--- title: "Meaning & Key Takeaway of: This is great if you know all those \"not…" description: "\"This is great if you know all those \"not to do\" strategies. Sometimes you learn the \"not to do's\" by doing. The key is to fail forward fast. Try, fail,..." image: "https://sms4smile.com/quotes/i/791/bill-capodagli-16068_failing_this-is-great-if-you-know-all-those-not_181198.jpg" --- # This is great if you know all those "not to do"… ![“This is great if you know all those "not to do" strategies. Sometimes you learn the "not to do's" by doing. The key is to fail forward fast. Try, fail, learn, and quickly try again.” quote by Bill Capodagli](https://sms4smile.com/quotes/i/791/bill-capodagli-16068_failing_this-is-great-if-you-know-all-those-not_181198.jpg) [Download](https://sms4smile.com/quotes/i/791/bill-capodagli-16068_failing_this-is-great-if-you-know-all-those-not_181198.jpg) [Open image](https://sms4smile.com/quotes/i/791/bill-capodagli-16068_failing_this-is-great-if-you-know-all-those-not_181198.jpg) > “This is great if you know all those "not to do" strategies. Sometimes you learn the "not to do's" by doing. The key is to fail forward fast. Try, fail, learn, and quickly try again.” [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Learning from mistakes quickly—fail fast, iterate, and improve—accelerates growth. **In simple terms:** Fail fast, learn, repeat. Key Takeaway Embrace rapid iteration. Themes growth learning resilience Mood energetic pragmatic Type advice motivational When to use this quote - startup development - skill acquisition - product design Key Concepts fail forward continuous improvement Questions to Reflect On - What recent failure taught you most? - How can you test ideas safely? A Different Perspective Fast failure can waste resources if not managed. ★ ★ ★ ★ ★ No ratings yet [Fail Forward](https://sms4smile.com/quotes/about/fail-forward/) [Failure](https://sms4smile.com/quotes/about/failure/) [Strategy](https://sms4smile.com/quotes/about/strategy/) ## Related quotes > [“In life, the question is not if you will have problems, but how you are going to deal with your problems. If the possibility…](https://sms4smile.com/quotes/john-maxwell/in-life-the-question-is-not-if-you-will-have-problems-but-how-you-are/) [John Maxwell](https://sms4smile.com/quotes/author/john-maxwell/) > [Fact: From quitting smoking to skiing, we succeed to the degree we try, fail, and learn. Studies show that people who worry about mistakes…](https://sms4smile.com/quotes/martha-beck/fact-from-quitting-smoking-to-skiing-we-succeed-to-the-degree-we-try/) [Martha Beck](https://sms4smile.com/quotes/author/martha-beck/) > [Failure is not an option. Failure is necessary...We try. We fail. We learn. We adjust.](https://sms4smile.com/quotes/craig-groeschel/failure-is-not-an-option-failure-is-necessary-we-try-we-fail-we-learn/) [Craig Groeschel](https://sms4smile.com/quotes/author/craig-groeschel/) > [“In memorable words of management theorist Chester Barnard, 'To try and fail is at least to learn; to fail to try is to suffer…](https://sms4smile.com/quotes/brian-christian-tom-griffiths/in-memorable-words-of-management-theorist-chester-barnard-to-try-and/) [Brian Christian, Tom Griffiths](https://sms4smile.com/quotes/author/brian-christian-tom-griffiths/) > [“Try. Fail. Fall. Get up. Fail again. Learn something. Get up again. Try again. Fail again. Learn more. Get back up Again Again.”](https://sms4smile.com/quotes/shellen-lubin/try-fail-fall-get-up-fail-again-learn-something-get-up-again-try/) [Shellen Lubin](https://sms4smile.com/quotes/author/shellen-lubin/) > [To try and fail is at least to learn; to fail to try is to suffer the inestimable loss of what might have been.](https://sms4smile.com/quotes/chester-barnard/to-try-and-fail-is-at-least-to-learn-to-fail-to-try-is-to-suffer-the/) [Chester Barnard](https://sms4smile.com/quotes/author/chester-barnard/) > [If I fail, I try again, and again, and again. If YOU fail, are you going to try again? The human spirit can handle…](https://sms4smile.com/quotes/nick-vujicic/if-i-fail-i-try-again-and-again-and-again-if-you-fail-are-you-going/) [Nick Vujicic](https://sms4smile.com/quotes/author/nick-vujicic/) > [When your mind is focused and made up you don't make excuses. You try. If you fail you try again.](https://sms4smile.com/quotes/louis-farrakhan/when-your-mind-is-focused-and-made-up-you-don-t-make-excuses-you-try/) [Louis Farrakhan](https://sms4smile.com/quotes/author/louis-farrakhan/) > [Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.' You won't believe what you can accomplish by attempting the impossible with…](https://sms4smile.com/quotes/anonymous/ever-tried-ever-failed-no-matter-try-again-fail-again-fail-better-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Unless