---
title: "68 William McDonough Quotes - Famous Architect (Cradle to Cradle: Remaking the Way We Make Things)"
description: "William Andrews McDonough is an American architect and academic. McDonough is the founding principal of William McDonough + Partners and was the dean of..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b056/author-william-mcdonough-10055.jpg"
---

![Portrait of William McDonough](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b056/author-william-mcdonough-10055.jpg)

# William McDonough

(1951)   Architect

 **68** quotes in **427** categories

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William McDonough is an architect, best known for *Cradle to Cradle: Remaking the Way We Make Things*.

## Quick Facts About William McDonough

Born February 20, 1951

Profession Architect

Notable works Cradle to Cradle: Remaking the Way We Make Things

## About William McDonough

William Andrews McDonough is an American architect and academic. McDonough is the founding principal of William McDonough + Partners and was the dean of the School of Architecture at the University of Virginia. He works in green and sustainable architecture, often incorporating his theory of cradle-to-cradle design.

##  Quotes by William McDonough

> [I think the job of an original designer is to inspire.](https://sms4smile.com/quotes/william-mcdonough/i-think-the-job-of-an-original-designer-is-to-inspire/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Creativity](https://sms4smile.com/quotes/about/creativity/)

[Image](https://sms4smile.com/quotes/i/840/william-mcdonough-10055_creativity_i-think-the-job-of-an-original-designer_2440014.png)

> [In planetary terms, we're all downstream.](https://sms4smile.com/quotes/william-mcdonough/in-planetary-terms-we-re-all-downstream/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Planetary](https://sms4smile.com/quotes/about/planetary/)

[Image](https://sms4smile.com/quotes/i/b2d/william-mcdonough-10055_planetary_in-planetary-terms-we-re-all-downstream_3049834.png)

> [Design is the first signal of human intention.](https://sms4smile.com/quotes/william-mcdonough/design-is-the-first-signal-of-human-intention/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/9b1/william-mcdonough-10055_design_design-is-the-first-signal-of-human-inte_867622.png)

> [How do we love all the children of all species for all time?](https://sms4smile.com/quotes/william-mcdonough/how-do-we-love-all-the-children-of-all-species-for-all-time/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[All time](https://sms4smile.com/quotes/about/all-time/)

[Image](https://sms4smile.com/quotes/i/ea8/william-mcdonough-10055_all-time_how-do-we-love-all-the-children-of-all-s_3168157.png)

> [Not everything needs to be recycled.](https://sms4smile.com/quotes/william-mcdonough/not-everything-needs-to-be-recycled/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Everything](https://sms4smile.com/quotes/about/everything/)

[Image](https://sms4smile.com/quotes/i/d45/william-mcdonough-10055_everything_not-everything-needs-to-be-recycled-9310_931083.png)

> [The Stone Age didn't end because we ran out of stones.](https://sms4smile.com/quotes/william-mcdonough/the-stone-age-didn-t-end-because-we-ran-out-of-stones/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Age](https://sms4smile.com/quotes/about/age/)

[Image](https://sms4smile.com/quotes/i/8b0/william-mcdonough-10055_age_the-stone-age-didn-t-end-because-we-ran_1799014.png)

> [We realized we don't have an invention, that's why we gave it away.](https://sms4smile.com/quotes/william-mcdonough/we-realized-we-don-t-have-an-invention-that-s-why-we-gave-it-away/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Gave](https://sms4smile.com/quotes/about/gave/)

[Image](https://sms4smile.com/quotes/i/97e/william-mcdonough-10055_gave_we-realized-we-don-t-have-an-invention-t_2655684.png)

> [Design is inherently optimistic. That is its power.](https://sms4smile.com/quotes/william-mcdonough/design-is-inherently-optimistic-that-is-its-power/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/149/william-mcdonough-10055_design_design-is-inherently-optimistic-that-is_600095.png)

> [We get jealous not because we're evil, but because we have little artists pent up inside us.](https://sms4smile.com/quotes/william-mcdonough/we-get-jealous-not-because-we-re-evil-but-because-we-have-little/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/588/william-mcdonough-10055_art_we-get-jealous-not-because-we-re-evil-bu_1782171.png)

