---
title: "Best Paula Scher Quotes"
description: "Paula Scher is an American graphic designer, painter, and design educator. She is a partner at the design firm Pentagram, which she joined in 1991."
image: "https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg"
---

![Portrait of Paula Scher](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b041/author-paula-scher-7840.jpg)

# Paula Scher

(1948)   Graphic Designer   United States

 **87** quotes in **327** categories

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Paula Scher is a graphic designer from the United States, best known for *Paula Scher*.

## Quick Facts About Paula Scher

Born October 6, 1948

Nationality United States

Profession Graphic Designer

Notable works Paula Scher

Spouse Seymour Chwast

## About Paula Scher

Paula Scher is an American graphic designer, painter, and design educator. She is a partner at the design firm Pentagram, which she joined in 1991. She began her career as an art director in the 1970s and early 1980s, gaining recognition for her eclectic approach to typography, which became highly influential.

## Awards & Honors

AIGA Medal SOTA Typography Award

##  Quotes by Paula Scher · Page 2

> [You have to have a lot of kids.](https://sms4smile.com/quotes/paula-scher/you-have-to-have-a-lot-of-kids/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Children](https://sms4smile.com/quotes/about/children/)

[Image](https://sms4smile.com/quotes/i/2a8/paula-scher-7840_children_you-have-to-have-a-lot-of-kids-1217161_1217161.png)

> [Helvetica is the font of the Vietnam War.](https://sms4smile.com/quotes/paula-scher/helvetica-is-the-font-of-the-vietnam-war/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Font](https://sms4smile.com/quotes/about/font/)

[Image](https://sms4smile.com/quotes/i/ee0/paula-scher-7840_font_helvetica-is-the-font-of-the-vietnam-war_2066683.png)

> [Your name is Windows. Why are you a flag?](https://sms4smile.com/quotes/paula-scher/your-name-is-windows-why-are-you-a-flag/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Flag](https://sms4smile.com/quotes/about/flag/)

[Image](https://sms4smile.com/quotes/i/bce/paula-scher-7840_flag_your-name-is-windows-why-are-you-a-flag_923955.png)

> [Marketing is neither good nor evil.](https://sms4smile.com/quotes/paula-scher/marketing-is-neither-good-nor-evil/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/498/paula-scher-7840_customer_marketing-is-neither-good-nor-evil-10898_1089886.png)

> [Really, everything is designed.](https://sms4smile.com/quotes/paula-scher/really-everything-is-designed/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/6a1/paula-scher-7840_design_really-everything-is-designed-2944540_2944540.png)

> [Great design is serious, not solemn](https://sms4smile.com/quotes/paula-scher/great-design-is-serious-not-solemn/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/fb3/paula-scher-7840_design_great-design-is-serious-not-solemn-29482_294829.png)

> [Design exists to serve some purpose.](https://sms4smile.com/quotes/paula-scher/design-exists-to-serve-some-purpose/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/d44/paula-scher-7840_design_design-exists-to-serve-some-purpose-3193_3193297.png)

> [I like what I do. So why would I want to stop doing it?](https://sms4smile.com/quotes/paula-scher/i-like-what-i-do-so-why-would-i-want-to-stop-doing-it/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/aa4/paula-scher-7840_doing_i-like-what-i-do-so-why-would-i-want-to_1286073.png)

> [The best way to accomplish serious design ... is to be totally and completely unqualified for the job.](https://sms4smile.com/quotes/paula-scher/the-best-way-to-accomplish-serious-design-is-to-be-totally-and/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/d46/paula-scher-7840_accomplish_the-best-way-to-accomplish-serious-desig_2700357.png)

> [What makes me say "wow" continually changes. It changes based on what I know.](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-continually-changes-it-changes-based-on-what-i/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/d87/paula-scher-7840_continually_what-makes-me-say-wow-continually-change_851002.png)

> [You can't say there shouldn't be marketing and (that) marketing is a bad thing.](https://sms4smile.com/quotes/paula-scher/you-can-t-say-there-shouldn-t-be-marketing-and-that-marketing-is-a/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/cba/paula-scher-7840_bad-thing_you-can-t-say-there-shouldn-t-be-marketi_1228541.png)

> [I wasn't a very good illustrator so I became a designer.](https://sms4smile.com/quotes/paula-scher/i-wasn-t-a-very-good-illustrator-so-i-became-a-designer/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/071/paula-scher-7840_designer_i-wasn-t-a-very-good-illustrator-so-i-be_1440742.png)

> [Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.](https://sms4smile.com/quotes/paula-scher/stefan-sagmeister-says-that-nobody-innovates-past-forty-five-but-i/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/904/paula-scher-7840_five_stefan-sagmeister-says-that-nobody-innov_2717299.png)

