---
title: "84 Randy Pitchford Quotes - Famous Entrepreneur"
description: "Randy Pitchford quotes about game design, platform differences, and values."
image: "https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg"
---

# Randy Pitchford

(1971)   Entrepreneur

 **84** quotes in **287** categories

Randy Pitchford describes how Borderlands 2 launched without a set plan for level‑cap growth, and how Gearbox lets designers work without a strict hierarchy. He also notes that the Half‑Life Dreamcast version looks better than the PC original and that the Brothers in Arms series focuses on authentic squad combat and brotherhood. His thoughts mix game design details with personal values about joy and fair trade.

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Randy Pitchford is an entrepreneur.

## Quick Facts About Randy Pitchford

Born April 21, 1971

Profession Entrepreneur

## About Randy Pitchford

American businessman... \| Randall Steward Pitchford II is an American businessman. He co-founded the video game development studio Gearbox Software in 1999 and was president and CEO of the company until 2021, upon which he became CEO and president of Gearbox's parent company, The Gearbox Entertainment Company. Following Take

##  Quotes by Randy Pitchford

> [Blue Shift' is a game that I'm very proud of.](https://sms4smile.com/quotes/randy-pitchford/blue-shift-is-a-game-that-i-m-very-proud-of/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Blue](https://sms4smile.com/quotes/about/blue/)

[Image](https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg)

> [I owe my career to 'Duke.'](https://sms4smile.com/quotes/randy-pitchford/i-owe-my-career-to-duke/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Career](https://sms4smile.com/quotes/about/career/)

[Image](https://sms4smile.com/quotes/i/577/randy-pitchford-8142_career_i-owe-my-career-to-duke-1093058_1093058.jpg)

> [I mean, of course there's art in video games - duh.](https://sms4smile.com/quotes/randy-pitchford/i-mean-of-course-there-s-art-in-video-games-duh/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/330/randy-pitchford-8142_art_i-mean-of-course-there-s-art-in-video-ga_1352023.jpg)

> [Taking 'Duke Nukem Forever' on was a very easy decision for me to make.](https://sms4smile.com/quotes/randy-pitchford/taking-duke-nukem-forever-on-was-a-very-easy-decision-for-me-to-make/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Decision](https://sms4smile.com/quotes/about/decision/)

[Image](https://sms4smile.com/quotes/i/c92/randy-pitchford-8142_decision_taking-duke-nukem-forever-on-was-a-very_3202770.jpg)

> [Borderlands' is a horrific failure if our goal is to entertain the world.](https://sms4smile.com/quotes/randy-pitchford/borderlands-is-a-horrific-failure-if-our-goal-is-to-entertain-the/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Borderlands](https://sms4smile.com/quotes/about/borderlands/)

[Image](https://sms4smile.com/quotes/i/19c/randy-pitchford-8142_entertain_borderlands-is-a-horrific-failure-if-our_1382999.jpg)

> [Myself and the team at Gearbox have a very keen interest in cross-platform play.](https://sms4smile.com/quotes/randy-pitchford/myself-and-the-team-at-gearbox-have-a-very-keen-interest-in-cross/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Interest](https://sms4smile.com/quotes/about/interest/)

[Image](https://sms4smile.com/quotes/i/7d0/randy-pitchford-8142_interest_myself-and-the-team-at-gearbox-have-a-ve_1475687.jpg)

> [But it's only through joy and happiness that life has any value or purpose.](https://sms4smile.com/quotes/randy-pitchford/but-it-s-only-through-joy-and-happiness-that-life-has-any-value-or/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Happiness](https://sms4smile.com/quotes/about/happiness/)

[Image](https://sms4smile.com/quotes/i/8b0/randy-pitchford-8142_happiness_but-it-s-only-through-joy-and-happiness_55142.jpg)

> [There is always the person who's got to stand on the sandcastle, they must crush it.](https://sms4smile.com/quotes/randy-pitchford/there-is-always-the-person-who-s-got-to-stand-on-the-sandcastle-they/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Always](https://sms4smile.com/quotes/about/always/)

[Image](https://sms4smile.com/quotes/i/4cc/randy-pitchford-8142_always_there-is-always-the-person-who-s-got-to_3036320.jpg)

> [In 'Condition Zero,' failure has greater consequences and success offers greater rewards.](https://sms4smile.com/quotes/randy-pitchford/in-condition-zero-failure-has-greater-consequences-and-success-offers/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Consequences](https://sms4smile.com/quotes/about/consequences/)

[Image](https://sms4smile.com/quotes/i/455/randy-pitchford-8142_consequences_in-condition-zero-failure-has-greater-co_1592510.jpg)

> [I'm in the business to make games - I love entertaining people.](https://sms4smile.com/quotes/randy-pitchford/i-m-in-the-business-to-make-games-i-love-entertaining-people/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/f61/randy-pitchford-8142_business_i-m-in-the-business-to-make-games-i-love_2460663.jpg)

> [A very important part of game development is testing - something that a lot of developers don't do.](https://sms4smile.com/quotes/randy-pitchford/a-very-important-part-of-game-development-is-testing-something-that-a/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Developers](https://sms4smile.com/quotes/about/developers/)

[Image](https://sms4smile.com/quotes/i/cb3/randy-pitchford-8142_game_a-very-important-part-of-game-developmen_2205186.jpg)

> [We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.](https://sms4smile.com/quotes/randy-pitchford/we-re-trending-towards-the-holodeck-eventually-we-ll-have-a-system/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Eventually](https://sms4smile.com/quotes/about/eventually/)

