---
title: "Meaning & Key Takeaway of: This is not checkers; this is…"
description: "\"“This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The underlying technology moves, the competitio..."
image: "https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png"
---

#  This is not checkers; this is motherfuckin’ chess…

![“This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The underlying technology moves, the competition moves, the market moves, the people move. As a result, like playing three-dimensional chess on Star Trek, there is always a move. You think you…” quote by Ben Horowitz](https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png)   [Download](https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png) [Open image](https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png)

> ““This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The underlying technology moves, the competition moves, the market moves, the people move. As a result, like playing three-dimensional chess on Star Trek, there is always a move. You think you have no moves?””

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Technology firms operate in constantly shifting, multi‑dimensional environments, requiring continual strategic moves.

**In simple terms:** Tech business is complex and always changing.

Key Takeaway

Stay adaptable and anticipate multiple moves.

Themes

strategy complexity adaptability

Mood

critical energetic

Type

motivational strategic

When to use this quote

- product development
- market entry
- competitive analysis
- organizational agility
- innovation cycles

Key Concepts

multi‑dimensional competition dynamic markets strategic foresight

Questions to Reflect On

- What hidden dimensions affect your industry?
- How can you improve strategic flexibility?

A Different Perspective

Ignoring complexity can lead to oversimplified decisions.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Technology](https://sms4smile.com/quotes/about/technology/)

## Related quotes

> [A dance or steps workout is so enjoyable, as you have to think about the moves, so you haven't got time to think about…](https://sms4smile.com/quotes/frankie-bridge/a-dance-or-steps-workout-is-so-enjoyable-as-you-have-to-think-about/)

[Frankie Bridge](https://sms4smile.com/quotes/author/frankie-bridge/)

> [White lost because he failed to remember the right continuation and had to think up the moves himself](https://sms4smile.com/quotes/siegbert-tarrasch/white-lost-because-he-failed-to-remember-the-right-continuation-and/)

[Siegbert Tarrasch](https://sms4smile.com/quotes/author/siegbert-tarrasch/)

> [Technology moves so quickly; you can't get comfortable with the business you have today because technology will progress.](https://sms4smile.com/quotes/joe-gebbia/technology-moves-so-quickly-you-can-t-get-comfortable-with-the/)

[Joe Gebbia](https://sms4smile.com/quotes/author/joe-gebbia/)

> [The perfect example of Darwinism is what technology has done to businesses.](https://sms4smile.com/quotes/charlie-munger/the-perfect-example-of-darwinism-is-what-technology-has-done-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership…](https://sms4smile.com/quotes/eric-schmidt/there-is-a-science-to-managing-high-tech-businesses-and-it-needs-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [I am an engineer, not just an architect, so I've always been motivated by technique or technology. As soon as technology moves just a…](https://sms4smile.com/quotes/santiago-calatrava/i-am-an-engineer-not-just-an-architect-so-i-ve-always-been-motivated/)

[Santiago Calatrava](https://sms4smile.com/quotes/author/santiago-calatrava/)

> [The key thing for all businesses, and especially of course technology businesses or businesses that employ technology as a key kind of strategic advantage,…](https://sms4smile.com/quotes/reid-hoffman/the-key-thing-for-all-businesses-and-especially-of-course-technology/)

[Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/)

> [In 30 years time, as technology moves forward even further, people are going to look back and wonder why offices ever existed.](https://sms4smile.com/quotes/richard-branson/in-30-years-time-as-technology-moves-forward-even-further-people-are/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I had an idea for a technologically advanced luxury watch. I got involved in digital art and neon painting and put on shows of…](https://sms4smile.com/quotes/giorgio-moroder/i-had-an-idea-for-a-technologically-advanced-luxury-watch-i-got/)

[Giorgio Moroder](https://sms4smile.com/quotes/author/giorgio-moroder/)

> [“Economic growth continued by means of a succession of new products which found growing and ultimately massive demand. Some of the new products were…](https://sms4smile.com/quotes/edward-a-hudson/economic-growth-continued-by-means-of-a-succession-of-new-products/)

[Edward A. Hudson](https://sms4smile.com/quotes/author/edward-a-hudson/)

> [Advances in technology will continue to reach far into every sector of our economy. Future job and economic growth in industry, defense, transportation, agriculture,…](https://sms4smile.com/quotes/christopher-bond/advances-in-technology-will-continue-to-reach-far-into-every-sector/)

[Christopher Bond](https://sms4smile.com/quotes/author/christopher-bond/)

> [“The metaprogrammer who uses one, or especially several, applications as components in a larger system. This is the user whose needs are poorly met…](https://sms4smile.com/quotes/frederick-p-brooks-jr/the-metaprogrammer-who-uses-one-or-especially-several-applications-as/)

[Frederick P. Brooks Jr](https://sms4smile.com/quotes/author/frederick-p-brooks-jr/)