> [Designing renders visible our hopes and dreams. It is the first signal of human intentions.](https://sms4smile.com/quotes/william-mcdonough/designing-renders-visible-our-hopes-and-dreams-it-is-the-first-signal/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/8dd/william-mcdonough-10055_design_designing-renders-visible-our-hopes-and_1484897.png)

> [If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels…](https://sms4smile.com/quotes/william-mcdonough/if-anybody-here-has-trouble-with-the-concept-of-design-humility/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Concepts](https://sms4smile.com/quotes/about/concepts/)

[Image](https://sms4smile.com/quotes/i/0b3/william-mcdonough-10055_concepts_if-anybody-here-has-trouble-with-the-con_357966.png)

> [We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.](https://sms4smile.com/quotes/william-mcdonough/we-prefer-to-talk-about-100-renewable-instead-of-zero-carbon-when-you/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Carbon](https://sms4smile.com/quotes/about/carbon/)

[Image](https://sms4smile.com/quotes/i/831/william-mcdonough-10055_carbon_we-prefer-to-talk-about-100-renewable-in_941516.png)

> [The surest way to heal an eco-system is to connect it to more of itself.](https://sms4smile.com/quotes/william-mcdonough/the-surest-way-to-heal-an-eco-system-is-to-connect-it-to-more-of/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Eco](https://sms4smile.com/quotes/about/eco/)

[Image](https://sms4smile.com/quotes/i/c70/william-mcdonough-10055_eco_the-surest-way-to-heal-an-eco-system-is_2520950.png)

> [Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is…](https://sms4smile.com/quotes/william-mcdonough/imagine-walking-into-a-grocery-there-is-a-jar-sitting-there-with-a/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Carbon](https://sms4smile.com/quotes/about/carbon/)

[Image](https://sms4smile.com/quotes/i/026/william-mcdonough-10055_carbon_imagine-walking-into-a-grocery-there-is_799399.png)

> [Designers are inherently optimistic people who try to make the world a better place](https://sms4smile.com/quotes/william-mcdonough/designers-are-inherently-optimistic-people-who-try-to-make-the-world/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Better place](https://sms4smile.com/quotes/about/better-place/)

[Image](https://sms4smile.com/quotes/i/574/william-mcdonough-10055_better-place_designers-are-inherently-optimistic-peop_1193382.png)

> [The problem I have with carbon as a bad thing issue, is that people go out and say they want to be…](https://sms4smile.com/quotes/william-mcdonough/the-problem-i-have-with-carbon-as-a-bad-thing-issue-is-that-people-go/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Bad thing](https://sms4smile.com/quotes/about/bad-thing/)

[Image](https://sms4smile.com/quotes/i/75c/william-mcdonough-10055_bad-thing_the-problem-i-have-with-carbon-as-a-bad_423466.png)

> [I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is…](https://sms4smile.com/quotes/william-mcdonough/i-just-think-it-is-so-delightful-to-see-people-let-their-elbows-free/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Abundance](https://sms4smile.com/quotes/about/abundance/)

[Image](https://sms4smile.com/quotes/i/329/william-mcdonough-10055_abundance_i-just-think-it-is-so-delightful-to-see_556940.png)

> [To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does…](https://sms4smile.com/quotes/william-mcdonough/to-eliminate-the-concept-of-waste-means-to-design-things-products/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Concepts](https://sms4smile.com/quotes/about/concepts/)

[Image](https://sms4smile.com/quotes/i/ce7/william-mcdonough-10055_concepts_to-eliminate-the-concept-of-waste-means_252279.png)

> [The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are,…](https://sms4smile.com/quotes/william-mcdonough/the-eco-effective-future-of-industry-is-a-world-of-abundance-that/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Abundance](https://sms4smile.com/quotes/about/abundance/)

[Image](https://sms4smile.com/quotes/i/e7c/william-mcdonough-10055_abundance_the-eco-effective-future-of-industry-is_2455189.png)

> [Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that…](https://sms4smile.com/quotes/william-mcdonough/don-t-get-me-wrong-i-love-nuclear-energy-it-s-just-that-i-prefer/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Energy](https://sms4smile.com/quotes/about/energy/)

[Image](https://sms4smile.com/quotes/i/488/william-mcdonough-10055_energy_don-t-get-me-wrong-i-love-nuclear-energy_329356.png)