[Image](https://sms4smile.com/quotes/i/c9a/randy-pitchford-8142_eventually_we-re-trending-towards-the-holodeck-even_1554937.jpg)

> [The sequel to 'Aliens' is not a movie, it's a video game. How cool is that? That's how important our industry has…](https://sms4smile.com/quotes/randy-pitchford/the-sequel-to-aliens-is-not-a-movie-it-s-a-video-game-how-cool-is/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Aliens](https://sms4smile.com/quotes/about/aliens/)

[Image](https://sms4smile.com/quotes/i/3c8/randy-pitchford-8142_aliens_the-sequel-to-aliens-is-not-a-movie-it-s_481727.jpg)

> [Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to…](https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Afraid](https://sms4smile.com/quotes/about/afraid/)

[Image](https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg)

> [The hallmarks of the 'Brothers in Arms' series are about authenticity, squad combat, brotherhood between soldiers.](https://sms4smile.com/quotes/randy-pitchford/the-hallmarks-of-the-brothers-in-arms-series-are-about-authenticity/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Authenticity](https://sms4smile.com/quotes/about/authenticity/)

[Image](https://sms4smile.com/quotes/i/db8/randy-pitchford-8142_authenticity_the-hallmarks-of-the-brothers-in-arms-se_268072.jpg)

> [One of the things I wish Sony would do is get behind 'Borderlands,' because I'd love to see a Vita version of…](https://sms4smile.com/quotes/randy-pitchford/one-of-the-things-i-wish-sony-would-do-is-get-behind-borderlands/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Behind](https://sms4smile.com/quotes/about/behind/)

[Image](https://sms4smile.com/quotes/i/4e7/randy-pitchford-8142_behind_one-of-the-things-i-wish-sony-would-do-i_2466335.jpg)

> [Teamwork is a significant part of 'Counter-Strike: Condition Zero' and many of the secondary objectives require you to effectively work with your…](https://sms4smile.com/quotes/randy-pitchford/teamwork-is-a-significant-part-of-counter-strike-condition-zero-and/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Goals](https://sms4smile.com/quotes/about/goals/)

[Image](https://sms4smile.com/quotes/i/74e/randy-pitchford-8142_goals_teamwork-is-a-significant-part-of-counte_1976025.jpg)

> [The key is when we make mistakes, we want to be able to correct them and we also want to be able…](https://sms4smile.com/quotes/randy-pitchford/the-key-is-when-we-make-mistakes-we-want-to-be-able-to-correct-them/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Failure](https://sms4smile.com/quotes/about/failure/)

[Image](https://sms4smile.com/quotes/i/caf/randy-pitchford-8142_failure_the-key-is-when-we-make-mistakes-we-want_917139.jpg)

> [There are several cool cross-overs between 'Blue Shift,' 'Opposing Force' and 'Half-Life.' The plots are all designed to work nicely with themselves…](https://sms4smile.com/quotes/randy-pitchford/there-are-several-cool-cross-overs-between-blue-shift-opposing-force/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Blue](https://sms4smile.com/quotes/about/blue/)

[Image](https://sms4smile.com/quotes/i/2ff/randy-pitchford-8142_blue_there-are-several-cool-cross-overs-betwe_1141106.jpg)

> [Sometimes you stumble when you push yourself harder and you're trying to run faster or whatever. We forgive ourselves, pick ourselves up,…](https://sms4smile.com/quotes/randy-pitchford/sometimes-you-stumble-when-you-push-yourself-harder-and-you-re-trying/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Cry](https://sms4smile.com/quotes/about/cry/)

[Image](https://sms4smile.com/quotes/i/501/randy-pitchford-8142_cry_sometimes-you-stumble-when-you-push-your_1916432.jpg)

> [As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding and using…](https://sms4smile.com/quotes/randy-pitchford/as-successful-as-borderlands-is-and-as-much-fun-as-everyone-is-having/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Borderlands](https://sms4smile.com/quotes/about/borderlands/)

[Image](https://sms4smile.com/quotes/i/2d2/randy-pitchford-8142_borderlands_as-successful-as-borderlands-is-and-as-m_364629.jpg)

> [Sometimes we do derive some entertainment when we 'appreciate' something, and sometime we feel something when we're moved. So a lot of…](https://sms4smile.com/quotes/randy-pitchford/sometimes-we-do-derive-some-entertainment-when-we-appreciate/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/5c3/randy-pitchford-8142_art_sometimes-we-do-derive-some-entertainmen_3020401.jpg)

> [If you're making entertainment on a grand scale, if you're reaching millions, there will be tens of thousands of people who absolutely…](https://sms4smile.com/quotes/randy-pitchford/if-you-re-making-entertainment-on-a-grand-scale-if-you-re-reaching/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Entertainment](https://sms4smile.com/quotes/about/entertainment/)

[Image](https://sms4smile.com/quotes/i/92c/randy-pitchford-8142_entertainment_if-you-re-making-entertainment-on-a-gran_1279521.jpg)

> [What a lot of people don't know is that I got started as a professional gamemaker when I moved out to Texas…](https://sms4smile.com/quotes/randy-pitchford/what-a-lot-of-people-don-t-know-is-that-i-got-started-as-a/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Become](https://sms4smile.com/quotes/about/become/)

[Image](https://sms4smile.com/quotes/i/35a/randy-pitchford-8142_become_what-a-lot-of-people-don-t-know-is-that_3154447.jpg)

