--- title: "Meaning & Key Takeaway of: We've got to put a lot of money into…" description: "\"We've got to put a lot of money into changing behavior.\" — Bill Gates" image: "https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg" --- # We've got to put a lot of money into changing behavior. ![“We've got to put a lot of money into changing behavior.” quote by Bill Gates](https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg) [Download](https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg) [Open image](https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg) > “We've got to put a lot of money into changing behavior.” [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Significant financial investment is essential to drive behavioral change and improve public health outcomes. **In simple terms:** Money is needed to change behavior. Key Takeaway Invest heavily in behavior‑change programs. Themes investment behavior public health policy change Mood pragmatic optimistic Type strategic economic When to use this quote - campaign funding - policy design - community outreach Key Concepts economics psychology social marketing Questions to Reflect On - Which behaviors need the most funding? - How to ensure funds are used effectively? A Different Perspective Money alone may not change habits. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Changing Behavior](https://sms4smile.com/quotes/about/changing-behavior/) [Money](https://sms4smile.com/quotes/about/money/) ## Related quotes > [But then one is always excited by descriptions of money changing hands. It's much more fundamental than sex.](https://sms4smile.com/quotes/nigel-dennis/but-then-one-is-always-excited-by-descriptions-of-money-changing/) [Nigel Dennis](https://sms4smile.com/quotes/author/nigel-dennis/) > [“You Can Change Your Attitudes By Changing Your Behavior.”](https://sms4smile.com/quotes/suzanne-l-davis/you-can-change-your-attitudes-by-changing-your-behavior/) [Suzanne L. Davis](https://sms4smile.com/quotes/author/suzanne-l-davis/) > [Years of research in psychology has shown that rewards and punishments can be very effective in changing behavior. But, at the same time, they…](https://sms4smile.com/quotes/barry-schwartz/years-of-research-in-psychology-has-shown-that-rewards-and/) [Barry Schwartz](https://sms4smile.com/quotes/author/barry-schwartz/) > [“Trusted Black Magic Specialist in Mississauga – Restore Peace and Harmony in Your Life" In today's fast-paced world, negative energies and unexplained problems can…](https://sms4smile.com/quotes/psychic-ravi/trusted-black-magic-specialist-in-mississauga-restore-peace-and/) Psychic Ravi > [It is always easier - and usually far more effective - to focus on changing your behavior than on changing the behavior of others.](https://sms4smile.com/quotes/bob-nelson/it-is-always-easier-and-usually-far-more-effective-to-focus-on/) [Bob Nelson](https://sms4smile.com/quotes/author/bob-nelson/) > [“Making amends is not only saying the words but also being willing to listen to how your behavior caused another’s pain, and then the…](https://sms4smile.com/quotes/david-w-earle-lpc-love-is-not-enough/making-amends-is-not-only-saying-the-words-but-also-being-willing-to/) [David W. Earle LPC- Love is Not Enough](https://sms4smile.com/quotes/author/david-w-earle-lpc-love-is-not-enough/) > [In the workplace, we're taught to worry about what happens if we don't have full, complete knowledge of every detail. But if you create…](https://sms4smile.com/quotes/reshma-saujani/in-the-workplace-we-re-taught-to-worry-about-what-happens-if-we-don-t/) [Reshma Saujani](https://sms4smile.com/quotes/author/reshma-saujani/) > [You don't become a new person by changing your behavior; you discover who you are in Christ and your behavior changes accordingly](https://sms4smile.com/quotes/graham-cooke/you-don-t-become-a-new-person-by-changing-your-behavior-you-discover/) [Graham Cooke](https://sms4smile.com/quotes/author/graham-cooke/) > [“The hardest part of continuous improvement in organizations is changing the behavior of other people.”](https://sms4smile.com/quotes/jurgen-appelo/the-hardest-part-of-continuous-improvement-in-organizations-is/) [Jurgen Appelo](https://sms4smile.com/quotes/author/jurgen-appelo/) > [Discipline is not punishment. Discipline is changing someone’s