---
title: "Best Reggie Fils-Aime Sayings"
description: "Reginald Fils-Aimé is an American businessman who served as president and chief operating officer of Nintendo of America from 2006 to 2019."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg"
---

![Portrait of Reggie Fils-Aime](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg)

# Reggie Fils-Aime

(1961)   Business Executive

 **120** quotes in **436** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Reggie Fils-Aime is a business executive, best known for *Disrupting the Game: From the Bronx to the Top of Nintendo*.

## Quick Facts About Reggie Fils-Aime

Born March 25, 1961

Profession Business Executive

Notable works Disrupting the Game: From the Bronx to the Top of Nintendo

## About Reggie Fils-Aime

Reginald Fils-Aimé is an American businessman who served as president and chief operating officer of Nintendo of America from 2006 to 2019. Before that, he was executive vice president of sales and marketing at the same company.

##  Quotes by Reggie Fils-Aime · Page 3

> [If we had not had the Wii U, we would not have the Switch.](https://sms4smile.com/quotes/reggie-fils-aime/if-we-had-not-had-the-wii-u-we-would-not-have-the-switch/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/48f/reggie-fils-aime-3899_had_if-we-had-not-had-the-wii-u-we-would-not_1350139.png)

> [The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.](https://sms4smile.com/quotes/reggie-fils-aime/the-appeal-of-wii-to-nongamers-has-taken-away-some-of-the-seasonality/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/69b/reggie-fils-aime-3899_appeal_the-appeal-of-wii-to-nongamers-has-taken_803345.png)

> [Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.](https://sms4smile.com/quotes/reggie-fils-aime/software-drives-hardware-in-this-business-we-see-it-time-and-time/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/7ae/reggie-fils-aime-3899_again_software-drives-hardware-in-this-busines_534323.png)

> [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Breath](https://sms4smile.com/quotes/about/breath/)

[Image](https://sms4smile.com/quotes/i/cad/reggie-fils-aime-3899_breath_there-s-no-doubt-that-breath-of-the-wild_131111.png)

> [If you just sit on what you've created, chances are you're not going to be around much longer.](https://sms4smile.com/quotes/reggie-fils-aime/if-you-just-sit-on-what-you-ve-created-chances-are-you-re-not-going/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/2c8/reggie-fils-aime-3899_around_if-you-just-sit-on-what-you-ve-created-c_2069509.png)

> [The one point gamers all hate is the point where they have to put the controller down.](https://sms4smile.com/quotes/reggie-fils-aime/the-one-point-gamers-all-hate-is-the-point-where-they-have-to-put-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Controller](https://sms4smile.com/quotes/about/controller/)

[Image](https://sms4smile.com/quotes/i/943/reggie-fils-aime-3899_controller_the-one-point-gamers-all-hate-is-the-poi_673209.png)

> [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/d01/reggie-fils-aime-3899_believe_in-the-end-we-don-t-believe-in-launching_379894.png)

> [We, as a company, take the most risks in pushing the boundaries on consumer expectations.](https://sms4smile.com/quotes/reggie-fils-aime/we-as-a-company-take-the-most-risks-in-pushing-the-boundaries-on/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Boundaries](https://sms4smile.com/quotes/about/boundaries/)

[Image](https://sms4smile.com/quotes/i/cec/reggie-fils-aime-3899_boundaries_we-as-a-company-take-the-most-risks-in-p_974260.png)

> [We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone…](https://sms4smile.com/quotes/reggie-fils-aime/we-re-working-to-overcome-the-overly-macho-nature-of-the-current/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/c1f/reggie-fils-aime-3899_casual_we-re-working-to-overcome-the-overly-mac_712482.png)

> [We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to…](https://sms4smile.com/quotes/reggie-fils-aime/we-want-great-third-party-titles-to-achieve-mass-market-success-on/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/74d/reggie-fils-aime-3899_achieve_we-want-great-third-party-titles-to-achi_2719429.png)

> [Attitudes to mental health are slowly changing, there's less stigma among healthcare workers and a greater commitment to provide mental health treatment…](https://sms4smile.com/quotes/reggie-fils-aime/attitudes-to-mental-health-are-slowly-changing-there-s-less-stigma/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Attitude](https://sms4smile.com/quotes/about/attitude/)

[Image](https://sms4smile.com/quotes/i/c31/reggie-fils-aime-3899_attitude_attitudes-to-mental-health-are-slowly-ch_1421325.jpg)

> [During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always…](https://sms4smile.com/quotes/reggie-fils-aime/during-my-tenure-with-nintendo-we-ve-pushed-back-development-a-number/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/b74/reggie-fils-aime-3899_always_during-my-tenure-with-nintendo-we-ve-pus_1484616.png)

