---
title: "Best Reggie Fils-Aime Quotes"
description: "Reginald Fils-Aimé is an American businessman who served as president and chief operating officer of Nintendo of America from 2006 to 2019."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg"
---

![Portrait of Reggie Fils-Aime](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg)

# Reggie Fils-Aime

(1961)   Business Executive

 **120** quotes in **436** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Reggie Fils-Aime is a business executive, best known for *Disrupting the Game: From the Bronx to the Top of Nintendo*.

## Quick Facts About Reggie Fils-Aime

Born March 25, 1961

Profession Business Executive

Notable works Disrupting the Game: From the Bronx to the Top of Nintendo

## About Reggie Fils-Aime

Reginald Fils-Aimé is an American businessman who served as president and chief operating officer of Nintendo of America from 2006 to 2019. Before that, he was executive vice president of sales and marketing at the same company.

##  Quotes by Reggie Fils-Aime · Page 2

> [DS not only changes Nintendo, it changes our industry.](https://sms4smile.com/quotes/reggie-fils-aime/ds-not-only-changes-nintendo-it-changes-our-industry/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ec4/reggie-fils-aime-3899_changes_ds-not-only-changes-nintendo-it-changes_1527765.png)

> [We constantly push the edge on technology. But for us, technology needs to be fun.](https://sms4smile.com/quotes/reggie-fils-aime/we-constantly-push-the-edge-on-technology-but-for-us-technology-needs/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Fun](https://sms4smile.com/quotes/about/fun/)

[Image](https://sms4smile.com/quotes/i/689/reggie-fils-aime-3899_fun_we-constantly-push-the-edge-on-technolog_3047896.png)

> [The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.](https://sms4smile.com/quotes/reggie-fils-aime/the-wii-had-sold-a-hundred-million-units-globally-the-wii-u-did-not/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ce8/reggie-fils-aime-3899_globally_the-wii-had-sold-a-hundred-million-units_2100958.png)

> [Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-switch-is-a-home-console-you-can-play-anywhere-with-anyone/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/484/reggie-fils-aime-3899_anywhere_nintendo-switch-is-a-home-console-you-ca_801175.png)

> [With risk, sometimes you have tremendous success, sometimes not so much.](https://sms4smile.com/quotes/reggie-fils-aime/with-risk-sometimes-you-have-tremendous-success-sometimes-not-so-much/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/239/reggie-fils-aime-3899_much_with-risk-sometimes-you-have-tremendous_2228652.png)

> [We want the technology in our devices to enable a social experience.](https://sms4smile.com/quotes/reggie-fils-aime/we-want-the-technology-in-our-devices-to-enable-a-social-experience/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Experience](https://sms4smile.com/quotes/about/experience/)

[Image](https://sms4smile.com/quotes/i/abe/reggie-fils-aime-3899_experience_we-want-the-technology-in-our-devices-to_2032893.png)

> [That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.](https://sms4smile.com/quotes/reggie-fils-aime/that-s-what-dsi-is-all-about-providing-simple-quick-to-master/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/2ef/reggie-fils-aime-3899_about_that-s-what-dsi-is-all-about-providing-s_1225643.png)

> [The gaming enthusiast that buys a tremendous amount of games is truly insatiable.](https://sms4smile.com/quotes/reggie-fils-aime/the-gaming-enthusiast-that-buys-a-tremendous-amount-of-games-is-truly/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/cab/reggie-fils-aime-3899_amount_the-gaming-enthusiast-that-buys-a-tremen_1375085.png)

> [In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.](https://sms4smile.com/quotes/reggie-fils-aime/in-particular-in-the-americas-that-i-have-responsibility-for-zelda-is/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Franchise](https://sms4smile.com/quotes/about/franchise/)

[Image](https://sms4smile.com/quotes/i/aa7/reggie-fils-aime-3899_franchise_in-particular-in-the-americas-that-i-hav_1667844.png)

> [We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them…](https://sms4smile.com/quotes/reggie-fils-aime/we-want-the-consumer-who-has-bought-into-the-nintendo-switch-platform/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Consumer](https://sms4smile.com/quotes/about/consumer/)

[Image](https://sms4smile.com/quotes/i/c3f/reggie-fils-aime-3899_consumer_we-want-the-consumer-who-has-bought-into_1706842.png)

> [One of the key components of Miitomo is that you are connecting with your friends. That is a significant measure to ensure…](https://sms4smile.com/quotes/reggie-fils-aime/one-of-the-key-components-of-miitomo-is-that-you-are-connecting-with/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/d72/reggie-fils-aime-3899_connecting_one-of-the-key-components-of-miitomo-is_460217.png)

