--- title: "Meaning & Key Takeaway of: The most effective way to build a brand…" description: "\"The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.\" — Barb..." image: "https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png" --- # The most effective way to build a brand is not by spending… ![“The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” quote by Barbara Corcoran](https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png) [Download](https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png) [Open image](https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png) > “The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand visibility is best achieved through clever, earned media rather than massive ad spend. **In simple terms:** Smart PR beats big advertising budgets. Key Takeaway Focus on creative publicity tactics. Themes branding public relations marketing strategy cost efficiency media coverage Mood pragmatic strategic Type advisory inspirational When to use this quote - startup launches - product rollouts - reputation management - budget constraints Key Concepts earned media press releases viral campaigns influencer partnerships Questions to Reflect On - What low‑cost PR ideas could boost your brand? - How do you measure the impact of earned media? A Different Perspective Earned media can be unpredictable and may not reach target audiences. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Branding](https://sms4smile.com/quotes/about/branding/) [Clever](https://sms4smile.com/quotes/about/clever/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you.…](https://sms4smile.com/quotes/richie-norton/a-brand-is-a-person-that-has-a-voice-evokes-emotion-and-spreads-a-2/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that…](https://sms4smile.com/quotes/al-ries/if-you-want-to-build-a-brand-you-must-focus-your-branding-efforts-on/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [The goal here is to build a brand around social relevance in media (with his Participant Productions company).](https://sms4smile.com/quotes/jeffrey-skoll/the-goal-here-is-to-build-a-brand-around-social-relevance-in-media/) [Jeffrey Skoll](https://sms4smile.com/quotes/author/jeffrey-skoll/) > [“Build a brand or a brand will build you.”](https://sms4smile.com/quotes/richie-norton/build-a-brand-or-a-brand-will-build-you/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [Dad wanted me to act because it was a clever way of boosting my confidence.](https://sms4smile.com/quotes/charley-boorman/dad-wanted-me-to-act-because-it-was-a-clever-way-of-boosting-my/) [Charley Boorman](https://sms4smile.com/quotes/author/charley-boorman/) > [Dempsey himself said you only spend so much time in the spotlight before they change the bulb. He had a very clever way with…](https://sms4smile.com/quotes/roger-kahn/dempsey-himself-said-you-only-spend-so-much-time-in-the-spotlight/) [Roger Kahn](https://sms4smile.com/quotes/author/roger-kahn/) > [“But he has a clever way of getting answers with carefully worded statements.”](https://sms4smile.com/quotes/lauren-destefano/but-he-has-a-clever-way-of-getting-answers-with-carefully-worded/) [Lauren DeStefano](https://sms4smile.com/quotes/author/lauren-destefano/) > [What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.](https://sms4smile.com/quotes/lee-clow/what-i-ve-always-loved-to-do-is-build-a-brand-that-s-so-cool-that-you/) [Lee Clow](https://sms4smile.com/quotes/author/lee-clow/) > [It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…](https://sms4smile.com/quotes/al-ries/it-normally-takes-decades-to-build-a-brand-it-s-the-forgetting-of-the/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was…](https://sms4smile.com/quotes/aliko-dangote/to-succeed-in-business-you-must-build-a-brand-and-never-destroy-it/) [Aliko Dangote](https://sms4smile.com/quotes/author/aliko-dangote/) > [If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you…](https://sms4smile.com/quotes/carolina-herrera/if-you-ask-me-to-sew-a-button-i-don-t-know-how-to-do-it-the-idea-of/) [Carolina Herrera](https://sms4smile.com/quotes/author/carolina-herrera/) > [You can't tell me that cowboys, when they're branding cattle, don't sort of "accidentally" brand each other every once in a while. It's their…](https://sms4smile.com/quotes/jack-handey/you-can-t-tell-me-that-cowboys-when-they-re-branding-cattle-don-t/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…](https://sms4smile.com/quotes/richard-branson/too-many-companies-want-their-brands-to-reflect-some-idealised/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Brands and branding are the most significant gifts that commerce has ever made to popular culture.](https://sms4smile.com/quotes/wally-olins/brands-and-branding-are-the-most-significant-gifts-that-commerce-has/) [Wally Olins](https://sms4smile.com/quotes/author/wally-olins/) > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## More by Barbara Corcoran > [I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot…](https://sms4smile.com/quotes/barbara-corcoran/i-like-to-wake-up-and-just-feel-gratitude-gratitude-for-waking-up-for/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [So many people are good at starts and not so good at finishing.](https://sms4smile.com/quotes/barbara-corcoran/so-many-people-are-good-at-starts-and-not-so-good-at-finishing/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [If I could set a world record, it would be that I have 150 business partners, all with thriving businesses of their own that…](https://sms4smile.com/quotes/barbara-corcoran/if-i-could-set-a-world-record-it-would-be-that-i-have-150-business/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [I'm never in control of my time during the workday.](https://sms4smile.com/quotes/barbara-corcoran/i-m-never-in-control-of-my-time-during-the-workday/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [It's rumored that doing well in real estate is to be able to close a deal. I did not find that to be the…](https://sms4smile.com/quotes/barbara-corcoran/it-s-rumored-that-doing-well-in-real-estate-is-to-be-able-to-close-a/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [I have found, whether you have a tiny business or a big business, if you don't jump on something right away, it's like a…](https://sms4smile.com/quotes/barbara-corcoran/i-have-found-whether-you-have-a-tiny-business-or-a-big-business-if/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [My greatest strength as a child, I realize now, was my imagination. While every other kid was reading and writing, I had seven whole…](https://sms4smile.com/quotes/barbara-corcoran/my-greatest-strength-as-a-child-i-realize-now-was-my-imagination/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [Sex appeal is in the workplace every day of the week. I'm not saying that's the only calling card, but it's a whole crayon…](https://sms4smile.com/quotes/barbara-corcoran/sex-appeal-is-in-the-workplace-every-day-of-the-week-i-m-not-saying/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.](https://sms4smile.com/quotes/barbara-corcoran/if-you-get-labeled-a-winner-people-come-along-for-the-ride-might-as/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [You can't study to be an entrepreneur. Sometimes, you just have to jump.](https://sms4smile.com/quotes/barbara-corcoran/you-can-t-study-to-be-an-entrepreneur-sometimes-you-just-have-to-jump/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [When you're building a business, you're either all in, or you're not.](https://sms4smile.com/quotes/barbara-corcoran/when-you-re-building-a-business-you-re-either-all-in-or-you-re-not/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [The story of my billion-dollar business starts like this. I borrowed $1,000 from a friend.](https://sms4smile.com/quotes/barbara-corcoran/the-story-of-my-billion-dollar-business-starts-like-this-i-borrowed-1/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [If you want to have a creative culture, you can't get it by reading books. You get it by example.](https://sms4smile.com/quotes/barbara-corcoran/if-you-want-to-have-a-creative-culture-you-can-t-get-it-by-reading/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [You may not like the idea of putting money into a home when you're moving out. But it's demanded by the market. You need…](https://sms4smile.com/quotes/barbara-corcoran/you-may-not-like-the-idea-of-putting-money-into-a-home-when-you-re/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) > [Confidence is overrated. It's when we're uncomfortable and looking for answers that we learn and grow the most.](https://sms4smile.com/quotes/barbara-corcoran/confidence-is-overrated-it-s-when-we-re-uncomfortable-and-looking-for/) [Barbara Corcoran](https://sms4smile.com/quotes/author/barbara-corcoran/) [Explore all 116 Barbara Corcoran quotes ](https://sms4smile.com/quotes/author/barbara-corcoran/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.", "creator": { "@type": "Person", "name": "Barbara Corcoran" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/barbara-corcoran/the-most-effective-way-to-build-a-brand-is-not-by-spending-millions/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/barbara-corcoran/the-most-effective-way-to-build-a-brand-is-not-by-spending-millions/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png", "contentUrl": "https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png", "url": "https://sms4smile.com/quotes/i/907/barbara-corcoran-4101_advertising_the-most-effective-way-to-build-a-brand_477227.png", "width": 1080, "height": 1080, "caption": "“The most effective way to build a brand is not by spending millions in advertising, but by finding a clever…” — Barbara Corcoran", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Barbara Corcoran", "item": "https://sms4smile.com/quotes/author/barbara-corcoran/" }, { "@type": "ListItem", "position": 4, "name": "The most effective way to build...", "item": "https://sms4smile.com/quotes/barbara-corcoran/the-most-effective-way-to-build-a-brand-is-not-by-spending-millions/" } ], "@id": "https://sms4smile.com/quotes/barbara-corcoran/the-most-effective-way-to-build-a-brand-is-not-by-spending-millions/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```