--- title: "Meaning & Key Takeaway of: People are over 20 times more likely to…" description: "\"People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.\" — Bill Capodagli" image: "https://sms4smile.com/quotes/i/893/bill-capodagli-16068_facts_people-are-over-20-times-more-likely-to_1535595.jpg" --- # People are over 20 times more likely to remember a story… ![“People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.” quote by Bill Capodagli](https://sms4smile.com/quotes/i/893/bill-capodagli-16068_facts_people-are-over-20-times-more-likely-to_1535595.jpg) [Download](https://sms4smile.com/quotes/i/893/bill-capodagli-16068_facts_people-are-over-20-times-more-likely-to_1535595.jpg) [Open image](https://sms4smile.com/quotes/i/893/bill-capodagli-16068_facts_people-are-over-20-times-more-likely-to_1535595.jpg) > “People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.” [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Stories are far more memorable than raw data because they engage emotions and create personal relevance **In simple terms:** Stories stick in memory better than facts Key Takeaway Use storytelling to make information memorable and impactful Themes communication memory storytelling marketing Mood engaging informative convincing Type instructional persuasive educational When to use this quote - presentations - advertising campaigns - educational curricula - brand messaging Key Concepts narrative psychology emotional resonance cognitive retention Questions to Reflect On - How can data be woven into a compelling narrative? - When might facts be preferable to stories? A Different Perspective Relying solely on stories may oversimplify complex information ★ ★ ★ ★ ★ No ratings yet [Facts](https://sms4smile.com/quotes/about/facts/) [Good story](https://sms4smile.com/quotes/about/good-story/) [Heart](https://sms4smile.com/quotes/about/heart/) [People](https://sms4smile.com/quotes/about/people/) [Stories](https://sms4smile.com/quotes/about/stories/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [No one is likely to remember what is entirely uninteresting to him.](https://sms4smile.com/quotes/george-macdonald/no-one-is-likely-to-remember-what-is-entirely-uninteresting-to-him/) [George MacDonald](https://sms4smile.com/quotes/author/george-macdonald/) > [Like I've said many times before, I'm always more likely to remember goals for their importance rather than if they're beautiful or not. Goals…](https://sms4smile.com/quotes/lionel-messi/like-i-ve-said-many-times-before-i-m-always-more-likely-to-remember/) [Lionel Messi](https://sms4smile.com/quotes/author/lionel-messi/) > [“But alas! instead of one, how many is it likely will remember this discourse in hell! And it would be a wonder, if some…](https://sms4smile.com/quotes/jonathan-edwards/but-alas-instead-of-one-how-many-is-it-likely-will-remember-this/) [Jonathan Edwards](https://sms4smile.com/quotes/author/jonathan-edwards/) > [Stories you read when you're the right age never quite leave you. You may forget who wrote them or what the story was called.…](https://sms4smile.com/quotes/neil-gaiman/stories-you-read-when-you-re-the-right-age-never-quite-leave-you-you-2/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [Also, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes…](https://sms4smile.com/quotes/patrick-rothfuss/also-worldbuilding-touches-all-aspects-of-your-story-it-touches-plot/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I think every time I can find a story that touches that human nerve, and even sometimes makes you cry, I think that I've…](https://sms4smile.com/quotes/frank-deford/i-think-every-time-i-can-find-a-story-that-touches-that-human-nerve/) [Frank Deford](https://sms4smile.com/quotes/author/frank-deford/) > [Stories twist and turn and grow and meet and give birth to other stories. Here and there, one story touches another, and a familiar…](https://sms4smile.com/quotes/marcus-sedgwick/stories-twist-and-turn-and-grow-and-meet-and-give-birth-to-other/) [Marcus Sedgwick](https://sms4smile.com/quotes/author/marcus-sedgwick/) > [In my opinion, visual effects are great when it compliments a good story, and action is great when it compliments a good story, but…](https://sms4smile.com/quotes/drew-roy/in-my-opinion-visual-effects-are-great-when-it-compliments-a-good/) [Drew Roy](https://sms4smile.com/quotes/author/drew-roy/) > [“If