--- title: "Best Yvon Chouinard Sayings" description: "Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor gear and food." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg" --- ![Portrait of Yvon Chouinard](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg) # Yvon Chouinard (1938) Mountaineer **101** quotes in **636** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Yvon Chouinard is a mountaineer, best known for *JFK's Secret Doctor*. ## Quick Facts About Yvon Chouinard Born November 9, 1938 Profession Mountaineer Notable works JFK's Secret Doctor ## About Yvon Chouinard Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor products, outerwear and food. In 2023 Time magazine listed him among its 100 most influential people in the world. ## Quotes by Yvon Chouinard · Page 3 > [I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're…](https://sms4smile.com/quotes/yvon-chouinard/i-ve-accepted-the-fact-that-there-s-a-beginning-and-end-to-everything/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Accepted](https://sms4smile.com/quotes/about/accepted/) [Image](https://sms4smile.com/quotes/i/757/yvon-chouinard-5320_accepted_i-ve-accepted-the-fact-that-there-s-a-be_3044558.png) > [My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks…](https://sms4smile.com/quotes/yvon-chouinard/my-favorite-quote-about-entrepreneurship-is-that-to-understand-an/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Another way](https://sms4smile.com/quotes/about/another-way/) [Image](https://sms4smile.com/quotes/i/09a/yvon-chouinard-5320_another-way_my-favorite-quote-about-entrepreneurship_2088702.png) > [Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-make-pollutes-the-most-responsible-thing-we-can-do-is/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Can do](https://sms4smile.com/quotes/about/can-do/) [Image](https://sms4smile.com/quotes/i/ae6/yvon-chouinard-5320_can-do_everything-we-make-pollutes-the-most-res_485725.png) > [One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.…](https://sms4smile.com/quotes/yvon-chouinard/one-thing-i-did-not-want-to-change-even-if-we-got-serious-work-had-to/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Balls](https://sms4smile.com/quotes/about/balls/) [Image](https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png) > [Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business…](https://sms4smile.com/quotes/yvon-chouinard/yeah-leading-an-examined-life-i-always-say-is-a-pain-in-the-ass-it/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Add](https://sms4smile.com/quotes/about/add/) [Image](https://sms4smile.com/quotes/i/881/yvon-chouinard-5320_add_yeah-leading-an-examined-life-i-always-s_1358990.jpg) > [“Patagonia’s image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs,…](https://sms4smile.com/quotes/yvon-chouinard/patagonia-s-image-is-a-human-voice-it-expresses-the-joy-of-people-who/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Human voice](https://sms4smile.com/quotes/about/human-voice/) [Image](https://sms4smile.com/quotes/i/171/yvon-chouinard-5320_human-voice_patagonia-s-image-is-a-human-voice-it-ex_2907029.jpg) > [I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should…](https://sms4smile.com/quotes/yvon-chouinard/i-believe-the-accepted-model-of-capitalism-that-demands-endless/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Accepted](https://sms4smile.com/quotes/about/accepted/) [Image](https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png) > [Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder…](https://sms4smile.com/quotes/yvon-chouinard/is-climbing-as-a-passion-and-as-a-sport-better-off-now-than-it-was-in/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Better off](https://sms4smile.com/quotes/about/better-off/) [Image](https://sms4smile.com/quotes/i/ce1/yvon-chouinard-5320_better-off_is-climbing-as-a-passion-and-as-a-sport_1622199.jpg) > [...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the…](https://sms4smile.com/quotes/yvon-chouinard/it-s-always-been-difficult-for-us-to-lead-an-examined-life-as-a/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/0ba/yvon-chouinard-5320_business_it-s-always-been-difficult-for-us-to-lea_1745954.png) > [Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are…](https://sms4smile.com/quotes/yvon-chouinard/who-are-businesses-really-responsible-to-their-customers-shareholders/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Arguing](https://sms4smile.com/quotes/about/arguing/) [Image](https://sms4smile.com/quotes/i/603/yvon-chouinard-5320_arguing_who-are-businesses-really-responsible-to_232881.png) > [What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more…](https://sms4smile.com/quotes/yvon-chouinard/what-they-don-t-realize-is-that-i-m-not-in-the-business-to-make/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Action](https://sms4smile.com/quotes/about/action/) [Image](https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg) > [We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their…](https://sms4smile.com/quotes/yvon-chouinard/we-grow-by-letting-the-customer-tell-us-so-when-the-customer-tells-us/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Artificial](https://sms4smile.com/quotes/about/artificial/) [Image](https://sms4smile.com/quotes/i/e1f/yvon-chouinard-5320_artificial_we-grow-by-letting-the-customer-tell-us_1251245.png) > [Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s…](https://sms4smile.com/quotes/yvon-chouinard/mainly-my-job-is-to-be-on-the-outside-and-bring-ideas-into-the/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Business](https://sms4smile.com/quotes/about/business/) [Image](https://sms4smile.com/quotes/i/a4a/yvon-chouinard-5320_business_mainly-my-job-is-to-be-on-the-outside-an_1527405.png) > [No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a…](https://sms4smile.com/quotes/yvon-chouinard/no-young-kid-growing-up-dreams-of-someday-becoming-a-businessman-he/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Athlete](https://sms4smile.com/quotes/about/athlete/) [Image](https://sms4smile.com/quotes/i/98c/yvon-chouinard-5320_athlete_no-young-kid-growing-up-dreams-of-someda_3087838.png) > [There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't…](https://sms4smile.com/quotes/yvon-chouinard/there-s-no-difference-between-a-pessimist-who-says-oh-it-s-hopeless/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Bother](https://sms4smile.com/quotes/about/bother/) [Image](https://sms4smile.com/quotes/i/8ec/yvon-chouinard-5320_bother_there-s-no-difference-between-a-pessimis_3121605.png) > [The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs…](https://sms4smile.com/quotes/yvon-chouinard/the-rules-of-the-game-must-be-constantly-updated-to-keep-up-with-the/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Classic](https://sms4smile.com/quotes/about/classic/) [Image](https://sms4smile.com/quotes/i/092/yvon-chouinard-5320_classic_the-rules-of-the-game-must-be-constantly_1362410.jpg) > [Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there…](https://sms4smile.com/quotes/yvon-chouinard/surfing-and-climbing-are-both-useless-sports-you-get-to-be/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Adventure](https://sms4smile.com/quotes/about/adventure/) [Image](https://sms4smile.com/quotes/i/ca7/yvon-chouinard-5320_adventure_surfing-and-climbing-are-both-useless-sp_1921737.jpg) > [I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going…](https://sms4smile.com/quotes/yvon-chouinard/i-wanted-to-distance-myself-from-those-pasty-faced-corpses-in-suits-i/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Ads](https://sms4smile.com/quotes/about/ads/) [Image](https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png) > [Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is…](https://sms4smile.com/quotes/yvon-chouinard/traveling-is-my-form-of-self-education-every-stream-i-fish-now-is-not/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Destroying](https://sms4smile.com/quotes/about/destroying/) [Image](https://sms4smile.com/quotes/i/f06/yvon-chouinard-5320_destroying_traveling-is-my-form-of-self-education-e_1327041.png) > [I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out…](https://sms4smile.com/quotes/yvon-chouinard/i-think-risk-is-important-i-don-t-care-if-it-s-a-great-financial-risk/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Care](https://sms4smile.com/quotes/about/care/) [Image](https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png) > [I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the…](https://sms4smile.com/quotes/yvon-chouinard/i-say-the-last-10-percent-of-the-way-to-perfection-takes-so-much-of/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Athlete](https://sms4smile.com/quotes/about/athlete/) [Image](https://sms4smile.com/quotes/i/e68/yvon-chouinard-5320_athlete_i-say-the-last-10-percent-of-the-way-to_2161727.png) ## Yvon Chouinard by topic [Business (23)](https://sms4smile.com/quotes/about/business/yvon-chouinard/) [Climbing (19)](https://sms4smile.com/quotes/about/climbing/yvon-chouinard/) [Ifs (15)](https://sms4smile.com/quotes/about/ifs/yvon-chouinard/) [Company (15)](https://sms4smile.com/quotes/about/company/yvon-chouinard/) [Life (14)](https://sms4smile.com/quotes/about/life/yvon-chouinard/) [Mountain (13)](https://sms4smile.com/quotes/about/mountain/yvon-chouinard/) [Trying (12)](https://sms4smile.com/quotes/about/trying/yvon-chouinard/) [Inspirational (11)](https://sms4smile.com/quotes/about/inspirational/yvon-chouinard/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/#itemlist", "name": "Yvon Chouinard Quotes", "numberOfItems": 21, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I've accepted the fact that there's a beginning and end to everything. 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We all had to come to work on the balls of our feet and go up the stairs two at a time.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/one-thing-i-did-not-want-to-change-even-if-we-got-serious-work-had-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "contentUrl": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "url": "https://sms4smile.com/quotes/i/519/yvon-chouinard-5320_balls_one-thing-i-did-not-want-to-change-even_1066232.png", "width": 1080, "height": 1080, "caption": "“One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. 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They just want to call a fabric manufacturer, and say, \"Hey, give us 10,000 yards of shirting.