---
title: "120 Reggie Fils-Aime Quotes - Famous Business executive"
description: "Reggie Fils‑Aime quotes on game profit, consumer time, and software‑driven hardware."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg"
---

![Portrait of Reggie Fils-Aime](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b100/author-reggie-fils-aime-3899.jpg)

# Reggie Fils-Aime

(1961)   Business Executive

 **120** quotes in **436** categories

Reggie Fils‑Aime explains that profitability in games can’t be boiled down to a single magic number. He says companies compete for the time consumers spend when they’re not sleeping, eating, working, or at school. He adds that software drives hardware, shaping the whole business.

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Reggie Fils-Aime is a business executive, best known for *Disrupting the Game: From the Bronx to the Top of Nintendo*.

## Quick Facts About Reggie Fils-Aime

Born March 25, 1961

Profession Business Executive

Notable works Disrupting the Game: From the Bronx to the Top of Nintendo

## About Reggie Fils-Aime

Reginald Fils-Aimé is an American businessman who served as president and chief operating officer of Nintendo of America from 2006 to 2019. Before that, he was executive vice president of sales and marketing at the same company.

##  Quotes by Reggie Fils-Aime

> [My name is Reggie, and I, am happy.](https://sms4smile.com/quotes/reggie-fils-aime/my-name-is-reggie-and-i-am-happy/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/46b/reggie-fils-aime-3899_happiest_my-name-is-reggie-and-i-am-happy-785305_785305.png)

> [I feel just like a purple Pikmin.](https://sms4smile.com/quotes/reggie-fils-aime/i-feel-just-like-a-purple-pikmin/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ce1/reggie-fils-aime-3899_feel_i-feel-just-like-a-purple-pikmin-402646_402646.png)

> [I love 'Spirit Tracks' - I'm a 'Zelda' fan all my life.](https://sms4smile.com/quotes/reggie-fils-aime/i-love-spirit-tracks-i-m-a-zelda-fan-all-my-life/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/646/reggie-fils-aime-3899_i-love_i-love-spirit-tracks-i-m-a-zelda-fan-all_2246846.png)

> [I'm passionate about what I do.](https://sms4smile.com/quotes/reggie-fils-aime/i-m-passionate-about-what-i-do/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e8f/reggie-fils-aime-3899_about_i-m-passionate-about-what-i-do-1113754_1113754.png)

> [With innovation, there is always risk.](https://sms4smile.com/quotes/reggie-fils-aime/with-innovation-there-is-always-risk/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ed3/reggie-fils-aime-3899_always_with-innovation-there-is-always-risk-321_3219271.png)

> [I love playing our content. Except for 'Smash Brothers.'](https://sms4smile.com/quotes/reggie-fils-aime/i-love-playing-our-content-except-for-smash-brothers/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Brothers](https://sms4smile.com/quotes/about/brothers/)

[Image](https://sms4smile.com/quotes/i/713/reggie-fils-aime-3899_brothers_i-love-playing-our-content-except-for-sm_661360.png)

> [We've always been an entertainment company.](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-been-an-entertainment-company/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/d59/reggie-fils-aime-3899_always_we-ve-always-been-an-entertainment-compa_1748403.png)

> [You don't own a 3DS? What's wrong with you?](https://sms4smile.com/quotes/reggie-fils-aime/you-don-t-own-a-3ds-what-s-wrong-with-you/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/219/reggie-fils-aime-3899_own_you-don-t-own-a-3ds-what-s-wrong-with-yo_1739350.png)

> [Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.](https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-with-dsiware-is-the-same-as-with-wiiware-in-that-we-want/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e88/reggie-fils-aime-3899_new_our-strategy-with-dsiware-is-the-same-as_2689958.png)

> [Nintendo, as a company, prides itself on doing things differently.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-as-a-company-prides-itself-on-doing-things-differently/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/e7e/reggie-fils-aime-3899_business_nintendo-as-a-company-prides-itself-on-d_1043166.png)

> [We want Miitomo to create an atmosphere that's distinctly Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png)

> [For Nintendo Switch, it really is about a big-game experience.](https://sms4smile.com/quotes/reggie-fils-aime/for-nintendo-switch-it-really-is-about-a-big-game-experience/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/57c/reggie-fils-aime-3899_about_for-nintendo-switch-it-really-is-about-a_1528406.png)