> [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news.…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Advantage](https://sms4smile.com/quotes/about/advantage/)

[Image](https://sms4smile.com/quotes/i/367/reggie-fils-aime-3899_advantage_if-competitors-don-t-like-our-two-to-one_116688.png)

> [We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-there-are-a-number-of-nintendo-titles-that-could-do/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/8ef/reggie-fils-aime-3899_believe_we-believe-that-there-are-a-number-of-ni_840016.png)

> [We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure…](https://sms4smile.com/quotes/reggie-fils-aime/we-respect-all-of-our-competitors-and-when-i-talk-about-our/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/205/reggie-fils-aime-3899_competitors_we-respect-all-of-our-competitors-and-wh_1272594.png)

> [The Mother Trilogy will be released on the 3DS and later next year Mother 4 will have a worldwide release on our…](https://sms4smile.com/quotes/reggie-fils-aime/the-mother-trilogy-will-be-released-on-the-3ds-and-later-next-year/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ddf/reggie-fils-aime-3899_fake_the-mother-trilogy-will-be-released-on-t_2865721.png)

> [The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS…](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-that-the-nintendo-3ds-business-is-backwards-compatible/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/ab7/reggie-fils-aime-3899_business_the-fact-that-the-nintendo-3ds-business_634317.png)

> [For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a…](https://sms4smile.com/quotes/reggie-fils-aime/for-the-nintendo-switch-we-were-very-deliberate-in-wanting-to-make/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ecf/reggie-fils-aime-3899_great_for-the-nintendo-switch-we-were-very-del_2018901.jpg)

> [Both of my parents were college-educated within the curriculum in Haiti. When they came to the United States, both had to learn…](https://sms4smile.com/quotes/reggie-fils-aime/both-of-my-parents-were-college-educated-within-the-curriculum-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a68/reggie-fils-aime-3899_educated_both-of-my-parents-were-college-educated_1016551.jpg)

> [When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me,…](https://sms4smile.com/quotes/reggie-fils-aime/when-we-launched-the-wii-i-mean-again-people-look-back-and-say-100/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e2f/reggie-fils-aime-3899_believe_when-we-launched-the-wii-i-mean-again-pe_2465376.jpg)

> [The impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references…](https://sms4smile.com/quotes/reggie-fils-aime/the-impact-of-the-earthquake-on-mental-health-was-huge-and/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/c65/reggie-fils-aime-3899_clinic_the-impact-of-the-earthquake-on-mental-h_862267.png)

> [We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't…](https://sms4smile.com/quotes/reggie-fils-aime/we-do-think-deeply-about-the-sequencing-of-our-games-but-having-said/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Game](https://sms4smile.com/quotes/about/game/)

[Image](https://sms4smile.com/quotes/i/86c/reggie-fils-aime-3899_game_we-do-think-deeply-about-the-sequencing_881431.png)

> [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e09/reggie-fils-aime-3899_believe_we-ve-always-anticipated-that-as-nintend_206797.jpg)

> [The 3DS is a fantastic machine with more than 1,000 games. Its key differentiator is the 3D immersive experience without need for…](https://sms4smile.com/quotes/reggie-fils-aime/the-3ds-is-a-fantastic-machine-with-more-than-1-000-games-its-key/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/871/reggie-fils-aime-3899_computers_the-3ds-is-a-fantastic-machine-with-more_2772843.png)

> [We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live…](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-either-our-own-teams-or-teams-that-we-direct-are-best/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/dec/reggie-fils-aime-3899_believe_we-believe-that-either-our-own-teams-or_1487954.jpg)

> [One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only…](https://sms4smile.com/quotes/reggie-fils-aime/one-of-the-things-that-on-one-hand-i-love-and-on-the-other-hand-that/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Community](https://sms4smile.com/quotes/about/community/)

[Image](https://sms4smile.com/quotes/i/2b0/reggie-fils-aime-3899_community_one-of-the-things-that-on-one-hand-i-lov_2546431.png)

> [We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.](https://sms4smile.com/quotes/reggie-fils-aime/we-brought-augmented-reality-to-the-marketplace-with-nintendo-3ds-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Fun](https://sms4smile.com/quotes/about/fun/)

[Image](https://sms4smile.com/quotes/i/905/reggie-fils-aime-3899_fun_we-brought-augmented-reality-to-the-mark_2257668.png)

> [That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.](https://sms4smile.com/quotes/reggie-fils-aime/that-super-mario-movie-from-the-1990s-left-a-really-bad-taste-in-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/af6/reggie-fils-aime-3899_bad_that-super-mario-movie-from-the-1990s-le_518745.png)

