--- title: "Meaning & Key Takeaway of: What's the DNA of a marketer? We call it…" description: "\"What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.\" — Beth Comstock" image: "https://sms4smile.com/quotes/i/c85/beth-comstock-28303_dna_what-s-the-dna-of-a-marketer-we-call-it_100678.png" --- # What's the DNA of a marketer? We call it the 4-I's… ![“What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.” quote by Beth Comstock](https://sms4smile.com/quotes/i/c85/beth-comstock-28303_dna_what-s-the-dna-of-a-marketer-we-call-it_100678.png) [Download](https://sms4smile.com/quotes/i/c85/beth-comstock-28303_dna_what-s-the-dna-of-a-marketer-we-call-it_100678.png) [Open image](https://sms4smile.com/quotes/i/c85/beth-comstock-28303_dna_what-s-the-dna-of-a-marketer-we-call-it_100678.png) > “What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.” [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective marketers blend four roles: initiating ideas, executing plans, innovating solutions, and integrating efforts across functions. **In simple terms:** Marketers must spark, act, create, and unify. Key Takeaway Four‑I framework defines marketing excellence. Themes marketing leadership innovation execution Mood energetic strategic Type business motivational When to use this quote - launching a new product - building a brand campaign - managing a cross‑department project Key Concepts holistic thinking cross‑functional collaboration Practical Applications - assign team members to each I role - evaluate performance against the four dimensions Questions to Reflect On - Which I is most often neglected? - How can a marketer balance all four without burnout? ★ ★ ★ ★ ★ No ratings yet [Dna](https://sms4smile.com/quotes/about/dna/) [Innovator](https://sms4smile.com/quotes/about/innovator/) [Innovators](https://sms4smile.com/quotes/about/innovators/) [Instigators](https://sms4smile.com/quotes/about/instigators/) [Marketer](https://sms4smile.com/quotes/about/marketer/) [Marketers](https://sms4smile.com/quotes/about/marketers/) ## Related quotes > [Researchers have known for some time now that the cornerstone of all degenerative conditions, including brain disorders, is inflammation. But what they didn’t have…](https://sms4smile.com/quotes/david-perlmutter/researchers-have-known-for-some-time-now-that-the-cornerstone-of-all/) [David Perlmutter](https://sms4smile.com/quotes/author/david-perlmutter/) > [I am an instigator of the national energies.](https://sms4smile.com/quotes/a-c-cuza/i-am-an-instigator-of-the-national-energies/) [A. C. Cuza](https://sms4smile.com/quotes/author/a-c-cuza/) > [You see, evil always contains the seeds of its own destruction. It is ultimately negative, and therefore encompasses its downfall even at its moments…](https://sms4smile.com/quotes/neil-gaiman/you-see-evil-always-contains-the-seeds-of-its-own-destruction-it-is/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [There must be much more going on behind the scenes. The pivotal question is this: What is behind the deep-seated hatred that these atheists…](https://sms4smile.com/quotes/gerard-verschuuren/there-must-be-much-more-going-on-behind-the-scenes-the-pivotal/) [Gerard Verschuuren](https://sms4smile.com/quotes/author/gerard-verschuuren/) > [Kickstarter isn't a profit center, it's an organizer and an instigator.](https://sms4smile.com/quotes/seth-godin/kickstarter-isn-t-a-profit-center-it-s-an-organizer-and-an-instigator/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I feel very fortunate to have been sort of a tiny instigator, using technology for good.](https://sms4smile.com/quotes/rebecca-moore/i-feel-very-fortunate-to-have-been-sort-of-a-tiny-instigator-using/) [Rebecca Moore](https://sms4smile.com/quotes/author/rebecca-moore/) > [If one reads a newspaper only for information, one does not learn the truth, not even the truth about the paper. The truth is…](https://sms4smile.com/quotes/karl-kraus/if-one-reads-a-newspaper-only-for-information-one-does-not-learn-the/) [Karl Kraus](https://sms4smile.com/quotes/author/karl-kraus/) > [The majority of times when a man thinks he has been the instigator, which men like to think, in sexual and romantic experiences, that…](https://sms4smile.com/quotes/frederick-lenz/the-majority-of-times-when-a-man-thinks-he-has-been-the-instigator/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [I think, you know, architecture should not just be something that follows up on events but be a leader of events ... by implementing…](https://sms4smile.com/quotes/lebbeus-woods/i-think-you-know-architecture-should-not-just-be-something-that/) [Lebbeus Woods](https://sms4smile.com/quotes/author/lebbeus-woods/) > [I