> ['First to market' is simply a demarcation on a calendar. It really doesn't mean anything.](https://sms4smile.com/quotes/reggie-fils-aime/first-to-market-is-simply-a-demarcation-on-a-calendar-it-really-doesn/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/770/reggie-fils-aime-3899_anything_first-to-market-is-simply-a-demarcation_3207041.png)

> [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/5bf/reggie-fils-aime-3899_feel_nintendo-at-its-heart-is-about-making-us_309400.png)

> [Mario sees himself in Nintendo DS, and he feels like flying.](https://sms4smile.com/quotes/reggie-fils-aime/mario-sees-himself-in-nintendo-ds-and-he-feels-like-flying/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a79/reggie-fils-aime-3899_feels_mario-sees-himself-in-nintendo-ds-and-he_3113460.png)

> [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/4f8/reggie-fils-aime-3899_defines_the-fact-is-there-s-no-single-magic-numb_82272.png)

> [The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience,…](https://sms4smile.com/quotes/reggie-fils-aime/the-consumer-likes-having-a-brand-new-experience-and-reliving-it-over/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png)

> [I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the…](https://sms4smile.com/quotes/reggie-fils-aime/i-would-say-the-greatest-challenge-we-had-with-the-wii-u-was-being/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Being](https://sms4smile.com/quotes/about/being/)

[Image](https://sms4smile.com/quotes/i/9c6/reggie-fils-aime-3899_being_i-would-say-the-greatest-challenge-we-ha_2141260.png)

> [Whether it's with a 'Metroid' experience or a 'Donkey Kong' experience, we're constantly looking to push the envelope on the IP versus…](https://sms4smile.com/quotes/reggie-fils-aime/whether-it-s-with-a-metroid-experience-or-a-donkey-kong-experience-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/31d/reggie-fils-aime-3899_donkey_whether-it-s-with-a-metroid-experience-o_2268099.png)

> [For Nintendo, we do believe the GamePad is a critical innovation, and we believe that integrated experience with a second screen is…](https://sms4smile.com/quotes/reggie-fils-aime/for-nintendo-we-do-believe-the-gamepad-is-a-critical-innovation-and/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/50e/reggie-fils-aime-3899_believe_for-nintendo-we-do-believe-the-gamepad-i_839091.png)

> [Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS,…](https://sms4smile.com/quotes/reggie-fils-aime/our-developers-are-constantly-thinking-about-how-do-i-bring-new-and/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Developers](https://sms4smile.com/quotes/about/developers/)

[Image](https://sms4smile.com/quotes/i/c3e/reggie-fils-aime-3899_developers_our-developers-are-constantly-thinking-a_638633.jpg)

> [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Consumers](https://sms4smile.com/quotes/about/consumers/)

[Image](https://sms4smile.com/quotes/i/7fb/reggie-fils-aime-3899_consumers_we-compete-with-all-of-the-time-that-con_258911.png)

> [We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than…](https://sms4smile.com/quotes/reggie-fils-aime/we-see-our-mobile-initiatives-as-a-way-to-bring-our-intellectual/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Gaming](https://sms4smile.com/quotes/about/gaming/)

[Image](https://sms4smile.com/quotes/i/03e/reggie-fils-aime-3899_gaming_we-see-our-mobile-initiatives-as-a-way-t_613624.png)

> [I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's…](https://sms4smile.com/quotes/reggie-fils-aime/i-d-much-rather-have-the-consumer-buy-a-wii-some-accessories-and-a/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/b93/reggie-fils-aime-3899_accessories_i-d-much-rather-have-the-consumer-buy-a_607745.png)

> [In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our…](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-given-the-way-we-view-the-world-and-the-way-that-we-view/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Biggest challenge](https://sms4smile.com/quotes/about/biggest-challenge/)

[Image](https://sms4smile.com/quotes/i/7cb/reggie-fils-aime-3899_biggest-challenge_in-the-end-given-the-way-we-view-the-wor_768678.jpg)

> [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/802/reggie-fils-aime-3899_business_i-think-nintendo-is-fortunate-having-bee_299233.png)

> [Nintendo has an enviable position of having the best franchises in this industry in terms of 'Mario' and 'Zelda' and 'Metroid' and…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-has-an-enviable-position-of-having-the-best-franchises-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/580/reggie-fils-aime-3899_best_nintendo-has-an-enviable-position-of-hav_1321906.png)

> [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/2c1/reggie-fils-aime-3899_business_ours-is-a-company-that-doesn-t-do-annual_350264.png)

