--- title: "Best William McDonough Quotes" description: "William Andrews McDonough is an American architect and academic. McDonough is the founding principal of William McDonough + Partners and was the dean of..." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b056/author-william-mcdonough-10055.jpg" --- ![Portrait of William McDonough](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b056/author-william-mcdonough-10055.jpg) # William McDonough (1951) Architect **68** quotes in **427** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet William McDonough is an architect, best known for *Cradle to Cradle: Remaking the Way We Make Things*. ## Quick Facts About William McDonough Born February 20, 1951 Profession Architect Notable works Cradle to Cradle: Remaking the Way We Make Things ## About William McDonough William Andrews McDonough is an American architect and academic. McDonough is the founding principal of William McDonough + Partners and was the dean of the School of Architecture at the University of Virginia. He works in green and sustainable architecture, often incorporating his theory of cradle-to-cradle design. ## Quotes by William McDonough · Page 2 > [Richard Meier told me, 'Young man, solar energy has nothing to do with architecture,'](https://sms4smile.com/quotes/william-mcdonough/richard-meier-told-me-young-man-solar-energy-has-nothing-to-do-with/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Architecture](https://sms4smile.com/quotes/about/architecture/) [Image](https://sms4smile.com/quotes/i/3a7/william-mcdonough-10055_architecture_richard-meier-told-me-young-man-solar-en_1737165.png) > [If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and…](https://sms4smile.com/quotes/william-mcdonough/if-you-don-t-like-carbon-if-you-want-to-be-zero-carbon-then-you-might/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Blow](https://sms4smile.com/quotes/about/blow/) [Image](https://sms4smile.com/quotes/i/366/william-mcdonough-10055_blow_if-you-don-t-like-carbon-if-you-want-to_1563236.png) > [Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be…](https://sms4smile.com/quotes/william-mcdonough/here-s-where-redesign-begins-in-earnest-where-we-stop-trying-to-be/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Be good](https://sms4smile.com/quotes/about/be-good/) [Image](https://sms4smile.com/quotes/i/d89/william-mcdonough-10055_be-good_here-s-where-redesign-begins-in-earnest_610221.png) > [It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.](https://sms4smile.com/quotes/william-mcdonough/it-would-be-nice-if-all-that-exuberance-and-abundance-was-connected/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Abundance](https://sms4smile.com/quotes/about/abundance/) [Image](https://sms4smile.com/quotes/i/c39/william-mcdonough-10055_abundance_it-would-be-nice-if-all-that-exuberance_1994952.png) > [In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans…](https://sms4smile.com/quotes/william-mcdonough/in-the-end-the-question-is-not-how-do-we-use-nature-to-serve-our/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Climate change](https://sms4smile.com/quotes/about/climate-change/) [Image](https://sms4smile.com/quotes/i/155/william-mcdonough-10055_climate-change_in-the-end-the-question-is-not-how-do-we_927196.png) > [If you don't have an end game of something delightful, you're just moving chess pieces around.](https://sms4smile.com/quotes/william-mcdonough/if-you-don-t-have-an-end-game-of-something-delightful-you-re-just/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Chess](https://sms4smile.com/quotes/about/chess/) [Image](https://sms4smile.com/quotes/i/058/william-mcdonough-10055_chess_if-you-don-t-have-an-end-game-of-somethi_443053.png) > [If you continue to act like an artist as you get older, you'll increasingly feel pressure. People will question your