---
title: "Best Yvon Chouinard Quotes"
description: "Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor gear and food."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg"
---

![Portrait of Yvon Chouinard](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg)

# Yvon Chouinard

(1938)   Mountaineer

 **101** quotes in **636** categories

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Yvon Chouinard is a mountaineer, best known for *JFK's Secret Doctor*.

## Quick Facts About Yvon Chouinard

Born November 9, 1938

Profession Mountaineer

Notable works JFK's Secret Doctor

## About Yvon Chouinard

Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor products, outerwear and food. In 2023 Time magazine listed him among its 100 most influential people in the world.

##  Quotes by Yvon Chouinard · Page 2

> [Profit is what happens when you do everything else right.](https://sms4smile.com/quotes/yvon-chouinard/profit-is-what-happens-when-you-do-everything-else-right/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Funny](https://sms4smile.com/quotes/about/funny/)

[Image](https://sms4smile.com/quotes/i/286/yvon-chouinard-5320_funny_profit-is-what-happens-when-you-do-every_2628640.png)

> [The revolution starts at the bottom.](https://sms4smile.com/quotes/yvon-chouinard/the-revolution-starts-at-the-bottom/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Bottom](https://sms4smile.com/quotes/about/bottom/)

[Image](https://sms4smile.com/quotes/i/fef/yvon-chouinard-5320_bottom_the-revolution-starts-at-the-bottom-3068_3068900.png)

> [It's not an adventure until something goes wrong.](https://sms4smile.com/quotes/yvon-chouinard/it-s-not-an-adventure-until-something-goes-wrong/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adventure](https://sms4smile.com/quotes/about/adventure/)

[Image](https://sms4smile.com/quotes/i/0d7/yvon-chouinard-5320_adventure_it-s-not-an-adventure-until-something-go_2994157.png)

> [It's okay to be eccentric if you're rich; otherwise you're just crazy.](https://sms4smile.com/quotes/yvon-chouinard/it-s-okay-to-be-eccentric-if-you-re-rich-otherwise-you-re-just-crazy/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Crazy](https://sms4smile.com/quotes/about/crazy/)

[Image](https://sms4smile.com/quotes/i/9c7/yvon-chouinard-5320_crazy_it-s-okay-to-be-eccentric-if-you-re-rich_236437.png)

> [The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor,…](https://sms4smile.com/quotes/yvon-chouinard/the-reason-it-was-so-scary-was-that-there-was-only-one-climber/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Capable](https://sms4smile.com/quotes/about/capable/)

[Image](https://sms4smile.com/quotes/i/009/yvon-chouinard-5320_capable_the-reason-it-was-so-scary-was-that-ther_755398.png)

> [The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.](https://sms4smile.com/quotes/yvon-chouinard/the-most-important-thing-is-to-get-the-fish-in-quickly-and-leave-it/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Fish](https://sms4smile.com/quotes/about/fish/)

[Image](https://sms4smile.com/quotes/i/1ac/yvon-chouinard-5320_fish_the-most-important-thing-is-to-get-the-f_678644.png)

> [Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.](https://sms4smile.com/quotes/yvon-chouinard/mastery-is-to-work-toward-simplicity-replace-complex-technology-with/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Complexes](https://sms4smile.com/quotes/about/complexes/)

[Image](https://sms4smile.com/quotes/i/633/yvon-chouinard-5320_complexes_mastery-is-to-work-toward-simplicity-rep_1369474.png)

> [The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the…](https://sms4smile.com/quotes/yvon-chouinard/the-future-of-yosemite-climbing-lies-not-in-yosemite-but-in-using-the/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/cf1/yvon-chouinard-5320_climbing_the-future-of-yosemite-climbing-lies-not_2290967.png)

> [The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the…](https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-an-adventure-is-to-gain-some-spiritual-or/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adventure](https://sms4smile.com/quotes/about/adventure/)

[Image](https://sms4smile.com/quotes/i/d37/yvon-chouinard-5320_adventure_the-whole-purpose-of-an-adventure-is-to_1760127.png)