> [I wonder if too frequently publishers and developers are so caught up with going after new, untapped audiences that they can forget…](https://sms4smile.com/quotes/randy-pitchford/i-wonder-if-too-frequently-publishers-and-developers-are-so-caught-up/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Current](https://sms4smile.com/quotes/about/current/)

[Image](https://sms4smile.com/quotes/i/1a7/randy-pitchford-8142_current_i-wonder-if-too-frequently-publishers-an_1788084.jpg)

> [We're convinced that Frisco Square is the perfect environment for Gearbox Software's new headquarters and we are eager to break ground, build…](https://sms4smile.com/quotes/randy-pitchford/we-re-convinced-that-frisco-square-is-the-perfect-environment-for/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Business](https://sms4smile.com/quotes/about/business/)

[Image](https://sms4smile.com/quotes/i/b6c/randy-pitchford-8142_business_we-re-convinced-that-frisco-square-is-th_2931870.jpg)

> [There's a different kind of experience you have when you experience live entertainment versus the kinds of media we tend to consume…](https://sms4smile.com/quotes/randy-pitchford/there-s-a-different-kind-of-experience-you-have-when-you-experience/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Books](https://sms4smile.com/quotes/about/books/)

[Image](https://sms4smile.com/quotes/i/47c/randy-pitchford-8142_books_there-s-a-different-kind-of-experience-y_1116183.jpg)

> [A mission to entertain the world is a good one because it's impossible to achieve.](https://sms4smile.com/quotes/randy-pitchford/a-mission-to-entertain-the-world-is-a-good-one-because-it-s/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Goals](https://sms4smile.com/quotes/about/goals/)

[Image](https://sms4smile.com/quotes/i/ffe/randy-pitchford-8142_goals_a-mission-to-entertain-the-world-is-a-go_550049.jpg)

> [The first-person shooter genre owes itself to 'Duke Nukem.'](https://sms4smile.com/quotes/randy-pitchford/the-first-person-shooter-genre-owes-itself-to-duke-nukem/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Duke](https://sms4smile.com/quotes/about/duke/)

[Image](https://sms4smile.com/quotes/i/7a7/randy-pitchford-8142_duke_the-first-person-shooter-genre-owes-itse_2396058.jpg)

> [Of course, the idea that a robot can have a sexual identity is kind of an absurd one.](https://sms4smile.com/quotes/randy-pitchford/of-course-the-idea-that-a-robot-can-have-a-sexual-identity-is-kind-of/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Absurd](https://sms4smile.com/quotes/about/absurd/)

[Image](https://sms4smile.com/quotes/i/bd8/randy-pitchford-8142_absurd_of-course-the-idea-that-a-robot-can-have_1641123.jpg)

> [I've been stealing from the Alien films throughout my entire career.](https://sms4smile.com/quotes/randy-pitchford/i-ve-been-stealing-from-the-alien-films-throughout-my-entire-career/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Alien](https://sms4smile.com/quotes/about/alien/)

[Image](https://sms4smile.com/quotes/i/e9b/randy-pitchford-8142_alien_i-ve-been-stealing-from-the-alien-films_945549.jpg)

> [As a creative, as an artist, I'm just excited when people want my stuff, and want to experience it.](https://sms4smile.com/quotes/randy-pitchford/as-a-creative-as-an-artist-i-m-just-excited-when-people-want-my-stuff/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/b28/randy-pitchford-8142_art_as-a-creative-as-an-artist-i-m-just-exci_1489380.jpg)

> [I've always wanted to ride a sail barge and drive a sand skiff.](https://sms4smile.com/quotes/randy-pitchford/i-ve-always-wanted-to-ride-a-sail-barge-and-drive-a-sand-skiff/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Always](https://sms4smile.com/quotes/about/always/)

[Image](https://sms4smile.com/quotes/i/5d6/randy-pitchford-8142_always_i-ve-always-wanted-to-ride-a-sail-barge_2718809.jpg)

> [Good games teach what works and bad games teach what doesn't.](https://sms4smile.com/quotes/randy-pitchford/good-games-teach-what-works-and-bad-games-teach-what-doesn-t/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Bad](https://sms4smile.com/quotes/about/bad/)

[Image](https://sms4smile.com/quotes/i/1f9/randy-pitchford-8142_bad_good-games-teach-what-works-and-bad-game_1258548.jpg)

> [I, personally, trust Valve. But I'm just saying, honestly, I think a lot of the industry doesn't.](https://sms4smile.com/quotes/randy-pitchford/i-personally-trust-valve-but-i-m-just-saying-honestly-i-think-a-lot/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[I think](https://sms4smile.com/quotes/about/i-think/)

[Image](https://sms4smile.com/quotes/i/f02/randy-pitchford-8142_i-think_i-personally-trust-valve-but-i-m-just-sa_1297246.jpg)

> [Do something good, and people want that! Do something less good, and people want it a little less!](https://sms4smile.com/quotes/randy-pitchford/do-something-good-and-people-want-that-do-something-less-good-and/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Good](https://sms4smile.com/quotes/about/good/)

[Image](https://sms4smile.com/quotes/i/fe3/randy-pitchford-8142_good_do-something-good-and-people-want-that-d_3100896.jpg)

> [If you're going to take a risk, some people will like what you offer, and some definitely won't.](https://sms4smile.com/quotes/randy-pitchford/if-you-re-going-to-take-a-risk-some-people-will-like-what-you-offer/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Like](https://sms4smile.com/quotes/about/like/)