> [I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind,…](https://sms4smile.com/quotes/william-mcdonough/i-d-so-much-rather-have-exciting-architecture-that-causes-one-to-stop/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Architecture](https://sms4smile.com/quotes/about/architecture/)

[Image](https://sms4smile.com/quotes/i/441/william-mcdonough-10055_architecture_i-d-so-much-rather-have-exciting-archite_250114.png)

> [I see that idea that we need a new form as something critical. I mean, we do need to invent and not…](https://sms4smile.com/quotes/william-mcdonough/i-see-that-idea-that-we-need-a-new-form-as-something-critical-i-mean/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Critical](https://sms4smile.com/quotes/about/critical/)

[Image](https://sms4smile.com/quotes/i/bb6/william-mcdonough-10055_critical_i-see-that-idea-that-we-need-a-new-form_1220370.jpg)

> [ You need that same creative force that exists in a building like Disney \[Walt Disney Concert Hall\] to actually tackle that most… ](https://sms4smile.com/quotes/william-mcdonough/you-need-that-same-creative-force-that-exists-in-a-building-like/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Building](https://sms4smile.com/quotes/about/building/)

[Image](https://sms4smile.com/quotes/i/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.png)

> [I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend…](https://sms4smile.com/quotes/william-mcdonough/i-am-working-right-at-both-the-levels-with-the-most-wealthy-clients/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Clients](https://sms4smile.com/quotes/about/clients/)

[Image](https://sms4smile.com/quotes/i/497/william-mcdonough-10055_clients_i-am-working-right-at-both-the-levels-wi_1903146.png)

> [“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept…](https://sms4smile.com/quotes/william-mcdonough/as-long-as-human-beings-are-regarded-as-bad-zero-is-a-good-goal-but/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Failure](https://sms4smile.com/quotes/about/failure/)

[Image](https://sms4smile.com/quotes/i/40d/william-mcdonough-10055_failure_as-long-as-human-beings-are-regarded-as_2370997.png)

> [And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen,…](https://sms4smile.com/quotes/william-mcdonough/and-to-use-something-as-elegant-as-a-tree-imagine-this-design/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Assignments](https://sms4smile.com/quotes/about/assignments/)

[Image](https://sms4smile.com/quotes/i/694/william-mcdonough-10055_assignments_and-to-use-something-as-elegant-as-a-tre_208100.png)

> [Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of…](https://sms4smile.com/quotes/william-mcdonough/our-concept-of-eco-effectiveness-means-working-on-the-right-things-on/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png)

> [We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological…](https://sms4smile.com/quotes/william-mcdonough/we-see-a-world-of-abundance-not-limits-in-the-midst-of-a-great-deal/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Abundance](https://sms4smile.com/quotes/about/abundance/)

[Image](https://sms4smile.com/quotes/i/d12/william-mcdonough-10055_abundance_we-see-a-world-of-abundance-not-limits-i_2377206.png)

> [“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger…](https://sms4smile.com/quotes/william-mcdonough/schumacher-posited-that-people-must-make-a-serious-shift-in-what-they/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/852/william-mcdonough-10055_computers_schumacher-posited-that-people-must-make_996421.jpg)

> [Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make…](https://sms4smile.com/quotes/william-mcdonough/peter-drucker-has-pointed-out-that-it-is-a-manager-s-job-to-do-things/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Building](https://sms4smile.com/quotes/about/building/)

[Image](https://sms4smile.com/quotes/i/d25/william-mcdonough-10055_building_peter-drucker-has-pointed-out-that-it-is_2497680.png)

> [“We begin to make human systems and industries fitting when we recognize that all sustainability (just like all politics) is local. We…](https://sms4smile.com/quotes/william-mcdonough/we-begin-to-make-human-systems-and-industries-fitting-when-we/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Environment](https://sms4smile.com/quotes/about/environment/)

[Image](https://sms4smile.com/quotes/i/af6/william-mcdonough-10055_environment_we-begin-to-make-human-systems-and-indus_2570782.jpg)

> [Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes…](https://sms4smile.com/quotes/william-mcdonough/recycling-is-more-expensive-for-communities-than-it-needs-to-be/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Community](https://sms4smile.com/quotes/about/community/)