> [The hardest thing in the world is to simplify your life; it’s so easy to make it complex.](https://sms4smile.com/quotes/yvon-chouinard/the-hardest-thing-in-the-world-is-to-simplify-your-life-it-s-so-easy/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Complexes](https://sms4smile.com/quotes/about/complexes/)

[Image](https://sms4smile.com/quotes/i/1c9/yvon-chouinard-5320_complexes_the-hardest-thing-in-the-world-is-to-sim_1448925.png)

> [I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them…](https://sms4smile.com/quotes/yvon-chouinard/i-purposely-try-to-hire-people-who-are-really-self-motivated-and-good/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Hire](https://sms4smile.com/quotes/about/hire/)

[Image](https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png)

> [The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts](https://sms4smile.com/quotes/yvon-chouinard/the-word-adventure-has-gotten-overused-for-me-when-everything-goes/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adventure](https://sms4smile.com/quotes/about/adventure/)

[Image](https://sms4smile.com/quotes/i/751/yvon-chouinard-5320_adventure_the-word-adventure-has-gotten-overused-f_3070552.jpg)

> [Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species.…](https://sms4smile.com/quotes/yvon-chouinard/nature-doesn-t-like-empires-it-doesn-t-like-accumulation-in-one-place/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Accumulation](https://sms4smile.com/quotes/about/accumulation/)

[Image](https://sms4smile.com/quotes/i/6f1/yvon-chouinard-5320_accumulation_nature-doesn-t-like-empires-it-doesn-t-l_1503899.jpg)

> [If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going…](https://sms4smile.com/quotes/yvon-chouinard/if-you-want-to-understand-the-entrepreneur-study-the-juvenile/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Action](https://sms4smile.com/quotes/about/action/)

[Image](https://sms4smile.com/quotes/i/0f9/yvon-chouinard-5320_action_if-you-want-to-understand-the-entreprene_1438082.png)

> [There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a…](https://sms4smile.com/quotes/yvon-chouinard/there-s-a-movement-for-simplifying-your-life-purchase-less-stuff-own/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[High quality](https://sms4smile.com/quotes/about/high-quality/)

[Image](https://sms4smile.com/quotes/i/b38/yvon-chouinard-5320_high-quality_there-s-a-movement-for-simplifying-your_2930547.png)

> [I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead…](https://sms4smile.com/quotes/yvon-chouinard/i-drive-old-cars-all-my-patagonia-clothes-are-years-and-years-old-i/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Car](https://sms4smile.com/quotes/about/car/)

[Image](https://sms4smile.com/quotes/i/ec0/yvon-chouinard-5320_car_i-drive-old-cars-all-my-patagonia-clothe_2605240.jpg)

> [I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the…](https://sms4smile.com/quotes/yvon-chouinard/i-m-the-company-philosopher-and-the-burr-in-the-saddle-i-m-the-one/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Burrs](https://sms4smile.com/quotes/about/burrs/)

[Image](https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_burrs_i-m-the-company-philosopher-and-the-burr_2138272.png)

> [We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild…](https://sms4smile.com/quotes/yvon-chouinard/we-took-special-pride-in-the-fact-that-climbing-rocks-and-icefalls/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adaptable](https://sms4smile.com/quotes/about/adaptable/)

[Image](https://sms4smile.com/quotes/i/884/yvon-chouinard-5320_adaptable_we-took-special-pride-in-the-fact-that-c_1260941.png)

> [The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise…](https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-climbing-something-like-everest-is-to-effect/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/bcd/yvon-chouinard-5320_climbing_the-whole-purpose-of-climbing-something_300612.png)

> [During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole…](https://sms4smile.com/quotes/yvon-chouinard/during-the-sixties-all-the-risk-type-sports-were-very-popular-because/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/45b/yvon-chouinard-5320_climbing_during-the-sixties-all-the-risk-type-spo_3133674.jpg)

> [While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars…](https://sms4smile.com/quotes/yvon-chouinard/while-our-managers-debated-what-steps-to-take-to-address-the-sales/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Addresses](https://sms4smile.com/quotes/about/addresses/)

[Image](https://sms4smile.com/quotes/i/468/yvon-chouinard-5320_addresses_while-our-managers-debated-what-steps-to_2805666.png)

