--- title: "Meaning & Key Takeaway of: Companies whose marketing and sales…" description: "\"Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stor..." image: "https://sms4smile.com/quotes/i/d09/bill-capodagli-16068_communication_companies-whose-marketing-and-sales-depa_3166209.jpg" --- # Companies whose marketing and sales departments are not… ![“Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.” quote by Bill Capodagli](https://sms4smile.com/quotes/i/d09/bill-capodagli-16068_communication_companies-whose-marketing-and-sales-depa_3166209.jpg) [Download](https://sms4smile.com/quotes/i/d09/bill-capodagli-16068_communication_companies-whose-marketing-and-sales-depa_3166209.jpg) [Open image](https://sms4smile.com/quotes/i/d09/bill-capodagli-16068_communication_companies-whose-marketing-and-sales-depa_3166209.jpg) > “Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.” [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Businesses ignoring online and social media risk obsolescence, similar to small stores eclipsed by big retailers. **In simple terms:** Ignore digital media, risk failure. Key Takeaway Adopt internet and social media for marketing. Themes digital transformation competition strategy Mood strategic urgent Type business motivational When to use this quote - launching online campaigns - social media engagement - e‑commerce integration Key Concepts social media marketing digital disruption business adaptation Questions to Reflect On - How will you integrate digital channels? - What content will engage your audience? A Different Perspective Digital adoption alone isn’t enough without quality content. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Companies](https://sms4smile.com/quotes/about/companies/) [Companies Marketing](https://sms4smile.com/quotes/about/companies-marketing-5743545/) [Company](https://sms4smile.com/quotes/about/company/) [Department](https://sms4smile.com/quotes/about/department/) [Dime Stores](https://sms4smile.com/quotes/about/dime-stores-3193679/) [Dimes](https://sms4smile.com/quotes/about/dimes/) [Fate](https://sms4smile.com/quotes/about/fate/) [Internet](https://sms4smile.com/quotes/about/internet/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing and sales](https://sms4smile.com/quotes/about/marketing-and-sales/) [May](https://sms4smile.com/quotes/about/may/) [Media](https://sms4smile.com/quotes/about/media/) [Scene](https://sms4smile.com/quotes/about/scene/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Stores](https://sms4smile.com/quotes/about/stores/) [Stores Wal](https://sms4smile.com/quotes/about/stores-wal-5743546/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Wal Mart](https://sms4smile.com/quotes/about/wal-mart-338804/) ## Related quotes > [“She was cuckoo about dime stores, where she bought cosmetics and pins and combs. 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Social media is gasoline.](https://sms4smile.com/quotes/ryan-kahn/content-is-fire-social-media-is-gasoline/) [Ryan Kahn](https://sms4smile.com/quotes/author/ryan-kahn/) > [“Marketing and sales isn’t about trying to persuade, coerce, or manipulate people into buying your services. It’s about putting yourself out in front of,…](https://sms4smile.com/quotes/michael-port/marketing-and-sales-isn-t-about-trying-to-persuade-coerce-or/) [Michael Port](https://sms4smile.com/quotes/author/michael-port/) > [“If you think marketing is expensive, you’re doing it wrong”](https://sms4smile.com/quotes/stacey-kehoe/if-you-think-marketing-is-expensive-you-re-doing-it-wrong/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) ## More by Bill Capodagli > [The two greatest role models in my professional career were Walt Disney and Dr. Deming. Dr. Deming was the Father of Total Quality Management…](https://sms4smile.com/quotes/bill-capodagli/the-two-greatest-role-models-in-my-professional-career-were-walt/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [This is great if you know all those "not to do" strategies. Sometimes you learn the "not to do's" by doing. The key is…](https://sms4smile.com/quotes/bill-capodagli/this-is-great-if-you-know-all-those-not-to-do-strategies-sometimes/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Love for coworkers, love for customers, love for the product and love for self. 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This means to hire for attitude and train for skill.](https://sms4smile.com/quotes/bill-capodagli/organizational-culture-begins-in-hr-this-means-to-hire-for-attitude/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Productivity starts with doing the right things.](https://sms4smile.com/quotes/bill-capodagli/productivity-starts-with-doing-the-right-things/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [Often we will learn more from our failures than we do from our successes.](https://sms4smile.com/quotes/bill-capodagli/often-we-will-learn-more-from-our-failures-than-we-do-from-our/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [“A leader’s job is to create an environment of mutual respect and trust.”](https://sms4smile.com/quotes/bill-capodagli/a-leader-s-job-is-to-create-an-environment-of-mutual-respect-and-trust/) [Bill Capodagli](https://sms4smile.com/quotes/author/bill-capodagli/) > [People are over 20 times more likely to remember a story than a series of facts and figures. 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Smashing heads does not open minds.](https://sms4smile.com/quotes/deborah-tannen/in-dialogue-there-is-opposition-yes-but-no-head-on-collision-smashing/) [Deborah Tannen](https://sms4smile.com/quotes/author/deborah-tannen/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I've been in a serious conversation with one of my children, and a fan has come up. 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