---
title: "3 Sohrab Vossoughi Quotes - Famous Designer"
description: "Sohrab Vossoughi is an Iranian–American entrepreneur, product designer and founder of Ziba Design, a design and innovation consultancy based in Portland..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b033/author-sohrab-vossoughi-80632.jpg"
---

![Portrait of Sohrab Vossoughi](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b033/author-sohrab-vossoughi-80632.jpg)

# Sohrab Vossoughi

(1956)   Designer

 **3** quotes in **24** categories

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Sohrab Vossoughi is a designer.

## Quick Facts About Sohrab Vossoughi

Born June 25, 1956

Profession Designer

## About Sohrab Vossoughi

Sohrab Vossoughi is an Iranian–American entrepreneur, product designer and founder of Ziba Design, a design and innovation consultancy based in Portland, Oregon. He named BusinessWeek's Entrepreneur of the Year in 1992.

##  Quotes by Sohrab Vossoughi

> [The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered…](https://sms4smile.com/quotes/sohrab-vossoughi/the-companies-that-get-innovation-right-again-and-again-are-the-ones/)

[Sohrab Vossoughi](https://sms4smile.com/quotes/author/sohrab-vossoughi/)

[Again and again](https://sms4smile.com/quotes/about/again-and-again/)

[Image](https://sms4smile.com/quotes/i/0e9/sohrab-vossoughi-80632_again-and-again_the-companies-that-get-innovation-right_686433.png)

> [Mass market desire is about meaning and experience.](https://sms4smile.com/quotes/sohrab-vossoughi/mass-market-desire-is-about-meaning-and-experience/)

[Sohrab Vossoughi](https://sms4smile.com/quotes/author/sohrab-vossoughi/)

[Desire](https://sms4smile.com/quotes/about/desire/)

[Image](https://sms4smile.com/quotes/i/6c1/sohrab-vossoughi-80632_desire_mass-market-desire-is-about-meaning-and_828448.png)

> [There are three basic principles behind any well-designed product: truth, humanity, and simplicity.](https://sms4smile.com/quotes/sohrab-vossoughi/there-are-three-basic-principles-behind-any-well-designed-product/)

[Sohrab Vossoughi](https://sms4smile.com/quotes/author/sohrab-vossoughi/)

[Basic principles](https://sms4smile.com/quotes/about/basic-principles/)

[Image](https://sms4smile.com/quotes/i/bac/sohrab-vossoughi-80632_basic-principles_there-are-three-basic-principles-behind_3155457.png)

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