> [Planning involves considering how other people may use something.](https://sms4smile.com/quotes/paula-scher/planning-involves-considering-how-other-people-may-use-something/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/865/paula-scher-7840_considering_planning-involves-considering-how-other_496634.png)

> [Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.](https://sms4smile.com/quotes/paula-scher/marketing-is-not-inherently-bad-that-s-just-dumb-that-s-said-by/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/9f0/paula-scher-7840_customer_marketing-is-not-inherently-bad-that-s-j_971433.png)

> [I know that in my own work I'm able to do all kinds of things I never thought I'd be able to…](https://sms4smile.com/quotes/paula-scher/i-know-that-in-my-own-work-i-m-able-to-do-all-kinds-of-things-i-never/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/a6e/paula-scher-7840_able_i-know-that-in-my-own-work-i-m-able-to-d_1494491.png)

> [Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than…](https://sms4smile.com/quotes/paula-scher/design-always-has-a-purpose-art-has-no-purpose-that-s-really-the/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Art](https://sms4smile.com/quotes/about/art/)

[Image](https://sms4smile.com/quotes/i/546/paula-scher-7840_art_design-always-has-a-purpose-art-has-no-p_945688.png)

> [You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without…](https://sms4smile.com/quotes/paula-scher/you-can-build-an-ordinary-hot-dog-stand-or-you-can-build-a/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/0ec/paula-scher-7840_can-do_you-can-build-an-ordinary-hot-dog-stand_1660317.png)

> [The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't…](https://sms4smile.com/quotes/paula-scher/the-idea-of-retirement-seems-to-imply-that-you-stop-doing-what-you/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/ae0/paula-scher-7840_doing_the-idea-of-retirement-seems-to-imply-th_627880.png)

> [Marketing implies that you want a public to relate to your product - if it's a product - in a way that…](https://sms4smile.com/quotes/paula-scher/marketing-implies-that-you-want-a-public-to-relate-to-your-product-if/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/d5a/paula-scher-7840_customer_marketing-implies-that-you-want-a-public_2520730.png)

> [Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do…](https://sms4smile.com/quotes/paula-scher/your-work-gets-destroyed-by-dumb-people-and-it-gets-enhanced-by-smart/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Customer](https://sms4smile.com/quotes/about/customer/)

[Image](https://sms4smile.com/quotes/i/aeb/paula-scher-7840_customer_your-work-gets-destroyed-by-dumb-people_115300.png)

> [If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great…](https://sms4smile.com/quotes/paula-scher/if-i-know-something-well-it-no-longer-makes-me-say-wow-even-if-it-s/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png)

> [Technology is something that grows and changes, and what I need to do is find out what it can do so it…](https://sms4smile.com/quotes/paula-scher/technology-is-something-that-grows-and-changes-and-what-i-need-to-do/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/289/paula-scher-7840_can-do_technology-is-something-that-grows-and-c_1770246.png)

> [I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a…](https://sms4smile.com/quotes/paula-scher/i-don-t-want-being-a-woman-to-be-a-factor-or-being-short-to-bea/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Being a woman](https://sms4smile.com/quotes/about/being-a-woman/)

[Image](https://sms4smile.com/quotes/i/c91/paula-scher-7840_being-a-woman_i-don-t-want-being-a-woman-to-be-a-facto_1577539.jpg)

> [My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because…](https://sms4smile.com/quotes/paula-scher/my-fear-is-that-when-you-become-an-expert-in-anything-then-the/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Discovery](https://sms4smile.com/quotes/about/discovery/)

[Image](https://sms4smile.com/quotes/i/8b0/paula-scher-7840_discovery_my-fear-is-that-when-you-become-an-exper_2793775.png)

> [Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that…](https://sms4smile.com/quotes/paula-scher/find-out-what-the-next-thing-is-that-you-can-push-that-you-can-invent/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Arrogant](https://sms4smile.com/quotes/about/arrogant/)

[Image](https://sms4smile.com/quotes/i/e74/paula-scher-7840_arrogant_find-out-what-the-next-thing-is-that-you_2499435.png)

> [I don't think of design as a job. I think of it as - and I hate to use this term for…](https://sms4smile.com/quotes/paula-scher/i-don-t-think-of-design-as-a-job-i-think-of-it-as-and-i-hate-to-use/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/491/paula-scher-7840_calling_i-don-t-think-of-design-as-a-job-i-think_1003957.png)

> [I've become much more interested in architecture than I've ever been.](https://sms4smile.com/quotes/paula-scher/i-ve-become-much-more-interested-in-architecture-than-i-ve-ever-been/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Architecture](https://sms4smile.com/quotes/about/architecture/)

[Image](https://sms4smile.com/quotes/i/a68/paula-scher-7840_architecture_i-ve-become-much-more-interested-in-arch_226585.png)

> [If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.](https://sms4smile.com/quotes/paula-scher/if-i-get-up-every-day-with-the-optimism-that-i-have-the-capacity-for/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/1d2/paula-scher-7840_capacity_if-i-get-up-every-day-with-the-optimism_638987.png)

