--- title: "Meaning & Key Takeaway of: There are bad types and good types, and…" description: "\"There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.\" — Beatrice Warde" image: "https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png" --- # There are bad types and good types, and the whole science… ![“There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.” quote by Beatrice Warde](https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png) [Download](https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png) [Open image](https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png) > “There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.” [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Typography should move beyond classifying fonts as good or bad, focusing on functional design after dismissing superficial categories. **In simple terms:** Ignore superficial font categories to focus on design function. Key Takeaway Prioritize readability over aesthetic labels. Themes design typography functionality Mood analytical thoughtful Type educational professional When to use this quote - publishing - branding - user interface design Key Concepts visual communication graphic design Questions to Reflect On - How do you balance function and aesthetics? - When is a “good” typeface essential? A Different Perspective Overlooking aesthetic appeal can affect brand perception. ★ ★ ★ ★ ★ No ratings yet [Art](https://sms4smile.com/quotes/about/art/) [Art and science](https://sms4smile.com/quotes/about/art-and-science/) [Bad Types](https://sms4smile.com/quotes/about/bad-types-5295250/) [Categories](https://sms4smile.com/quotes/about/categories/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Good Types](https://sms4smile.com/quotes/about/good-types-3138761/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Science](https://sms4smile.com/quotes/about/science/) [Type](https://sms4smile.com/quotes/about/type/) [Types Good](https://sms4smile.com/quotes/about/types-good-3329396/) [Typography](https://sms4smile.com/quotes/about/typography/) [Typography Begins](https://sms4smile.com/quotes/about/typography-begins-5295249/) [Whole](https://sms4smile.com/quotes/about/whole/) ## Related quotes > [“A limited number of types,good and bad serve for all ages.”](https://sms4smile.com/quotes/romain-rolland/a-limited-number-of-types-good-and-bad-serve-for-all-ages/) [Romain Rolland](https://sms4smile.com/quotes/author/romain-rolland/) > [I think if you're good at art, you'll be good at most types of art.](https://sms4smile.com/quotes/grimes/i-think-if-you-re-good-at-art-you-ll-be-good-at-most-types-of-art/) [Grimes](https://sms4smile.com/quotes/author/grimes/) > [Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious and maudlin…](https://sms4smile.com/quotes/beatrice-warde/printing-demands-a-humility-of-mind-for-the-lack-of-which-many-of-the/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.](https://sms4smile.com/quotes/beatrice-warde/people-who-love-ideas-must-have-a-love-of-words-they-will-take-a/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly…](https://sms4smile.com/quotes/beatrice-warde/there-is-nothing-simple-or-dull-in-achieving-the-transparent-page/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering…](https://sms4smile.com/quotes/beatrice-warde/set-a-page-in-fournier-against-another-in-caslon-and-another-in/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.](https://sms4smile.com/quotes/beatrice-warde/type-well-used-is-invisible-as-type-just-as-the-perfect-talking-voice/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [Continued experiment with dog today.](https://sms4smile.com/quotes/eric-gill/continued-experiment-with-dog-today/) [Eric Gill](https://sms4smile.com/quotes/author/eric-gill/) > [“A plain circular bullet is widely disdained for its banality.”](https://sms4smile.com/quotes/carolina-de-bartolo/a-plain-circular-bullet-is-widely-disdained-for-its-banality/) [Carolina de Bartolo](https://sms4smile.com/quotes/author/carolina-de-bartolo/) > [The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with…](https://sms4smile.com/quotes/adrian-frutiger/the-whole-point-with-type-is-for-you-not-to-be-aware-it-is-there-if/) [Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/) > [“Logograms pose a more difficult question. 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Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) [Giambattista Bodoni](https://sms4smile.com/quotes/author/giambattista-bodoni/) ## More by Beatrice Warde > [Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.](https://sms4smile.com/quotes/beatrice-warde/type-well-used-is-invisible-as-type-just-as-the-perfect-talking-voice/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering…](https://sms4smile.com/quotes/beatrice-warde/set-a-page-in-fournier-against-another-in-caslon-and-another-in/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [“The twinkle that softens the review; the martyr's super-logic and the child's intuition; the fact that a fragment of moss can pull back into…](https://sms4smile.com/quotes/beatrice-warde/the-twinkle-that-softens-the-review-the-martyr-s-super-logic-and-the/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [There is nothing simple or dull in achieving the transparent page. Vulgar ostentation is twice as easy as discipline. When you realise that ugly…](https://sms4smile.com/quotes/beatrice-warde/there-is-nothing-simple-or-dull-in-achieving-the-transparent-page/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.](https://sms4smile.com/quotes/beatrice-warde/people-who-love-ideas-must-have-a-love-of-words-they-will-take-a/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) > [Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious and maudlin…](https://sms4smile.com/quotes/beatrice-warde/printing-demands-a-humility-of-mind-for-the-lack-of-which-many-of-the/) [Beatrice Warde](https://sms4smile.com/quotes/author/beatrice-warde/) [Explore all 7 Beatrice Warde quotes ](https://sms4smile.com/quotes/author/beatrice-warde/) ## More Art quotes > [True works of art contain their own theory and give us the measurement according to which we should judge them.