---
title: "Meaning & Key Takeaway of: I think that business book reporting…"
description: "\"I think that business book reporting, it's all Jim Collins, it's the story of victory; it's success bias over and over again.\" — Ben Horowitz"
image: "https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png"
---

#  I think that business book reporting, it's all Jim…

![“I think that business book reporting, it's all Jim Collins, it's the story of victory; it's success bias over and over again.” quote by Ben Horowitz](https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png)   [Download](https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png) [Open image](https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png)

> “I think that business book reporting, it's all Jim Collins, it's the story of victory; it's success bias over and over again.”

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Business narratives often glorify success, ignoring failures and bias.

**In simple terms:** Success stories can be biased and incomplete.

Key Takeaway

Seek diverse perspectives beyond triumph tales.

Themes

business bias storytelling

Mood

analytical skeptical

Type

business educational

When to use this quote

- reading business books
- analyzing case studies
- discussing failures

Key Concepts

critical thinking media literacy

Questions to Reflect On

- What failures have you learned from?
- How can you spot success bias?

A Different Perspective

Overemphasis on success may skew decision making.

★ ★ ★ ★ ★   No ratings yet

[Bias](https://sms4smile.com/quotes/about/bias/) [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Business](https://sms4smile.com/quotes/about/business/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Story](https://sms4smile.com/quotes/about/story/) [Success](https://sms4smile.com/quotes/about/success/) [Victory](https://sms4smile.com/quotes/about/victory/)

## Related quotes

> [“管理专家吉姆·柯林斯（Jim Collins）来介绍他即将出版的《从优秀到卓越》（Good to Great）一书中的成果”](https://sms4smile.com/quotes/anonymous/jim-collins-good-to-great/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“If you want your story to be a story of victory, trust in God even when the path becomes stormy.”](https://sms4smile.com/quotes/gift-gugu-mona/if-you-want-your-story-to-be-a-story-of-victory-trust-in-god-even/)

[Gift Gugu Mona](https://sms4smile.com/quotes/author/gift-gugu-mona/)

> [It's a story about victory that will touch the lives of everyone who watches it. It's powerful.](https://sms4smile.com/quotes/derek-luke/it-s-a-story-about-victory-that-will-touch-the-lives-of-everyone-who/)

[Derek Luke](https://sms4smile.com/quotes/author/derek-luke/)

> [“As Jim Collins said in our April 2010 SUCCESS feature, “If you have more than three priorities, you don’t have any.”](https://sms4smile.com/quotes/darren-hardy/as-jim-collins-said-in-our-april-2010-success-feature-if-you-have/)

[Darren Hardy](https://sms4smile.com/quotes/author/darren-hardy/)

> [“The function of leadership – the number-one responsibility of a leader – is to catalyze a clear and shared vision for the organization and…](https://sms4smile.com/quotes/ted-kallman/the-function-of-leadership-the-number-one-responsibility-of-a-leader/)

Ted Kallman

> [“The most effective leaders of companies in transition are the quiet, unassuming people whose inner wiring is such that the worst circumstances bring out…](https://sms4smile.com/quotes/anonymous/the-most-effective-leaders-of-companies-in-transition-are-the-quiet/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the…](https://sms4smile.com/quotes/brad-stone/bezos-had-seemingly-made-up-his-mind-that-he-was-no-longer-going-to/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“All apostolic ministry in some sense involves this return to the founding message as well as purpose. The missional task that follows is to…](https://sms4smile.com/quotes/alan-hirsch/all-apostolic-ministry-in-some-sense-involves-this-return-to-the/)

[Alan Hirsch](https://sms4smile.com/quotes/author/alan-hirsch/)

> [I'm a fan of Genesis prior to Phil Collins. I don't really like Phil.](https://sms4smile.com/quotes/david-draiman/i-m-a-fan-of-genesis-prior-to-phil-collins-i-don-t-really-like-phil/)

[David Draiman](https://sms4smile.com/quotes/author/david-draiman/)

> [On the court, Jason Collins is not a huge basketball star, but he has already claimed his place in civil rights history as the…](https://sms4smile.com/quotes/nancy-gibbs/on-the-court-jason-collins-is-not-a-huge-basketball-star-but-he-has/)

[Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/)

> [“Crafty Collins took up with him. You wouldn’t have thought they had a thing in common. I mean, Crafty, he had enough upstairs. He…](https://sms4smile.com/quotes/cynthia-harrod-eagles/crafty-collins-took-up-with-him-you-wouldn-t-have-thought-they-had-a/)

[Cynthia Harrod-Eagles](https://sms4smile.com/quotes/author/cynthia-harrod-eagles/)

> [“Collins rewound the tape a few feet, then”](https://sms4smile.com/quotes/john-saul/collins-rewound-the-tape-a-few-feet-then/)

[John Saul](https://sms4smile.com/quotes/author/john-saul/)

> [Suzanne Collins, it was such a big thing for me to make the handshake with her and to say, 'You can trust me. I…](https://sms4smile.com/quotes/nina-jacobson/suzanne-collins-it-was-such-a-big-thing-for-me-to-make-the-handshake/)