\"", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/yeah-leading-an-examined-life-i-always-say-is-a-pain-in-the-ass-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/881/yvon-chouinard-5320_add_yeah-leading-an-examined-life-i-always-s_1358990.jpg", "contentUrl": "https://sms4smile.com/quotes/i/881/yvon-chouinard-5320_add_yeah-leading-an-examined-life-i-always-s_1358990.jpg", "url": "https://sms4smile.com/quotes/i/881/yvon-chouinard-5320_add_yeah-leading-an-examined-life-i-always-s_1358990.jpg", "width": 1080, "height": 1080, "caption": "“Yeah, leading an examined life, I always say, is a pain in the ass. 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This means that it will offend, and it will inspire.”", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/patagonia-s-image-is-a-human-voice-it-expresses-the-joy-of-people-who/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/171/yvon-chouinard-5320_human-voice_patagonia-s-image-is-a-human-voice-it-ex_2907029.jpg", "contentUrl": "https://sms4smile.com/quotes/i/171/yvon-chouinard-5320_human-voice_patagonia-s-image-is-a-human-voice-it-ex_2907029.jpg", "url": "https://sms4smile.com/quotes/i/171/yvon-chouinard-5320_human-voice_patagonia-s-image-is-a-human-voice-it-ex_2907029.jpg", "width": 1080, "height": 1080, "caption": "“Patagonia’s image is a human voice. It expresses the joy of people who love the world, who are passionate…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-believe-the-accepted-model-of-capitalism-that-demands-endless/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "contentUrl": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "url": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "width": 1080, "height": 1080, "caption": "“I believe the accepted model of capitalism that demands endless growth deserves the blame for the…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off?", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/is-climbing-as-a-passion-and-as-a-sport-better-off-now-than-it-was-in/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ce1/yvon-chouinard-5320_better-off_is-climbing-as-a-passion-and-as-a-sport_1622199.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ce1/yvon-chouinard-5320_better-off_is-climbing-as-a-passion-and-as-a-sport_1622199.jpg", "url": "https://sms4smile.com/quotes/i/ce1/yvon-chouinard-5320_better-off_is-climbing-as-a-passion-and-as-a-sport_1622199.jpg", "width": 1080, "height": 1080, "caption": "“Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/it-s-always-been-difficult-for-us-to-lead-an-examined-life-as-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0ba/yvon-chouinard-5320_business_it-s-always-been-difficult-for-us-to-lea_1745954.png", "contentUrl": "https://sms4smile.com/quotes/i/0ba/yvon-chouinard-5320_business_it-s-always-been-difficult-for-us-to-lea_1745954.png", "url": "https://sms4smile.com/quotes/i/0ba/yvon-chouinard-5320_business_it-s-always-been-difficult-for-us-to-lea_1745954.png", "width": 1080, "height": 1080, "caption": "“...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/who-are-businesses-really-responsible-to-their-customers-shareholders/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/603/yvon-chouinard-5320_arguing_who-are-businesses-really-responsible-to_232881.png", "contentUrl": "https://sms4smile.com/quotes/i/603/yvon-chouinard-5320_arguing_who-are-businesses-really-responsible-to_232881.png", "url": "https://sms4smile.com/quotes/i/603/yvon-chouinard-5320_arguing_who-are-businesses-really-responsible-to_232881.png", "width": 1080, "height": 1080, "caption": "“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/what-they-don-t-realize-is-that-i-m-not-in-the-business-to-make/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "url": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "width": 1080, "height": 1080, "caption": "“What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/we-grow-by-letting-the-customer-tell-us-so-when-the-customer-tells-us/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e1f/yvon-chouinard-5320_artificial_we-grow-by-letting-the-customer-tell-us_1251245.png", "contentUrl": "https://sms4smile.com/quotes/i/e1f/yvon-chouinard-5320_artificial_we-grow-by-letting-the-customer-tell-us_1251245.png", "url": "https://sms4smile.com/quotes/i/e1f/yvon-chouinard-5320_artificial_we-grow-by-letting-the-customer-tell-us_1251245.png", "width": 1080, "height": 1080, "caption": "“We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/mainly-my-job-is-to-be-on-the-outside-and-bring-ideas-into-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a4a/yvon-chouinard-5320_business_mainly-my-job-is-to-be-on-the-outside-an_1527405.png", "contentUrl": "https://sms4smile.com/quotes/i/a4a/yvon-chouinard-5320_business_mainly-my-job-is-to-be-on-the-outside-an_1527405.png", "url": "https://sms4smile.com/quotes/i/a4a/yvon-chouinard-5320_business_mainly-my-job-is-to-be-on-the-outside-an_1527405.png", "width": 1080, "height": 1080, "caption": "“Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/no-young-kid-growing-up-dreams-of-someday-becoming-a-businessman-he/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/98c/yvon-chouinard-5320_athlete_no-young-kid-growing-up-dreams-of-someda_3087838.png", "contentUrl": "https://sms4smile.com/quotes/i/98c/yvon-chouinard-5320_athlete_no-young-kid-growing-up-dreams-of-someda_3087838.png", "url": "https://sms4smile.com/quotes/i/98c/yvon-chouinard-5320_athlete_no-young-kid-growing-up-dreams-of-someda_3087838.png", "width": 1080, "height": 1080, "caption": "“No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "There's no difference between a pessimist who says, \"Oh it's hopeless, so don't bother doing anything.