see-who-s-swimming-naked-pimco-has/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Well, I, you know, I think at PIMCO we always try and be open with the press and the public. I mean, isn't that…](https://sms4smile.com/quotes/bill-gross/well-i-you-know-i-think-at-pimco-we-always-try-and-be-open-with-the/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [What the Obama administration's policies have really been oriented towards have always been towards providing benefits continuing consumption. What this country needs really is…](https://sms4smile.com/quotes/bill-gross/what-the-obama-administration-s-policies-have-really-been-oriented/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [The U.K. and almost all of Europe have erred in terms of believing that austerity, fiscal austerity in the short term, is the way…](https://sms4smile.com/quotes/bill-gross/the-u-k-and-almost-all-of-europe-have-erred-in-terms-of-believing/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Bond investors want growth much like equity investors, and to the extent that too much austerity leads to recession or stagnation then credit spreads…](https://sms4smile.com/quotes/bill-gross/bond-investors-want-growth-much-like-equity-investors-and-to-the/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [We are witnessing the death of abundance and the borning of austerity, for what may be a long, long time.](https://sms4smile.com/quotes/bill-gross/we-are-witnessing-the-death-of-abundance-and-the-borning-of-austerity/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Favouring employment versus the financial markets is a decent policy; certainly not beneficial for the currency or the gilt market, but beneficial for the…](https://sms4smile.com/quotes/bill-gross/favouring-employment-versus-the-financial-markets-is-a-decent-policy/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [Companies typically borrow money at less than their return on equity and therefore compound their return at the expense of lenders.](https://sms4smile.com/quotes/bill-gross/companies-typically-borrow-money-at-less-than-their-return-on-equity/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

[Explore all 49 Bill Gross quotes ](https://sms4smile.com/quotes/author/bill-gross/)

## More American quotes

> [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/)

[Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/)

> [William Maxwell's my favorite North American writer, I think. And an Irish writer who used to write for 'The New Yorker' called Maeve Brennan,…](https://sms4smile.com/quotes/alice-munro/william-maxwell-s-my-favorite-north-american-writer-i-think-and-an/)

[Alice Munro](https://sms4smile.com/quotes/author/alice-munro/)

> [I have fallen in love with American names, the sharp names that never get fat.](https://sms4smile.com/quotes/stephen-vincent-benet/i-have-fallen-in-love-with-american-names-the-sharp-names-that-never/)

[Stephen Vincent Benet](https://sms4smile.com/quotes/author/stephen-vincent-benet/)

> [I really like a lot of American country stuff, so my music has that influence, but I don't like to be set within a…](https://sms4smile.com/quotes/jade-bird/i-really-like-a-lot-of-american-country-stuff-so-my-music-has-that/)

[Jade Bird](https://sms4smile.com/quotes/author/jade-bird/)

> [I certainly don't think that the heirs of the American Revolution were a particularly noble class.](https://sms4smile.com/quotes/h-w-brands/i-certainly-don-t-think-that-the-heirs-of-the-american-revolution/)

[H. W. Brands](https://sms4smile.com/quotes/author/h-w-brands/)

> [Congress passed the American Rescue Plan Act in a tremendous investment to support millions of workers without a paycheck and behind on bills.](https://sms4smile.com/quotes/jake-auchincloss/congress-passed-the-american-rescue-plan-act-in-a-tremendous/)

[Jake Auchincloss](https://sms4smile.com/quotes/author/jake-auchincloss/)

> [Small businesses are the backbone of the American economy and employ almost half of the working population. Yet because of their size, they rarely…](https://sms4smile.com/quotes/dan-lipinski/small-businesses-are-the-backbone-of-the-american-economy-and-employ/)

[Dan Lipinski](https://sms4smile.com/quotes/author/dan-lipinski/)

> [Although I write in English, and despite the fact that I'm from America, I consider myself an Armenian writer. The words I use are…](https://sms4smile.com/quotes/william-saroyan/although-i-write-in-english-and-despite-the-fact-that-i-m-from/)

[William Saroyan](https://sms4smile.com/quotes/author/william-saroyan/)

> [When we first sold the Wallace and Gromit shorts to America, people suggested we get rid of the strange British accents and put clear…](https://sms4smile.com/quotes/nick-park/when-we-first-sold-the-wallace-and-gromit-shorts-to-america-people/)

[Nick Park](https://sms4smile.com/quotes/author/nick-park/)

> [Firefighters and rescue workers are American superheroes.](https://sms4smile.com/quotes/kerry-kennedy/firefighters-and-rescue-workers-are-american-superheroes/)

[Kerry Kennedy](https://sms4smile.com/quotes/author/kerry-kennedy/)

> [France has not only built a bureaucratic barrier against American culture, it has constructed a notorious intellectual case against it as well. The French…](https://sms4smile.com/quotes/tyler-cowen/france-has-not-only-built-a-bureaucratic-barrier-against-american/)

[Tyler Cowen](https://sms4smile.com/quotes/author/tyler-cowen/)

> [New York and San Francisco are distinctly different. San Francisco is driving the American media, not New York. You have young, microwaved millionaires and…](https://sms4smile.com/quotes/jason-whitlock/new-york-and-san-francisco-are-distinctly-different-san-francisco-is/)

[Jason Whitlock](https://sms4smile.com/quotes/author/jason-whitlock/)

> [Well look, CIA is an agency that has to collect intelligence, do operations. We have to take risks and it's important that we take…](https://sms4smile.com/quotes/leon-panetta/well-look-cia-is-an-agency-that-has-to-collect-intelligence-do/)

[Leon Panetta](https://sms4smile.com/quotes/author/leon-panetta/)

> [Food as a hobby used to be an elite pastime, and it has become something that is totally ordinary for people of every background.…](https://sms4smile.com/quotes/dana-goodyear/food-as-a-hobby-used-to-be-an-elite-pastime-and-it-has-become/)

[Dana Goodyear](https://sms4smile.com/quotes/author/dana-goodyear/)

> [It's important for American soldiers to be culturally sensitive when deployed in foreign countries. But it's just as important for the U.S. never to…](https://sms4smile.com/quotes/gary-bauer/it-s-important-for-american-soldiers-to-be-culturally-sensitive-when/)

[Gary Bauer](https://sms4smile.com/quotes/author/gary-bauer/)

[Browse all 7,717 American quotes ](https://sms4smile.com/quotes/about/american/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Americans now know that housing prices can go down and they can go down by 10, 20, 30, and in some cases, 40 or 50 percent. We know they can go down. But five years ago, we thought they could only go up.",
            "creator": {
                "@type": "Person",
                "name": "Bill Gross"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/bill-gross/americans-now-know-that-housing-prices-can-go-down-and-they-can-go/",
            "about": {
                "@type": "Thing",
                "name": "American"
            },
            "@id": "https://sms4smile.com/quotes/bill-gross/americans-now-know-that-housing-prices-can-go-down-and-they-can-go/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg",
                "url": "https://sms4smile.com/quotes/i/f47/bill-gross-13827_american_americans-now-know-that-housing-prices-c_3035791.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Americans now know that housing prices can go down and they can go down by 10, 20, 30, and in some cases, 40…” — Bill Gross",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Bill Gross",
                    "item": "https://sms4smile.com/quotes/author/bill-gross/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Americans now know that housing prices...",
                    "item": "https://sms4smile.com/quotes/bill-gross/americans-now-know-that-housing-prices-can-go-down-and-they-can-go/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/bill-gross/americans-now-know-that-housing-prices-can-go-down-and-they-can-go/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