> [The social and economic impact of the earthquake is still very present and is contributing to mental health problems, the mother who…](https://sms4smile.com/quotes/reggie-fils-aime/the-social-and-economic-impact-of-the-earthquake-is-still-very/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/69f/reggie-fils-aime-3899_children_the-social-and-economic-impact-of-the-ea_2220037.jpg)

> [The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games…](https://sms4smile.com/quotes/reggie-fils-aime/the-key-here-are-two-little-words-the-word-or-and-the-word-and/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Company](https://sms4smile.com/quotes/about/company/)

[Image](https://sms4smile.com/quotes/i/bcd/reggie-fils-aime-3899_company_the-key-here-are-two-little-words-the-wo_1895040.png)

> [For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and…](https://sms4smile.com/quotes/reggie-fils-aime/for-us-launching-new-systems-is-about-bringing-new-consumer/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Computers](https://sms4smile.com/quotes/about/computers/)

[Image](https://sms4smile.com/quotes/i/ecb/reggie-fils-aime-3899_computers_for-us-launching-new-systems-is-about-br_2786813.png)

> [The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying…](https://sms4smile.com/quotes/reggie-fils-aime/the-government-is-already-involved-from-an-entertainment-standpoint-i/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Entertainment](https://sms4smile.com/quotes/about/entertainment/)

[Image](https://sms4smile.com/quotes/i/cdf/reggie-fils-aime-3899_entertainment_the-government-is-already-involved-from_1803561.png)

> [There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a…](https://sms4smile.com/quotes/reggie-fils-aime/there-s-been-nothing-proven-that-violence-in-video-games-has-an/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a82/reggie-fils-aime-3899_appropriate_there-s-been-nothing-proven-that-violenc_1894557.png)

> [I really suck at 'Smash Brothers.'](https://sms4smile.com/quotes/reggie-fils-aime/i-really-suck-at-smash-brothers/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Brothers](https://sms4smile.com/quotes/about/brothers/)

[Image](https://sms4smile.com/quotes/i/8de/reggie-fils-aime-3899_brothers_i-really-suck-at-smash-brothers-2796538_2796538.png)

> [Our strategy is gaming for the masses.](https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-is-gaming-for-the-masses/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Gaming](https://sms4smile.com/quotes/about/gaming/)

[Image](https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png)

> [At Nintendo, we think deeply about everything.](https://sms4smile.com/quotes/reggie-fils-aime/at-nintendo-we-think-deeply-about-everything/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/78a/reggie-fils-aime-3899_about_at-nintendo-we-think-deeply-about-everyt_537370.png)

> [Our goal is that everything we do blows people away.](https://sms4smile.com/quotes/reggie-fils-aime/our-goal-is-that-everything-we-do-blows-people-away/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/869/reggie-fils-aime-3899_away_our-goal-is-that-everything-we-do-blows_2977738.png)

> ['Star Fox' is a fan favorite.](https://sms4smile.com/quotes/reggie-fils-aime/star-fox-is-a-fan-favorite/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Astronomy](https://sms4smile.com/quotes/about/astronomy/)

[Image](https://sms4smile.com/quotes/i/df5/reggie-fils-aime-3899_astronomy_star-fox-is-a-fan-favorite-2534288_2534288.png)

> ['1-2 Switch' is a party in a box.](https://sms4smile.com/quotes/reggie-fils-aime/1-2-switch-is-a-party-in-a-box/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/cb0/reggie-fils-aime-3899_box_1-2-switch-is-a-party-in-a-box-2486064_2486064.png)

> [I grew up playing the Super Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-playing-the-super-nintendo/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/37f/reggie-fils-aime-3899_grew_i-grew-up-playing-the-super-nintendo-178_1784487.png)

## Reggie Fils-Aime by topic

[Video (65)](https://sms4smile.com/quotes/about/video/reggie-fils-aime/) [Time (12)](https://sms4smile.com/quotes/about/time/reggie-fils-aime/) [Game (12)](https://sms4smile.com/quotes/about/game/reggie-fils-aime/) [Experience (12)](https://sms4smile.com/quotes/about/experience/reggie-fils-aime/) [Business (11)](https://sms4smile.com/quotes/about/business/reggie-fils-aime/) [Games (10)](https://sms4smile.com/quotes/about/games/reggie-fils-aime/)

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                        "text": "Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.",
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