\" and an optimist who says, \"Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.\"", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/there-s-no-difference-between-a-pessimist-who-says-oh-it-s-hopeless/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8ec/yvon-chouinard-5320_bother_there-s-no-difference-between-a-pessimis_3121605.png", "contentUrl": "https://sms4smile.com/quotes/i/8ec/yvon-chouinard-5320_bother_there-s-no-difference-between-a-pessimis_3121605.png", "url": "https://sms4smile.com/quotes/i/8ec/yvon-chouinard-5320_bother_there-s-no-difference-between-a-pessimis_3121605.png", "width": 1080, "height": 1080, "caption": "“There's no difference between a pessimist who says, \"Oh it's hopeless, so don't bother doing anything.\" and…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/the-rules-of-the-game-must-be-constantly-updated-to-keep-up-with-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/092/yvon-chouinard-5320_classic_the-rules-of-the-game-must-be-constantly_1362410.jpg", "contentUrl": "https://sms4smile.com/quotes/i/092/yvon-chouinard-5320_classic_the-rules-of-the-game-must-be-constantly_1362410.jpg", "url": "https://sms4smile.com/quotes/i/092/yvon-chouinard-5320_classic_the-rules-of-the-game-must-be-constantly_1362410.jpg", "width": 1080, "height": 1080, "caption": "“The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/surfing-and-climbing-are-both-useless-sports-you-get-to-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca7/yvon-chouinard-5320_adventure_surfing-and-climbing-are-both-useless-sp_1921737.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca7/yvon-chouinard-5320_adventure_surfing-and-climbing-are-both-useless-sp_1921737.jpg", "url": "https://sms4smile.com/quotes/i/ca7/yvon-chouinard-5320_adventure_surfing-and-climbing-are-both-useless-sp_1921737.jpg", "width": 1080, "height": 1080, "caption": "“Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-wanted-to-distance-myself-from-those-pasty-faced-corpses-in-suits-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "contentUrl": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "url": "https://sms4smile.com/quotes/i/118/yvon-chouinard-5320_ads_i-wanted-to-distance-myself-from-those-p_3145357.png", "width": 1080, "height": 1080, "caption": "“I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/traveling-is-my-form-of-self-education-every-stream-i-fish-now-is-not/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f06/yvon-chouinard-5320_destroying_traveling-is-my-form-of-self-education-e_1327041.png", "contentUrl": "https://sms4smile.com/quotes/i/f06/yvon-chouinard-5320_destroying_traveling-is-my-form-of-self-education-e_1327041.png", "url": "https://sms4smile.com/quotes/i/f06/yvon-chouinard-5320_destroying_traveling-is-my-form-of-self-education-e_1327041.png", "width": 1080, "height": 1080, "caption": "“Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-think-risk-is-important-i-don-t-care-if-it-s-a-great-financial-risk/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "contentUrl": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "url": "https://sms4smile.com/quotes/i/ac3/yvon-chouinard-5320_care_i-think-risk-is-important-i-don-t-care-i_1553124.png", "width": 1080, "height": 1080, "caption": "“I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-say-the-last-10-percent-of-the-way-to-perfection-takes-so-much-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e68/yvon-chouinard-5320_athlete_i-say-the-last-10-percent-of-the-way-to_2161727.png", "contentUrl": "https://sms4smile.com/quotes/i/e68/yvon-chouinard-5320_athlete_i-say-the-last-10-percent-of-the-way-to_2161727.png", "url": "https://sms4smile.com/quotes/i/e68/yvon-chouinard-5320_athlete_i-say-the-last-10-percent-of-the-way-to_2161727.png", "width": 1080, "height": 1080, "caption": "“I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "Person", "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/#person", "name": "Yvon Chouinard", "url": "https://sms4smile.com/quotes/author/yvon-chouinard/", "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg", "description": "Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor gear and food." }, { "@type": "ProfilePage", "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/page/3/#webpage", "url": "https://sms4smile.com/quotes/author/yvon-chouinard/page/3/", "name": "Yvon Chouinard", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/#person" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/757/yvon-chouinard-5320_accepted_i-ve-accepted-the-fact-that-there-s-a-be_3044558.png" }, "description": "Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor gear and food.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/page/3/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/author/yvon-chouinard/page/3/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Authors", "item": "https://sms4smile.com/quotes/authors/" }, { "@type": "ListItem", "position": 4, "name": "Yvon Chouinard", "item": "https://sms4smile.com/quotes/author/yvon-chouinard/page/3/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```