you are willing to try, fail miserable, and try again, success won't happen.](https://sms4smile.com/quotes/phillip-adams/unless-you-are-willing-to-try-fail-miserable-and-try-again-success/) [Phillip Adams](https://sms4smile.com/quotes/author/phillip-adams/) > [“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better. —Samuel Beckett, Worstward Ho (1983)”](https://sms4smile.com/quotes/samuel-beckett/ever-tried-ever-failed-no-matter-try-again-fail-again-fail-better-2/) [Samuel Beckett](https://sms4smile.com/quotes/author/samuel-beckett/) > [The Internet has become an integral part of everyday life precisely because it has been an open-to-all land of opportunity where entrepreneurs, thinkers and…](https://sms4smile.com/quotes/ron-wyden/the-internet-has-become-an-integral-part-of-everyday-life-precisely/) [Ron Wyden](https://sms4smile.com/quotes/author/ron-wyden/) > [Ever tried, ever failed, no matter try again, fail again and fail better](https://sms4smile.com/quotes/samuel-beckett/ever-tried-ever-failed-no-matter-try-again-fail-again-and-fail-better/) [Samuel Beckett](https://sms4smile.com/quotes/author/samuel-beckett/) > [Try again. Fail again. Try better.](https://sms4smile.com/quotes/samuel-beckett/try-again-fail-again-try-better/) [Samuel Beckett](https://sms4smile.com/quotes/author/samuel-beckett/) > [“You try again. You fail better.”](https://sms4smile.com/quotes/gabrielle-zevin/you-try-again-you-fail-better/) [Gabrielle Zevin](https://sms4smile.com/quotes/author/gabrielle-zevin/) ## More by Bill Capodagli > [The two greatest role models in my professional career were Walt Disney and Dr. Deming. Dr. Deming was the Father of Total Quality Management…](https://sms4smile.com/quotes/bill-capodagli/the-two-greatest-role-models-in-my-professional-career-were-walt/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Love for coworkers, love for customers, love for the product and love for self. Walt Disney instilled all of these "loves" in his company.…](https://sms4smile.com/quotes/bill-capodagli/love-for-coworkers-love-for-customers-love-for-the-product-and-love/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [My mother's work ethic, her attitude, and the way she treated each and every customer as if they were her best friend were better…](https://sms4smile.com/quotes/bill-capodagli/my-mother-s-work-ethic-her-attitude-and-the-way-she-treated-each-and/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [For almost 100 years, The Walt Disney Company has had a variety of leaders. Even though it has been hard for some of these…](https://sms4smile.com/quotes/bill-capodagli/for-almost-100-years-the-walt-disney-company-has-had-a-variety-of/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete…](https://sms4smile.com/quotes/bill-capodagli/social-media-can-work-to-a-ceo-s-advantage-someone-with-a-great/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Knowledge is the understanding of what, how and why we need to do something. Skill is applying that knowledge in a practical situation. Attitude…](https://sms4smile.com/quotes/bill-capodagli/knowledge-is-the-understanding-of-what-how-and-why-we-need-to-do/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [An idea becomes great when it becomes tangible.](https://sms4smile.com/quotes/bill-capodagli/an-idea-becomes-great-when-it-becomes-tangible/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [In the long run, it costs more to provide poor rather than good service.](https://sms4smile.com/quotes/bill-capodagli/in-the-long-run-it-costs-more-to-provide-poor-rather-than-good-service/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [When values are deeply embedded within an organization, they seldom change.](https://sms4smile.com/quotes/bill-capodagli/when-values-are-deeply-embedded-within-an-organization-they-seldom/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Organizational culture begins in HR. This means to hire for attitude and train for skill.](https://sms4smile.com/quotes/bill-capodagli/organizational-culture-begins-in-hr-this-means-to-hire-for-attitude/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Productivity starts with doing the right things.](https://sms4smile.com/quotes/bill-capodagli/productivity-starts-with-doing-the-right-things/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Often we will learn more from our failures than we do from our successes.](https://sms4smile.com/quotes/bill-capodagli/often-we-will-learn-more-from-our-failures-than-we-do-from-our/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [“A leader’s job is to create an environment of mutual respect and