behavior.](https://sms4smile.com/quotes/nick-saban/discipline-is-not-punishment-discipline-is-changing-someone-s-behavior/) [Nick Saban](https://sms4smile.com/quotes/author/nick-saban/) > [“you cannot shame or belittle people into changing their behavior”](https://sms4smile.com/quotes/bren-brown/you-cannot-shame-or-belittle-people-into-changing-their-behavior/) [Brené Brown](https://sms4smile.com/quotes/author/bren-brown/) > [People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by…](https://sms4smile.com/quotes/marshall-goldsmith/people-will-do-something-including-changing-their-behavior-only-if-it/) [Marshall Goldsmith](https://sms4smile.com/quotes/author/marshall-goldsmith/) > [“Overall, your want to present yourself to your child as an ally, empathetic to his feelings, and responsive to his needs - even when…](https://sms4smile.com/quotes/hilary-flower/overall-your-want-to-present-yourself-to-your-child-as-an-ally/) [Hilary Flower](https://sms4smile.com/quotes/author/hilary-flower/) > [“The foundation of changing behavior is linking rewards to performance and making the linkages transparent.”](https://sms4smile.com/quotes/anonymous/the-foundation-of-changing-behavior-is-linking-rewards-to-performance/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The fact that bonuses were paid monthly also kept everyone focused on the present, while innovation is about making sacrifices today in order to…](https://sms4smile.com/quotes/daron-acemo-lu/the-fact-that-bonuses-were-paid-monthly-also-kept-everyone-focused-on/) [Daron Acemoğlu](https://sms4smile.com/quotes/author/daron-acemo-lu/) ## More by Bill Gates > [If you’re a person struggling to eat and stay healthy you might have heard about Michael Jordan or Muhammad Ali, but you’ll never have…](https://sms4smile.com/quotes/bill-gates/if-you-re-a-person-struggling-to-eat-and-stay-healthy-you-might-have/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the…](https://sms4smile.com/quotes/bill-gates/i-really-had-a-lot-of-dreams-when-i-was-a-kid-and-i-think-a-great/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Understanding science and pushing the boundaries of science is what makes me immensely satisfied.](https://sms4smile.com/quotes/bill-gates/understanding-science-and-pushing-the-boundaries-of-science-is-what/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [We're focused on providing innovations in software, driving the continuous improvement for a much better experience, and there's a lot going on here that…](https://sms4smile.com/quotes/bill-gates/we-re-focused-on-providing-innovations-in-software-driving-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting…](https://sms4smile.com/quotes/bill-gates/paper-is-no-longer-a-big-part-of-my-day-i-get-90-of-my-news-online/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software will get to be somewhat more mature, ah, but it will never be as predictable as most areas of engineering.](https://sms4smile.com/quotes/bill-gates/software-will-get-to-be-somewhat-more-mature-ah-but-it-will-never-be/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Students deserve great teachers. And teachers deserve the support they need to become great.](https://sms4smile.com/quotes/bill-gates/students-deserve-great-teachers-and-teachers-deserve-the-support-they/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [The machines need to get faster. They need to get cheaper.](https://sms4smile.com/quotes/bill-gates/the-machines-need-to-get-faster-they-need-to-get-cheaper/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Like many others, I have deep misgivings about the state of education in the United States. Too many of our students fail to graduate…](https://sms4smile.com/quotes/bill-gates/like-many-others-i-have-deep-misgivings-about-the-state-of-education/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Over time, yes, countries will need to look at specific GMO products like they look at drugs today, where they don't approve them all.