you remember nothing else from this story, remember this: Even those marked by judgment—be it a physical or emotional scar—can be covered by…](https://sms4smile.com/quotes/jocelyn-green/if-you-remember-nothing-else-from-this-story-remember-this-even-those/) [Jocelyn Green](https://sms4smile.com/quotes/author/jocelyn-green/) > [For me, the Dennis Wilson story is a quintessential You Must Remember This story because it's one of these stories that people never talk…](https://sms4smile.com/quotes/karina-longworth/for-me-the-dennis-wilson-story-is-a-quintessential-you-must-remember/) [Karina Longworth](https://sms4smile.com/quotes/author/karina-longworth/) > [“Snow White! 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Everyone has gone through something that has changed them](https://sms4smile.com/quotes/ritu-ghatourey/when-you-look-at-a-person-any-person-remember-that-everyone-has-a/) [Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/) > [The most important things to remember about back story are that (a) everyone has a history and (b) most of it isn’t very interesting.](https://sms4smile.com/quotes/stephen-king/the-most-important-things-to-remember-about-back-story-are-that-a/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [“Forty-three years old, and the war occurred half a lifetime ago, and yet the remembering makes it now. And sometimes remembering will lead to…](https://sms4smile.com/quotes/tim-o-brien/forty-three-years-old-and-the-war-occurred-half-a-lifetime-ago-and/) [Tim O'Brien](https://sms4smile.com/quotes/author/tim-o-brien/) > [“Stories are for eternity, when memory is erased, when there is nothing to remember except the story.”](https://sms4smile.com/quotes/tim-o-brien/stories-are-for-eternity-when-memory-is-erased-when-there-is-nothing/) [Tim O'Brien](https://sms4smile.com/quotes/author/tim-o-brien/) ## More by Bill Capodagli > [The two greatest role models in my professional career were Walt Disney and Dr. Deming. Dr. Deming was the Father of Total Quality Management…](https://sms4smile.com/quotes/bill-capodagli/the-two-greatest-role-models-in-my-professional-career-were-walt/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [This is great if you know all those "not to do" strategies. Sometimes you learn the "not to do's" by doing. The key is…](https://sms4smile.com/quotes/bill-capodagli/this-is-great-if-you-know-all-those-not-to-do-strategies-sometimes/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Love for coworkers, love for customers, love for the product and love for self. Walt Disney instilled all of these "loves" in his company.…](https://sms4smile.com/quotes/bill-capodagli/love-for-coworkers-love-for-customers-love-for-the-product-and-love/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [My mother's work ethic, her attitude, and the way she treated each and every customer as if they were her best friend were better…](https://sms4smile.com/quotes/bill-capodagli/my-mother-s-work-ethic-her-attitude-and-the-way-she-treated-each-and/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [For almost 100 years, The Walt Disney Company has had a variety of leaders. 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Attitude…](https://sms4smile.com/quotes/bill-capodagli/knowledge-is-the-understanding-of-what-how-and-why-we-need-to-do/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [An idea becomes great when it becomes tangible.](https://sms4smile.com/quotes/bill-capodagli/an-idea-becomes-great-when-it-becomes-tangible/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [In the long run, it costs more to provide poor rather than good service.](https://sms4smile.com/quotes/bill-capodagli/in-the-long-run-it-costs-more-to-provide-poor-rather-than-good-service/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [When values are deeply embedded within an organization, they seldom change.](https://sms4smile.com/quotes/bill-capodagli/when-values-are-deeply-embedded-within-an-organization-they-seldom/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Organizational culture begins in HR. This means to hire for attitude and train for skill.](https://sms4smile.com/quotes/bill-capodagli/organizational-culture-begins-in-hr-this-means-to-hire-for-attitude/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Productivity starts with doing the right