---
title: "101 Yvon Chouinard Quotes - Famous Mountaineer (JFK's Secret Doctor)"
description: "Yvon Chouinard quotes about long‑term thinking, responsibility, and the true meaning of profit."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg"
---

![Portrait of Yvon Chouinard](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b121/author-yvon-chouinard-5320.jpg)

# Yvon Chouinard

(1938)   Mountaineer

 **101** quotes in **636** categories

Yvon Chouinard says that learning gives you many choices, and he thinks a company should plan for a hundred years ahead. He believes real profit comes when you do everything right, not when you chase money. He also warns that doing nothing good can be a hidden kind of evil.

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Yvon Chouinard is a mountaineer, best known for *JFK's Secret Doctor*.

## Quick Facts About Yvon Chouinard

Born November 9, 1938

Profession Mountaineer

Notable works JFK's Secret Doctor

## About Yvon Chouinard

Yvon Chouinard is an American rock climber, environmentalist and businessman who founded Patagonia, a company that sells outdoor products, outerwear and food. In 2023 Time magazine listed him among its 100 most influential people in the world.

##  Quotes by Yvon Chouinard

> [“the worst thing said about him is that he was "uncurious.”](https://sms4smile.com/quotes/yvon-chouinard/the-worst-thing-said-about-him-is-that-he-was-uncurious/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Curiosity](https://sms4smile.com/quotes/about/curiosity/)

[Image](https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_curiosity_the-worst-thing-said-about-him-is-that-h_2256702.png)

> [Remember: if you take bivouac equipment along, you will bivouac...](https://sms4smile.com/quotes/yvon-chouinard/remember-if-you-take-bivouac-equipment-along-you-will-bivouac/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/2eb/yvon-chouinard-5320_climbing_remember-if-you-take-bivouac-equipment-a_725784.png)

> [True adventure begins when everything goes wrong.](https://sms4smile.com/quotes/yvon-chouinard/true-adventure-begins-when-everything-goes-wrong/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Adventure](https://sms4smile.com/quotes/about/adventure/)

[Image](https://sms4smile.com/quotes/i/a5b/yvon-chouinard-5320_adventure_true-adventure-begins-when-everything-go_1404118.png)

> [Fear of the unknown is the greatest fear of all.](https://sms4smile.com/quotes/yvon-chouinard/fear-of-the-unknown-is-the-greatest-fear-of-all/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Fear](https://sms4smile.com/quotes/about/fear/)

[Image](https://sms4smile.com/quotes/i/9ea/yvon-chouinard-5320_fear_fear-of-the-unknown-is-the-greatest-fear_2428479.png)

> [To do good, you actually have to do something.](https://sms4smile.com/quotes/yvon-chouinard/to-do-good-you-actually-have-to-do-something/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Actually](https://sms4smile.com/quotes/about/actually/)

[Image](https://sms4smile.com/quotes/i/1a2/yvon-chouinard-5320_actually_to-do-good-you-actually-have-to-do-somet_705219.png)

> [Traveling is my form of self-education.](https://sms4smile.com/quotes/yvon-chouinard/traveling-is-my-form-of-self-education/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Education](https://sms4smile.com/quotes/about/education/)

[Image](https://sms4smile.com/quotes/i/113/yvon-chouinard-5320_education_traveling-is-my-form-of-self-education-3_392724.png)

> [How you climb a mountain is more important than reaching the top](https://sms4smile.com/quotes/yvon-chouinard/how-you-climb-a-mountain-is-more-important-than-reaching-the-top/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climb](https://sms4smile.com/quotes/about/climb/)

[Image](https://sms4smile.com/quotes/i/70c/yvon-chouinard-5320_climb_how-you-climb-a-mountain-is-more-importa_3075491.png)

> [The more I make the more I can give away.](https://sms4smile.com/quotes/yvon-chouinard/the-more-i-make-the-more-i-can-give-away/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Away](https://sms4smile.com/quotes/about/away/)

[Image](https://sms4smile.com/quotes/i/c4b/yvon-chouinard-5320_away_the-more-i-make-the-more-i-can-give-away_1990532.png)

> [At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else…](https://sms4smile.com/quotes/yvon-chouinard/at-patagonia-making-a-profit-is-not-the-goal-because-the-zen-master/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Goal](https://sms4smile.com/quotes/about/goal/)

[Image](https://sms4smile.com/quotes/i/c5b/yvon-chouinard-5320_goal_at-patagonia-making-a-profit-is-not-the_346328.png)

> [You have to remember this was the '60s, when climbing was dangerous and sex was safe.](https://sms4smile.com/quotes/yvon-chouinard/you-have-to-remember-this-was-the-60s-when-climbing-was-dangerous-and/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/3c1/yvon-chouinard-5320_climbing_you-have-to-remember-this-was-the-60s-wh_1961495.png)

