--- title: "Meaning & Key Takeaway of: It turns out that is exactly what product…" description: "\"It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.\" — Ben H..." image: "https://sms4smile.com/quotes/i/964/ben-horowitz-1791_customers_it-turns-out-that-is-exactly-what-produc_961056.png" --- # It turns out that is exactly what product strategy is all… ![“It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.” quote by Ben Horowitz](https://sms4smile.com/quotes/i/964/ben-horowitz-1791_customers_it-turns-out-that-is-exactly-what-produc_961056.png) [Download](https://sms4smile.com/quotes/i/964/ben-horowitz-1791_customers_it-turns-out-that-is-exactly-what-produc_961056.png) [Open image](https://sms4smile.com/quotes/i/964/ben-horowitz-1791_customers_it-turns-out-that-is-exactly-what-produc_961056.png) > “It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.” [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Product strategy means defining the right product, not just responding to customer demands. **In simple terms:** Define the product, not just follow customers. Key Takeaway Focus on creating value, not just satisfying existing wants. Themes product development innovation leadership Mood determined analytical Type business strategic When to use this quote - startup planning - new product launch - business model design Key Concepts strategic thinking customer insight market fit Questions to Reflect On - How can you balance customer feedback with visionary design? - What signals indicate a product is truly innovative? A Different Perspective Customers may misinterpret their needs, leading to misaligned products. ★ ★ ★ ★ ★ No ratings yet [Customers](https://sms4smile.com/quotes/about/customers/) [Innovator Job](https://sms4smile.com/quotes/about/innovator-job-1674177/) [Innovators](https://sms4smile.com/quotes/about/innovators/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Product Innovator](https://sms4smile.com/quotes/about/product-innovator-1674176/) [Product Strategy](https://sms4smile.com/quotes/about/product-strategy-1661840/) [Products](https://sms4smile.com/quotes/about/products/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Strategy Figuring](https://sms4smile.com/quotes/about/strategy-figuring-1778381/) [Turns](https://sms4smile.com/quotes/about/turns/) ## Related quotes > [“How can we walk away from requirements that we know to be true to pursue something that we think will help?” It turns out…](https://sms4smile.com/quotes/ben-horowitz/how-can-we-walk-away-from-requirements-that-we-know-to-be-true-to/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [“out the right product is the innovator’s job, not the customer’s job.”](https://sms4smile.com/quotes/ben-horowitz/out-the-right-product-is-the-innovator-s-job-not-the-customer-s-job/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [Part of strategy is figuring out what you're good at, figuring out what you're not good at, and then getting yourself in position to…](https://sms4smile.com/quotes/jeffrey-pfeffer/part-of-strategy-is-figuring-out-what-you-re-good-at-figuring-out/) [Jeffrey Pfeffer](https://sms4smile.com/quotes/author/jeffrey-pfeffer/) > [Strategy is figuring out what not to do.](https://sms4smile.com/quotes/steve-jobs/strategy-is-figuring-out-what-not-to-do/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“The product strategy describes how the long-term goal is attained; it includes the product’s value proposition, market, key features, and business goals. 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