things.](https://sms4smile.com/quotes/bill-capodagli/productivity-starts-with-doing-the-right-things/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Often we will learn more from our failures than we do from our successes.](https://sms4smile.com/quotes/bill-capodagli/often-we-will-learn-more-from-our-failures-than-we-do-from-our/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [“A leader’s job is to create an environment of mutual respect and trust.”](https://sms4smile.com/quotes/bill-capodagli/a-leader-s-job-is-to-create-an-environment-of-mutual-respect-and-trust/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [When you are young, if you can define your long-term dream, - something that you can get passionate about - solidify your values, dare…](https://sms4smile.com/quotes/bill-capodagli/when-you-are-young-if-you-can-define-your-long-term-dream-something/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) [Explore all 41 Bill Capodagli quotes ](https://sms4smile.com/quotes/author/bill-capodagli/) ## More Facts quotes > [It is indeed a surprising and fortunate fact that nature can be expressed by relatively low-order mathematical functions.](https://sms4smile.com/quotes/rudolf-carnap/it-is-indeed-a-surprising-and-fortunate-fact-that-nature-can-be/) [Rudolf Carnap](https://sms4smile.com/quotes/author/rudolf-carnap/) > [So the fool, as distinct from the scoundrel, is completely self- satisfied; in fact, he can easily become dangerous, as it does not take…](https://sms4smile.com/quotes/dietrich-bonhoeffer/so-the-fool-as-distinct-from-the-scoundrel-is-completely-self/) [Dietrich Bonhoeffer](https://sms4smile.com/quotes/author/dietrich-bonhoeffer/) > [He bombarded me with words, of all things, apparently clueless to the fact that the predawn hours rendered me incapable of coherent thought.](https://sms4smile.com/quotes/darynda-jones/he-bombarded-me-with-words-of-all-things-apparently-clueless-to-the/) [Darynda Jones](https://sms4smile.com/quotes/author/darynda-jones/) > [Scrabble - The game is available in Braille. That’s a nice fact. This makes me feel better about humanity for some reason. I can’t…](https://sms4smile.com/quotes/anonymous/scrabble-the-game-is-available-in-braille-that-s-a-nice-fact-this/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm Fine!, the most common LIE in the world...](https://sms4smile.com/quotes/punkinhead-abhishek/i-m-fine-the-most-common-lie-in-the-world/) [Punkinhead Abhishek](https://sms4smile.com/quotes/author/punkinhead-abhishek/) > [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/) [Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/) > [What is history after all? History is facts which become lies in the end.](https://sms4smile.com/quotes/jean-cocteau/what-is-history-after-all-history-is-facts-which-become-lies-in-the/) [Jean Cocteau](https://sms4smile.com/quotes/author/jean-cocteau/) > [Don't take too much comfort in the fact that you're successful today because tomorrow could bring failure. There's no surety in life.](https://sms4smile.com/quotes/michael-savage/don-t-take-too-much-comfort-in-the-fact-that-you-re-successful-today/) [Michael Savage](https://sms4smile.com/quotes/author/michael-savage/) > [I am told many children block out the memory of trauma. In fact, the healing process can only truly begin when we are willing…](https://sms4smile.com/quotes/phoebe-stone/i-am-told-many-children-block-out-the-memory-of-trauma-in-fact-the/) [Phoebe Stone](https://sms4smile.com/quotes/author/phoebe-stone/) > [Because the truth is that gossip is as good as gospel in this town. You can save face but you won't ever save your…](https://sms4smile.com/quotes/conor-oberst/because-the-truth-is-that-gossip-is-as-good-as-gospel-in-this-town/) [Conor Oberst](https://sms4smile.com/quotes/author/conor-oberst/) > [Truth be told from compulsive liars with a history/Everything must change 2nd chances are a mystery](https://sms4smile.com/quotes/c-dash/truth-be-told-from-compulsive-liars-with-a-history-everything-must/) C-DASH > [We did an episode where she goes out to get a job and she gets fired because she's not good. They hire a babysitter…](https://sms4smile.com/quotes/patricia-heaton/we-did-an-episode-where-she-goes-out-to-get-a-job-and-she-gets-fired/) [Patricia Heaton](https://sms4smile.com/quotes/author/patricia-heaton/) > [Le biologiste passe, la grenouille reste. 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