actions.](https://sms4smile.com/quotes/william-mcdonough/if-you-continue-to-act-like-an-artist-as-you-get-older-you-ll/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Act](https://sms4smile.com/quotes/about/act/) [Image](https://sms4smile.com/quotes/i/c06/william-mcdonough-10055_act_if-you-continue-to-act-like-an-artist-as_724960.png) > [The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about…](https://sms4smile.com/quotes/william-mcdonough/the-stone-age-did-not-end-because-humans-ran-out-of-stones-it-ended/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Age](https://sms4smile.com/quotes/about/age/) [Image](https://sms4smile.com/quotes/i/748/william-mcdonough-10055_age_the-stone-age-did-not-end-because-humans_2940981.png) > [Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global…](https://sms4smile.com/quotes/william-mcdonough/modern-culture-appears-to-have-adopted-a-strategy-of-tragedy-if-we/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Adopted](https://sms4smile.com/quotes/about/adopted/) [Image](https://sms4smile.com/quotes/i/d85/william-mcdonough-10055_adopted_modern-culture-appears-to-have-adopted-a_1712210.png) > [Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically…](https://sms4smile.com/quotes/william-mcdonough/our-goal-is-a-delightfully-diverse-safe-healthy-and-just-world-with/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Air](https://sms4smile.com/quotes/about/air/) [Image](https://sms4smile.com/quotes/i/38b/william-mcdonough-10055_air_our-goal-is-a-delightfully-diverse-safe_1067146.png) > [We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy,…](https://sms4smile.com/quotes/william-mcdonough/we-are-proposing-buildings-that-like-trees-are-net-energy-exporters/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Building](https://sms4smile.com/quotes/about/building/) [Image](https://sms4smile.com/quotes/i/02b/william-mcdonough-10055_building_we-are-proposing-buildings-that-like-tre_1351991.png) > [This idea that things are designed to go back to nature or industry for ever which is our articulation of these two…](https://sms4smile.com/quotes/william-mcdonough/this-idea-that-things-are-designed-to-go-back-to-nature-or-industry/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Articulation](https://sms4smile.com/quotes/about/articulation/) [Image](https://sms4smile.com/quotes/i/75b/william-mcdonough-10055_articulation_this-idea-that-things-are-designed-to-go_756624.png) > [“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a…](https://sms4smile.com/quotes/william-mcdonough/ultimately-a-regulation-is-a-signal-of-design-failure-it-is-what-we/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Environment](https://sms4smile.com/quotes/about/environment/) [Image](https://sms4smile.com/quotes/i/01d/william-mcdonough-10055_environment_ultimately-a-regulation-is-a-signal-of-d_538158.png) > [I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases…](https://sms4smile.com/quotes/william-mcdonough/i-am-very-focused-on-large-scale-deployments-of-renewable-power-and/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Am](https://sms4smile.com/quotes/about/am/) [Image](https://sms4smile.com/quotes/i/39f/william-mcdonough-10055_am_i-am-very-focused-on-large-scale-deploym_49077.png) > [I suggest we take our heads out of the tar sands and look up to see the sun. We don't own it,…](https://sms4smile.com/quotes/william-mcdonough/i-suggest-we-take-our-heads-out-of-the-tar-sands-and-look-up-to-see/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Climate](https://sms4smile.com/quotes/about/climate/) [Image](https://sms4smile.com/quotes/i/c8a/william-mcdonough-10055_climate_i-suggest-we-take-our-heads-out-of-the-t_2120685.png) > [If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature…](https://sms4smile.com/quotes/william-mcdonough/if-we-think-about-things-having-multiple-lives-cradle-to-cradle-we/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Cradle](https://sms4smile.com/quotes/about/cradle/) [Image](https://sms4smile.com/quotes/i/332/william-mcdonough-10055_cradle_if-we-think-about-things-having-multiple_723850.png) > [You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.](https://sms4smile.com/quotes/william-mcdonough/you-don-t-filter-smokestacks-or-water-instead-you-put-the-filter-in/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Design](https://sms4smile.com/quotes/about/design/) [Image](https://sms4smile.com/quotes/i/f3d/william-mcdonough-10055_design_you-don-t-filter-smokestacks-or-water-in_50138.png) > [I think as designers we realize design is a signal of intention, but it also has to occur within a world