> [I'm not from a generation of kids that grew up on a Mac.](https://sms4smile.com/quotes/paula-scher/i-m-not-from-a-generation-of-kids-that-grew-up-on-a-mac/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Generation](https://sms4smile.com/quotes/about/generation/)

[Image](https://sms4smile.com/quotes/i/467/paula-scher-7840_generation_i-m-not-from-a-generation-of-kids-that-g_1608093.png)

> [I love the big scale and immediate impact of posters. They're my favourite things to design.](https://sms4smile.com/quotes/paula-scher/i-love-the-big-scale-and-immediate-impact-of-posters-they-re-my/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/02f/paula-scher-7840_bigs_i-love-the-big-scale-and-immediate-impac_783443.png)

> [The goal of design is to raise the expectation of what design can be](https://sms4smile.com/quotes/paula-scher/the-goal-of-design-is-to-raise-the-expectation-of-what-design-can-be/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Design](https://sms4smile.com/quotes/about/design/)

[Image](https://sms4smile.com/quotes/i/72d/paula-scher-7840_design_the-goal-of-design-is-to-raise-the-expec_1215667.png)

> [I think that the ability of people to accept new things is growing, and that's good for all of us.](https://sms4smile.com/quotes/paula-scher/i-think-that-the-ability-of-people-to-accept-new-things-is-growing/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Ability](https://sms4smile.com/quotes/about/ability/)

[Image](https://sms4smile.com/quotes/i/a3f/paula-scher-7840_ability_i-think-that-the-ability-of-people-to-ac_2539396.png)

> [“I just remember that everything looked the same-all style and no substance ”](https://sms4smile.com/quotes/paula-scher/i-just-remember-that-everything-looked-the-same-all-style-and-no/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/355/paula-scher-7840_remember_i-just-remember-that-everything-looked-t_1824601.png)

> [To me what really matters is that it shouldn't matter to you what day of the week it is.](https://sms4smile.com/quotes/paula-scher/to-me-what-really-matters-is-that-it-shouldn-t-matter-to-you-what-day/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Days of the week](https://sms4smile.com/quotes/about/days-of-the-week/)

[Image](https://sms4smile.com/quotes/i/105/paula-scher-7840_days-of-the-week_to-me-what-really-matters-is-that-it-sho_442047.png)

> [As a painter I make up projects for myself to express myself. And there's no client, there's no direction.](https://sms4smile.com/quotes/paula-scher/as-a-painter-i-make-up-projects-for-myself-to-express-myself-and/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Artist](https://sms4smile.com/quotes/about/artist/)

[Image](https://sms4smile.com/quotes/i/a38/paula-scher-7840_artist_as-a-painter-i-make-up-projects-for-myse_576812.png)

> [If people that made products didn't market them and sell them we'd have no economy and nobody would be working.](https://sms4smile.com/quotes/paula-scher/if-people-that-made-products-didn-t-market-them-and-sell-them-we-d/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Economics](https://sms4smile.com/quotes/about/economics/)

[Image](https://sms4smile.com/quotes/i/d7b/paula-scher-7840_economics_if-people-that-made-products-didn-t-mark_471138.png)

> [We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.](https://sms4smile.com/quotes/paula-scher/we-become-different-people-and-we-adapt-to-our-environments-but-that/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/c97/paula-scher-7840_be-creative_we-become-different-people-and-we-adapt_2107663.png)

> [Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact…](https://sms4smile.com/quotes/paula-scher/planning-is-design-as-a-designer-what-i-tend-to-do-and-what-s/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Artist](https://sms4smile.com/quotes/about/artist/)

[Image](https://sms4smile.com/quotes/i/51c/paula-scher-7840_artist_planning-is-design-as-a-designer-what-i_237011.png)

> [What you do is look at yourself and find your own way to address the fact that the times have changed and…](https://sms4smile.com/quotes/paula-scher/what-you-do-is-look-at-yourself-and-find-your-own-way-to-address-the/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/678/paula-scher-7840_addresses_what-you-do-is-look-at-yourself-and-find_2958132.png)

## Paula Scher by topic

[Design (26)](https://sms4smile.com/quotes/about/design/paula-scher/) [Thinking (13)](https://sms4smile.com/quotes/about/thinking/paula-scher/) [People (10)](https://sms4smile.com/quotes/about/people/paula-scher/)

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                        "text": "The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.",
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                        "text": "Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.",
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                        "text": "I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design \"norm\"that I don't understand anyway. That makes me nervous.",
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                        "text": "My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.",
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                        "text": "I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.",
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                        "text": "I think that the ability of people to accept new things is growing, and that's good for all of us.",
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                        "text": "To me what really matters is that it shouldn't matter to you what day of the week it is.",
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