made The Instigator while I was homeless as a result of 9/11, and there was some stuff on there that was really raw…](https://sms4smile.com/quotes/rhett-miller/i-made-the-instigator-while-i-was-homeless-as-a-result-of-9-11-and/) Rhett Miller > [Unscrupulous agitators have been at work spreading atrocity stories which can only be compared with those lies that were fabricated by the same instigators…](https://sms4smile.com/quotes/adolf-hitler/unscrupulous-agitators-have-been-at-work-spreading-atrocity-stories/) [Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/) > [Look at you in war...There has never been a just one, never an honorable one, on the part of the instigator of the war.](https://sms4smile.com/quotes/mark-twain/look-at-you-in-war-there-has-never-been-a-just-one-never-an-honorable/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [Social dissipation, as witnessed in the ball-room, is the abettor of pride, the instigator of jealousy, it is the sacrificial altar of health, it…](https://sms4smile.com/quotes/thomas-de-witt-talmage/social-dissipation-as-witnessed-in-the-ball-room-is-the-abettor-of/) [Thomas De Witt Talmage](https://sms4smile.com/quotes/author/thomas-de-witt-talmage/) > [In a difficulty in the company of the central and the instigator, be successful your central.](https://sms4smile.com/quotes/swami-vivekananda/in-a-difficulty-in-the-company-of-the-central-and-the-instigator-be/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [It is astounding that man, the instigator, inventor and vehicle of all these developments, the originator of all judgements and decisions and the planner…](https://sms4smile.com/quotes/carl-jung/it-is-astounding-that-man-the-instigator-inventor-and-vehicle-of-all/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) ## More by Beth Comstock > [Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.](https://sms4smile.com/quotes/beth-comstock/marketing-s-job-is-never-done-it-s-about-perpetual-motion-we-must/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Our job is to understand where the market is heading and translate that into practical action.](https://sms4smile.com/quotes/beth-comstock/our-job-is-to-understand-where-the-market-is-heading-and-translate/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [The more passionate that someone is about something, the more you have to listen to them.](https://sms4smile.com/quotes/beth-comstock/the-more-passionate-that-someone-is-about-something-the-more-you-have/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Marketing is about innovation.](https://sms4smile.com/quotes/beth-comstock/marketing-is-about-innovation/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Know thyself. Know the customer. Innovate.](https://sms4smile.com/quotes/beth-comstock/know-thyself-know-the-customer-innovate/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line…](https://sms4smile.com/quotes/beth-comstock/business-model-innovation-is-constant-in-this-economy-you-start-with/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [In big companies projects have to scale and Lean Startup help us to do it](https://sms4smile.com/quotes/beth-comstock/in-big-companies-projects-have-to-scale-and-lean-startup-help-us-to/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Mind share before market share.](https://sms4smile.com/quotes/beth-comstock/mind-share-before-market-share/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [You can't sell anything if you can't tell anything.](https://sms4smile.com/quotes/beth-comstock/you-can-t-sell-anything-if-you-can-t-tell-anything/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [B2B does not mean boring marketing.](https://sms4smile.com/quotes/beth-comstock/b2b-does-not-mean-boring-marketing/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [An idea doesn't count if you can't use it](https://sms4smile.com/quotes/beth-comstock/an-idea-doesn-t-count-if-you-can-t-use-it/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Some dream in color. We dream in scale.](https://sms4smile.com/quotes/beth-comstock/some-dream-in-color-we-dream-in-scale/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [You have to tell a story before you can sell a story.](https://sms4smile.com/quotes/beth-comstock/you-have-to-tell-a-story-before-you-can-sell-a-story/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [We seek to be as nimble as a startup.](https://sms4smile.com/quotes/beth-comstock/we-seek-to-be-as-nimble-as-a-startup/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare](https://sms4smile.com/quotes/beth-comstock/there-is-a-shotgun-wedding-going-on-and-its-between-marketing-and-it/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) [Explore