--- title: "Meaning & Key Takeaway of: To align with our new strategy to enhance…" description: "\"To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer..." image: "https://sms4smile.com/quotes/i/04a/b-kevin-turner-31378_consumer_to-align-with-our-new-strategy-to-enhanc_1709917.jpg" --- # To align with our new strategy to enhance the Windows… ![“To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).” quote by B. Kevin Turner](https://sms4smile.com/quotes/i/04a/b-kevin-turner-31378_consumer_to-align-with-our-new-strategy-to-enhanc_1709917.jpg) [Download](https://sms4smile.com/quotes/i/04a/b-kevin-turner-31378_consumer_to-align-with-our-new-strategy-to-enhanc_1709917.jpg) [Open image](https://sms4smile.com/quotes/i/04a/b-kevin-turner-31378_consumer_to-align-with-our-new-strategy-to-enhanc_1709917.jpg) > “To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).” [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The statement outlines a restructuring plan to embed Microsoft Mobile Device Sales within the Consumer Channels Group to strengthen the Windows device ecosystem. **In simple terms:** Integrating mobile sales under consumer channels to boost Windows devices. Key Takeaway Align organizational structure with strategic goals. Themes business strategy technology Mood neutral strategic Type corporate informative When to use this quote - product development - sales operations - partner management - consumer electronics Key Concepts corporate restructuring market expansion Questions to Reflect On - How will this integration affect product innovation? - What metrics will gauge its success? A Different Perspective It may face internal resistance or market uncertainty. ★ ★ ★ ★ ★ No ratings yet [Consumer](https://sms4smile.com/quotes/about/consumer/) [Strategy](https://sms4smile.com/quotes/about/strategy/) ## Related quotes > [Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by…](https://sms4smile.com/quotes/stephen-elop/microsoft-mobile-oy-is-a-legal-construct-that-was-created-to/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [We need a wireless mobile device ecosystem that mirrors the PC/Internet ecosystem, one where the consumers' purchase of network capacity is separate from their…](https://sms4smile.com/quotes/walt-mossberg/we-need-a-wireless-mobile-device-ecosystem-that-mirrors-the-pc/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do…](https://sms4smile.com/quotes/b-kevin-turner/if-you-bet-on-microsoft-you-are-not-going-to-ask-anymore-hey-where-is/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and…](https://sms4smile.com/quotes/b-kevin-turner/we-have-been-investing-in-building-a-mobile-first-selling-capability/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.](https://sms4smile.com/quotes/b-kevin-turner/phones-remain-a-critical-component-of-the-microsoft-device-portfolio/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [A couple of years ago this guy called Ken Brown wrote a book saying that Linus stole Linux from me It later came out…](https://sms4smile.com/quotes/andrew-s-tanenbaum/a-couple-of-years-ago-this-guy-called-ken-brown-wrote-a-book-saying/) [Andrew S. Tanenbaum](https://sms4smile.com/quotes/author/andrew-s-tanenbaum/) > [PowerPoint presentations, the cesspool of data visualization that Microsoft has visited upon the earth. PowerPoint, indeed, is a cautionary tale in our emerging data…](https://sms4smile.com/quotes/anonymous/powerpoint-presentations-the-cesspool-of-data-visualization-that/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Most big companies don't like you very much, except hotels, airlines and Microsoft, which don't like you at all.](https://sms4smile.com/quotes/bill-bryson/most-big-companies-don-t-like-you-very-much-except-hotels-airlines/) [Bill Bryson](https://sms4smile.com/quotes/author/bill-bryson/) > [We have design capability, which everyone thought we sold to Microsoft, but we didn't sell it. We will maintain the Nokia feel in all…](https://sms4smile.com/quotes/rajeev-suri/we-have-design-capability-which-everyone-thought-we-sold-to-microsoft/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Let me be clear - Microsoft has no beef with open source.](https://sms4smile.com/quotes/craig-mundie/let-me-be-clear-microsoft-has-no-beef-with-open-source/) [Craig Mundie](https://sms4smile.com/quotes/author/craig-mundie/) > [ Software gets slower faster than hardware gets faster. (Or, sometimes known by\] Grove \[the head of Intel\] giveth and Gates \[the head of Microsoft\]… ](https://sms4smile.com/quotes/niklaus-wirth/software-gets-slower-faster-than-hardware-gets-faster-or-sometimes/) [Niklaus