and…](https://sms4smile.com/quotes/william-mcdonough/i-think-as-designers-we-realize-design-is-a-signal-of-intention-but/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Design](https://sms4smile.com/quotes/about/design/) [Image](https://sms4smile.com/quotes/i/b89/william-mcdonough-10055_design_i-think-as-designers-we-realize-design-i_2439115.png) > [Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle…](https://sms4smile.com/quotes/william-mcdonough/waste-equals-food-whether-it-s-food-for-the-earth-or-for-a-closed/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Cradle](https://sms4smile.com/quotes/about/cradle/) [Image](https://sms4smile.com/quotes/i/6d3/william-mcdonough-10055_cradle_waste-equals-food-whether-it-s-food-for_1925696.png) > [We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in…](https://sms4smile.com/quotes/william-mcdonough/we-celebrate-the-cherry-tree-not-for-its-efficiency-but-for-its/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Beauty](https://sms4smile.com/quotes/about/beauty/) [Image](https://sms4smile.com/quotes/i/cc5/william-mcdonough-10055_beauty_we-celebrate-the-cherry-tree-not-for-its_2488732.jpg) > [We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that…](https://sms4smile.com/quotes/william-mcdonough/we-achieved-our-mission-to-the-moon-let-s-look-home-from-that-lofty/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Action](https://sms4smile.com/quotes/about/action/) [Image](https://sms4smile.com/quotes/i/907/william-mcdonough-10055_action_we-achieved-our-mission-to-the-moon-let_3176336.png) > [I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick.…](https://sms4smile.com/quotes/william-mcdonough/i-can-t-imagine-something-being-beautiful-at-this-point-in-history-if/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Beautiful](https://sms4smile.com/quotes/about/beautiful/) [Image](https://sms4smile.com/quotes/i/b1b/william-mcdonough-10055_beautiful_i-can-t-imagine-something-being-beautifu_608497.png) > [I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we…](https://sms4smile.com/quotes/william-mcdonough/i-d-rather-have-that-dialogue-right-now-than-only-the-other-one-which/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Communication](https://sms4smile.com/quotes/about/communication/) [Image](https://sms4smile.com/quotes/i/f39/william-mcdonough-10055_communication_i-d-rather-have-that-dialogue-right-now_1503410.jpg) > [The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a…](https://sms4smile.com/quotes/william-mcdonough/the-problem-carbon-is-that-everyone-thinks-we-have-an-energy-problem/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Carbon](https://sms4smile.com/quotes/about/carbon/) [Image](https://sms4smile.com/quotes/i/256/william-mcdonough-10055_carbon_the-problem-carbon-is-that-everyone-thin_1726957.png) > [So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You…](https://sms4smile.com/quotes/william-mcdonough/so-when-you-see-a-regulation-against-lead-because-lead-is-a-bad-in-a/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Doe](https://sms4smile.com/quotes/about/doe/) [Image](https://sms4smile.com/quotes/i/9eb/william-mcdonough-10055_doe_so-when-you-see-a-regulation-against-lea_671577.jpg) > [We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about…](https://sms4smile.com/quotes/william-mcdonough/we-have-carbon-in-the-atmosphere-that-is-a-material-in-the-wrong/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Atmosphere](https://sms4smile.com/quotes/about/atmosphere/) [Image](https://sms4smile.com/quotes/i/a72/william-mcdonough-10055_atmosphere_we-have-carbon-in-the-atmosphere-that-is_2147131.png) > [Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to…](https://sms4smile.com/quotes/william-mcdonough/carbon-in-your-body-that-s-good-thing-in-a-tree-it-s-good-in-the/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Atmosphere](https://sms4smile.com/quotes/about/atmosphere/) [Image](https://sms4smile.com/quotes/i/c6a/william-mcdonough-10055_atmosphere_carbon-in-your-body-that-s-good-thing-in_1717767.png) > [All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are,…](https://sms4smile.com/quotes/william-mcdonough/all-these-corporate-reports-say-they-want-zero-carbon-well-that-is/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Carbon](https://sms4smile.com/quotes/about/carbon/) [Image](https://sms4smile.com/quotes/i/e2e/william-mcdonough-10055_carbon_all-these-corporate-reports-say-they-wan_2927978.png) ## William