all 19 Beth Comstock quotes ](https://sms4smile.com/quotes/author/beth-comstock/) ## More Dna quotes > [At the deepest level, all living things that have ever been looked at have the same DNA code. And many of the same genes.](https://sms4smile.com/quotes/richard-dawkins/at-the-deepest-level-all-living-things-that-have-ever-been-looked-at/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [“Would a DNA test for love take a sample from the heart or the mind?”](https://sms4smile.com/quotes/dean-cavanagh/would-a-dna-test-for-love-take-a-sample-from-the-heart-or-the-mind/) [Dean Cavanagh](https://sms4smile.com/quotes/author/dean-cavanagh/) > [There are certain things that make restaurants work and a certain kind of DNA that people who excel in restaurants need. But it's a…](https://sms4smile.com/quotes/joe-bastianich/there-are-certain-things-that-make-restaurants-work-and-a-certain/) [Joe Bastianich](https://sms4smile.com/quotes/author/joe-bastianich/) > [One glance and I knew exactly who and what he was. The classic alpha male, the kind who had spurred evolution forward about five…](https://sms4smile.com/quotes/lisa-kleypas/one-glance-and-i-knew-exactly-who-and-what-he-was-the-classic-alpha/) [Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/) > [An important finding is that by determining the genome sequences of an entire family, one can identify many DNA sequencing errors and thus greatly…](https://sms4smile.com/quotes/leroy-hood/an-important-finding-is-that-by-determining-the-genome-sequences-of/) [Leroy Hood](https://sms4smile.com/quotes/author/leroy-hood/) > [Music is in my DNA!](https://sms4smile.com/quotes/rihanna/music-is-in-my-dna/) [Rihanna](https://sms4smile.com/quotes/author/rihanna/) > [The immigrant experience of all of us is what makes us Americans, because we value in our DNA liberty and opportunity above all else.](https://sms4smile.com/quotes/ted-cruz/the-immigrant-experience-of-all-of-us-is-what-makes-us-americans/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [When I get really down, I remember that we all share 99.99 per cent of our DNA with Beyonce. And suddenly, the world doesn't…](https://sms4smile.com/quotes/john-tiffany/when-i-get-really-down-i-remember-that-we-all-share-99-99-per-cent-of/) [John Tiffany](https://sms4smile.com/quotes/author/john-tiffany/) > [The way we think may be completely different, but you and I are an ancient, archetypal couple, the original man and woman. We are…](https://sms4smile.com/quotes/banana-yoshimoto/the-way-we-think-may-be-completely-different-but-you-and-i-are-an/) [Banana Yoshimoto](https://sms4smile.com/quotes/author/banana-yoshimoto/) > [Retirement is just not in my DNA.](https://sms4smile.com/quotes/rita-moreno/retirement-is-just-not-in-my-dna/) [Rita Moreno](https://sms4smile.com/quotes/author/rita-moreno/) > [Nuclear DNA encodes all the proteins and enzymes that make you you, basically.](https://sms4smile.com/quotes/hendrik-poinar/nuclear-dna-encodes-all-the-proteins-and-enzymes-that-make-you-you/) [Hendrik Poinar](https://sms4smile.com/quotes/author/hendrik-poinar/) > [If you really want to be a good archaeologist, you have to understand ancient DNA; you have to understand chemical analysis to figure out…](https://sms4smile.com/quotes/sarah-parcak/if-you-really-want-to-be-a-good-archaeologist-you-have-to-understand/) [Sarah Parcak](https://sms4smile.com/quotes/author/sarah-parcak/) > [The no-subscription fee was so much in our DNA from the original 'Guild Wars': that we would get a smaller market but willing to…](https://sms4smile.com/quotes/jeff-grubb/the-no-subscription-fee-was-so-much-in-our-dna-from-the-original/) [Jeff Grubb](https://sms4smile.com/quotes/author/jeff-grubb/) > [“So while Pauling struggled with his model, Watson and Crick turned theirs inside out, so the negative phosphorus ions wouldn’t touch. This gave them…](https://sms4smile.com/quotes/sam-kean/so-while-pauling-struggled-with-his-model-watson-and-crick-turned/) [Sam Kean](https://sms4smile.com/quotes/author/sam-kean/) > [While love is common, true love is rare, and I believe that few people are fortunate enough to experience it. The roads of regular…](https://sms4smile.com/quotes/david-buss/while-love-is-common-true-love-is-rare-and-i-believe-that-few-people/) [David Buss](https://sms4smile.com/quotes/author/david-buss/) [Browse all 749 Dna quotes ](https://sms4smile.com/quotes/about/dna/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What's the DNA of a marketer? 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