[Image](https://sms4smile.com/quotes/i/609/randy-pitchford-8142_like_if-you-re-going-to-take-a-risk-some-peop_840691.jpg)

> [PAX is not a show about retailers, not a show about journalists. It's about players.](https://sms4smile.com/quotes/randy-pitchford/pax-is-not-a-show-about-retailers-not-a-show-about-journalists-it-s/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[About](https://sms4smile.com/quotes/about/about/)

[Image](https://sms4smile.com/quotes/i/13d/randy-pitchford-8142_about_pax-is-not-a-show-about-retailers-not-a_1284348.jpg)

> [When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We…](https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Borderlands](https://sms4smile.com/quotes/about/borderlands/)

[Image](https://sms4smile.com/quotes/i/5fa/randy-pitchford-8142_borderlands_when-we-shipped-borderlands-2-we-didn-t_1894.jpg)

> [When you think of what 'Borderlands 3' should be, it should be massive. It should be bigger and better than 'Borderlands 2.'…](https://sms4smile.com/quotes/randy-pitchford/when-you-think-of-what-borderlands-3-should-be-it-should-be-massive/)

[Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/)

[Better](https://sms4smile.com/quotes/about/better/)

[Image](https://sms4smile.com/quotes/i/22f/randy-pitchford-8142_better_when-you-think-of-what-borderlands-3-sho_2745345.jpg)