> [“Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those…](https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sport-had-taught-me-another-important-lesson-never-exceed/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Experimentation](https://sms4smile.com/quotes/about/experimentation/)

[Image](https://sms4smile.com/quotes/i/bd0/yvon-chouinard-5320_experimentation_doing-risk-sport-had-taught-me-another-i_1457094.jpg)

> [Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those…](https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sports-had-taught-me-another-important-lesson-never-exceed/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Be true to yourself](https://sms4smile.com/quotes/about/be-true-to-yourself/)

[Image](https://sms4smile.com/quotes/i/640/yvon-chouinard-5320_be-true-to-yourself_doing-risk-sports-had-taught-me-another_188473.png)

> [Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling…](https://sms4smile.com/quotes/yvon-chouinard/personally-i-would-rather-climb-in-the-high-mountains-i-have-always/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Ants](https://sms4smile.com/quotes/about/ants/)

[Image](https://sms4smile.com/quotes/i/99b/yvon-chouinard-5320_ants_personally-i-would-rather-climb-in-the-h_897677.jpg)

> [There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise,…](https://sms4smile.com/quotes/yvon-chouinard/there-is-a-beginning-and-end-to-all-life-and-to-all-human-endeavors/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Bears](https://sms4smile.com/quotes/about/bears/)

[Image](https://sms4smile.com/quotes/i/3db/yvon-chouinard-5320_bears_there-is-a-beginning-and-end-to-all-life_1466848.png)

> [I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I…](https://sms4smile.com/quotes/yvon-chouinard/i-never-wanted-to-be-a-businessman-i-was-a-craftsman-and-good-at/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/f25/yvon-chouinard-5320_business_i-never-wanted-to-be-a-businessman-i-was_1386639.jpg)

> [Just why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The…](https://sms4smile.com/quotes/yvon-chouinard/just-why-is-yosemite-climbing-so-different-why-does-it-have/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Absolutes](https://sms4smile.com/quotes/about/absolutes/)

[Image](https://sms4smile.com/quotes/i/ba4/yvon-chouinard-5320_absolutes_just-why-is-yosemite-climbing-so-differe_2299931.jpg)

> [Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years…](https://sms4smile.com/quotes/yvon-chouinard/growth-isn-t-central-at-all-because-i-m-trying-to-run-this-company-as/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Add](https://sms4smile.com/quotes/about/add/)

[Image](https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png)

> [Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same…](https://sms4smile.com/quotes/yvon-chouinard/real-adventure-is-defined-best-as-a-journey-from-which-you-may-not/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adventure](https://sms4smile.com/quotes/about/adventure/)

[Image](https://sms4smile.com/quotes/i/dc4/yvon-chouinard-5320_adventure_real-adventure-is-defined-best-as-a-jour_2198560.png)

> [Most of the damage we cause to the planet is the result of our own ignorance.](https://sms4smile.com/quotes/yvon-chouinard/most-of-the-damage-we-cause-to-the-planet-is-the-result-of-our-own/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Causes](https://sms4smile.com/quotes/about/causes/)

[Image](https://sms4smile.com/quotes/i/65a/yvon-chouinard-5320_causes_most-of-the-damage-we-cause-to-the-plane_789836.png)

> [But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's…](https://sms4smile.com/quotes/yvon-chouinard/but-i-m-really-trying-to-run-this-company-like-it-is-going-to-be-here/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/7ca/yvon-chouinard-5320_business_but-i-m-really-trying-to-run-this-compan_192087.png)

> [“Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.”](https://sms4smile.com/quotes/yvon-chouinard/once-you-lose-the-discipline-of-functionality-as-a-design-guidepost/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/890/yvon-chouinard-5320_design_once-you-lose-the-discipline-of-function_2293852.png)

> [A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.](https://sms4smile.com/quotes/yvon-chouinard/a-real-capitalist-knows-that-10-given-today-does-a-lot-more-good-than/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Capitalist](https://sms4smile.com/quotes/about/capitalist/)

[Image](https://sms4smile.com/quotes/i/dd7/yvon-chouinard-5320_capitalist_a-real-capitalist-knows-that-10-given-to_109794.png)