McDonough by topic [Design (12)](https://sms4smile.com/quotes/about/design/william-mcdonough/) [Climate (12)](https://sms4smile.com/quotes/about/climate/william-mcdonough/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/william-mcdonough/#itemlist", "name": "William McDonough Quotes", "numberOfItems": 28, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Richard Meier told me, 'Young man, solar energy has nothing 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If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/modern-culture-appears-to-have-adopted-a-strategy-of-tragedy-if-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d85/william-mcdonough-10055_adopted_modern-culture-appears-to-have-adopted-a_1712210.png", "contentUrl": "https://sms4smile.com/quotes/i/d85/william-mcdonough-10055_adopted_modern-culture-appears-to-have-adopted-a_1712210.png", "url": "https://sms4smile.com/quotes/i/d85/william-mcdonough-10055_adopted_modern-culture-appears-to-have-adopted-a_1712210.png", "width": 1080, "height": 1080, "caption": "“Modern culture appears to have adopted a strategy of tragedy. 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"https://sms4smile.com/quotes/william-mcdonough/this-idea-that-things-are-designed-to-go-back-to-nature-or-industry/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/75b/william-mcdonough-10055_articulation_this-idea-that-things-are-designed-to-go_756624.png", "contentUrl": "https://sms4smile.com/quotes/i/75b/william-mcdonough-10055_articulation_this-idea-that-things-are-designed-to-go_756624.png", "url": "https://sms4smile.com/quotes/i/75b/william-mcdonough-10055_articulation_this-idea-that-things-are-designed-to-go_756624.png", "width": 1080, "height": 1080, "caption": "“This idea that things are designed to go back to nature or industry for ever which is our articulation of…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "“Ultimately a regulation is a signal of design failure...it is what we call 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"@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "I am very focused on large-scale deployments of renewable power and how we're going to get this done. 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Then they fall to the ground and become soil again, so there's no problem", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/we-celebrate-the-cherry-tree-not-for-its-efficiency-but-for-its/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cc5/william-mcdonough-10055_beauty_we-celebrate-the-cherry-tree-not-for-its_2488732.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cc5/william-mcdonough-10055_beauty_we-celebrate-the-cherry-tree-not-for-its_2488732.jpg", "url": "https://sms4smile.com/quotes/i/cc5/william-mcdonough-10055_beauty_we-celebrate-the-cherry-tree-not-for-its_2488732.jpg", "width": 1080, "height": 1080, "caption": "“We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/we-achieved-our-mission-to-the-moon-let-s-look-home-from-that-lofty/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/907/william-mcdonough-10055_action_we-achieved-our-mission-to-the-moon-let_3176336.png", "contentUrl": "https://sms4smile.com/quotes/i/907/william-mcdonough-10055_action_we-achieved-our-mission-to-the-moon-let_3176336.png", "url": "https://sms4smile.com/quotes/i/907/william-mcdonough-10055_action_we-achieved-our-mission-to-the-moon-let_3176336.png", "width": 1080, "height": 1080, "caption": "“We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/i-can-t-imagine-something-being-beautiful-at-this-point-in-history-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b1b/william-mcdonough-10055_beautiful_i-can-t-imagine-something-being-beautifu_608497.png", "contentUrl": "https://sms4smile.com/quotes/i/b1b/william-mcdonough-10055_beautiful_i-can-t-imagine-something-being-beautifu_608497.png", "url": "https://sms4smile.com/quotes/i/b1b/william-mcdonough-10055_beautiful_i-can-t-imagine-something-being-beautifu_608497.png", "width": 1080, "height": 1080, "caption": "“I can't imagine something being beautiful at this point in history if it's destroying the planet or causing…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/i-d-rather-have-that-dialogue-right-now-than-only-the-other-one-which/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f39/william-mcdonough-10055_communication_i-d-rather-have-that-dialogue-right-now_1503410.