---
title: "3 Rita Gunther McGrath Quotes - Famous Business theorist"
description: "American business writer... | Rita Gunther McGrath is an Academic Director in Executive Education and professor of management at Columbia Business Schoo..."
image: "https://sms4smile.com/quotes/i/3b4/rita-gunther-mcgrath-77438_acceleration_generating-ideas-is-not-a-problem-incuba_404330.jpg"
---

# Rita Gunther McGrath

(1959)   Business Theorist

 **3** quotes in **10** categories

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Rita Gunther McGrath is a business theorist.

## Quick Facts About Rita Gunther McGrath

Born July 28, 1959

Profession Business Theorist

## About Rita Gunther McGrath

American business writer... \| Rita Gunther McGrath is an Academic Director in Executive Education and professor of management at Columbia Business School with a research interest in strategic management. Her research focuses on innovation and entrepreneurship, including the development of discovery-driven planning.

##  Quotes by Rita Gunther McGrath

> [Generating ideas is not a problem. Incubation is. Acceleration is.](https://sms4smile.com/quotes/rita-gunther-mcgrath/generating-ideas-is-not-a-problem-incubation-is-acceleration-is/)

Rita Gunther McGrath

[Image](https://sms4smile.com/quotes/i/3b4/rita-gunther-mcgrath-77438_acceleration_generating-ideas-is-not-a-problem-incuba_404330.jpg)

> [Think of your problems as a gift – get out there and fix them.](https://sms4smile.com/quotes/rita-gunther-mcgrath/think-of-your-problems-as-a-gift-get-out-there-and-fix-them/)

Rita Gunther McGrath

[Gift](https://sms4smile.com/quotes/about/gift/)

[Image](https://sms4smile.com/quotes/i/e8d/rita-gunther-mcgrath-77438_gift_think-of-your-problems-as-a-gift-get-out_2356428.jpg)

> [Exploiting a sustainable competitive advantage is great... If you can find it.](https://sms4smile.com/quotes/rita-gunther-mcgrath/exploiting-a-sustainable-competitive-advantage-is-great-if-you-can/)

Rita Gunther McGrath

[Advantage](https://sms4smile.com/quotes/about/advantage/)

[Image](https://sms4smile.com/quotes/i/ca7/rita-gunther-mcgrath-77438_advantage_exploiting-a-sustainable-competitive-adv_2448003.jpg)

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