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/true-works-of-art-contain-their-own-theory-and-give-us-the/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [Before Noah, men having only water to drink, could not find the truth. Accordingly...they became abominably wicked, and they were justly exterminated by the…](https://sms4smile.com/quotes/benjamin-franklin/before-noah-men-having-only-water-to-drink-could-not-find-the-truth/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [“Hear the sum of the whole matter in the compass of one brief word — every art possessed by man comes from Prometheus.”](https://sms4smile.com/quotes/aeschylus/hear-the-sum-of-the-whole-matter-in-the-compass-of-one-brief-word/) [Aeschylus](https://sms4smile.com/quotes/author/aeschylus/) > [I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your…](https://sms4smile.com/quotes/aaron-rose/i-think-most-artists-feel-like-they-re-outside-society-no-matter-how/) [Aaron Rose](https://sms4smile.com/quotes/author/aaron-rose/) > [The capacity to be puzzled is the premise of all creation, be it in art or in science.](https://sms4smile.com/quotes/erich-fromm/the-capacity-to-be-puzzled-is-the-premise-of-all-creation-be-it-in/) [Erich Fromm](https://sms4smile.com/quotes/author/erich-fromm/) > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“So, really," continued Jacob as if this were perfectly normal to expound on art in these circumstances, "when you think about it, the artists…](https://sms4smile.com/quotes/justina-chen-headley/so-really-continued-jacob-as-if-this-were-perfectly-normal-to-expound/) [Justina Chen Headley](https://sms4smile.com/quotes/author/justina-chen-headley/) > [“There are two options in art; either to adopt philosophical life by dissecting art, or to write your own philosophical life and claim it…](https://sms4smile.com/quotes/taf-teh/there-are-two-options-in-art-either-to-adopt-philosophical-life-by/) [Taf Teh](https://sms4smile.com/quotes/author/taf-teh/) > [The house has to serve comfort. The work of art is revolutionary; the house is conservative.](https://sms4smile.com/quotes/adolf-loos/the-house-has-to-serve-comfort-the-work-of-art-is-revolutionary-the/) [Adolf Loos](https://sms4smile.com/quotes/author/adolf-loos/) > [During human progress, every science is evolved out of its corresponding art.](https://sms4smile.com/quotes/herbert-spencer/during-human-progress-every-science-is-evolved-out-of-its/) [Herbert Spencer](https://sms4smile.com/quotes/author/herbert-spencer/) > [In literature and art memory is a synonym for invention. It is the life-blood of imagination, which faints and dies when the veins are…](https://sms4smile.com/quotes/robert-aris-willmott/in-literature-and-art-memory-is-a-synonym-for-invention-it-is-the/) [Robert Aris Willmott](https://sms4smile.com/quotes/author/robert-aris-willmott/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [“The only thing--I tell you this straight from the heart--that disgusts me in Salzburg is that one can't have any proper social intercourse with…](https://sms4smile.com/quotes/wolfgang-amadeus-mozart/the-only-thing-i-tell-you-this-straight-from-the-heart-that-disgusts/) [Wolfgang Amadeus Mozart](https://sms4smile.com/quotes/author/wolfgang-amadeus-mozart/) > [The sublime in art is the attempt to express the infinite without finding in the realm of phenomena any object which proves itself fitting…](https://sms4smile.com/quotes/georg-wilhelm-friedrich-hegel/the-sublime-in-art-is-the-attempt-to-express-the-infinite-without/) [Georg Wilhelm Friedrich Hegel](https://sms4smile.com/quotes/author/georg-wilhelm-friedrich-hegel/) > [Art isn't done to decorate apartments, but to wage war against the enemy.](https://sms4smile.com/quotes/pablo-picasso/art-isn-t-done-to-decorate-apartments-but-to-wage-war-against-the/) [Pablo Picasso](https://sms4smile.com/quotes/author/pablo-picasso/) [Browse all 48,643 Art quotes ](https://sms4smile.com/quotes/about/art/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.", "creator": { "@type": "Person", "name": "Beatrice Warde" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/beatrice-warde/there-are-bad-types-and-good-types-and-the-whole-science-and-art-of/", "about": { "@type": "Thing", "name": "Art" }, "@id": "https://sms4smile.com/quotes/beatrice-warde/there-are-bad-types-and-good-types-and-the-whole-science-and-art-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png", "contentUrl": "https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png", "url": "https://sms4smile.com/quotes/i/43e/beatrice-warde-52318_art_there-are-bad-types-and-good-types-and-t_1463996.png", "width": 1080, "height": 1080, "caption": "“There are bad types and good types, and the whole science and art of typography begins after the first…” — Beatrice Warde", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Beatrice Warde", "item": "https://sms4smile.com/quotes/author/beatrice-warde/" }, { "@type": "ListItem", "position": 4, "name": "There are bad types and good...", "item": "https://sms4smile.com/quotes/beatrice-warde/there-are-bad-types-and-good-types-and-the-whole-science-and-art-of/" } ], "@id": "https://sms4smile.com/quotes/beatrice-warde/there-are-bad-types-and-good-types-and-the-whole-science-and-art-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```