> [You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.](https://sms4smile.com/quotes/yvon-chouinard/you-have-a-whole-life-in-the-outdoors-you-realize-you-have-a-sense-of/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Life](https://sms4smile.com/quotes/about/life/)

[Image](https://sms4smile.com/quotes/i/928/yvon-chouinard-5320_life_you-have-a-whole-life-in-the-outdoors-yo_2809544.png)

> [We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like…](https://sms4smile.com/quotes/yvon-chouinard/we-choose-to-believe-that-the-granite-is-alive-if-life-is-movement/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Alive](https://sms4smile.com/quotes/about/alive/)

[Image](https://sms4smile.com/quotes/i/180/yvon-chouinard-5320_alive_we-choose-to-believe-that-the-granite-is_976569.png)

> [We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.](https://sms4smile.com/quotes/yvon-chouinard/we-re-a-part-of-nature-as-we-destroy-nature-we-destroy-ourselves-it-s/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Environment](https://sms4smile.com/quotes/about/environment/)

[Image](https://sms4smile.com/quotes/i/a8d/yvon-chouinard-5320_environment_we-re-a-part-of-nature-as-we-destroy-nat_1001645.png)

> [You ask me about the past, you ask me about the future, the only way to be happy is to be living…](https://sms4smile.com/quotes/yvon-chouinard/you-ask-me-about-the-past-you-ask-me-about-the-future-the-only-way-to/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Ask me](https://sms4smile.com/quotes/about/ask-me/)

[Image](https://sms4smile.com/quotes/i/10c/yvon-chouinard-5320_ask-me_you-ask-me-about-the-past-you-ask-me-abo_980837.png)

> [The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.](https://sms4smile.com/quotes/yvon-chouinard/the-climbing-as-a-whole-is-not-very-esthetic-or-enjoyable-it-is/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climbing](https://sms4smile.com/quotes/about/climbing/)

[Image](https://sms4smile.com/quotes/i/7cb/yvon-chouinard-5320_climbing_the-climbing-as-a-whole-is-not-very-esth_2515838.png)

> [Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.](https://sms4smile.com/quotes/yvon-chouinard/going-back-to-a-simpler-life-based-on-living-by-sufficiency-rather/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Excess](https://sms4smile.com/quotes/about/excess/)

[Image](https://sms4smile.com/quotes/i/8a3/yvon-chouinard-5320_excess_going-back-to-a-simpler-life-based-on-li_1768691.png)

> [“I have a little different definition of evil than most people. When you have the opportunity and the ability to do good…](https://sms4smile.com/quotes/yvon-chouinard/i-have-a-little-different-definition-of-evil-than-most-people-when/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Evil](https://sms4smile.com/quotes/about/evil/)

[Image](https://sms4smile.com/quotes/i/3e1/yvon-chouinard-5320_evil_i-have-a-little-different-definition-of_2681416.png)

> [Hire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys…](https://sms4smile.com/quotes/yvon-chouinard/hire-extremely-independent-intelligent-and-passionate-people-not/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Chains](https://sms4smile.com/quotes/about/chains/)

[Image](https://sms4smile.com/quotes/i/ec7/yvon-chouinard-5320_chains_hire-extremely-independent-intelligent-a_2423113.jpg)

> [Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the…](https://sms4smile.com/quotes/yvon-chouinard/evil-doesn-t-have-to-be-an-overt-act-it-can-be-merely-the-absence-of/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/46e/yvon-chouinard-5320_ability_evil-doesn-t-have-to-be-an-overt-act-it_266101.png)

> [The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like…](https://sms4smile.com/quotes/yvon-chouinard/the-secret-to-happiness-is-to-be-working-at-your-passion-if-you-want/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Ass](https://sms4smile.com/quotes/about/ass/)

[Image](https://sms4smile.com/quotes/i/950/yvon-chouinard-5320_ass_the-secret-to-happiness-is-to-be-working_1064585.jpg)

> [...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on…](https://sms4smile.com/quotes/yvon-chouinard/it-s-the-same-with-business-if-you-focus-on-the-goal-and-not-the/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/be4/yvon-chouinard-5320_business_it-s-the-same-with-business-if-you-focus_2371854.png)

> [We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're…](https://sms4smile.com/quotes/yvon-chouinard/we-re-not-citizens-anymore-we-re-consumers-that-s-what-we-re-called/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Alcoholics](https://sms4smile.com/quotes/about/alcoholics/)

[Image](https://sms4smile.com/quotes/i/c7c/yvon-chouinard-5320_alcoholics_we-re-not-citizens-anymore-we-re-consume_2399011.png)

> [Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to…](https://sms4smile.com/quotes/yvon-chouinard/going-back-to-a-simpler-life-based-on-living-by-sufficiency-rather-2/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Contact](https://sms4smile.com/quotes/about/contact/)

[Image](https://sms4smile.com/quotes/i/331/yvon-chouinard-5320_contact_going-back-to-a-simpler-life-based-on-li_1969506.jpg)

> [I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and…](https://sms4smile.com/quotes/yvon-chouinard/i-m-kind-of-like-a-samurai-they-say-if-you-want-to-be-a-samurai-you/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Afraid](https://sms4smile.com/quotes/about/afraid/)

[Image](https://sms4smile.com/quotes/i/07f/yvon-chouinard-5320_afraid_i-m-kind-of-like-a-samurai-they-say-if-y_887577.png)

> [...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can…](https://sms4smile.com/quotes/yvon-chouinard/there-s-no-such-thing-as-sustainability-there-are-just-levels-of-it/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Activity](https://sms4smile.com/quotes/about/activity/)

[Image](https://sms4smile.com/quotes/i/bed/yvon-chouinard-5320_activity_there-s-no-such-thing-as-sustainability_2104213.png)

> [Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how…](https://sms4smile.com/quotes/yvon-chouinard/climbing-for-speed-records-will-probably-become-more-popular-a-mania/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Can do](https://sms4smile.com/quotes/about/can-do/)

[Image](https://sms4smile.com/quotes/i/6a6/yvon-chouinard-5320_can-do_climbing-for-speed-records-will-probably_423479.png)

> [“Technocrats tell us we can’t go backward, we can’t refuse technology, because then we won’t progress. We are told that life is…](https://sms4smile.com/quotes/yvon-chouinard/technocrats-tell-us-we-can-t-go-backward-we-can-t-refuse-technology/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Backward](https://sms4smile.com/quotes/about/backward/)

[Image](https://sms4smile.com/quotes/i/96f/yvon-chouinard-5320_backward_technocrats-tell-us-we-can-t-go-backward_1369914.png)

> [When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll…](https://sms4smile.com/quotes/yvon-chouinard/when-i-die-and-go-to-hell-the-devil-is-going-to-make-me-the-marketing/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Advertising](https://sms4smile.com/quotes/about/advertising/)

[Image](https://sms4smile.com/quotes/i/8d0/yvon-chouinard-5320_advertising_when-i-die-and-go-to-hell-the-devil-is-g_2261064.jpg)

> [We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And…](https://sms4smile.com/quotes/yvon-chouinard/we-ve-teamed-up-with-some-japanese-companies-to-basically-by-2010/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Accepting](https://sms4smile.com/quotes/about/accepting/)

[Image](https://sms4smile.com/quotes/i/c50/yvon-chouinard-5320_accepting_we-ve-teamed-up-with-some-japanese-compa_420272.png)

> [I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going…](https://sms4smile.com/quotes/yvon-chouinard/i-live-for-the-moment-i-m-basically-a-buddhist-type-person-i-m-just/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Buddhist](https://sms4smile.com/quotes/about/buddhist/)

[Image](https://sms4smile.com/quotes/i/dc7/yvon-chouinard-5320_buddhist_i-live-for-the-moment-i-m-basically-a-bu_1593983.jpg)

> [You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses,…](https://sms4smile.com/quotes/yvon-chouinard/you-can-solo-climb-everest-without-using-oxygen-or-you-can-pay-guides/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Bigs](https://sms4smile.com/quotes/about/bigs/)

[Image](https://sms4smile.com/quotes/i/0be/yvon-chouinard-5320_bigs_you-can-solo-climb-everest-without-using_422846.png)

> [I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I…](https://sms4smile.com/quotes/yvon-chouinard/i-ve-always-thought-of-myself-as-an-80-percenter-i-like-to-throw/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Appeals](https://sms4smile.com/quotes/about/appeals/)

[Image](https://sms4smile.com/quotes/i/6d2/yvon-chouinard-5320_appeals_i-ve-always-thought-of-myself-as-an-80-p_1355064.jpg)

> [“So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply…](https://sms4smile.com/quotes/yvon-chouinard/so-in-2013-patagonia-launched-a-venture-capital-fund-to-invest-in/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/8e9/yvon-chouinard-5320_business_so-in-2013-patagonia-launched-a-venture_1344266.jpg)

> [I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In…](https://sms4smile.com/quotes/yvon-chouinard/i-took-a-dozen-of-our-top-managers-to-argentina-to-the-windswept/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Argentina](https://sms4smile.com/quotes/about/argentina/)

[Image](https://sms4smile.com/quotes/i/506/yvon-chouinard-5320_argentina_i-took-a-dozen-of-our-top-managers-to-ar_2578315.png)