## Randy Pitchford by topic

[Video (31)](https://sms4smile.com/quotes/about/video/randy-pitchford/) [Game (15)](https://sms4smile.com/quotes/about/game/randy-pitchford/) [Borderlands (12)](https://sms4smile.com/quotes/about/borderlands/randy-pitchford/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#itemlist",
            "name": "Randy Pitchford Quotes",
            "numberOfItems": 40,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Blue Shift' is a game that I'm very proud of.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/blue-shift-is-a-game-that-i-m-very-proud-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg",
                            "url": "https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Blue Shift' is a game that I'm very proud of.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "I owe my career to 'Duke.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-owe-my-career-to-duke/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/577/randy-pitchford-8142_career_i-owe-my-career-to-duke-1093058_1093058.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/577/randy-pitchford-8142_career_i-owe-my-career-to-duke-1093058_1093058.jpg",
                            "url": "https://sms4smile.com/quotes/i/577/randy-pitchford-8142_career_i-owe-my-career-to-duke-1093058_1093058.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I owe my career to 'Duke.'” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "I mean, of course there's art in video games - duh.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-mean-of-course-there-s-art-in-video-games-duh/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/330/randy-pitchford-8142_art_i-mean-of-course-there-s-art-in-video-ga_1352023.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/330/randy-pitchford-8142_art_i-mean-of-course-there-s-art-in-video-ga_1352023.jpg",
                            "url": "https://sms4smile.com/quotes/i/330/randy-pitchford-8142_art_i-mean-of-course-there-s-art-in-video-ga_1352023.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I mean, of course there's art in video games - duh.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "Taking 'Duke Nukem Forever' on was a very easy decision for me to make.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/taking-duke-nukem-forever-on-was-a-very-easy-decision-for-me-to-make/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c92/randy-pitchford-8142_decision_taking-duke-nukem-forever-on-was-a-very_3202770.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c92/randy-pitchford-8142_decision_taking-duke-nukem-forever-on-was-a-very_3202770.jpg",
                            "url": "https://sms4smile.com/quotes/i/c92/randy-pitchford-8142_decision_taking-duke-nukem-forever-on-was-a-very_3202770.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Taking 'Duke Nukem Forever' on was a very easy decision for me to make.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "Borderlands' is a horrific failure if our goal is to entertain the world.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/borderlands-is-a-horrific-failure-if-our-goal-is-to-entertain-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/19c/randy-pitchford-8142_entertain_borderlands-is-a-horrific-failure-if-our_1382999.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/19c/randy-pitchford-8142_entertain_borderlands-is-a-horrific-failure-if-our_1382999.jpg",
                            "url": "https://sms4smile.com/quotes/i/19c/randy-pitchford-8142_entertain_borderlands-is-a-horrific-failure-if-our_1382999.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Borderlands' is a horrific failure if our goal is to entertain the world.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "Myself and the team at Gearbox have a very keen interest in cross-platform play.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/myself-and-the-team-at-gearbox-have-a-very-keen-interest-in-cross/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7d0/randy-pitchford-8142_interest_myself-and-the-team-at-gearbox-have-a-ve_1475687.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7d0/randy-pitchford-8142_interest_myself-and-the-team-at-gearbox-have-a-ve_1475687.jpg",
                            "url": "https://sms4smile.com/quotes/i/7d0/randy-pitchford-8142_interest_myself-and-the-team-at-gearbox-have-a-ve_1475687.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Myself and the team at Gearbox have a very keen interest in cross-platform play.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "But it's only through joy and happiness that life has any value or purpose.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/but-it-s-only-through-joy-and-happiness-that-life-has-any-value-or/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8b0/randy-pitchford-8142_happiness_but-it-s-only-through-joy-and-happiness_55142.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/8b0/randy-pitchford-8142_happiness_but-it-s-only-through-joy-and-happiness_55142.jpg",
                            "url": "https://sms4smile.com/quotes/i/8b0/randy-pitchford-8142_happiness_but-it-s-only-through-joy-and-happiness_55142.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“But it's only through joy and happiness that life has any value or purpose.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is always the person who's got to stand on the sandcastle, they must crush it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/there-is-always-the-person-who-s-got-to-stand-on-the-sandcastle-they/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4cc/randy-pitchford-8142_always_there-is-always-the-person-who-s-got-to_3036320.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4cc/randy-pitchford-8142_always_there-is-always-the-person-who-s-got-to_3036320.jpg",
                            "url": "https://sms4smile.com/quotes/i/4cc/randy-pitchford-8142_always_there-is-always-the-person-who-s-got-to_3036320.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is always the person who's got to stand on the sandcastle, they must crush it.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "In 'Condition Zero,' failure has greater consequences and success offers greater rewards.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/in-condition-zero-failure-has-greater-consequences-and-success-offers/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/455/randy-pitchford-8142_consequences_in-condition-zero-failure-has-greater-co_1592510.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/455/randy-pitchford-8142_consequences_in-condition-zero-failure-has-greater-co_1592510.jpg",
                            "url": "https://sms4smile.com/quotes/i/455/randy-pitchford-8142_consequences_in-condition-zero-failure-has-greater-co_1592510.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In 'Condition Zero,' failure has greater consequences and success offers greater rewards.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "I'm in the business to make games - I love entertaining people.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-m-in-the-business-to-make-games-i-love-entertaining-people/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f61/randy-pitchford-8142_business_i-m-in-the-business-to-make-games-i-love_2460663.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f61/randy-pitchford-8142_business_i-m-in-the-business-to-make-games-i-love_2460663.jpg",
                            "url": "https://sms4smile.com/quotes/i/f61/randy-pitchford-8142_business_i-m-in-the-business-to-make-games-i-love_2460663.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I'm in the business to make games - I love entertaining people.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "A very important part of game development is testing - something that a lot of developers don't do.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/a-very-important-part-of-game-development-is-testing-something-that-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cb3/randy-pitchford-8142_game_a-very-important-part-of-game-developmen_2205186.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/cb3/randy-pitchford-8142_game_a-very-important-part-of-game-developmen_2205186.jpg",