> [So all of these companies that are going for the big growth, if it continues for any length of time, will outlast…](https://sms4smile.com/quotes/yvon-chouinard/so-all-of-these-companies-that-are-going-for-the-big-growth-if-it/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Belly](https://sms4smile.com/quotes/about/belly/)

[Image](https://sms4smile.com/quotes/i/5da/yvon-chouinard-5320_belly_so-all-of-these-companies-that-are-going_1799654.png)

> [The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen…](https://sms4smile.com/quotes/yvon-chouinard/the-goal-of-climbing-big-dangerous-mountains-should-be-to-attain-some/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Bigs](https://sms4smile.com/quotes/about/bigs/)

[Image](https://sms4smile.com/quotes/i/990/yvon-chouinard-5320_bigs_the-goal-of-climbing-big-dangerous-mount_1943029.png)

> [“when we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really…](https://sms4smile.com/quotes/yvon-chouinard/when-we-consider-the-purchase-of-anything-to-ask-ourselves-both-as/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Purchase](https://sms4smile.com/quotes/about/purchase/)

[Image](https://sms4smile.com/quotes/i/25f/yvon-chouinard-5320_purchase_when-we-consider-the-purchase-of-anythin_1421975.png)

> [Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-personally-own-that-s-made-sold-shipped-stored-cleaned/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Behalf](https://sms4smile.com/quotes/about/behalf/)

[Image](https://sms4smile.com/quotes/i/4c4/yvon-chouinard-5320_behalf_everything-we-personally-own-that-s-made_402896.png)

> [The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't…](https://sms4smile.com/quotes/yvon-chouinard/the-solution-may-be-for-a-lot-of-the-world-s-problems-is-to-turn/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Flawed](https://sms4smile.com/quotes/about/flawed/)

[Image](https://sms4smile.com/quotes/i/757/yvon-chouinard-5320_flawed_the-solution-may-be-for-a-lot-of-the-wor_956927.png)

> [Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to…](https://sms4smile.com/quotes/yvon-chouinard/hiring-people-with-diverse-backgrounds-brings-in-a-flexibility-of/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Backgrounds](https://sms4smile.com/quotes/about/backgrounds/)

[Image](https://sms4smile.com/quotes/i/3b2/yvon-chouinard-5320_backgrounds_hiring-people-with-diverse-backgrounds-b_1480081.jpg)

> [“I don't really believe that humans are evil; it is just that we are not very intelligent animals. No animal is so…](https://sms4smile.com/quotes/yvon-chouinard/i-don-t-really-believe-that-humans-are-evil-it-is-just-that-we-are/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Animals](https://sms4smile.com/quotes/about/animals/)

[Image](https://sms4smile.com/quotes/i/64c/yvon-chouinard-5320_animals_i-don-t-really-believe-that-humans-are-e_2267824.png)

## Yvon Chouinard by topic

[Business (23)](https://sms4smile.com/quotes/about/business/yvon-chouinard/) [Climbing (19)](https://sms4smile.com/quotes/about/climbing/yvon-chouinard/) [Ifs (15)](https://sms4smile.com/quotes/about/ifs/yvon-chouinard/) [Company (15)](https://sms4smile.com/quotes/about/company/yvon-chouinard/) [Life (14)](https://sms4smile.com/quotes/about/life/yvon-chouinard/) [Mountain (13)](https://sms4smile.com/quotes/about/mountain/yvon-chouinard/) [Trying (12)](https://sms4smile.com/quotes/about/trying/yvon-chouinard/) [Inspirational (11)](https://sms4smile.com/quotes/about/inspirational/yvon-chouinard/)

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                        "text": "Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.",
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                        "text": "There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems.",
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                        "text": "I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.",
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                        "text": "Just why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world is the rock so exfoliated, so glacier-polished and so devoid of handholds. All of the climbing lines follow vertical crack systems. Every piton crack, every handhold is a vertical one. Special techniques and equipment have evolved through absolute necessity.",
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                        "text": "Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.",
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                        "text": "Most of the damage we cause to the planet is the result of our own ignorance.",
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                        "text": "But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.",
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