> [We love experimentation. That's where the gold nuggets come from.](https://sms4smile.com/quotes/reggie-fils-aime/we-love-experimentation-that-s-where-the-gold-nuggets-come-from/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ebd/reggie-fils-aime-3899_come_we-love-experimentation-that-s-where-the_869896.png)

> [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Buying](https://sms4smile.com/quotes/about/buying/)

[Image](https://sms4smile.com/quotes/i/400/reggie-fils-aime-3899_buying_as-a-child-i-envisioned-a-career-in-the_391365.png)

> [Nintendo prides itself in being a technology-driven, mass-market, entertainment company.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-prides-itself-in-being-a-technology-driven-mass-market/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Being](https://sms4smile.com/quotes/about/being/)

[Image](https://sms4smile.com/quotes/i/a85/reggie-fils-aime-3899_being_nintendo-prides-itself-in-being-a-techno_2250564.png)

> [October, November, December is a huge selling season globally for Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/october-november-december-is-a-huge-selling-season-globally-for/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a03/reggie-fils-aime-3899_huge_october-november-december-is-a-huge-sell_947389.png)

> [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/65c/reggie-fils-aime-3899_believe_we-believe-used-games-aren-t-in-the-cons_138336.png)

> [It's true that Miitomo, at its core, aims to foster social engagement. That's what it's all about.](https://sms4smile.com/quotes/reggie-fils-aime/it-s-true-that-miitomo-at-its-core-aims-to-foster-social-engagement/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/933/reggie-fils-aime-3899_about_it-s-true-that-miitomo-at-its-core-aims_1708054.png)

> [In the end, I don't mind how you interact with our IP as long as you're interacting with it every day.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-i-don-t-mind-how-you-interact-with-our-ip-as-long-as-you/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Day](https://sms4smile.com/quotes/about/day/)

[Image](https://sms4smile.com/quotes/i/40f/reggie-fils-aime-3899_day_in-the-end-i-don-t-mind-how-you-interact_2003721.png)

> [My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games.](https://sms4smile.com/quotes/reggie-fils-aime/my-name-is-reggie-i-m-about-kicking-ass-i-m-about-taking-names-and-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/96d/reggie-fils-aime-3899_ass_my-name-is-reggie-i-m-about-kicking-ass_2720411.png)

> [I would say that 'Breath of the Wild' is a dramatic departure from the conventions of a 'Zelda' game.](https://sms4smile.com/quotes/reggie-fils-aime/i-would-say-that-breath-of-the-wild-is-a-dramatic-departure-from-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Breath](https://sms4smile.com/quotes/about/breath/)

[Image](https://sms4smile.com/quotes/i/321/reggie-fils-aime-3899_breath_i-would-say-that-breath-of-the-wild-is-a_1658572.png)

> [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a0c/reggie-fils-aime-3899_believe_we-believe-that-creating-a-mario-game-is_354412.png)

> [I still really like 'WarioWare.' It's a great quick hit, especially for air flights.](https://sms4smile.com/quotes/reggie-fils-aime/i-still-really-like-warioware-it-s-a-great-quick-hit-especially-for/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/3b5/reggie-fils-aime-3899_air_i-still-really-like-warioware-it-s-a-gre_2288574.png)

> [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Classmates](https://sms4smile.com/quotes/about/classmates/)

[Image](https://sms4smile.com/quotes/i/609/reggie-fils-aime-3899_classmates_i-grew-up-in-a-lower-middle-class-enviro_339968.png)

> [My favourite game is 'The Legend of Zelda: Link to the Past.'](https://sms4smile.com/quotes/reggie-fils-aime/my-favourite-game-is-the-legend-of-zelda-link-to-the-past/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/0ee/reggie-fils-aime-3899_favourite_my-favourite-game-is-the-legend-of-zelda_1944376.png)

## Reggie Fils-Aime by topic

[Video (65)](https://sms4smile.com/quotes/about/video/reggie-fils-aime/) [Time (12)](https://sms4smile.com/quotes/about/time/reggie-fils-aime/) [Game (12)](https://sms4smile.com/quotes/about/game/reggie-fils-aime/) [Experience (12)](https://sms4smile.com/quotes/about/experience/reggie-fils-aime/) [Business (11)](https://sms4smile.com/quotes/about/business/reggie-fils-aime/) [Games (10)](https://sms4smile.com/quotes/about/games/reggie-fils-aime/)

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                        "text": "The impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references because of their great loss, we still have people coming to clinics with mental health problems related to the earthquake. They talk about the earthquake, about being under the rubble.",
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                        "text": "We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to the franchise. The same is true for 'Metroid' and 'Zelda' and all those wonderful properties. For us, we want to control those characters as a key corporate equity.",
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                        "text": "One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable.",
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                        "text": "That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.",
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