                            "url": "https://sms4smile.com/quotes/i/cb3/randy-pitchford-8142_game_a-very-important-part-of-game-developmen_2205186.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A very important part of game development is testing - something that a lot of developers don't do.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/we-re-trending-towards-the-holodeck-eventually-we-ll-have-a-system/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c9a/randy-pitchford-8142_eventually_we-re-trending-towards-the-holodeck-even_1554937.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c9a/randy-pitchford-8142_eventually_we-re-trending-towards-the-holodeck-even_1554937.jpg",
                            "url": "https://sms4smile.com/quotes/i/c9a/randy-pitchford-8142_eventually_we-re-trending-towards-the-holodeck-even_1554937.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "The sequel to 'Aliens' is not a movie, it's a video game. How cool is that? That's how important our industry has become.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/the-sequel-to-aliens-is-not-a-movie-it-s-a-video-game-how-cool-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3c8/randy-pitchford-8142_aliens_the-sequel-to-aliens-is-not-a-movie-it-s_481727.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/3c8/randy-pitchford-8142_aliens_the-sequel-to-aliens-is-not-a-movie-it-s_481727.jpg",
                            "url": "https://sms4smile.com/quotes/i/3c8/randy-pitchford-8142_aliens_the-sequel-to-aliens-is-not-a-movie-it-s_481727.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The sequel to 'Aliens' is not a movie, it's a video game. How cool is that? That's how important our…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg",
                            "url": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "The hallmarks of the 'Brothers in Arms' series are about authenticity, squad combat, brotherhood between soldiers.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/the-hallmarks-of-the-brothers-in-arms-series-are-about-authenticity/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/db8/randy-pitchford-8142_authenticity_the-hallmarks-of-the-brothers-in-arms-se_268072.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/db8/randy-pitchford-8142_authenticity_the-hallmarks-of-the-brothers-in-arms-se_268072.jpg",
                            "url": "https://sms4smile.com/quotes/i/db8/randy-pitchford-8142_authenticity_the-hallmarks-of-the-brothers-in-arms-se_268072.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The hallmarks of the 'Brothers in Arms' series are about authenticity, squad combat, brotherhood between…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "One of the things I wish Sony would do is get behind 'Borderlands,' because I'd love to see a Vita version of the game.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/one-of-the-things-i-wish-sony-would-do-is-get-behind-borderlands/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4e7/randy-pitchford-8142_behind_one-of-the-things-i-wish-sony-would-do-i_2466335.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4e7/randy-pitchford-8142_behind_one-of-the-things-i-wish-sony-would-do-i_2466335.jpg",
                            "url": "https://sms4smile.com/quotes/i/4e7/randy-pitchford-8142_behind_one-of-the-things-i-wish-sony-would-do-i_2466335.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“One of the things I wish Sony would do is get behind 'Borderlands,' because I'd love to see a Vita version…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Teamwork is a significant part of 'Counter-Strike: Condition Zero' and many of the secondary objectives require you to effectively work with your squad.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/teamwork-is-a-significant-part-of-counter-strike-condition-zero-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/74e/randy-pitchford-8142_goals_teamwork-is-a-significant-part-of-counte_1976025.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/74e/randy-pitchford-8142_goals_teamwork-is-a-significant-part-of-counte_1976025.jpg",
                            "url": "https://sms4smile.com/quotes/i/74e/randy-pitchford-8142_goals_teamwork-is-a-significant-part-of-counte_1976025.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Teamwork is a significant part of 'Counter-Strike: Condition Zero' and many of the secondary objectives…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "The key is when we make mistakes, we want to be able to correct them and we also want to be able to learn from them so that we do not make the same mistake twice.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/the-key-is-when-we-make-mistakes-we-want-to-be-able-to-correct-them/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/caf/randy-pitchford-8142_failure_the-key-is-when-we-make-mistakes-we-want_917139.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/caf/randy-pitchford-8142_failure_the-key-is-when-we-make-mistakes-we-want_917139.jpg",
                            "url": "https://sms4smile.com/quotes/i/caf/randy-pitchford-8142_failure_the-key-is-when-we-make-mistakes-we-want_917139.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The key is when we make mistakes, we want to be able to correct them and we also want to be able to learn…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "There are several cool cross-overs between 'Blue Shift,' 'Opposing Force' and 'Half-Life.' The plots are all designed to work nicely with themselves and the observant player will catch many cross-references.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/there-are-several-cool-cross-overs-between-blue-shift-opposing-force/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2ff/randy-pitchford-8142_blue_there-are-several-cool-cross-overs-betwe_1141106.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/2ff/randy-pitchford-8142_blue_there-are-several-cool-cross-overs-betwe_1141106.jpg",
                            "url": "https://sms4smile.com/quotes/i/2ff/randy-pitchford-8142_blue_there-are-several-cool-cross-overs-betwe_1141106.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There are several cool cross-overs between 'Blue Shift,' 'Opposing Force' and 'Half-Life.' The plots are all…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "Sometimes you stumble when you push yourself harder and you're trying to run faster or whatever. We forgive ourselves, pick ourselves up, and keep running. We don't cry and stop running because we skinned our knee.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/sometimes-you-stumble-when-you-push-yourself-harder-and-you-re-trying/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/501/randy-pitchford-8142_cry_sometimes-you-stumble-when-you-push-your_1916432.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/501/randy-pitchford-8142_cry_sometimes-you-stumble-when-you-push-your_1916432.jpg",
                            "url": "https://sms4smile.com/quotes/i/501/randy-pitchford-8142_cry_sometimes-you-stumble-when-you-push-your_1916432.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Sometimes you stumble when you push yourself harder and you're trying to run faster or whatever. We forgive…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding and using all the weapons in the game, I often think that we really missed the mark by only doing 87 bazillion guns.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/as-successful-as-borderlands-is-and-as-much-fun-as-everyone-is-having/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2d2/randy-pitchford-8142_borderlands_as-successful-as-borderlands-is-and-as-m_364629.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/2d2/randy-pitchford-8142_borderlands_as-successful-as-borderlands-is-and-as-m_364629.jpg",
                            "url": "https://sms4smile.com/quotes/i/2d2/randy-pitchford-8142_borderlands_as-successful-as-borderlands-is-and-as-m_364629.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "Sometimes we do derive some entertainment when we 'appreciate' something, and sometime we feel something when we're moved. So a lot of game makers want challenge themselves with 'can I move someone?' or 'can I get them to respect me as an artist?'",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/sometimes-we-do-derive-some-entertainment-when-we-appreciate/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5c3/randy-pitchford-8142_art_sometimes-we-do-derive-some-entertainmen_3020401.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5c3/randy-pitchford-8142_art_sometimes-we-do-derive-some-entertainmen_3020401.jpg",