trust.”](https://sms4smile.com/quotes/bill-capodagli/a-leader-s-job-is-to-create-an-environment-of-mutual-respect-and-trust/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.](https://sms4smile.com/quotes/bill-capodagli/people-are-over-20-times-more-likely-to-remember-a-story-than-a/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [When you are young, if you can define your long-term dream, - something that you can get passionate about - solidify your values, dare…](https://sms4smile.com/quotes/bill-capodagli/when-you-are-young-if-you-can-define-your-long-term-dream-something/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) [Explore all 41 Bill Capodagli quotes ](https://sms4smile.com/quotes/author/bill-capodagli/) ## More Failing quotes > [Many individuals spend a considerable portion of their lifetimes in terror of one imagined catastrophe or another. The classic is that your immortal soul…](https://sms4smile.com/quotes/l-neil-smith/many-individuals-spend-a-considerable-portion-of-their-lifetimes-in/) [L. Neil Smith](https://sms4smile.com/quotes/author/l-neil-smith/) > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [Apologies are not pass/fail.](https://sms4smile.com/quotes/randy-pausch/apologies-are-not-pass-fail/) [Randy Pausch](https://sms4smile.com/quotes/author/randy-pausch/) > [Trial by jury. Live wherever you can make a living. How could a government based on such principles fail?](https://sms4smile.com/quotes/stephen-ambrose/trial-by-jury-live-wherever-you-can-make-a-living-how-could-a/) [Stephen Ambrose](https://sms4smile.com/quotes/author/stephen-ambrose/) > [Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.](https://sms4smile.com/quotes/plato/each-man-is-capable-of-doing-one-thing-well-if-he-attempts-several-he/) [Plato](https://sms4smile.com/quotes/author/plato/) > [My willingness to fail gives me the ability to succeed.](https://sms4smile.com/quotes/vinod-khosla/my-willingness-to-fail-gives-me-the-ability-to-succeed/) [Vinod Khosla](https://sms4smile.com/quotes/author/vinod-khosla/) > [I would warn against holsters with devices for quick-draw. Devices always fail when you need them most.](https://sms4smile.com/quotes/william-powell/i-would-warn-against-holsters-with-devices-for-quick-draw-devices/) [William Powell](https://sms4smile.com/quotes/author/william-powell/) > [You can’t bake a cake without getting the kitchen messy. Halfway through surgery it looks like there’s been a murder in the operating room.…](https://sms4smile.com/quotes/price-pritchett/you-can-t-bake-a-cake-without-getting-the-kitchen-messy-halfway/) [Price Pritchett](https://sms4smile.com/quotes/author/price-pritchett/) > [We can't afford any president to fail.](https://sms4smile.com/quotes/glenn-beck/we-can-t-afford-any-president-to-fail/) [Glenn Beck](https://sms4smile.com/quotes/author/glenn-beck/) > [When I paint, I never think of selling. People simply fail to understand that we paint in order to experiment and to develop ourselves…](https://sms4smile.com/quotes/edvard-munch/when-i-paint-i-never-think-of-selling-people-simply-fail-to/) [Edvard Munch](https://sms4smile.com/quotes/author/edvard-munch/) > [Either dragons should exist completely or fail to exist at all, he felt. A dragon only half-existing was worse than the extremes.](https://sms4smile.com/quotes/terry-pratchett/either-dragons-should-exist-completely-or-fail-to-exist-at-all-he/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [I wake up every morning fearing I am going to fail. But I love a challenge, big or small. There's so much I want…](https://sms4smile.com/quotes/michelle-mone/i-wake-up-every-morning-fearing-i-am-going-to-fail-but-i-love-a/) [Michelle Mone](https://sms4smile.com/quotes/author/michelle-mone/) > [What I want is to be willing to fail rather than stagnate.](https://sms4smile.com/quotes/james-dickey/what-i-want-is-to-be-willing-to-fail-rather-than-stagnate/) [James Dickey](https://sms4smile.com/quotes/author/james-dickey/) > [In proportion as our inward life fails, we go more constantly and desperately to the post office. You may depend on it, that the…](https://sms4smile.com/quotes/henry-david-thoreau/in-proportion-as-our-inward-life-fails-we-go-more-constantly-and/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [The very first company I started failed with a great bang. The second one failed a little bit less, but still failed. The third…](https://sms4smile.com/quotes/max-levchin/the-very-first-company-i-started-failed-with-a-great-bang-the-second/) [Max Levchin](https://sms4smile.com/quotes/author/max-levchin/) Browse all 5,634 Failing quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "This is great if you know all those \"not to do\" strategies. Sometimes you learn the \"not to do's\" by doing. The key is to fail forward fast. 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