…](https://sms4smile.com/quotes/bill-gates/over-time-yes-countries-will-need-to-look-at-specific-gmo-products/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Competition is always a fantastic thing, and the computer industry is intensely competitive.](https://sms4smile.com/quotes/bill-gates/competition-is-always-a-fantastic-thing-and-the-computer-industry-is/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I don't think there's anything unique about human intellience. All the nuerons in the brain that make up perceptions and emotions operate in a…](https://sms4smile.com/quotes/bill-gates/i-don-t-think-there-s-anything-unique-about-human-intellience-all-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [At every juncture, advanced tools have been the key to a new wave of applications, and each wave of applications has been key to…](https://sms4smile.com/quotes/bill-gates/at-every-juncture-advanced-tools-have-been-the-key-to-a-new-wave-of/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software is more important than hardware.](https://sms4smile.com/quotes/bill-gates/software-is-more-important-than-hardware/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Talking to mothers, always brings it home because they're so anxious to do everything they can for their kids and so tragic for them.](https://sms4smile.com/quotes/bill-gates/talking-to-mothers-always-brings-it-home-because-they-re-so-anxious/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Explore all 1,165 Bill Gates quotes ](https://sms4smile.com/quotes/author/bill-gates/) ## More Behavior quotes > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I now know that deep within the human concept is something dark, selfish, and completely willing to do whatever is necessary to support the…](https://sms4smile.com/quotes/melissa-west/i-now-know-that-deep-within-the-human-concept-is-something-dark/) [Melissa West](https://sms4smile.com/quotes/author/melissa-west/) > [“We are endowed with genes which code out our reaction to beavers and otters, maybe our reaction to each other as well. We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) Burne Hogarth > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) J. Willard Gibbs > [I started with the belief that every person who came to the laboratory was free to accept or to reject the dictates of authority.…](https://sms4smile.com/quotes/stanley-milgram/i-started-with-the-belief-that-every-person-who-came-to-the/) [Stanley Milgram](https://sms4smile.com/quotes/author/stanley-milgram/) > [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [I think we've told a lot of lies about human behavior through film.](https://sms4smile.com/quotes/patricia-arquette/i-think-we-ve-told-a-lot-of-lies-about-human-behavior-through-film/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [The strongest rebellion may be expressed in quiet, undramatic behavior.](https://sms4smile.com/quotes/benjamin-spock/the-strongest-rebellion-may-be-expressed-in-quiet-undramatic-behavior/) [Benjamin Spock](https://sms4smile.com/quotes/author/benjamin-spock/) > [The behavior of any bureaucratic organization can best be understood by assuming that it is controlled by a secret cabal of its enemies.](https://sms4smile.com/quotes/robert-conquest/the-behavior-of-any-bureaucratic-organization-can-best-be-understood/) [Robert Conquest](https://sms4smile.com/quotes/author/robert-conquest/) > [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) [Browse all 4,218 Behavior quotes ](https://sms4smile.com/quotes/about/behavior/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We've got to put a lot of money into changing behavior.", "creator": { "@type": "Person", "name": "Bill Gates" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bill-gates/we-ve-got-to-put-a-lot-of-money-into-changing-behavior/", "about": { "@type": "Thing", "name": "Behavior" }, "@id": "https://sms4smile.com/quotes/bill-gates/we-ve-got-to-put-a-lot-of-money-into-changing-behavior/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg", "url": "https://sms4smile.com/quotes/i/f66/bill-gates-137_behavior_we-ve-got-to-put-a-lot-of-money-into-cha_2595602.jpg", "width": 1080, "height": 1080, "caption": "“We've got to put a lot of money into changing behavior.” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bill Gates", "item": "https://sms4smile.com/quotes/author/bill-gates/" }, { "@type": "ListItem", "position": 4, "name": "We've got to put a lot...", "item": "https://sms4smile.com/quotes/bill-gates/we-ve-got-to-put-a-lot-of-money-into-changing-behavior/" } ], "@id": "https://sms4smile.com/quotes/bill-gates/we-ve-got-to-put-a-lot-of-money-into-changing-behavior/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```