--- title: "Meaning & Key Takeaway of: When I'm marketing a film, whether its…" description: "\"When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.\" — Ava DuVe..." image: "https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg" --- # When I'm marketing a film, whether its mine or someone… ![“When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.” quote by Ava DuVernay](https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg) [Download](https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg) [Open image](https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg) > “When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.” [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective film marketing blends strategic planning with hard work to achieve results. **In simple terms:** Marketing needs both strategy and effort. Key Takeaway Combine planning with persistent effort. Themes strategy hard work film promotion creativity Mood determined pragmatic Type practical motivational When to use this quote - film launch - festival submissions - social media campaigns - press kits Key Concepts branding audience targeting budget management Questions to Reflect On - How do you balance creative vision with budget constraints? - What metrics indicate a campaign’s success? A Different Perspective Success also depends on timing and market conditions. ★ ★ ★ ★ ★ No ratings yet [Cinema](https://sms4smile.com/quotes/about/cinema/) [Deals](https://sms4smile.com/quotes/about/deals/) [Done](https://sms4smile.com/quotes/about/done/) [Elbow Grease](https://sms4smile.com/quotes/about/elbow-grease-5537193/) [Elbows](https://sms4smile.com/quotes/about/elbows/) [Film](https://sms4smile.com/quotes/about/film/) [Film Work](https://sms4smile.com/quotes/about/film-work/) [Grease](https://sms4smile.com/quotes/about/grease/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Film](https://sms4smile.com/quotes/about/marketing-film-3342961/) [Strategy](https://sms4smile.com/quotes/about/strategy/) ## Related quotes > [When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the…](https://sms4smile.com/quotes/ava-duvernay/when-i-m-marketing-a-film-whether-its-mine-or-someone-else-s-i-work/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win…](https://sms4smile.com/quotes/anonymous/everyone-knows-the-presidential-candidates-and-has-an-opinion-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Grit is not just simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an…](https://sms4smile.com/quotes/sarah-lewis/grit-is-not-just-simple-elbow-grease-term-for-rugged-persistence-it/) [Sarah Lewis](https://sms4smile.com/quotes/author/sarah-lewis/) > [I sometimes tell students the only guarantee you've got is the music and no-one can take that away from you. Only you can take…](https://sms4smile.com/quotes/mike-stern/i-sometimes-tell-students-the-only-guarantee-you-ve-got-is-the-music/) [Mike Stern](https://sms4smile.com/quotes/author/mike-stern/) > [While signing a film, I take into account the producer, the banner and how much money they are actually going to put into marketing…](https://sms4smile.com/quotes/dino-morea/while-signing-a-film-i-take-into-account-the-producer-the-banner-and/) [Dino Morea](https://sms4smile.com/quotes/author/dino-morea/) > [Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.](https://sms4smile.com/quotes/ram-gopal-varma/today-filmmaking-isn-t-just-about-shooting-and-releasing-you-ve-to/) [Ram Gopal Varma](https://sms4smile.com/quotes/author/ram-gopal-varma/) > [It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.](https://sms4smile.com/quotes/christopher-nolan/it-s-certainly-difficult-to-balance-marketing-a-film-and-putting-it/) [Christopher Nolan](https://sms4smile.com/quotes/author/christopher-nolan/) > [It's not awards per se that bother me; it's entirely to do with the impetus they give for marketing a film.](https://sms4smile.com/quotes/john-hillcoat/it-s-not-awards-per-se-that-bother-me-it-s-entirely-to-do-with-the/) [John Hillcoat](https://sms4smile.com/quotes/author/john-hillcoat/) > [Film work is hard work. It's long days, and quite often quite dismaying locations you have to be in.](https://sms4smile.com/quotes/joanna-lumley/film-work-is-hard-work-it-s-long-days-and-quite-often-quite-dismaying/) [Joanna Lumley](https://sms4smile.com/quotes/author/joanna-lumley/) > [I left school with no qualifications, but I was doing theatre and film work and thought that was the best thing since sliced bread.](https://sms4smile.com/quotes/dexter-fletcher/i-left-school-with-no-qualifications-but-i-was-doing-theatre-and-film/) [Dexter Fletcher](https://sms4smile.com/quotes/author/dexter-fletcher/) > [If you have a great story, any film will work.](https://sms4smile.com/quotes/r-madhavan/if-you-have-a-great-story-any-film-will-work/) [R. Madhavan](https://sms4smile.com/quotes/author/r-madhavan/) > [I develop my own film. And I work in spurts. I pile it up.](https://sms4smile.com/quotes/garry-winogrand/i-develop-my-own-film-and-i-work-in-spurts-i-pile-it-up/) [Garry Winogrand](https://sms4smile.com/quotes/author/garry-winogrand/) > [You spend so much time developing a character when you do a film; so much of your work is done before you get set…](https://sms4smile.com/quotes/justin-timberlake/you-spend-so-much-time-developing-a-character-when-you-do-a-film-so/) [Justin Timberlake](https://sms4smile.com/quotes/author/justin-timberlake/) > [I don't think I treat my film work as an extension of my photography. There are two different sets of rules there.](https://sms4smile.com/quotes/anton-corbijn/i-don-t-think-i-treat-my-film-work-as-an-extension-of-my-photography/) [Anton Corbijn](https://sms4smile.com/quotes/author/anton-corbijn/) > [The system in Germany is different, as you sign up with a company for two or three years, and you work exclusively with them;…](https://sms4smile.com/quotes/tom-wlaschiha/the-system-in-germany-is-different-as-you-sign-up-with-a-company-for/) [Tom