[Nina Jacobson](https://sms4smile.com/quotes/author/nina-jacobson/)

> [You don't have to be great to be successful. Look at Phil Collins.](https://sms4smile.com/quotes/noel-gallagher/you-don-t-have-to-be-great-to-be-successful-look-at-phil-collins/)

[Noel Gallagher](https://sms4smile.com/quotes/author/noel-gallagher/)

> [Max Allan Collins blends fact and fiction like no other writer.](https://sms4smile.com/quotes/andrew-vachss/max-allan-collins-blends-fact-and-fiction-like-no-other-writer/)

[Andrew Vachss](https://sms4smile.com/quotes/author/andrew-vachss/)

## More by Ben Horowitz

> [There is no silver bullet. There are always options and the options have consequences.](https://sms4smile.com/quotes/ben-horowitz/there-is-no-silver-bullet-there-are-always-options-and-the-options/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.](https://sms4smile.com/quotes/ben-horowitz/groupon-looked-like-a-very-high-valuation-but-any-investment-in-a/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [By far the most difficult skill I learned as a C.E.O. was the ability to manage my own psychology. Organizational design, process design, metrics,…](https://sms4smile.com/quotes/ben-horowitz/by-far-the-most-difficult-skill-i-learned-as-a-c-e-o-was-the-ability/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up…](https://sms4smile.com/quotes/ben-horowitz/the-hard-thing-is-when-those-great-people-develop-a-sense-of/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“As painful as it might be, I knew that we had to get into the broader market in order to understand it well enough…](https://sms4smile.com/quotes/ben-horowitz/as-painful-as-it-might-be-i-knew-that-we-had-to-get-into-the-broader/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“On my grandfather’s tombstone, you will find his favorite Marx quote: “Life is struggle.” I believe that within that quote lies the most important…](https://sms4smile.com/quotes/ben-horowitz/on-my-grandfather-s-tombstone-you-will-find-his-favorite-marx-quote/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“Bill Campbell: "It's not about the money." Ben Horowitz: "What's it about, Bill?" Bill: "It's about the FUCKING money.”](https://sms4smile.com/quotes/ben-horowitz/bill-campbell-it-s-not-about-the-money-ben-horowitz-what-s-it-about/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [When the value of the company clearly has fallen below what its assets are worth, having a shareholder who says, 'Let's get a better…](https://sms4smile.com/quotes/ben-horowitz/when-the-value-of-the-company-clearly-has-fallen-below-what-its/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [One person is never as stupid as a group of people. That's why they have lynch mobs, not lynch individuals.](https://sms4smile.com/quotes/ben-horowitz/one-person-is-never-as-stupid-as-a-group-of-people-that-s-why-they/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“out the right product is the innovator’s job, not the customer’s job.”](https://sms4smile.com/quotes/ben-horowitz/out-the-right-product-is-the-innovator-s-job-not-the-customer-s-job/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can…](https://sms4smile.com/quotes/ben-horowitz/as-companies-move-to-web-based-computing-they-get-a-lot-more-servers/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [Breakthrough ideas usually come from guys who look like they're hallucinating](https://sms4smile.com/quotes/ben-horowitz/breakthrough-ideas-usually-come-from-guys-who-look-like-they-re/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [When screening engineers from other companies, its smart to value engineers from great companies more than those from mediocre companies.](https://sms4smile.com/quotes/ben-horowitz/when-screening-engineers-from-other-companies-its-smart-to-value/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“No matter who you are, you need two kinds of friends in your life. The first kind is one you can call when something…](https://sms4smile.com/quotes/ben-horowitz/no-matter-who-you-are-you-need-two-kinds-of-friends-in-your-life-the/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [“The difference between being mediocre and magical is often the difference between letting people take creative risk and holding them too tightly accountable. Accountability…](https://sms4smile.com/quotes/ben-horowitz/the-difference-between-being-mediocre-and-magical-is-often-the/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

[Explore all 207 Ben Horowitz quotes ](https://sms4smile.com/quotes/author/ben-horowitz/)

## More Again quotes

> [The one thing that I keep learning over and over again is that I don't know nothing. I mean, that's my life lesson.](https://sms4smile.com/quotes/dwayne-johnson/the-one-thing-that-i-keep-learning-over-and-over-again-is-that-i-don/)

[Dwayne Johnson](https://sms4smile.com/quotes/author/dwayne-johnson/)

> [I've always been interested in photographs, collecting them not systematically but randomly. They get lost, then turn up again.](https://sms4smile.com/quotes/w-g-sebald/i-ve-always-been-interested-in-photographs-collecting-them-not/)

[W. G. Sebald](https://sms4smile.com/quotes/author/w-g-sebald/)

> [I say this about everything: when I was on 'Neighbours,' I said, 'These are the best years of my life!' When I was filming…](https://sms4smile.com/quotes/margot-robbie/i-say-this-about-everything-when-i-was-on-neighbours-i-said-these-are/)

[Margot Robbie](https://sms4smile.com/quotes/author/margot-robbie/)

> [I don't think you should ever say, 'This is the last time'. Music isn't like that. You'll be sitting there not wishing to get…](https://sms4smile.com/quotes/roger-daltrey/i-don-t-think-you-should-ever-say-this-is-the-last-time-music-isn-t/)