                            "url": "https://sms4smile.com/quotes/i/5c3/randy-pitchford-8142_art_sometimes-we-do-derive-some-entertainmen_3020401.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Sometimes we do derive some entertainment when we 'appreciate' something, and sometime we feel something…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you're making entertainment on a grand scale, if you're reaching millions, there will be tens of thousands of people who absolutely hate us, and some percentage of those will take it upon themselves to let us known how they feel.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/if-you-re-making-entertainment-on-a-grand-scale-if-you-re-reaching/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/92c/randy-pitchford-8142_entertainment_if-you-re-making-entertainment-on-a-gran_1279521.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/92c/randy-pitchford-8142_entertainment_if-you-re-making-entertainment-on-a-gran_1279521.jpg",
                            "url": "https://sms4smile.com/quotes/i/92c/randy-pitchford-8142_entertainment_if-you-re-making-entertainment-on-a-gran_1279521.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you're making entertainment on a grand scale, if you're reaching millions, there will be tens of…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "What a lot of people don't know is that I got started as a professional gamemaker when I moved out to Texas to join George Broussard and Scott Miller and Allen Blum who created Duke Nukem, to join those guys and become part of the 'Duke Nukem 3D.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/what-a-lot-of-people-don-t-know-is-that-i-got-started-as-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/35a/randy-pitchford-8142_become_what-a-lot-of-people-don-t-know-is-that_3154447.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/35a/randy-pitchford-8142_become_what-a-lot-of-people-don-t-know-is-that_3154447.jpg",
                            "url": "https://sms4smile.com/quotes/i/35a/randy-pitchford-8142_become_what-a-lot-of-people-don-t-know-is-that_3154447.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What a lot of people don't know is that I got started as a professional gamemaker when I moved out to Texas…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "I wonder if too frequently publishers and developers are so caught up with going after new, untapped audiences that they can forget to care for the largest, most loyal and reliable audience there is - the current gamer.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-wonder-if-too-frequently-publishers-and-developers-are-so-caught-up/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1a7/randy-pitchford-8142_current_i-wonder-if-too-frequently-publishers-an_1788084.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1a7/randy-pitchford-8142_current_i-wonder-if-too-frequently-publishers-an_1788084.jpg",
                            "url": "https://sms4smile.com/quotes/i/1a7/randy-pitchford-8142_current_i-wonder-if-too-frequently-publishers-an_1788084.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I wonder if too frequently publishers and developers are so caught up with going after new, untapped…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "We're convinced that Frisco Square is the perfect environment for Gearbox Software's new headquarters and we are eager to break ground, build out and move in so that we may join the community and bring everything we can to the city as a Frisco business and as Frisco citizens.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/we-re-convinced-that-frisco-square-is-the-perfect-environment-for/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b6c/randy-pitchford-8142_business_we-re-convinced-that-frisco-square-is-th_2931870.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b6c/randy-pitchford-8142_business_we-re-convinced-that-frisco-square-is-th_2931870.jpg",
                            "url": "https://sms4smile.com/quotes/i/b6c/randy-pitchford-8142_business_we-re-convinced-that-frisco-square-is-th_2931870.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We're convinced that Frisco Square is the perfect environment for Gearbox Software's new headquarters and we…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "There's a different kind of experience you have when you experience live entertainment versus the kinds of media we tend to consume most of, when we're watching television or films or reading books. Live entertainment is a whole different beast.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/there-s-a-different-kind-of-experience-you-have-when-you-experience/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/47c/randy-pitchford-8142_books_there-s-a-different-kind-of-experience-y_1116183.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/47c/randy-pitchford-8142_books_there-s-a-different-kind-of-experience-y_1116183.jpg",
                            "url": "https://sms4smile.com/quotes/i/47c/randy-pitchford-8142_books_there-s-a-different-kind-of-experience-y_1116183.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There's a different kind of experience you have when you experience live entertainment versus the kinds of…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "A mission to entertain the world is a good one because it's impossible to achieve.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/a-mission-to-entertain-the-world-is-a-good-one-because-it-s/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ffe/randy-pitchford-8142_goals_a-mission-to-entertain-the-world-is-a-go_550049.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ffe/randy-pitchford-8142_goals_a-mission-to-entertain-the-world-is-a-go_550049.jpg",
                            "url": "https://sms4smile.com/quotes/i/ffe/randy-pitchford-8142_goals_a-mission-to-entertain-the-world-is-a-go_550049.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A mission to entertain the world is a good one because it's impossible to achieve.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "The first-person shooter genre owes itself to 'Duke Nukem.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/the-first-person-shooter-genre-owes-itself-to-duke-nukem/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7a7/randy-pitchford-8142_duke_the-first-person-shooter-genre-owes-itse_2396058.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7a7/randy-pitchford-8142_duke_the-first-person-shooter-genre-owes-itse_2396058.jpg",
                            "url": "https://sms4smile.com/quotes/i/7a7/randy-pitchford-8142_duke_the-first-person-shooter-genre-owes-itse_2396058.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The first-person shooter genre owes itself to 'Duke Nukem.'” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "Of course, the idea that a robot can have a sexual identity is kind of an absurd one.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/of-course-the-idea-that-a-robot-can-have-a-sexual-identity-is-kind-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/bd8/randy-pitchford-8142_absurd_of-course-the-idea-that-a-robot-can-have_1641123.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/bd8/randy-pitchford-8142_absurd_of-course-the-idea-that-a-robot-can-have_1641123.jpg",
                            "url": "https://sms4smile.com/quotes/i/bd8/randy-pitchford-8142_absurd_of-course-the-idea-that-a-robot-can-have_1641123.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Of course, the idea that a robot can have a sexual identity is kind of an absurd one.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've been stealing from the Alien films throughout my entire career.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-ve-been-stealing-from-the-alien-films-throughout-my-entire-career/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e9b/randy-pitchford-8142_alien_i-ve-been-stealing-from-the-alien-films_945549.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e9b/randy-pitchford-8142_alien_i-ve-been-stealing-from-the-alien-films_945549.jpg",
                            "url": "https://sms4smile.com/quotes/i/e9b/randy-pitchford-8142_alien_i-ve-been-stealing-from-the-alien-films_945549.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've been stealing from the Alien films throughout my entire career.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "As a creative, as an artist, I'm just excited when people want my stuff, and want to experience it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/as-a-creative-as-an-artist-i-m-just-excited-when-people-want-my-stuff/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b28/randy-pitchford-8142_art_as-a-creative-as-an-artist-i-m-just-exci_1489380.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b28/randy-pitchford-8142_art_as-a-creative-as-an-artist-i-m-just-exci_1489380.jpg",
