--- title: "Meaning & Key Takeaway of: Time and time again in history, it's the…" description: "\"Time and time again in history, it's the emotional argument that wins. Probably since 70,000 BC we've been making decisions in a similar way.\" — Bettan..." image: "https://sms4smile.com/quotes/i/34e/bettany-hughes-7743_again_time-and-time-again-in-history-it-s-the_1597086.jpg" --- # Time and time again in history, it's the emotional… ![“Time and time again in history, it's the emotional argument that wins. Probably since 70,000 BC we've been making decisions in a similar way.” quote by Bettany Hughes](https://sms4smile.com/quotes/i/34e/bettany-hughes-7743_again_time-and-time-again-in-history-it-s-the_1597086.jpg) [Download](https://sms4smile.com/quotes/i/34e/bettany-hughes-7743_again_time-and-time-again-in-history-it-s-the_1597086.jpg) [Open image](https://sms4smile.com/quotes/i/34e/bettany-hughes-7743_again_time-and-time-again-in-history-it-s-the_1597086.jpg) > “Time and time again in history, it's the emotional argument that wins. Probably since 70,000 BC we've been making decisions in a similar way.” [Bettany Hughes](https://sms4smile.com/quotes/author/bettany-hughes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. History shows that emotional appeals have consistently swayed decisions more than rational arguments. **In simple terms:** Emotions often win over logic in decision making. Key Takeaway Consider emotional impact when persuading others. Themes emotion history decision making Mood thoughtful analytical Type historical persuasive When to use this quote - political campaigns - marketing - personal relationships Key Concepts rhetoric psychology Questions to Reflect On - How do you balance emotion and reason? - When should emotion dominate? A Different Perspective Emotions can be manipulated, leading to biased outcomes. ★ ★ ★ ★ ★ No ratings yet [Again](https://sms4smile.com/quotes/about/again/) [Argument](https://sms4smile.com/quotes/about/argument/) [Argument Wins](https://sms4smile.com/quotes/about/argument-wins-1557348/) [Decision making](https://sms4smile.com/quotes/about/decision-making/) [Decisions Similar](https://sms4smile.com/quotes/about/decisions-similar-6065114/) [Emotional Argument](https://sms4smile.com/quotes/about/emotional-argument-2262464/) [History](https://sms4smile.com/quotes/about/history/) [History Emotional](https://sms4smile.com/quotes/about/history-emotional-3593637/) [Making decision](https://sms4smile.com/quotes/about/making-decision/) [Making decisions](https://sms4smile.com/quotes/about/making-decisions/) [Time](https://sms4smile.com/quotes/about/time/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [A number of politicians have failed to recognise the consistent truth of history: that we're both an emotional and a rational species, and that…](https://sms4smile.com/quotes/bettany-hughes/a-number-of-politicians-have-failed-to-recognise-the-consistent-truth/) [Bettany Hughes](https://sms4smile.com/quotes/author/bettany-hughes/) > [Argument wins the situation but loses the person.](https://sms4smile.com/quotes/don-raj/argument-wins-the-situation-but-loses-the-person/) [Don Raj](https://sms4smile.com/quotes/author/don-raj/) > [“I’m sure the ‘I wouldn’t fuck a murder conspirator’ argument wins over many an internal affairs review board. 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