> [There is a reason why, on a DS, you get that little click when you press a button. There is a reason…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/fdd/reggie-fils-aime-3899_important_there-is-a-reason-why-on-a-ds-you-get-th_64888.png)

> [We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration,…](https://sms4smile.com/quotes/reggie-fils-aime/we-are-so-fortunate-that-our-ip-has-been-so-effective-out-in-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Developers](https://sms4smile.com/quotes/about/developers/)

[Image](https://sms4smile.com/quotes/i/204/reggie-fils-aime-3899_developers_we-are-so-fortunate-that-our-ip-has-been_2172737.png)

> [Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-looks-at-every-technology-often-times-we-look-at-technology/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ee3/reggie-fils-aime-3899_first-time_nintendo-looks-at-every-technology-often_1095564.jpg)

> ['Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a…](https://sms4smile.com/quotes/reggie-fils-aime/yoshi-s-woolly-world-for-young-families-and-new-entrants-into-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/ba1/reggie-fils-aime-3899_computers_yoshi-s-woolly-world-for-young-families_2873263.png)

> [I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing…](https://sms4smile.com/quotes/reggie-fils-aime/i-was-accepted-into-cornell-in-1979-and-went-there-to-follow-a/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/800/reggie-fils-aime-3899_business_i-was-accepted-into-cornell-in-1979-and_819182.jpg)

> [Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and…](https://sms4smile.com/quotes/reggie-fils-aime/look-at-how-many-times-we-ve-improved-on-the-game-boy-advance-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/2d9/reggie-fils-aime-3899_advance_look-at-how-many-times-we-ve-improved-on_453425.png)

> [I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We…](https://sms4smile.com/quotes/reggie-fils-aime/i-get-asked-constantly-what-s-nintendo-s-approach-to-the-esports/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Community](https://sms4smile.com/quotes/about/community/)

[Image](https://sms4smile.com/quotes/i/9ee/reggie-fils-aime-3899_community_i-get-asked-constantly-what-s-nintendo-s_1691061.jpg)

> [Being the puppet master, it's like running Nintendo of America.](https://sms4smile.com/quotes/reggie-fils-aime/being-the-puppet-master-it-s-like-running-nintendo-of-america/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[America](https://sms4smile.com/quotes/about/america/)

[Image](https://sms4smile.com/quotes/i/4a8/reggie-fils-aime-3899_america_being-the-puppet-master-it-s-like-runnin_1758709.png)

> [In the end, what developers want is a healthy ecosystem to create content and launch it into.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-what-developers-want-is-a-healthy-ecosystem-to-create/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/815/reggie-fils-aime-3899_content_in-the-end-what-developers-want-is-a-hea_1187338.png)

> [If Wii was about gaming for the masses, then think of DSi as creativity for the masses.](https://sms4smile.com/quotes/reggie-fils-aime/if-wii-was-about-gaming-for-the-masses-then-think-of-dsi-as/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/306/reggie-fils-aime-3899_about_if-wii-was-about-gaming-for-the-masses-t_1800963.png)

> [For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo…](https://sms4smile.com/quotes/reggie-fils-aime/for-us-we-re-clear-that-in-terms-of-nintendo-developed-games-we-want/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/60c/reggie-fils-aime-3899_best_for-us-we-re-clear-that-in-terms-of-nint_2758876.png)

> [The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a…](https://sms4smile.com/quotes/reggie-fils-aime/the-wii-u-is-not-a-tablet-it-s-a-two-screen-experience-and-so-you/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Experience](https://sms4smile.com/quotes/about/experience/)

[Image](https://sms4smile.com/quotes/i/81e/reggie-fils-aime-3899_experience_the-wii-u-is-not-a-tablet-it-s-a-two-scr_1373797.png)

> [The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go…](https://sms4smile.com/quotes/reggie-fils-aime/the-marketplace-is-absolutely-mercurial-but-what-i-love-about-our/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e5f/reggie-fils-aime-3899_business_the-marketplace-is-absolutely-mercurial_2139169.png)

> [When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that…](https://sms4smile.com/quotes/reggie-fils-aime/when-the-ds-was-first-announced-our-focus-really-was-on-communicating/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Focus](https://sms4smile.com/quotes/about/focus/)

[Image](https://sms4smile.com/quotes/i/222/reggie-fils-aime-3899_focus_when-the-ds-was-first-announced-our-focu_1058955.png)

> [You need to run the company on an even keel, and you need to be thinking about the company long-term and how…](https://sms4smile.com/quotes/reggie-fils-aime/you-need-to-run-the-company-on-an-even-keel-and-you-need-to-be/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/4e2/reggie-fils-aime-3899_business_you-need-to-run-the-company-on-an-even-k_472876.png)