[Image](https://sms4smile.com/quotes/i/af3/william-mcdonough-10055_community_recycling-is-more-expensive-for-communit_1406037.jpg)

> [Honor commerce as the engine of change.](https://sms4smile.com/quotes/william-mcdonough/honor-commerce-as-the-engine-of-change/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/b32/william-mcdonough-10055_business_honor-commerce-as-the-engine-of-change-1_11878.png)

> [“How do we love all children, of all species, of all time?”](https://sms4smile.com/quotes/william-mcdonough/how-do-we-love-all-children-of-all-species-of-all-time/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/d17/william-mcdonough-10055_children_how-do-we-love-all-children-of-all-speci_2903892.png)

> [Art is about going a little nuts... Kids do art for fun. It's playing.](https://sms4smile.com/quotes/william-mcdonough/art-is-about-going-a-little-nuts-kids-do-art-for-fun-it-s-playing/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/44a/william-mcdonough-10055_about_art-is-about-going-a-little-nuts-kids-do_2338182.png)

> [If design is the first signal of human intention.](https://sms4smile.com/quotes/william-mcdonough/if-design-is-the-first-signal-of-human-intention/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/6a1/william-mcdonough-10055_design_if-design-is-the-first-signal-of-human-i_55167.png)

> [Sustainability takes forever. And that's the point.](https://sms4smile.com/quotes/william-mcdonough/sustainability-takes-forever-and-that-s-the-point/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Climate](https://sms4smile.com/quotes/about/climate/)

[Image](https://sms4smile.com/quotes/i/2e7/william-mcdonough-10055_climate_sustainability-takes-forever-and-that-s_1718400.png)

> [“How do we love all children, of all species, FOR all time?” ― William McDonough”](https://sms4smile.com/quotes/william-mcdonough/how-do-we-love-all-children-of-all-species-for-all-time-william/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/8e1/william-mcdonough-10055_children_how-do-we-love-all-children-of-all-speci_747041.png)

> [It's going to sound strange probably. But I really like Frank Gehry's works.](https://sms4smile.com/quotes/william-mcdonough/it-s-going-to-sound-strange-probably-but-i-really-like-frank-gehry-s/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Frank](https://sms4smile.com/quotes/about/frank/)

[Image](https://sms4smile.com/quotes/i/538/william-mcdonough-10055_frank_it-s-going-to-sound-strange-probably-but_2755099.png)

> [We are not a green standard, we are a quality standard. We're different, we're multi dimensional.](https://sms4smile.com/quotes/william-mcdonough/we-are-not-a-green-standard-we-are-a-quality-standard-we-re-different/)

[William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/)

[Alike](https://sms4smile.com/quotes/about/alike/)

[Image](https://sms4smile.com/quotes/i/ee7/william-mcdonough-10055_alike_we-are-not-a-green-standard-we-are-a-qua_265193.png)

## William McDonough by topic

[Design (12)](https://sms4smile.com/quotes/about/design/william-mcdonough/) [Climate (12)](https://sms4smile.com/quotes/about/climate/william-mcdonough/)

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                        "text": "To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.",
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                        "text": "The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.",
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                        "text": "Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!",
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                        "text": "I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.",
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                        "text": "I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.",
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                        "text": "You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.",
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                        "text": "I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.",
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                        "text": "“As long as human beings are regarded as \"bad\", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the \"be less bad\" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”",
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                        "@type": "Quotation",
                        "text": "And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?",
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                        "text": "Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them \"right,\" with the help of efficiency among other tools, makes perfect sense.",
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                        "text": "We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?",
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                        "text": "“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: \"Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.”",
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                        "text": "Peter Drucker has pointed out that it is a manager's job to \"do things right.\" It is an executive's job to make sure \"the right things\" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more \"efficient.\"",
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                        "text": "“We begin to make human systems and industries fitting when we recognize that all sustainability (just like all politics) is local. We connect them to local material and energy flows, and to local customs, needs, and tastes, from the level of the molecule to the level of the region itself. We consider how the chemicals we use affect local water and soil - rather than contaminate, how might they nourish? - what the product is made from, the surroundings in which it is made, how our processes interact with what is happening upstream and downstream, how we can create meaningful occupations, enhance the region's economic and physical health, accrue biological and technical wealth for the future.”",
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                        "text": "Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even \"upcycled\" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.",
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