Wlaschiha](https://sms4smile.com/quotes/author/tom-wlaschiha/) ## More by Ava DuVernay > [We're living based on laws and ideas that we, as a society, embraced back in the days of slavery.](https://sms4smile.com/quotes/ava-duvernay/we-re-living-based-on-laws-and-ideas-that-we-as-a-society-embraced/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [All the traditional models for doing things are collapsing; from music to publishing to film, and it's a wide open door for people who…](https://sms4smile.com/quotes/ava-duvernay/all-the-traditional-models-for-doing-things-are-collapsing-from-music/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [Don't wait for permission to do something creative.](https://sms4smile.com/quotes/ava-duvernay/don-t-wait-for-permission-to-do-something-creative/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [Netflix represents, as well as all the streaming services, something that I've been talking about being so important to inclusive voices around films.](https://sms4smile.com/quotes/ava-duvernay/netflix-represents-as-well-as-all-the-streaming-services-something/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I didn't go to film school. I got my education on the set as a niche publicist in the film industry.](https://sms4smile.com/quotes/ava-duvernay/i-didn-t-go-to-film-school-i-got-my-education-on-the-set-as-a-niche/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [Hollywood needs more women directors, and Mama Ava needs a carafe and a half of that sweet vino divino.](https://sms4smile.com/quotes/ava-duvernay/hollywood-needs-more-women-directors-and-mama-ava-needs-a-carafe-and/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I've been to Sundance eight times as a publicist and thought I was very prepared. I mean, who could've been more prepared for me?…](https://sms4smile.com/quotes/ava-duvernay/i-ve-been-to-sundance-eight-times-as-a-publicist-and-thought-i-was/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I think it's a wonderful time to be a black woman who makes films. It's a good time to be an artist period. Traditional…](https://sms4smile.com/quotes/ava-duvernay/i-think-it-s-a-wonderful-time-to-be-a-black-woman-who-makes-films-it/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I think for female filmmakers a big issue is making their second and third films.](https://sms4smile.com/quotes/ava-duvernay/i-think-for-female-filmmakers-a-big-issue-is-making-their-second-and/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I make films about black women and it doesn't mean that you can't see them as a black man, doesn't mean that he can't…](https://sms4smile.com/quotes/ava-duvernay/i-make-films-about-black-women-and-it-doesn-t-mean-that-you-can-t-see/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [The documentaries were something that I could do for a small amount of money, and then I felt like as long as I found…](https://sms4smile.com/quotes/ava-duvernay/the-documentaries-were-something-that-i-could-do-for-a-small-amount/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [ \[ Hollywood\] is a patriarchy, headed by men and built for men. ](https://sms4smile.com/quotes/ava-duvernay/hollywood-is-a-patriarchy-headed-by-men-and-built-for-men/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [I know that sounds a little bit corny, but I've found some solace in that. I hope art can continue to do that for…](https://sms4smile.com/quotes/ava-duvernay/i-know-that-sounds-a-little-bit-corny-but-i-ve-found-some-solace-in/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [We have to find new ways to work without permission, new ways to turn corners and go through doors that are closed off to…](https://sms4smile.com/quotes/ava-duvernay/we-have-to-find-new-ways-to-work-without-permission-new-ways-to-turn/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [We're a new world and it's not pretty. It's going to be for the brave to figure out how to survive in this.](https://sms4smile.com/quotes/ava-duvernay/we-re-a-new-world-and-it-s-not-pretty-it-s-going-to-be-for-the-brave/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) [Explore all 117 Ava DuVernay quotes ](https://sms4smile.com/quotes/author/ava-duvernay/) ## More Cinema quotes > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/) [Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/) > [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/) [Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/) [Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) [Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/) > [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/) [Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/) [Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.", "creator": { "@type": "Person", "name": "Ava DuVernay" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ava-duvernay/when-i-m-marketing-a-film-whether-its-mine-or-someone-else-s-i-work-2/", "about": { "@type": "Thing", "name": "Cinema" }, "@id": "https://sms4smile.com/quotes/ava-duvernay/when-i-m-marketing-a-film-whether-its-mine-or-someone-else-s-i-work-2/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg", "url": "https://sms4smile.com/quotes/i/a81/ava-duvernay-4018_cinema_when-i-m-marketing-a-film-whether-its-mi_3130875.jpg", "width": 1080, "height": 1080, "caption": "“When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and…” — Ava DuVernay", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ava DuVernay", "item": "https://sms4smile.com/quotes/author/ava-duvernay/" }, { "@type": "ListItem", "position": 4, "name": "When I'm marketing a film, whether...", "item": "https://sms4smile.com/quotes/ava-duvernay/when-i-m-marketing-a-film-whether-its-mine-or-someone-else-s-i-work-2/" } ], "@id": "https://sms4smile.com/quotes/ava-duvernay/when-i-m-marketing-a-film-whether-its-mine-or-someone-else-s-i-work-2/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```