> [The more you know, the less you need.](https://sms4smile.com/quotes/yvon-chouinard/the-more-you-know-the-less-you-need/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Know](https://sms4smile.com/quotes/about/know/)

[Image](https://sms4smile.com/quotes/i/6a8/yvon-chouinard-5320_know_the-more-you-know-the-less-you-need-2971_2971898.png)

> [“We want customers who need our clothing, not just desire it.”](https://sms4smile.com/quotes/yvon-chouinard/we-want-customers-who-need-our-clothing-not-just-desire-it/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Customers](https://sms4smile.com/quotes/about/customers/)

[Image](https://sms4smile.com/quotes/i/445/yvon-chouinard-5320_customers_we-want-customers-who-need-our-clothing_828423.png)

> [Going back to a simpler life is not a step backwards.](https://sms4smile.com/quotes/yvon-chouinard/going-back-to-a-simpler-life-is-not-a-step-backwards/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Backwards](https://sms4smile.com/quotes/about/backwards/)

[Image](https://sms4smile.com/quotes/i/681/yvon-chouinard-5320_backwards_going-back-to-a-simpler-life-is-not-a-st_2692972.png)

> [“Buy less; buy better. Make fewer styles; design better.”](https://sms4smile.com/quotes/yvon-chouinard/buy-less-buy-better-make-fewer-styles-design-better/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Better Make](https://sms4smile.com/quotes/about/better-make/)

[Image](https://sms4smile.com/quotes/i/e2a/yvon-chouinard-5320_better-make_buy-less-buy-better-make-fewer-styles-de_2656944.png)

> [Once you educate yourself, you're left with choices.](https://sms4smile.com/quotes/yvon-chouinard/once-you-educate-yourself-you-re-left-with-choices/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Choice](https://sms4smile.com/quotes/about/choice/)

[Image](https://sms4smile.com/quotes/i/f46/yvon-chouinard-5320_choice_once-you-educate-yourself-you-re-left-wi_48819.png)

> [You climb to the summit and there is nothing there.](https://sms4smile.com/quotes/yvon-chouinard/you-climb-to-the-summit-and-there-is-nothing-there/)

[Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/)

[Climb](https://sms4smile.com/quotes/about/climb/)

[Image](https://sms4smile.com/quotes/i/f01/yvon-chouinard-5320_climb_you-climb-to-the-summit-and-there-is-not_2237803.png)

## Yvon Chouinard by topic

[Business (23)](https://sms4smile.com/quotes/about/business/yvon-chouinard/) [Climbing (19)](https://sms4smile.com/quotes/about/climbing/yvon-chouinard/) [Ifs (15)](https://sms4smile.com/quotes/about/ifs/yvon-chouinard/) [Company (15)](https://sms4smile.com/quotes/about/company/yvon-chouinard/) [Life (14)](https://sms4smile.com/quotes/about/life/yvon-chouinard/) [Mountain (13)](https://sms4smile.com/quotes/about/mountain/yvon-chouinard/) [Trying (12)](https://sms4smile.com/quotes/about/trying/yvon-chouinard/) [Inspirational (11)](https://sms4smile.com/quotes/about/inspirational/yvon-chouinard/)

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                        "text": "“I have a little different definition of evil than most people. When you have the opportunity and the ability to do good and you do nothing, that's evil. Evil doesn't always have to be an overt act, it can be merely the absence of good.”",
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                        "text": "Hire extremely independent, intelligent, and passionate people, not necessarily \"experts.\" Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.",
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                        "text": "Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.",
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                        "text": "The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.",
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                        "text": "...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.",
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                        "text": "We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.",
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                        "text": "Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.",
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                        "text": "I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business.",
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                        "text": "...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.",
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                        "@type": "Quotation",
                        "text": "Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man.",
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                        "text": "“Technocrats tell us we can’t go backward, we can’t refuse technology, because then we won’t progress. We are told that life is increasingly complex, that’s the way it is […] If this is all true, then we are doomed. Going back to a simpler life based on living by sufficiency rather than excess is not a step backward; rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.”",
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                        "@type": "Quotation",
                        "text": "When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.",
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                        "text": "We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.",
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                        "text": "I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.",
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                        "text": "You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.",
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                        "text": "I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.",
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                        "text": "“So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were willing to sacrifice short-term returns for long-term financial and environmental gains. Tin Shed Ventures serves as a vehicle for the third pillar of Patagonia’s mission statement: “ . . . use business to inspire and implement solutions to the environmental crisis.” But it also serves to do good in the world: providing funding for people who have business ideas that could help solve the environmental crisis. It is really the small private businesses we hope to influence. It is the tens of thousands of young people who dream of owning their small farm someday. All of us working together can create the change that we need.”",
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