Wirth](https://sms4smile.com/quotes/author/niklaus-wirth/) > [When Gates was active in business, he was the smartest - so focused that no company could surpass Microsoft.](https://sms4smile.com/quotes/masayoshi-son/when-gates-was-active-in-business-he-was-the-smartest-so-focused-that/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [If Bill Gates left Microsoft we wouldn't allow Donald Trump to run it.](https://sms4smile.com/quotes/will-i-am/if-bill-gates-left-microsoft-we-wouldn-t-allow-donald-trump-to-run-it/) [will.i.am](https://sms4smile.com/quotes/author/will-i-am/) ## More by B. Kevin Turner > [Citadel is a global technology leader, recognized for its work to level the playing field for investors and make markets more fair, transparent and…](https://sms4smile.com/quotes/b-kevin-turner/citadel-is-a-global-technology-leader-recognized-for-its-work-to/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.](https://sms4smile.com/quotes/b-kevin-turner/phones-remain-a-critical-component-of-the-microsoft-device-portfolio/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.](https://sms4smile.com/quotes/b-kevin-turner/we-ve-got-a-great-value-proposition-against-chromebooks-we-are-not/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [The reality is the world's shifted; the world's evolved. We now measure ourself by total device space. We have a much bigger opportunity than…](https://sms4smile.com/quotes/b-kevin-turner/the-reality-is-the-world-s-shifted-the-world-s-evolved-we-now-measure/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and…](https://sms4smile.com/quotes/b-kevin-turner/we-have-been-investing-in-building-a-mobile-first-selling-capability/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do…](https://sms4smile.com/quotes/b-kevin-turner/if-you-bet-on-microsoft-you-are-not-going-to-ask-anymore-hey-where-is/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [When I talk about that Apple ecosystem, the ability to get one application to run across those five platforms is very difficult. In the…](https://sms4smile.com/quotes/b-kevin-turner/when-i-talk-about-that-apple-ecosystem-the-ability-to-get-one/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and…](https://sms4smile.com/quotes/b-kevin-turner/going-forward-we-will-focus-on-building-the-very-best-windows-phones/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different;…](https://sms4smile.com/quotes/b-kevin-turner/we-believe-that-apple-has-it-wrong-they-ve-talked-about-it-being-the/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [As a team, we have a lot of work ahead of us in FY16 and beyond, but I am confident that, working together, we…](https://sms4smile.com/quotes/b-kevin-turner/as-a-team-we-have-a-lot-of-work-ahead-of-us-in-fy16-and-beyond-but-i/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [Apple makes great hardware. The reality is, in the OS, we see things differently.](https://sms4smile.com/quotes/b-kevin-turner/apple-makes-great-hardware-the-reality-is-in-the-os-we-see-things/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel.](https://sms4smile.com/quotes/b-kevin-turner/for-commercial-customers-we-have-invested-in-specialist-mobile-first/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [It's so exciting to be able to talk about Office 365. I can only describe what Office 365 is in sort of two words.…](https://sms4smile.com/quotes/b-kevin-turner/it-s-so-exciting-to-be-able-to-talk-about-office-365-i-can-only/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [We actually believe Windows 8 is the new era for the PC plus. We believe with a single push of a button you can…](https://sms4smile.com/quotes/b-kevin-turner/we-actually-believe-windows-8-is-the-new-era-for-the-pc-plus-we/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) > [I'm a competitive person by nature, and I have been in competitive companies, and I love to compete - joining a company where, certainly,…](https://sms4smile.com/quotes/b-kevin-turner/i-m-a-competitive-person-by-nature-and-i-have-been-in-competitive/) [B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/) [Explore all 16 B. Kevin Turner quotes ](https://sms4smile.com/quotes/author/b-kevin-turner/) ## More Consumer quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) Niall FitzGerald > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Browse all 475 Consumer quotes ](https://sms4smile.com/quotes/about/consumer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).", "creator": { "@type": "Person", "name": "B. 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