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f39/william-mcdonough-10055_communication_i-d-rather-have-that-dialogue-right-now_1503410.jpg", "url": "https://sms4smile.com/quotes/i/f39/william-mcdonough-10055_communication_i-d-rather-have-that-dialogue-right-now_1503410.jpg", "width": 1080, "height": 1080, "caption": "“I'd rather have that dialogue right now than only the other one, which is starting at such a basic level…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 24, "item": { "@type": "Quotation", "text": "The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/the-problem-carbon-is-that-everyone-thinks-we-have-an-energy-problem/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/256/william-mcdonough-10055_carbon_the-problem-carbon-is-that-everyone-thin_1726957.png", "contentUrl": "https://sms4smile.com/quotes/i/256/william-mcdonough-10055_carbon_the-problem-carbon-is-that-everyone-thin_1726957.png", "url": "https://sms4smile.com/quotes/i/256/william-mcdonough-10055_carbon_the-problem-carbon-is-that-everyone-thin_1726957.png", "width": 1080, "height": 1080, "caption": "“The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 25, "item": { "@type": "Quotation", "text": "So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/so-when-you-see-a-regulation-against-lead-because-lead-is-a-bad-in-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9eb/william-mcdonough-10055_doe_so-when-you-see-a-regulation-against-lea_671577.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9eb/william-mcdonough-10055_doe_so-when-you-see-a-regulation-against-lea_671577.jpg", "url": "https://sms4smile.com/quotes/i/9eb/william-mcdonough-10055_doe_so-when-you-see-a-regulation-against-lea_671577.jpg", "width": 1080, "height": 1080, "caption": "“So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean?…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/we-have-carbon-in-the-atmosphere-that-is-a-material-in-the-wrong/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a72/william-mcdonough-10055_atmosphere_we-have-carbon-in-the-atmosphere-that-is_2147131.png", "contentUrl": "https://sms4smile.com/quotes/i/a72/william-mcdonough-10055_atmosphere_we-have-carbon-in-the-atmosphere-that-is_2147131.png", "url": "https://sms4smile.com/quotes/i/a72/william-mcdonough-10055_atmosphere_we-have-carbon-in-the-atmosphere-that-is_2147131.png", "width": 1080, "height": 1080, "caption": "“We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said…” — William McDonough", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/carbon-in-your-body-that-s-good-thing-in-a-tree-it-s-good-in-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c6a/william-mcdonough-10055_atmosphere_carbon-in-your-body-that-s-good-thing-in_1717767.png", "contentUrl": "https://sms4smile.com/quotes/i/c6a/william-mcdonough-10055_atmosphere_carbon-in-your-body-that-s-good-thing-in_1717767.png", "url": "https://sms4smile.com/quotes/i/c6a/william-mcdonough-10055_atmosphere_carbon-in-your-body-that-s-good-thing-in_1717767.png", "width": 1080, "height": 1080, "caption": "“Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. 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Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.", "creator": { "@type": "Person", "name": "William McDonough" }, "url": "https://sms4smile.com/quotes/william-mcdonough/all-these-corporate-reports-say-they-want-zero-carbon-well-that-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e2e/william-mcdonough-10055_carbon_all-these-corporate-reports-say-they-wan_2927978.png", "contentUrl": "https://sms4smile.com/quotes/i/e2e/william-mcdonough-10055_carbon_all-these-corporate-reports-say-they-wan_2927978.png", "url": "https://sms4smile.com/quotes/i/e2e/william-mcdonough-10055_carbon_all-these-corporate-reports-say-they-wan_2927978.png", "width": 1080, "height": 1080, "caption": "“All these corporate reports say they want zero carbon. 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