--- title: "Meaning & Key Takeaway of: Customers want high quality at low prices…" description: "\"Customers want high quality at low prices and they want it now.\" — Bill Gates" image: "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg" --- # Customers want high quality at low prices and they want it… ![“Customers want high quality at low prices and they want it now.” quote by Bill Gates](https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg) [Download](https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg) [Open image](https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg) > “Customers want high quality at low prices and they want it now.” [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers demand high quality, low cost, and immediate availability, creating pressure on providers. **In simple terms:** Customers want quality, cheap, fast. Key Takeaway Balance cost, quality, and speed. Themes business consumer expectations market pressure Mood analytical strategic Type business insight When to use this quote - e‑commerce - retail - software services - food industry Key Concepts value proposition supply chain management Questions to Reflect On - Which factor can you compromise on? - How can you innovate to meet multiple demands? A Different Perspective Achieving all three simultaneously is often impossible. ★ ★ ★ ★ ★ No ratings yet [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Quality](https://sms4smile.com/quotes/about/quality/) ## Related quotes > [Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.](https://sms4smile.com/quotes/liang-wengen/our-development-strategy-is-based-on-a-deep-understanding-of-our/) Liang Wengen > [Visiting any shop for the first time is exciting. There's always that buzz as you push open the door; that hope; that belief -…](https://sms4smile.com/quotes/sophie-kinsella/visiting-any-shop-for-the-first-time-is-exciting-there-s-always-that/) [Sophie Kinsella](https://sms4smile.com/quotes/author/sophie-kinsella/) > [Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.](https://sms4smile.com/quotes/john-mackey/customers-want-high-quality-food-good-service-and-good-store/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [We don't really care how the customers want to shop. We want to be in the position to serve them in any of those…](https://sms4smile.com/quotes/doug-mcmillon/we-don-t-really-care-how-the-customers-want-to-shop-we-want-to-be-in/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [The first step to success in any business is to ask your customers what they want.](https://sms4smile.com/quotes/kevin-stirtz/the-first-step-to-success-in-any-business-is-to-ask-your-customers/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) > [Give your customers what they want today, and help them see tomorrow.](https://sms4smile.com/quotes/ron-kaufman/give-your-customers-what-they-want-today-and-help-them-see-tomorrow/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The secret of successful retailing is to give your customers what they want](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Low prices at Walmart are a given. Customers almost take that for granted. But they also want to save time, and that goal is…](https://sms4smile.com/quotes/doug-mcmillon/low-prices-at-walmart-are-a-given-customers-almost-take-that-for/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Girls who think A lot of guys are after me should keep in mind that low prices always attract many customers ;)](https://sms4smile.com/quotes/nb/girls-who-think-a-lot-of-guys-are-after-me-should-keep-in-mind-that/) NB > [Hun, the next time you're bragging about all of the boys chasing after you, just remember, low prices attract customers.](https://sms4smile.com/quotes/anonymous/hun-the-next-time-you-re-bragging-about-all-of-the-boys-chasing-after/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Girls who say lots of guys are after me should never forget that low prices attract the most customers.](https://sms4smile.com/quotes/obviously-me-p/girls-who-say-lots-of-guys-are-after-me-should-never-forget-that-low/) Obviously Me :p > [Poor quality is remembered long after low prices are forgotten.](https://sms4smile.com/quotes/charles-rolls/poor-quality-is-remembered-long-after-low-prices-are-forgotten/) Charles Rolls > [The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to…](https://sms4smile.com/quotes/warren-buffett/the-most-common-cause-of-low-prices-is-pessimism-some-times-pervasive/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Girls who say 'A lot of guys are after me,' should keep in mind that low prices always attract many customers.](https://sms4smile.com/quotes/hemant-smarty/girls-who-say-a-lot-of-guys-are-after-me-should-keep-in-mind-that-low/) [Hemant Smarty](https://sms4smile.com/quotes/author/hemant-smarty/) ## More by Bill Gates > [If you’re a person struggling to eat and stay healthy you might have heard about Michael Jordan or Muhammad Ali, but you’ll never have…](https://sms4smile.com/quotes/bill-gates/if-you-re-a-person-struggling-to-eat-and-stay-healthy-you-might-have/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the…](https://sms4smile.com/quotes/bill-gates/i-really-had-a-lot-of-dreams-when-i-was-a-kid-and-i-think-a-great/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Understanding science and pushing the boundaries of science is what makes me immensely satisfied.](https://sms4smile.com/quotes/bill-gates/understanding-science-and-pushing-the-boundaries-of-science-is-what/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [We're focused on providing innovations in software, driving the continuous improvement for a much better experience, and there's a lot going on here that…](https://sms4smile.com/quotes/bill-gates/we-re-focused-on-providing-innovations-in-software-driving-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting…](https://sms4smile.com/quotes/bill-gates/paper-is-no-longer-a-big-part-of-my-day-i-get-90-of-my-news-online/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software will get to be somewhat more mature, ah, but it will never be as predictable as most areas of engineering.](https://sms4smile.com/quotes/bill-gates/software-will-get-to-be-somewhat-more-mature-ah-but-it-will-never-be/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Students deserve great teachers. And teachers deserve the support they need to become great.](https://sms4smile.com/quotes/bill-gates/students-deserve-great-teachers-and-teachers-deserve-the-support-they/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [The machines need to get faster. They need to get cheaper.](https://sms4smile.com/quotes/bill-gates/the-machines-need-to-get-faster-they-need-to-get-cheaper/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Like many others, I have deep misgivings about the state of education in the United States. Too many of our students fail to graduate…](https://sms4smile.com/quotes/bill-gates/like-many-others-i-have-deep-misgivings-about-the-state-of-education/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Over time, yes, countries will need to look at specific GMO products like they look at drugs today, where they don't approve them all.…](https://sms4smile.com/quotes/bill-gates/over-time-yes-countries-will-need-to-look-at-specific-gmo-products/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Competition is always a fantastic thing, and the computer industry is intensely competitive.](https://sms4smile.com/quotes/bill-gates/competition-is-always-a-fantastic-thing-and-the-computer-industry-is/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I don't think there's anything unique about human intellience. All the nuerons in the brain that make up perceptions and emotions operate in a…](https://sms4smile.com/quotes/bill-gates/i-don-t-think-there-s-anything-unique-about-human-intellience-all-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [At every juncture, advanced tools have been the key to a new wave of applications, and each wave of applications has been key to…](https://sms4smile.com/quotes/bill-gates/at-every-juncture-advanced-tools-have-been-the-key-to-a-new-wave-of/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software is more important than hardware.](https://sms4smile.com/quotes/bill-gates/software-is-more-important-than-hardware/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Talking to mothers, always brings it home because they're so anxious to do everything they can for their kids and so tragic for them.](https://sms4smile.com/quotes/bill-gates/talking-to-mothers-always-brings-it-home-because-they-re-so-anxious/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Explore all 1,165 Bill Gates quotes ](https://sms4smile.com/quotes/author/bill-gates/) ## More Customers quotes > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [Get a minimum viable product out there, test it out, see how customers respond.](https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) Browse all 2,036 Customers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Customers want high quality at low prices and they want it now.", "creator": { "@type": "Person", "name": "Bill Gates" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "url": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "width": 1080, "height": 1080, "caption": "“Customers want high quality at low prices and they want it now.” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bill Gates", "item": "https://sms4smile.com/quotes/author/bill-gates/" }, { "@type": "ListItem", "position": 4, "name": "Customers want high quality at low...", "item": "https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/" } ], "@id": "https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```