> [We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto.…](https://sms4smile.com/quotes/reggie-fils-aime/we-don-t-believe-used-games-are-in-the-best-interest-of-the-consumer/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/23d/reggie-fils-aime-3899_believe_we-don-t-believe-used-games-are-in-the-b_3232059.png)

> [Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-ds-is-not-standing-still-as-a-tenth-serious-competitor/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ee5/reggie-fils-aime-3899_bars_nintendo-ds-is-not-standing-still-as-a-t_3097301.png)

> [It was only after the earthquake that the health minister said mental health should be a priority and that the issue was…](https://sms4smile.com/quotes/reggie-fils-aime/it-was-only-after-the-earthquake-that-the-health-minister-said-mental/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/c9d/reggie-fils-aime-3899_earthquakes_it-was-only-after-the-earthquake-that-th_3189992.png)

> [We don't do things the same way everyone else does. We relish being different. We see that difference as an element that…](https://sms4smile.com/quotes/reggie-fils-aime/we-don-t-do-things-the-same-way-everyone-else-does-we-relish-being/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Being different](https://sms4smile.com/quotes/about/being-different/)

[Image](https://sms4smile.com/quotes/i/dba/reggie-fils-aime-3899_being-different_we-don-t-do-things-the-same-way-everyone_1780617.jpg)

> [Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-s-way-is-to-challenge-conventional-thinking-not-just-for-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Challenge](https://sms4smile.com/quotes/about/challenge/)

[Image](https://sms4smile.com/quotes/i/3a5/reggie-fils-aime-3899_challenge_nintendo-s-way-is-to-challenge-conventio_1719405.png)

> [The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support…](https://sms4smile.com/quotes/reggie-fils-aime/the-reality-is-the-way-that-online-experiences-have-progressed-it-s/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a3e/reggie-fils-aime-3899_big_the-reality-is-the-way-that-online-exper_1278733.png)

> [We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also…](https://sms4smile.com/quotes/reggie-fils-aime/we-expect-people-s-experience-with-miitomo-to-be-a-rewarding-one-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Experience](https://sms4smile.com/quotes/about/experience/)

[Image](https://sms4smile.com/quotes/i/0af/reggie-fils-aime-3899_experience_we-expect-people-s-experience-with-miito_684477.png)

> [One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate,…](https://sms4smile.com/quotes/reggie-fils-aime/one-of-the-things-that-i-ve-seen-nintendo-do-so-well-is-provide-a/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/f66/reggie-fils-aime-3899_done_one-of-the-things-that-i-ve-seen-nintend_2730441.png)

> [Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-is-about-innovation-and-bringing-new-and-unique-game-play-to/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Game](https://sms4smile.com/quotes/about/game/)

[Image](https://sms4smile.com/quotes/i/8da/reggie-fils-aime-3899_game_nintendo-is-about-innovation-and-bringin_1247644.png)

> [We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming…](https://sms4smile.com/quotes/reggie-fils-aime/we-have-worked-with-a-range-of-input-approaches-we-ve-worked-with-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/af3/reggie-fils-aime-3899_approaches_we-have-worked-with-a-range-of-input-app_1882458.png)

> [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio.…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/5c4/reggie-fils-aime-3899_compete_the-competitive-landscape-for-us-is-very_361471.png)

> [When you think about a new platform, what will define it as a long-term success are the ongoing range of games and…](https://sms4smile.com/quotes/reggie-fils-aime/when-you-think-about-a-new-platform-what-will-define-it-as-a-long/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e86/reggie-fils-aime-3899_come_when-you-think-about-a-new-platform-what_1011998.png)

> ['Super Mario Maker' clearly is going to drive hardware. There are consumers who have always wanted to make their levels of Mario…](https://sms4smile.com/quotes/reggie-fils-aime/super-mario-maker-clearly-is-going-to-drive-hardware-there-are/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/25b/reggie-fils-aime-3899_always_super-mario-maker-clearly-is-going-to-dr_1732806.png)

## Reggie Fils-Aime by topic

[Video (65)](https://sms4smile.com/quotes/about/video/reggie-fils-aime/) [Time (12)](https://sms4smile.com/quotes/about/time/reggie-fils-aime/) [Game (12)](https://sms4smile.com/quotes/about/game/reggie-fils-aime/) [Experience (12)](https://sms4smile.com/quotes/about/experience/reggie-fils-aime/) [Business (11)](https://sms4smile.com/quotes/about/business/reggie-fils-aime/) [Games (10)](https://sms4smile.com/quotes/about/games/reggie-fils-aime/)

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                        "text": "We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.",
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                        "text": "During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.",
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                        "text": "There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it was important to have a microphone in the Wii Remote.",
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                        "text": "We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration, our developers feel a sense of pressure.",
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                        "text": "Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.",
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                        "text": "'Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.",
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