> [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/)

[Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/)

> [“This story is not at all an uncommon one in tech circles, including gaming. The popular notion is that women who get ahead must…](https://sms4smile.com/quotes/bailey-poland/this-story-is-not-at-all-an-uncommon-one-in-tech-circles-including/)

[Bailey Poland](https://sms4smile.com/quotes/author/bailey-poland/)

> [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/)

[Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/)

## More by Ben Horowitz

> [There is no silver bullet. There are always options and the options have consequences.](https://sms4smile.com/quotes/ben-horowitz/there-is-no-silver-bullet-there-are-always-options-and-the-options/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.](https://sms4smile.com/quotes/ben-horowitz/groupon-looked-like-a-very-high-valuation-but-any-investment-in-a/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [By far the most difficult skill I learned as a C.E.O. was the ability to manage my own psychology. Organizational design, process design, metrics,…](https://sms4smile.com/quotes/ben-horowitz/by-far-the-most-difficult-skill-i-learned-as-a-c-e-o-was-the-ability/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up…](https://sms4smile.com/quotes/ben-horowitz/the-hard-thing-is-when-those-great-people-develop-a-sense-of/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“As painful as it might be, I knew that we had to get into the broader market in order to understand it well enough…](https://sms4smile.com/quotes/ben-horowitz/as-painful-as-it-might-be-i-knew-that-we-had-to-get-into-the-broader/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“On my grandfather’s tombstone, you will find his favorite Marx quote: “Life is struggle.” I believe that within that quote lies the most important…](https://sms4smile.com/quotes/ben-horowitz/on-my-grandfather-s-tombstone-you-will-find-his-favorite-marx-quote/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“Bill Campbell: "It's not about the money." Ben Horowitz: "What's it about, Bill?" Bill: "It's about the FUCKING money.”](https://sms4smile.com/quotes/ben-horowitz/bill-campbell-it-s-not-about-the-money-ben-horowitz-what-s-it-about/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [When the value of the company clearly has fallen below what its assets are worth, having a shareholder who says, 'Let's get a better…](https://sms4smile.com/quotes/ben-horowitz/when-the-value-of-the-company-clearly-has-fallen-below-what-its/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [One person is never as stupid as a group of people. That's why they have lynch mobs, not lynch individuals.](https://sms4smile.com/quotes/ben-horowitz/one-person-is-never-as-stupid-as-a-group-of-people-that-s-why-they/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“out the right product is the innovator’s job, not the customer’s job.”](https://sms4smile.com/quotes/ben-horowitz/out-the-right-product-is-the-innovator-s-job-not-the-customer-s-job/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can…](https://sms4smile.com/quotes/ben-horowitz/as-companies-move-to-web-based-computing-they-get-a-lot-more-servers/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [Breakthrough ideas usually come from guys who look like they're hallucinating](https://sms4smile.com/quotes/ben-horowitz/breakthrough-ideas-usually-come-from-guys-who-look-like-they-re/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [When screening engineers from other companies, its smart to value engineers from great companies more than those from mediocre companies.](https://sms4smile.com/quotes/ben-horowitz/when-screening-engineers-from-other-companies-its-smart-to-value/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“No matter who you are, you need two kinds of friends in your life. The first kind is one you can call when something…](https://sms4smile.com/quotes/ben-horowitz/no-matter-who-you-are-you-need-two-kinds-of-friends-in-your-life-the/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“The difference between being mediocre and magical is often the difference between letting people take creative risk and holding them too tightly accountable. Accountability…](https://sms4smile.com/quotes/ben-horowitz/the-difference-between-being-mediocre-and-magical-is-often-the/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

[Explore all 207 Ben Horowitz quotes ](https://sms4smile.com/quotes/author/ben-horowitz/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The underlying technology moves, the competition moves, the market moves, the people move. As a result, like playing three-dimensional chess on Star Trek, there is always a move. You think you have no moves?”",
            "creator": {
                "@type": "Person",
                "name": "Ben Horowitz"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/ben-horowitz/this-is-not-checkers-this-is-motherfuckin-chess-technology-businesses/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/ben-horowitz/this-is-not-checkers-this-is-motherfuckin-chess-technology-businesses/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png",
                "contentUrl": "https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png",
                "url": "https://sms4smile.com/quotes/i/90c/ben-horowitz-1791_business_this-is-not-checkers-this-is-motherfucki_1634920.png",
                "width": 1080,
                "height": 1080,
                "caption": "“This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The…” — Ben Horowitz",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Ben Horowitz",
                    "item": "https://sms4smile.com/quotes/author/ben-horowitz/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“This is not checkers; this is...",
                    "item": "https://sms4smile.com/quotes/ben-horowitz/this-is-not-checkers-this-is-motherfuckin-chess-technology-businesses/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/ben-horowitz/this-is-not-checkers-this-is-motherfuckin-chess-technology-businesses/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