                            "url": "https://sms4smile.com/quotes/i/b28/randy-pitchford-8142_art_as-a-creative-as-an-artist-i-m-just-exci_1489380.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As a creative, as an artist, I'm just excited when people want my stuff, and want to experience it.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've always wanted to ride a sail barge and drive a sand skiff.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-ve-always-wanted-to-ride-a-sail-barge-and-drive-a-sand-skiff/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5d6/randy-pitchford-8142_always_i-ve-always-wanted-to-ride-a-sail-barge_2718809.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5d6/randy-pitchford-8142_always_i-ve-always-wanted-to-ride-a-sail-barge_2718809.jpg",
                            "url": "https://sms4smile.com/quotes/i/5d6/randy-pitchford-8142_always_i-ve-always-wanted-to-ride-a-sail-barge_2718809.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've always wanted to ride a sail barge and drive a sand skiff.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "Good games teach what works and bad games teach what doesn't.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/good-games-teach-what-works-and-bad-games-teach-what-doesn-t/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1f9/randy-pitchford-8142_bad_good-games-teach-what-works-and-bad-game_1258548.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1f9/randy-pitchford-8142_bad_good-games-teach-what-works-and-bad-game_1258548.jpg",
                            "url": "https://sms4smile.com/quotes/i/1f9/randy-pitchford-8142_bad_good-games-teach-what-works-and-bad-game_1258548.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Good games teach what works and bad games teach what doesn't.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "I, personally, trust Valve. But I'm just saying, honestly, I think a lot of the industry doesn't.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/i-personally-trust-valve-but-i-m-just-saying-honestly-i-think-a-lot/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f02/randy-pitchford-8142_i-think_i-personally-trust-valve-but-i-m-just-sa_1297246.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f02/randy-pitchford-8142_i-think_i-personally-trust-valve-but-i-m-just-sa_1297246.jpg",
                            "url": "https://sms4smile.com/quotes/i/f02/randy-pitchford-8142_i-think_i-personally-trust-valve-but-i-m-just-sa_1297246.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I, personally, trust Valve. But I'm just saying, honestly, I think a lot of the industry doesn't.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "Do something good, and people want that! Do something less good, and people want it a little less!",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/do-something-good-and-people-want-that-do-something-less-good-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fe3/randy-pitchford-8142_good_do-something-good-and-people-want-that-d_3100896.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/fe3/randy-pitchford-8142_good_do-something-good-and-people-want-that-d_3100896.jpg",
                            "url": "https://sms4smile.com/quotes/i/fe3/randy-pitchford-8142_good_do-something-good-and-people-want-that-d_3100896.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Do something good, and people want that! Do something less good, and people want it a little less!” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you're going to take a risk, some people will like what you offer, and some definitely won't.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/if-you-re-going-to-take-a-risk-some-people-will-like-what-you-offer/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/609/randy-pitchford-8142_like_if-you-re-going-to-take-a-risk-some-peop_840691.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/609/randy-pitchford-8142_like_if-you-re-going-to-take-a-risk-some-peop_840691.jpg",
                            "url": "https://sms4smile.com/quotes/i/609/randy-pitchford-8142_like_if-you-re-going-to-take-a-risk-some-peop_840691.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you're going to take a risk, some people will like what you offer, and some definitely won't.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 38,
                    "item": {
                        "@type": "Quotation",
                        "text": "PAX is not a show about retailers, not a show about journalists. It's about players.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/pax-is-not-a-show-about-retailers-not-a-show-about-journalists-it-s/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/13d/randy-pitchford-8142_about_pax-is-not-a-show-about-retailers-not-a_1284348.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/13d/randy-pitchford-8142_about_pax-is-not-a-show-about-retailers-not-a_1284348.jpg",
                            "url": "https://sms4smile.com/quotes/i/13d/randy-pitchford-8142_about_pax-is-not-a-show-about-retailers-not-a_1284348.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“PAX is not a show about retailers, not a show about journalists. It's about players.” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 39,
                    "item": {
                        "@type": "Quotation",
                        "text": "When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have any software built or strategy in place.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5fa/randy-pitchford-8142_borderlands_when-we-shipped-borderlands-2-we-didn-t_1894.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5fa/randy-pitchford-8142_borderlands_when-we-shipped-borderlands-2-we-didn-t_1894.jpg",
                            "url": "https://sms4smile.com/quotes/i/5fa/randy-pitchford-8142_borderlands_when-we-shipped-borderlands-2-we-didn-t_1894.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 40,
                    "item": {
                        "@type": "Quotation",
                        "text": "When you think of what 'Borderlands 3' should be, it should be massive. It should be bigger and better than 'Borderlands 2.' It should carry forward the story.",
                        "creator": {
                            "@type": "Person",
                            "name": "Randy Pitchford"
                        },
                        "url": "https://sms4smile.com/quotes/randy-pitchford/when-you-think-of-what-borderlands-3-should-be-it-should-be-massive/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/22f/randy-pitchford-8142_better_when-you-think-of-what-borderlands-3-sho_2745345.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/22f/randy-pitchford-8142_better_when-you-think-of-what-borderlands-3-sho_2745345.jpg",
                            "url": "https://sms4smile.com/quotes/i/22f/randy-pitchford-8142_better_when-you-think-of-what-borderlands-3-sho_2745345.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When you think of what 'Borderlands 3' should be, it should be massive. It should be bigger and better than…” — Randy Pitchford",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#person",
            "name": "Randy Pitchford",
            "url": "https://sms4smile.com/quotes/author/randy-pitchford/",
            "description": "American businessman... | Randall Steward Pitchford II is an American businessman. He co-founded the video game development studio Gearbox Software in 1999 and was president and CEO of the company until 2021, upon which he became CEO and president of Gearbox's parent company, The Gearbox Entertainment Company. Following Take"
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#webpage",
            "url": "https://sms4smile.com/quotes/author/randy-pitchford/",
            "name": "Randy Pitchford",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/664/randy-pitchford-8142_blue_blue-shift-is-a-game-that-i-m-very-proud_1991649.jpg"
            },
            "description": "Randy Pitchford quotes about game design, platform differences, and values.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/randy-pitchford/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Randy Pitchford",
                    "item": "https://sms4smile.com/quotes/author/randy-pitchford/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```