--- title: "Best Paula Scher Sayings" description: "Paula Scher is an American graphic designer, painter, and design educator. She is a partner at the design firm Pentagram, which she joined in 1991." image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg" --- ![Portrait of Paula Scher](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg) # Paula Scher (1948) Graphic Designer United States **87** quotes in **327** categories Rate this collection: ★ ★ ★ ★ ★ No ratings yet Paula Scher is a graphic designer from the United States, best known for *Paula Scher*. ## Quick Facts About Paula Scher Born October 6, 1948 Nationality United States Profession Graphic Designer Notable works Paula Scher Spouse Seymour Chwast ## About Paula Scher Paula Scher is an American graphic designer, painter, and design educator. She is a partner at the design firm Pentagram, which she joined in 1991. She began her career as an art director in the 1970s and early 1980s, gaining recognition for her eclectic approach to typography, which became highly influential. ## Awards & Honors AIGA Medal SOTA Typography Award ## Quotes by Paula Scher · Page 3 > [I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.](https://sms4smile.com/quotes/paula-scher/i-m-hoping-that-i-continue-to-be-innovative-on-things-that-are/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Important](https://sms4smile.com/quotes/about/important/) [Image](https://sms4smile.com/quotes/i/4e0/paula-scher-7840_important_i-m-hoping-that-i-continue-to-be-innovat_623023.png) > [Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?](https://sms4smile.com/quotes/paula-scher/identities-are-the-beginning-of-everything-they-are-how-something-is/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Beginning](https://sms4smile.com/quotes/about/beginning/) [Image](https://sms4smile.com/quotes/i/cae/paula-scher-7840_beginning_identities-are-the-beginning-of-everythi_2185858.png) > [I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want…](https://sms4smile.com/quotes/paula-scher/i-don-t-want-people-to-think-about-my-age-notbecause-i-don-t-want/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Age](https://sms4smile.com/quotes/about/age/) [Image](https://sms4smile.com/quotes/i/e13/paula-scher-7840_age_i-don-t-want-people-to-think-about-my-ag_3116586.png) > [I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say…](https://sms4smile.com/quotes/paula-scher/i-think-apple-is-a-wonderful-example-of-spectacular-marketing-and-i/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Apple](https://sms4smile.com/quotes/about/apple/) [Image](https://sms4smile.com/quotes/i/859/paula-scher-7840_apple_i-think-apple-is-a-wonderful-example-of_223809.jpg) > [What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something…](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-is-usually-something-i-haven-t-encountered-in-a/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Curious](https://sms4smile.com/quotes/about/curious/) [Image](https://sms4smile.com/quotes/i/8be/paula-scher-7840_curious_what-makes-me-say-wow-is-usually-somethi_158452.png) > [When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.](https://sms4smile.com/quotes/paula-scher/when-i-paint-i-do-a-different-thing-than-when-i-design-but-both/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Aesthetics](https://sms4smile.com/quotes/about/aesthetics/) [Image](https://sms4smile.com/quotes/i/d0a/paula-scher-7840_aesthetics_when-i-paint-i-do-a-different-thing-than_2063707.png) > [Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in,…](https://sms4smile.com/quotes/paula-scher/be-culturally-literate-because-if-you-don-t-have-any-understanding-of/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Culture](https://sms4smile.com/quotes/about/culture/) [Image](https://sms4smile.com/quotes/i/bbb/paula-scher-7840_culture_be-culturally-literate-because-if-you-do_2440385.png) ## Paula Scher by topic [Design (26)](https://sms4smile.com/quotes/about/design/paula-scher/) [Thinking (13)](https://sms4smile.com/quotes/about/thinking/paula-scher/) [Want (10)](https://sms4smile.com/quotes/about/want/paula-scher/) [People (10)](https://sms4smile.com/quotes/about/people/paula-scher/) [Knows (10)](https://sms4smile.com/quotes/about/knows/paula-scher/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/author/paula-scher/#itemlist", "name": "Paula Scher Quotes", "numberOfItems": 7, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.", "creator": { "@type": "Person", "name": "Paula Scher" }, "url": "https://sms4smile.com/quotes/paula-scher/i-m-hoping-that-i-continue-to-be-innovative-on-things-that-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e0/paula-scher-7840_important_i-m-hoping-that-i-continue-to-be-innovat_623023.png", "contentUrl": "https://sms4smile.com/quotes/i/4e0/paula-scher-7840_important_i-m-hoping-that-i-continue-to-be-innovat_623023.png", "url": "https://sms4smile.com/quotes/i/4e0/paula-scher-7840_important_i-m-hoping-that-i-continue-to-be-innovat_623023.png", "width": 1080, "height": 1080, "caption": "“I'm hoping that I continue to be innovative on things that are tremendously visible and are still important…” — Paula Scher", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Identities are the beginning of everything. 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