---
title: "3 Percy Barnevik Quotes - Famous Chief executive officer"
description: "Swedish businessman... | Percy Nils Barnevik HonFREng was a Swedish business executive, best known as CEO and later chairman of ABB, and for being the c..."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b193/author-percy-barnevik-82392.jpg"
---

![Portrait of Percy Barnevik](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b193/author-percy-barnevik-82392.jpg)

# Percy Barnevik

(1940–2025)   Chief Executive Officer

 **3** quotes in **28** categories

Rate this collection:  ★ ★ ★ ★ ★   No ratings yet

Percy Barnevik was a chief executive officer.

## Quick Facts About Percy Barnevik

Born November 30, 1940

Died July 18, 2025

Profession Chief Executive Officer

## About Percy Barnevik

Swedish businessman... \| Percy Nils Barnevik HonFREng was a Swedish business executive, best known as CEO and later chairman of ABB, and for being the centre of a giant pension dispute that shook Sweden in 2002. He was the co-founder of the non-profit organization Hand in Hand.

##  Quotes by Percy Barnevik

> [Everything changes when there is a real customer yelling at you from the other end of the phone.](https://sms4smile.com/quotes/percy-barnevik/everything-changes-when-there-is-a-real-customer-yelling-at-you-from/)

Percy Barnevik

[Image](https://sms4smile.com/quotes/i/eef/percy-barnevik-82392_customers_everything-changes-when-there-is-a-real_752266.png)

> [I would define globalization as the freedom for my group of companies to invest where it wants when it wants, to produce…](https://sms4smile.com/quotes/percy-barnevik/i-would-define-globalization-as-the-freedom-for-my-group-of-companies/)

Percy Barnevik

[Company](https://sms4smile.com/quotes/about/company/)

[Image](https://sms4smile.com/quotes/i/50c/percy-barnevik-82392_company_i-would-define-globalization-as-the-free_761316.jpg)

> [You must avoid the investigation trap. You can't postpone tough decisions by studying them to death.](https://sms4smile.com/quotes/percy-barnevik/you-must-avoid-the-investigation-trap-you-can-t-postpone-tough/)

Percy Barnevik

[Death](https://sms4smile.com/quotes/about/death/)

[Image](https://sms4smile.com/quotes/i/f31/percy-barnevik-82392_death_you-must-avoid-the-investigation-trap-yo_3186529.png)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#itemlist",
            "name": "Percy Barnevik Quotes",
            "numberOfItems": 3,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Everything changes when there is a real customer yelling at you from the other end of the phone.",
                        "creator": {
                            "@type": "Person",
                            "name": "Percy Barnevik"
                        },
                        "url": "https://sms4smile.com/quotes/percy-barnevik/everything-changes-when-there-is-a-real-customer-yelling-at-you-from/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/eef/percy-barnevik-82392_customers_everything-changes-when-there-is-a-real_752266.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/eef/percy-barnevik-82392_customers_everything-changes-when-there-is-a-real_752266.png",
                            "url": "https://sms4smile.com/quotes/i/eef/percy-barnevik-82392_customers_everything-changes-when-there-is-a-real_752266.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Everything changes when there is a real customer yelling at you from the other end of the phone.” — Percy Barnevik",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "I would define globalization as the freedom for my group of companies to invest where it wants when it wants, to produce what it wants, to buy and sell where it wants, and support the fewest restrictions possible coming from labour laws and social conventions.",
                        "creator": {
                            "@type": "Person",
                            "name": "Percy Barnevik"
                        },
                        "url": "https://sms4smile.com/quotes/percy-barnevik/i-would-define-globalization-as-the-freedom-for-my-group-of-companies/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/50c/percy-barnevik-82392_company_i-would-define-globalization-as-the-free_761316.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/50c/percy-barnevik-82392_company_i-would-define-globalization-as-the-free_761316.jpg",
                            "url": "https://sms4smile.com/quotes/i/50c/percy-barnevik-82392_company_i-would-define-globalization-as-the-free_761316.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I would define globalization as the freedom for my group of companies to invest where it wants when it…” — Percy Barnevik",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "You must avoid the investigation trap. You can't postpone tough decisions by studying them to death.",
                        "creator": {
                            "@type": "Person",
                            "name": "Percy Barnevik"
                        },
                        "url": "https://sms4smile.com/quotes/percy-barnevik/you-must-avoid-the-investigation-trap-you-can-t-postpone-tough/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f31/percy-barnevik-82392_death_you-must-avoid-the-investigation-trap-yo_3186529.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f31/percy-barnevik-82392_death_you-must-avoid-the-investigation-trap-yo_3186529.png",
                            "url": "https://sms4smile.com/quotes/i/f31/percy-barnevik-82392_death_you-must-avoid-the-investigation-trap-yo_3186529.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You must avoid the investigation trap. You can't postpone tough decisions by studying them to death.” — Percy Barnevik",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "Person",
            "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#person",
            "name": "Percy Barnevik",
            "url": "https://sms4smile.com/quotes/author/percy-barnevik/",
            "image": "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b193/author-percy-barnevik-82392.jpg",
            "description": "Swedish businessman... | Percy Nils Barnevik HonFREng was a Swedish business executive, best known as CEO and later chairman of ABB, and for being the centre of a giant pension dispute that shook Sweden in 2002. He was the co-founder of the non-profit organization Hand in Hand."
        },
        {
            "@type": "ProfilePage",
            "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#webpage",
            "url": "https://sms4smile.com/quotes/author/percy-barnevik/",
            "name": "Percy Barnevik",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#person"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/eef/percy-barnevik-82392_customers_everything-changes-when-there-is-a-real_752266.png"
            },
            "description": "Swedish businessman... | Percy Nils Barnevik HonFREng was a Swedish business executive, best known as CEO and later chairman of ABB, and for being the c...",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/author/percy-barnevik/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Authors",
                    "item": "https://sms4smile.com/quotes/authors/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Percy Barnevik",
                    "item": "https://sms4smile.com/quotes/author/percy-barnevik/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```