[Roger Daltrey](https://sms4smile.com/quotes/author/roger-daltrey/)

> [I don't know about writing. It's quite lonely. You have to have a lot of patience with yourself. I don't know if I could…](https://sms4smile.com/quotes/ruth-wilson/i-don-t-know-about-writing-it-s-quite-lonely-you-have-to-have-a-lot/)

[Ruth Wilson](https://sms4smile.com/quotes/author/ruth-wilson/)

> [Inspiration comes from so many sources. Music, other fiction, the non-fiction I read, TV shows, films, news reports, people I know, stories I hear,…](https://sms4smile.com/quotes/trudi-canavan/inspiration-comes-from-so-many-sources-music-other-fiction-the-non/)

[Trudi Canavan](https://sms4smile.com/quotes/author/trudi-canavan/)

> [You couldn't get me to go travel around and sit in a hotel room again. I have no interest in doing that. So everybody's…](https://sms4smile.com/quotes/phil-everly/you-couldn-t-get-me-to-go-travel-around-and-sit-in-a-hotel-room-again/)

[Phil Everly](https://sms4smile.com/quotes/author/phil-everly/)

> [In theater, one of the biggest problems when you're rehearsing comedy over and over again is that you stop laughing at each other.](https://sms4smile.com/quotes/lauren-ashley-carter/in-theater-one-of-the-biggest-problems-when-you-re-rehearsing-comedy/)

[Lauren Ashley Carter](https://sms4smile.com/quotes/author/lauren-ashley-carter/)

> [I'd like to do some female roles again.](https://sms4smile.com/quotes/john-cameron-mitchell/i-d-like-to-do-some-female-roles-again/)

[John Cameron Mitchell](https://sms4smile.com/quotes/author/john-cameron-mitchell/)

> [Death is a sniper. It strikes people you love, people you like, people you know - it's everywhere. You could be next. But then…](https://sms4smile.com/quotes/nora-ephron/death-is-a-sniper-it-strikes-people-you-love-people-you-like-people/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [Well, a lot of our concerts do okay, and I know we still get royalty checks which still isn't that important, but again, I…](https://sms4smile.com/quotes/bruce-johnston/well-a-lot-of-our-concerts-do-okay-and-i-know-we-still-get-royalty/)

[Bruce Johnston](https://sms4smile.com/quotes/author/bruce-johnston/)

> [Oh wow, you know what's wrong with all these families on TV? All these kids say stuff no kid would say. Stuff grown-ups want…](https://sms4smile.com/quotes/macaulay-culkin/oh-wow-you-know-what-s-wrong-with-all-these-families-on-tv-all-these/)

[Macaulay Culkin](https://sms4smile.com/quotes/author/macaulay-culkin/)

> [We must resist the temptation of once again turning America into the traditional bogeyman of the left.](https://sms4smile.com/quotes/giorgio-napolitano/we-must-resist-the-temptation-of-once-again-turning-america-into-the/)

[Giorgio Napolitano](https://sms4smile.com/quotes/author/giorgio-napolitano/)

> [We won the Europa League in 2013 and it was an amazing night, an amazing feeling. I take those memories and think to myself,…](https://sms4smile.com/quotes/gary-cahill/we-won-the-europa-league-in-2013-and-it-was-an-amazing-night-an/)

[Gary Cahill](https://sms4smile.com/quotes/author/gary-cahill/)

> [The coronavirus has yet again exposed the strong contrast between President Trump - who is working ardently for the American people - and a…](https://sms4smile.com/quotes/kayleigh-mcenany/the-coronavirus-has-yet-again-exposed-the-strong-contrast-between/)

[Kayleigh McEnany](https://sms4smile.com/quotes/author/kayleigh-mcenany/)

Browse all 2,975 Again quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "I think that business book reporting, it's all Jim Collins, it's the story of victory; it's success bias over and over again.",
            "creator": {
                "@type": "Person",
                "name": "Ben Horowitz"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/ben-horowitz/i-think-that-business-book-reporting-it-s-all-jim-collins-it-s-the/",
            "about": {
                "@type": "Thing",
                "name": "Again"
            },
            "@id": "https://sms4smile.com/quotes/ben-horowitz/i-think-that-business-book-reporting-it-s-all-jim-collins-it-s-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png",
                "contentUrl": "https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png",
                "url": "https://sms4smile.com/quotes/i/d92/ben-horowitz-1791_again_i-think-that-business-book-reporting-it_1773910.png",
                "width": 1080,
                "height": 1080,
                "caption": "“I think that business book reporting, it's all Jim Collins, it's the story of victory; it's success bias…” — Ben Horowitz",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Ben Horowitz",
                    "item": "https://sms4smile.com/quotes/author/ben-horowitz/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "I think that business book reporting,...",
                    "item": "https://sms4smile.com/quotes/ben-horowitz/i-think-that-business-book-reporting-it-s-all-jim-collins-it-s-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/ben-horowitz/i-think-that-business-book-reporting-it-s-all-jim-collins-it-s-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
